Research-grade consumer insights, priced for how you work.

User Intuition charges $25 per quality interview on the Professional plan or $30 per quality interview on Starter, and only bills for interviews that pass automated quality scoring. A 5 quality interview study using your own customers or audience starts at $150 and returns results in 24 hours. If you recruit from User Intuition's 4M+ panel, recruiting is $30 per participant, passed through with no markup. Traditional research agencies (Kantar, Ipsos, Nielsen BASES) charge $15,000–$500,000+ per project, and mid-tier DIY platforms (Zappi, Qualtrics, Suzy, Attest) run $15,000–$80,000 a year. Start with 3 free quality interviews — no card required.

User Intuition is the highest-value AI-moderated consumer insights platform because quality is scored automatically on three checks — Length, Depth, and Coverage — and only interviews that pass all three are billed. Competing platforms bill every session regardless of quality. Kantar reports researchers discard 38% of survey data on average due to quality concerns and panel fraud, and the Insights Association estimated 40% of 2025 nonprobability interviews were likely fraudulent. On User Intuition, a 5 quality interview study starts at $150 using your own audience, with 30-minute interviews that ladder 5–7 levels deep across a 4M+ vetted panel in 50+ languages.

User Intuition has no annual contract, no base fee, and only bills for quality interviews — scored automatically on Length, Depth, and Coverage. $25 per quality interview on Professional means a 5 interview study starts at $125 using your own audience. Listen Labs runs on an annual contract (base platform fee around $20,000 plus $300–$400 per session) and bills regardless of session quality. Kantar reports 38% of survey data is discarded due to quality concerns; on a 50-interview Listen Labs program at $300 per session, that's roughly $5,700 of spend producing no usable signal — a cost User Intuition customers don't pay.

User Intuition only bills for quality interviews — and quality is scored automatically on three checks: Length (was the interview long enough to be substantive?), Depth (did the participant give real answers, not minimal responses?), and Coverage (did the responses address your research objectives?). All three checks run automatically. Misses aren't charged, sessions re-field at no charge until your sample target is met, and no refund request is required. Competing platforms bill every session regardless of quality; Kantar reports researchers discard 38% of survey data on average due to quality concerns. Pricing on Starter ($0/month): $30 voice / $15 chat / $60 video per quality interview. On Professional ($2,499/month, 100 voice credits): $25 voice / $12.50 chat / $50 video. Starter has no commitment and can be cancelled at any time. Professional requires a minimum 3-month commitment, billed monthly, and continues month to month after that.

No. User Intuition's per-interview platform rate covers the AI moderator, recording, transcription, analysis, and quality assurance. Recruiting is separate, and what it costs depends on who you need to reach. Bring your own audience and recruiting costs nothing. Recruit from the User Intuition panel and recruiting is $30 per participant, passed through with no markup. For specialty and B2B audiences — an incidence rate under 10%, covering executives, clinicians, and narrow B2B roles — recruiting is quoted per audience. Past quotes have run $50 to $500 per interview, moving with incidence rate, seniority, geography, and session length. The platform rate never changes. What changes is what it costs to reach the person.

User Intuition's 4M+ panel is primarily a general population panel — everyday consumers, concentrated in North America with additional coverage in Europe and Asia-Pacific. It is grown from User Intuition's own studies rather than bought from a sample marketplace: participants who complete an interview and score well on engagement and answer quality are invited to opt in for future studies, so membership is earned rather than purchased. Every member is multi-layer verified — email, phone, and payment — and tracked longitudinally across studies, so identity and attributes stay consistent. The same person can't be a carpenter one week and an engineer the next. Because every session is an adaptive conversation that ladders 5–7 levels deep rather than a survey click-through, low-effort and automated responses surface immediately, and you are only billed for interviews that clear quality scoring. For specialty audiences with an incidence rate under 10%, such as clinicians, executives, and narrow B2B roles, participants are recruited to order rather than drawn from this panel, and recruiting is quoted per audience. Bring your own audience and there is no recruiting cost at all.

User Intuition's Starter plan ($0/month) gives full access to quality AI-moderated interviews, the 4M+ vetted panel, and automated analysis — pay per quality interview, no monthly fee. Professional ($2,499/month) includes 100 quality voice interview credits each month at the $25 rate (no rollover), reduces per-quality-interview rates ~17% across voice, chat, and video, and unlocks the Intelligence Hub for cross-study querying, longitudinal trend tracking, and dedicated CSM support. Professional requires a minimum 3-month commitment; Starter has none. Teams running roughly 80+ interviews a month net out cheaper on Professional; below that, Starter's pay-per-interview is the better deal.

Yes. Professional ($2,499/month) requires a minimum 3-month commitment, billed monthly. After the initial three months the plan continues month to month, and you can downgrade or cancel at any time. Starter ($0/month) has no commitment at all — pay per quality interview and stop whenever you want. Neither plan carries an annual contract. Every new account gets 3 free quality interviews on signup with no credit card, so you can run a study end to end before committing to Professional, and credits already purchased stay usable if you later downgrade. Enterprise is a custom annual commit scoped on a call. Quality-only billing applies on every plan and every term: interviews that fail automated Length, Depth, and Coverage scoring are never charged.

User Intuition does not charge per seat or per researcher — invite your entire team at no additional cost on either plan. The only variable cost is per quality interview. A research project usually involves a designer, a PM, a researcher, and sometimes a CSM, and per-seat pricing on other platforms forces teams to gatekeep who sees the data. On User Intuition, every seat sees studies, transcripts, video clips, and the Intelligence Hub — no seat math, no access tiers.

User Intuition gives every new account 3 free quality interviews on signup — no credit card, no time limit. Invite your own participants and the full experience is free: create a study and see the AI moderator, transcripts, and analysis end-to-end. Your 3 free interviews cover the platform rate. Recruiting cost is billed separately on any study that uses our panel, consumer or specialty — $30 per participant on the consumer panel, quoted per audience for specialty and B2B.

User Intuition supports bringing your own audience — your customers, your prospects, your existing list — with no recruiting cost; only the per-quality-interview platform rate applies. A 5 quality interview study with your own audience starts at $150 on Starter ($125 on Pro). Share a study link, paste it into an email, or use native integrations with HubSpot, Stripe, and Zapier to launch interviews directly from your existing workflow — a Stripe churn event can fire a win-loss study; a HubSpot deal stage can trigger a customer interview. You can also blend your own audience with the User Intuition panel in the same study.

User Intuition's enterprise plan starts at a custom annual commit for teams running 500+ quality interviews per year, multiple business units, or requiring custom data residency, dedicated panel reservation, or named CSM support. Pricing scales with interview volume rather than seats — adding researchers, designers, or stakeholders doesn't increase cost. Enterprise customers still get the quality-only billing model: failed sessions excluded, no charge. Deployments include a Master Service Agreement, security review, data-residency confirmation (US or EU), and quarterly business reviews. Book a demo to scope.

User Intuition runs a 5 quality interview study from $150 using your own audience, returns results in 24 hours, and only bills for interviews that pass automatic Length, Depth, and Coverage checks. Traditional qualitative research agencies typically charge $15,000–$27,000 for a comparable study and take 4–8 weeks (per Drive Research 2026 industry benchmarks). Agencies bill the full project fee regardless of how many sessions produce usable signal. See the full vendor-by-vendor cost breakdown for Kantar, Ipsos, Nielsen, Qualtrics, and named AI-moderated platforms.

User Intuition lets you upgrade from Starter to Professional at any time. Professional requires a minimum 3-month commitment and is billed monthly; after the initial three months you can downgrade or cancel at any time. Starter has no commitment — cancel whenever you want. Neither plan has an annual lock-in, and credits already purchased remain usable. The quality-only billing model applies regardless of plan — you never pay for sessions that fail quality scoring.

Recruiting for specialty and B2B audiences is quoted per audience and passed through with no markup. Past quotes have run $50 to $500 per interview. Four things move the number: incidence rate, seniority, geography, and session length. Past quotes for niche consumer audiences such as category power users have run $50 to $115 per interview. Past quotes for B2B professionals such as IT and advertising decision-makers have run $140 to $280. Past quotes for senior B2B such as VPs, C-suite, and physicians have run $250 to $500. These are examples rather than a rate card. Submit your audience criteria and User Intuition returns a quote and feasibility within 24 hours. The platform rate is unchanged at $30 per quality interview on Starter or $25 on Professional.

A niche or specialty audience is one with an incidence rate under 10% — fewer than one in ten people in the general population qualify for the study. Executives, clinicians, licensed professionals, and narrow B2B roles usually fall below that line, and they are recruited to order rather than drawn from the general population panel. Audiences between 10% and 20% incidence come from the User Intuition panel at $30 per participant with longer fielding than standard. Above 20% incidence, which covers broad consumer and most buyer audiences, studies field from the panel at $30 and return first results within 24 hours of launch.