Pricing
Consumer insights priced for how you work.
Whether you're running a single study or building an always-on insights engine, choose the plan that fits your team.
Starter
$0/ month
For teams running individual consumer insights or research projects
Pay per Interview at $25 per credit:
- Chat: 0.5 credits
- Audio: 1 credit
- Video: 2 credits
What's included:
- Access to 4M+ vetted respondents with industry-leading fraud detection—or bring your own customers
- AI-moderated interviews via chat, audio, or video
- Automated analysis and reporting for each study
- Email support
Professional
$999/ month
For teams that want a connected consumer intelligence platform
Includes 50 free interviews/month. Additional interviews at $20/credit.
Everything in Starter, plus:
- Intelligence Hub: Upload prior research into a single, queryable knowledge base. Ask questions across your entire body of consumer knowledge and get sourced, synthesized answers.
- Cross-study pattern detection and trend analysis
- Unlimited queries against your study data
- Email and Slack support
Enterprise
Call Us
For organizations scaling consumer intelligence across brands and teams
Everything in Professional, plus:
- Dedicated Customer Success Manager
- Custom interview guide development with your team
- SSO and advanced security controls
- Multi-brand and multi-team workspace management
- Custom integrations and data workflows
- Priority support with dedicated personnel
Why Switch
How User Intuition Compares
See how we stack up against other AI interview tools and traditional qualitative research.
| Dimension | User Intuition | Other AI Interview Tools | Traditional Qual Research |
|---|---|---|---|
| Cost per study (20 interviews) | ~$200–$1,000 | $2,000–$10,000+ | $15,000–$27,000 |
| Time to insights | 48–72 hrs From launch to actionable insights | 1–2 weeks | 4–8 weeks |
| Conversation depth | 5–7 levels Laddering methodology, 30+ min conversations | 10–15 min, basic follow-ups | 2–3 follow-ups (varies by interviewer) |
| Knowledge retention | Intelligence Hub — compounding institutional knowledge | Per-study reports only | 90%+ lost within 90 days |
| Participant quality | Fraud prevention Multi-layer fraud prevention + option to interview your own verified customers | BYOP or limited panel | Recruited per study |
| Moderator consistency | Consistent AI across every conversation | Consistent AI (varies by platform) | Varies by interviewer |
| Scale | Hundreds Run simultaneously, no bottleneck | Tens to low hundreds | 15–30 per study |
Pricing FAQ
Common pricing questions
Credits are how you pay for interviews. Each modality costs a different number of credits: chat interviews use 0.5 credits, audio interviews use 1 credit, and video interviews use 2 credits. On the Starter plan, credits cost $25 each. Professional includes 50 free interviews per month, with additional credits at $20 each.
Starter gives you full access to AI-moderated interviews, our 4M+ vetted panel, and automated analysis — you just pay per interview with no monthly fee. Professional includes 50 free interviews per month and adds the Intelligence Hub, which lets you upload prior research, query across all your studies, and detect cross-study patterns. It's the difference between running individual studies and building a compounding knowledge base.
Yes. You can try 3 interviews free on the Starter plan — no credit card required. This gives you a complete experience: create a study, run AI-moderated conversations, and see the analysis and reporting firsthand.
Absolutely. You can interview your own customers by sharing a study link or connecting your CRM (Salesforce, HubSpot). You can also blend your customers with our panel in the same study. There's no extra charge for using your own participants — you only pay the per-interview credit cost.
Traditional qual agencies typically charge $15,000–$27,000 for a 20-interview study and take 4–8 weeks. The same study on User Intuition costs roughly $200–$400 depending on modality and delivers results in 48–72 hours — a 93–96% cost reduction.
Yes. You can upgrade from Starter to Professional at any time, and downgrade or cancel with no long-term commitment. Unused credits on Starter roll over. Professional's 50 free monthly interviews do not roll over — use them or lose them each billing cycle. Professional is billed monthly with no annual lock-in required.
Get Started
Ready to understand your customers?
Choose the plan that fits your team and start running AI-moderated customer conversations today.
No contract · No retainers · Results in 72 hours