Agency market research, with depth at scale
Deliver more deep client research without expanding your fieldwork team. Your methodology, sample, and client relationship. Our AI interviews, quality controls, and evidence-linked analysis.
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Agency market research is primary research delivered by insights agencies and survey firms for client organizations. The operating constraint is capacity: qualitative agencies need more interviews without diluting moderator depth, while quantitative firms need a way to explain the why behind survey patterns. User Intuition runs AI-moderated conversations in parallel, probing 5-7 levels deep with consistent laddering and tracing every finding to verbatim evidence. Recruitment, moderation, transcription, quality scoring, and first-pass synthesis happen in one workflow, while the agency retains study design, strategic interpretation, and the client relationship. Customer data is not used to train, fine-tune, or improve AI models. Studies start at $150 and can return results in 24 hours. White-label delivery remains available, and agencies buy at the standard per-quality-interview price before setting their own client pricing. The result is deeper client evidence, more delivery capacity, and a service line that scales without matching interview volume one-for-one with headcount.
More client questions. The same delivery team.
Your advantage is research judgment. But recruiting handoffs, interview scheduling, and first-pass analysis compete for the same hours you need to interpret findings and advise clients.
A new brief should not require a new hire
When interview volume increases, moderator availability becomes the constraint. Run AI-moderated fieldwork in parallel while your researchers own study quality and interpretation.
The client already has a sample source
Panel contracts and customer lists are part of the engagement. Bring that sample into the research workflow instead of asking the client to start again.
Survey results need an explanation
A percentage identifies the pattern. Follow-up conversations help your team understand the reasoning, objections, and segment differences behind it.
One-off projects keep resetting the work
A new wave should build on the last one. Use mid-study suggestions, recommended next studies, and recurring research to give your team fresh evidence for the next client decision.
How Does User Intuition Solve Agency Research at Scale?
Agency market research is the practice of insights agencies and survey firms running primary research on behalf of clients. The practice combines study design, recruitment, moderation, evidence synthesis, and strategic interpretation. User Intuition expands the fieldwork layer without replacing the agency's researchers, judgment, or client relationship; white-label delivery remains available when the engagement requires it.
Do we need engineers to use it?
No. Start and run client studies in the self-serve workspace. API and MCP are available for teams that want research inside their own systems; they are not prerequisites for agency delivery.
Can we keep our existing sample providers?
Yes. Bring your own sample or use integrations with Prolific, Cint / Lucid, and CloudResearch. User Intuition recruitment is another option, not a requirement.
What stays with our agency?
Your team owns the brief, research judgment, client interpretation, and relationship. User Intuition supports fieldwork and first-pass analysis; your team reviews the evidence before client delivery.
Hear the interviews. Inspect the evidence.
Two interviews from the 43-participant Walmart shopper study in our platform preview. Listen to the follow-up questions and inspect the transcripts before choosing a tool for your client work.
Grocery top-up, supercenter
“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”
Hi. I'm Elliot. Your AI moderator. For the next 15 minutes, I'm here to learn. No wrong answers, so don't overthink it. The more detail you share, the better. So how are you doing today?
Good. How are you?
I'm doing well. Thanks for asking. So So recently, you bought something in person at a store. I don't have the store name or what you bought just yet. Could you tell me what you picked up most recently and where?
It was at Walmart. And I just purchased mainly just groceries
Got it. Thanks. So you were at Walmart within the past 30 days and picked up groceries. What made you go grocery shopping that day?
Pretty much just little things that we needed.
Walk me through how this grocery trip came about. Where did it start for you?
When I basically went into my kitchen to make my husband something quick to eat for lunch and noticed that we were out of a couple condiments and we were out of cheese for sandwiches and, uh, you know, little things like that. So I started making a little list and that's basically what made me realize that I needed to do a little quick shopping trip.
That makes sense. When you started making that list, what were you hoping to end up with by the time you got back from Walmart?
I was hoping that I was gonna come back with exactly what I needed and maybe a couple other things due to looking through any coupons that I could get my hands on, or any savings or promotional items that they had going on at store I was going to.
What was making you want those specific things right then? Beyond just being out? Was it about being able to make certain meals or something else?
Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.
Why Walmart for this trip and not another grocery store? What made it the right choice for you that day?
On Walmart, is basic to us, it's just kinda quicker and it it has everything that we need plus more. We do go to a couple other things or other places. We actually shop online a lot, but if we are going store anywhere, we usually do pick Walmart. Just simply because, like I just said, Walmart usually always has everything we need plus more. It's kind of like a 1 stop shop for us
Take me into your trip. What's the first thing you did when you got to Walmart?
The first thing that I did when I got to Walmart was I made sure that I had my shopping list in hand And then I grabbed a shopping cart because I knew I was going to need it. I always end up grabbing end up walking out with more than I can getting. But I always start with going on 1 side of the store. And ending up on the other side. I like to kind of go aisle to aisle. I don't really shop sporadically throughout the store.
As you went aisle to aisle, what were you looking for along the way? Was it just the list, or were you keeping an eye out for anything else?
That's why I go aisle to aisle on Obviously, I always get what is on my list. I always I always keep an eye out for anything else that we could you know, need in the household or if I always look for sales and promotions mainly. But I always make sure that I have the list in my cart before I you know, choose anything else
How do you usually spot those sales or promotions while you're shopping? Is there something you look for, or do you wait for things to catch your eye?
I usually go online and look throughout I either look on the website first or I if they have a if they have a a coupon book I will grab that and I'll look I'll look through that as I'm browsing a store. I try not to rush That way I can actually see everything.
Did you end up dealing with anyone who works at Walmart during this trip, or were you on your own the whole time?
No. I was pretty much on my own. The whole time for this trip. I don't really like dealing with employees there. I like to kinda be on my own.
Was there a moment during this trip that stood out to you even if it was something small?
Not that I can really think of right this second.
No worries.
Just that it it it's always busy.
Got it. Was the busyness something that got in your way at all, or did it just feel like part of the usual Walmart experience?
Definitely just part of the Walmart experience. It's always like the Again, that's usually why we shop online a lot. But in certain circumstances, if we need it faster, we will go in store.
Of everything about that purchase, what mattered most to you?
Basically, the pricing the prices and getting it that day.
What was it about the pricing and getting it that day that made those things matter most to you?
All of the above. I mean, quality of the product and getting it I mean, getting it that day.
If you could change 1 thing about trip to Walmart, what would have made it better for you?
If I could change 1 thing about that trip, I would say if the store wasn't as busy so the lines weren't as long and I could get out faster.
Would you buy from Walmart again for groceries?
Yes. Definitely.
Would you tell a friend to buy their groceries at Walmart? If so, what would you say to them?
Yes. I would, but I would tell them to shop online.
What would make you recommend shopping online at Walmart instead of going in
How busy it was in store. And you get free delivery if you're a member.
Is there anything else about your grocery shopping trip or how you decide where to shop that you think I should know?
I like 1 1 stop shops. So, I mean, I mainly look at what I need and I compare pricing mostly. But mainly Walmart is a go to.
That's all I had for you today.
You for your time. You can hang up when you're ready.
Phone replacement, unplanned and urgent
“It made me feel so safe so relieved, and it brightened my day.”
Hi. I'm Elliot. Your AI moderator. For the next 15 minutes, I'm here to learn. No wrong answers, so don't overthink it. The more detail you share, the better. So how are you doing today?
I'm doing great. Thank you so much.
Glad to hear it. Let's jump in! So, within the past 30 days, you bought something in person at a store. I wanna make sure I've got this right. Can you tell me what you picked up and where you bought it?
I bought an an mobile phone at the Walmart shop.
Perfect. Thanks for clarifying. So you were at Walmart and picked up a mobile phone. What made you go looking for a new phone that day?
My old phone was broken, so I had difficulties to communicate and to chat on various social media platforms. So I decided to to get new phone.
Got it. So really started because your old phone broke and you needed to get back to communicating and using social media. Walk me through how it all began. What were you doing right before you decided to head out to Walmart for a new phone?
So I was in the kitchen preparing some meals. And usually, when I see new recipes online, I like to try them out, especially learning on YouTube So while I was watching the tutorials, online, and in the kitchen preparing something, the phone suddenly fell off and broke. And it frustrated me. So next thing, I looked at the nearest Walmart store, and decided decide to get a new phone immediately so that I can I could continue with my my my cooking?
That sounds like a pretty frustrating moment. Right when you needed your phone most. When you decided to go to Walmart, what were you hoping to end up with? It a specific phone in mind or just something that would get you back online quickly?
I was really hoping to to get a phone, a Google a Google phone So I finally got Google Pro 6 and which is very quite helpful because the features are amazing. The camera setting is great. The the volume is so loud, and wow, it just makes me so happy.
Sounds like you knew exactly what you want. A Google Pixel 6 Pro. What was it about that phone that made it the right choice for you, especially in that moment?
Yeah. Thank you. So the the the phone had a lot of features. I I heard friends were talking about this phone. So in terms of the camera setting, it can take pictures and refine them into good quality. It has its own internal scanner, like I don't need to download other apps to scan to do scans. And of course, it has high quality for recording, which has been helping me in my meetings. In the office. So it's really amazing, and I love festival the quality of the phone in terms of the camera, because the previous phone I had was a Samsung. And the quality was really frustrating. And it had it has a very good processor speed as well. It's very fast. It's very efficient, and I like it. I like it. I'm enjoying the features.
You mentioned your friends talked about it and the camera and speed were big draws. Especially since your old Samsung left you frustrated. Why did you choose Walmart for this purchase instead of another store or buying online? What pulled you there?
I choose war Walmart because it was approximate to my to my location. So I needed to to to get a new phone ASAP. I could access phones in other store but Walmart was nearest to me. And of course, Walmart is big. The The staff are are very nice. And they have excellent customer care service.
So speed and convenience were key, plus you trust the staff and the service at Walmart. Take me into the experience itself. When you walked in, what was the first thing you did?
When I walked into the shop, the first thing I I did was to try to seek for help. By by calling the attention of the staff who were in attendance, Mostly in other shops, I get frustrated because many staff sometimes they're standing and they are doing nothing and they are busy and they're snobbish. But the staffs were very nice, and they paid attention. And someone quickly rushed over to my aid, to direct me to the section where I could easily purchase a mobile phone. And that really made made my day because I was in the haste. I wanted to get a a new phone as soon as possible to get back to consume my tutorials. Online.
That sounds like a real relief. Especially since you were in a hurry. When the staff member helped you
Yeah.
what happened in that exchange that stood out to you?
When she helped me, she pointed me in the direction of where we have mobile phones and other accessories because they have several lanes, they have lanes for fresh food, for fast food, for household equipment, for TVs, and for computers, They just pointed me out to to the direction of or where I could get mobile phones. Otherwise, I would have spent more than 30 minutes wandering from 1 place to the other, and add in addition to this, I'm new to the area. So the experience really saved me time which was of the essence to me because I really wanted to get back to my cooking in the kitchen.
That makes a lot of sense. So having someone guide you right away, especially as someone new to the area, really made a difference. Was there a particular moment during your visit that stood out and shaped how you felt about the whole experience?
Let's start with very warm work welcoming, often nice words. And after the point in the direction where I needed to to to look at the mobile phones, the various samples. They pointed me, even gave me a recommendation for the Google Google Pro 6 and the other Google phones. So they didn't they were not just nice, but they took our time to give me different brands. They were patient. That really helps me. So I'm happy for this experience. And I think I'm going to go back to that shop to be able to purchase more equipment or more materials.
It sounds like their patience and willingness to walk you through options really mattered, especially since you were in a rush and new to the What did that leave you feeling in the moment?
It made me feel so safe so relieved, and it brightened my day. Because unlike my previous experience in different stores, which I beg for permission not to mention their names, I felt frustrated better And at the same time, since I'm a black person, I thought honestly, it was a race issue. But keeping my feelings aside, the experience I got from the Worldmart Show was completely different because I felt safe I felt happy, and it made my day because I was able to get back to my cooking in time. Which was something very wonderful.
Thank you for sharing that. Sounds like feeling safe, respected, and genuinely helped really shape your experience at Walmart. Especially compared to what you felt elsewhere. Of everything about that purchase, what mattered most to you?
The 1 thing that mattered most to me was their abilities with patients. To take me on a mini tour for the section where I had to buy the the mobile phone to take time to explain to me the different brands, and the accessories and the properties of each phone, And of course, showing me other lanes of things I could buy, like, oh, if you want to get a flat screen for your home, if you want to get, I mean, household equipment, it was It was like, I mean, a whole package I came there for a mobile phone, but they showed me several things and told me interesting things about quality of their products, And my overall experience is that this same manner that I was treated for buying the mobile phone the same treatment I'm gonna get if I go to buy other things at the store. So that leaves me extremely delighted.
That sounds like a great experience. If you could change 1 thing about that purchase or make it even better, what would it be?
If I could change 1 thing about that purchase, I will probably say they should be able to put up like, digital screens for the sections that has different goods, like mobile phones and accessories, smart TVs, fresh food, household kitchen utensils, I know just different sections for each type of product that they're selling, uh, with digital science on the alley on the alleyway. That works.
That's a really clear suggestion. Digital signs to help people find what they need faster. Would you buy from Walmart again after this experience?
Definitely, of course, I'm going to buy from Walmart. I think when when you've when you when you have money, and you get to a service and you feel respected, that that that that that that is a priceless and a rewarding feeling. So, yes, I'm going to buy from Walmart. The next time.
If a friend asked you about buying a phone from Walmart, what would you tell them?
But tell them that first, they are going to save a lot of time. The the the staff are very warm. Welcoming. And did not discriminate against your color no matter your nationality or your race. And I will tell them, that they will be able to get high quality products as well. Because it does not suffice for you to experience good customer care But I think the quality of the product you're going to purchase also matters. So it's a combination of quality of products plus quality of service.
Thank you for being so open and detailed. Is there anything about your experience at Walmart or buying your phone that we didn't talk about? But you think is important to mention.
Think, uh, they should
Take your time. What else
they should because okay. Thank you. Thank you for giving me the opportunity. I think they should open, like like, a program to help those who are in need like, a secondhand treats, like a secondhand shop where people who cannot afford high quality goods could can afford goods that that are of high quality but are of secondhand.
That's a thoughtful idea. Having a second hand section so more people can access good products at lower Thanks for sharing that. I really appreciate you walking me through your whole experience and all the details. That's everything I needed. Again for your time and openness. I hope the new phone keeps making your days brighter.
Thank you. I got it
That's all I had for you today. Thank you for your time. You can end the interview when you're ready.
From participant evidence to a client conversation
Explore the same 15-slide example shown in our preview, then download the PDF. Use it to evaluate the evidence and readout format; your agency adds the client context, interpretation, and recommendation.
Illustrative shopper research, not a commissioned Walmart engagement or an agency case study. The deck includes the sample limits and questions for further research.
Your agency leads. User Intuition powers the research.
Keep the work clients hire you for. Add depth-interview capacity and first-pass analysis without handing over your methodology or client relationship.
Your agency owns
- Client brief, research objectives, and guide approval
- Audience requirements and permission to use client data
- Evidence review, interpretation, and strategic recommendations
- Client presentation, engagement scope, and client pricing
User Intuition provides
- Self-serve study setup and AI-moderated depth interviews
- Quality scoring and flexible participant sourcing
- Transcripts, evidence-linked findings, and research outputs
- Mid-study suggestions, next-study recommendations, and recurring setup
Three ways to deliver client research
Package the engagement around the client decision. Use the same research platform for a first project, a qualitative follow-up, or an ongoing program.
Client research project
Take one brief from approved guide to depth interviews, reviewed findings, and a client recommendation. Agree the audience, evidence standard, and fieldwork scope before launch.
Qualitative survey follow-up
Investigate the reasons behind survey patterns, outliers, or segment differences. Keep the client's existing sample relationships and use conversations to explain what the numbers leave unanswered.
Ongoing client research
Combine recurring studies, mid-study improvement suggestions, and best-next-study recommendations. Your researchers interpret what changed and agree the next research action with the client at each review.
What does the platform cost your agency?
A 30-interview client project costs $900 in Starter platform charges at $30 per quality voice interview. Recruiting is separate. Your agency prices its own design, interpretation, and client delivery.
Measurable impact
What matters most to teams after switching to AI-moderated research.
Take on more interviews while your researchers focus on the guide, evidence review, and client recommendation.
Use client lists, User Intuition recruitment, or Prolific, Cint / Lucid, and CloudResearch integrations.
Inspect participant verbatims and build the client narrative from findings your team has reviewed.
Offer weekly, monthly, or quarterly studies around a decision the client needs to revisit.
How Agency Teams Use User Intuition
For Qualitative Agencies: Expand Interview Capacity
Run more depth interviews in parallel while your researchers retain the brief, methodology, interpretation, and client narrative. The AI moderator applies 5-7 levels of laddering consistently across every conversation.
For Survey Firms: Add the Why Behind the Numbers
Follow a survey wave with adaptive interviews that investigate the patterns, outliers, and segment differences the questionnaire surfaced. Findings link back to full verbatims rather than stopping at a percentage.
Bring the Client’s Sample
Use a client list or supported third-party panel to run adaptive interviews with the audience the engagement requires.
Turn a Project into an Ongoing Program
Set up recurring studies, review mid-study improvement suggestions, and assess the recommended next study. Your team distinguishes tracking from discovery and interprets what changed for the client's decision.
Explore Before You Field
Generate synthetic respondents from research you are authorized to use, then run studies to refine questions or narrow concepts. Validate consequential conclusions with real people.
Shopper Research Without Losing Retail Insight
Interview actual shoppers about purchase journeys and motivations. Use follow-up questions to investigate context, then review the evidence for your client’s retail decision.
From client brief to evidence-backed delivery
Start With the Client Decision
Translate the brief into a study and review the discussion guide. Your researchers set the objectives and the standard for evidence.
Choose Your Sample
Bring a client list, connect a supported panel, or use User Intuition recruitment. Run AI-moderated interviews without scheduling every conversation manually.
Build the Client Recommendation
Inspect findings and participant verbatims. Apply your interpretation and prepare client deliverables; white-label delivery is available.
Build on the Previous Wave
Use recurring studies and next-study recommendations to build an ongoing program. Review contradictions and unanswered questions; keep each client's evidence within the appropriate permissions and research scope.
Built for speed and depth
Depth Without a Headcount Ceiling
Run 30+ minute interviews with 5–7 levels of laddering in parallel. Senior researchers keep control of methodology and interpretation while the fieldwork layer expands.
Compounding Institutional Intelligence
Build on research your team is authorized to use. Keep evidence organized for future client questions without assuming permission to reuse one client’s data for another.
Reduced Billable Hour Burn
AI handles transcript analysis and initial insight generation. Your team focuses on client strategy, insight narrative, and hypothesis validation. More research volume per head.
Recruitment That Fits the Brief
Choose your sample source and screen for the audience you need. Fieldwork timing depends on audience availability and study requirements—not a universal turnaround guarantee.
White-Label Delivery
White-label delivery is available. Confirm the deliverable and participant-facing branding requirements for your engagement; do not assume a fully white-labelled client portal is included.
Choose the fieldwork model that fits the client brief
| Dimension | User Intuition | Panel sourcing | Human-moderated fieldwork | In-house research |
|---|---|---|---|---|
| Primary role | AI-moderated interviews and first-pass analysis | Find eligible participants | Conduct researcher-led conversations | Own the full research process |
| Sample source | Your list, supported panels, or User Intuition recruitment | Provider audience and targeting | Arrange with the fieldwork team | Internal lists or external recruitment |
| Moderation | Adaptive AI follow-up questions | Depends on the downstream study tool | Human judgment during the conversation | Depends on the method and team |
| Capacity | Parallel interviews; researchers review the evidence | Depends on audience availability | Depends on moderator availability | Depends on staffing and tooling |
| Analysis | Findings linked to participant verbatims | Depends on the downstream workflow | Researcher-led synthesis | Team-defined synthesis and review |
| Recurring work | Recurring studies, mid-study suggestions, and next-study recommendations | Recruitment for each agreed wave | Plan moderator time for each wave | Plan team time and repeatable processes |
| Cost structure | Platform charges plus sample and incentives | Sample fees and incentives | Fieldwork, recruitment, and analysis scope | Staff time, tools, and recruitment |
| Agency role | Brief, evidence review, interpretation, client advice | Research design and downstream delivery | Brief, synthesis, and client relationship | Research design through client delivery |
Keep control of the research
Self-serve setup
Design the study in the workspace and review the guide before launch. No API integration is required.
Flexible sample
Use your own audience, supported external panels, or User Intuition recruitment.
Evidence review
Inspect findings and participant verbatims before making a recommendation.
Repeatable learning
Combine recurring studies with mid-study improvements and recommended next studies. Your team decides how the evidence informs client advice.
"We spoke with eight admins, six end users, and three buyers in a week. I started with a half-page brief on Tuesday and had conversations by Friday. We cut the MVP down to a status view and saved a ton of time."
"We loved that the report separated the assumptions that held up from the ones that looked shaky, with quotes under each. And Chloe from support walked us through setup and helped with the readout slides."
When Should You Use AI-Moderated Interviews for Agency Research — and When Shouldn't You?
Use AI-moderated interviews for structured conversations at scale, with your researchers interpreting the evidence. Fieldwork timing depends on the audience and study. Human-led workshops and observation remain better fits when the method requires them.
AI-Moderated Interviews Are Best For
- Client deliverables with consistent methodology at scale
- Multi-market research across 20+ countries simultaneously
- White-label research under your agency brand
- Rapid turnaround for pitch decks and proposals
- Standardized methodology across client accounts
- Cost-effective research that expands agency margins
Consider Other Methods When
- Strategic consulting engagements requiring senior expertise
- Client workshops and co-creation sessions
- Sensitive topics where client stakeholders need named moderators
- Highly exploratory research with undefined scope
- Executive interviews requiring relationship building
- Ethnographic fieldwork and in-context observation
Inspect the 5-7 level laddering methodology and sample interviews and report before choosing the method for a client brief. Price recruitment, platform usage, and your agency's research work separately.
Bring one client brief. See where the platform fits.
Bring one live client brief. Run the study in the workspace, use your preferred sample, and decide where the platform fits your delivery process.
Discuss the audience, research objective, delivery format, and requirements for an ongoing program.
Walk through a real study — from interview to report. See exactly what the platform delivers before you commit.
Standard per-quality-interview pricing · Bring your own participants or use our panel · White-label available
Common questions
Related research and resources
Pillar Guides
Deep-dive guides covering this topic from strategy to execution.
Tools & Tactics
Practical frameworks and platform-specific guides for teams ready to act.
Reference Guides
Reference deep-dives on methodology, best practices, and applied research.
Alternatives & Comparisons
Side-by-side comparisons with competing platforms and approaches.
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Platform Capabilities
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