Pricing

Research-grade consumer insights, priced for how you work.

Whether you run one study or build an always-on insights engine, there's a plan that fits — each interview probing 5–7 layers deep, with no annual contract and no charge for sessions that miss the quality bar. A 5-interview study using your own audience starts at $150, against $15,000–$27,000 at a traditional agency.

★★★★★ User Intuition: 5.0 on G2 ★★★★★ User Intuition: 5.0 on Capterra
Start free — 3 quality interviews, no card No contracts. Cancel anytime.

Starter

$30/ quality voice interview

For teams running individual consumer insights or research projects

$0/month — pay only for quality interviews. Voice $30 · chat $15 · video $60.

What's included:

  • Access to 4M+ vetted respondents with industry-leading fraud detection—or bring your own customers
  • AI-moderated interviews via chat, audio, or video
  • Automated analysis and reporting for each study
  • API & MCP server access — connect Claude, ChatGPT, Cursor, and other AI agents directly to your research
  • Email support
Try Free — 3 Quality Interviews, No Card
Most Popular

Professional

$25/ quality voice interview

For teams that want a connected consumer intelligence platform

$2,499/month includes 100 quality voice interviews — that's $25 each. Extra: voice $25 · chat $12.50 · video $50.

Everything in Starter, plus:

  • Intelligence Hub: Upload prior research into a single, queryable knowledge base. Ask questions across your entire body of consumer knowledge and get sourced, synthesized answers.
  • Cross-study pattern detection and trend analysis
  • Unlimited queries against your study data
  • Agent access to the Intelligence Hub via MCP — query past research and generate reports from any AI agent
  • Email and Slack support
Start Free, Upgrade Anytime

Enterprise

Call Us

For organizations scaling consumer intelligence across brands and teams

Everything in Professional, plus:

  • Dedicated Customer Success Manager
  • Custom interview guide development with your team
  • SSO and advanced security controls
  • Multi-brand and multi-team workspace management
  • Custom integrations and data workflows
  • Priority support with dedicated personnel

Full-Service

Share a brief — we handle everything from there.

Ideal for teams who want research-grade output without adding to their workload.

Contact Sales

You only pay for quality interviews.

Every interview is automatically scored against your brief. Misses aren't charged.

  • Length: interview runs long enough to be substantive
  • Depth: participant gives real answers, not minimal responses
  • Coverage: responses address your research objectives

All three checks run automatically. No refund request required.

Cost Estimator

How much will it cost?

Adjust the sliders to estimate your monthly cost on each plan.

1500
Starter
$600
$30/quality interview · no monthly fee
vs
Professional
$2,499
$2,499/mo · 100 interviews included

Access our 4M+ vetted global panel at $30 per participant — a pass-through covering incentives, screening, and fraud prevention. Only charged for completed, quality interviews.

Note from the User Intuition Team

Human moderation, done well, is the gold standard. A skilled moderator reads silence, follows a half-thought, knows when to push and when to wait. The trouble is what that costs at scale: one moderator, one participant, one hour at a time — and by interview a hundred, even the best aren't asking the same questions they asked at interview one.

User Intuition keeps what makes great moderation great — the depth, the laddering, the patient probing — and removes what holds it back. The AI moderator ladders 5–7 levels deep on every interview, with no fatigue wall and no calendar to manage. It runs hundreds of conversations in parallel, so a study fills in hours instead of weeks. Setup takes five minutes: upload your study guide and we turn it into a plan, write the screener, recruit from our 4M+ panel, and launch. Every interview is automatically scored on Length, Depth, and Coverage; if it doesn't pass, you don't pay. No refund required.

Preview a real study output before you pay — the only platform in the industry that lets you evaluate the work first. A 5-interview study lands at $150 in 24 hours. Already convinced? Sign up and try with 3 free quality interviews.

Why Switch

How does User Intuition's pricing compare?

User Intuition only bills for interviews that pass automated Length, Depth, and Coverage scoring, so you never pay for unusable data. Traditional agencies bill the full project fee regardless of yield, and other AI interview tools charge per session whether or not it produces signal.

Dimension User Intuition Other AI Interview Tools Traditional Qual Research
Cost per study ~$200–$1,000 $2,000–$10,000+ $10K–$30K
Time to insights 24 hrs From launch to actionable insights 1–2 weeks 4–8 weeks
Conversation depth 5–7 levels Laddering methodology, 30+ min conversations 10–15 min, basic follow-ups 2–3 follow-ups (varies by interviewer)
Knowledge retention Intelligence Hub — compounding institutional knowledge Per-study reports only Filed and forgotten after each study
Participant quality Fraud prevention Multi-layer fraud prevention + option to interview your own verified customers BYOP or limited panel Recruited per study
Scale Hundreds Run simultaneously, no bottleneck Tens to low hundreds 15–30 per study

"We were flying blind on why we lost deals. Sales reps said it was pricing, but User Intuition interviews revealed it was actually implementation timelines and integration concerns. We adjusted our sales process and saw win rates improve 23% in the next quarter."

Eric O., COO, RudderStack

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Book a 30-minute call for a personalized walkthrough tailored to your research needs and use case.

  • Live product walkthrough
  • Custom to your research needs
  • See real example outputs
  • Discuss pricing for your team
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See What You'll Get

Explore the platform to see AI-moderated interviews, automated analysis, and the Intelligence Hub in action.

  • AI-moderated interview experience
  • Automated insights and themes
  • Intelligence Hub exploration
  • Interactive data and reporting
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Pricing FAQ

Common pricing questions

User Intuition charges $25 per quality interview on the Professional plan or $30 per quality interview on Starter, and only bills for interviews that pass automated quality scoring. A 5 quality interview study using your own customers or audience starts at $150 and returns results in 24 hours. If you use User Intuition's 4M+ panel, a $30 flat incentive per interview passes through directly to the participant (User Intuition takes no margin on incentive). Traditional research agencies (Kantar, Ipsos, Nielsen BASES) charge $15,000–$500,000+ per project, and mid-tier DIY platforms (Zappi, Qualtrics, Suzy, Attest) run $15,000–$80,000 a year. Start with 3 free quality interviews — no card required.

User Intuition is the highest-value AI-moderated consumer insights platform because quality is scored automatically on three checks — Length, Depth, and Coverage — and only interviews that pass all three are billed. Competing platforms bill every session regardless of quality. Kantar reports researchers discard 38% of survey data on average due to quality concerns and panel fraud, and the Insights Association estimated 40% of 2025 nonprobability interviews were likely fraudulent. On User Intuition, a 5 quality interview study starts at $150 using your own audience, with 30-minute interviews that ladder 5–7 levels deep across a 4M+ vetted panel in 50+ languages.

User Intuition has no annual contract, no base fee, and only bills for quality interviews — scored automatically on Length, Depth, and Coverage. $25 per quality interview on Professional means a 5 interview study starts at $125 using your own audience. Listen Labs runs on an annual contract (base platform fee around $20,000 plus $300–$400 per session) and bills regardless of session quality. Kantar reports 38% of survey data is discarded due to quality concerns; on a 50-interview Listen Labs program at $300 per session, that's roughly $5,700 of spend producing no usable signal — a cost User Intuition customers don't pay.

User Intuition only bills for quality interviews — and quality is scored automatically on three checks: Length (was the interview long enough to be substantive?), Depth (did the participant give real answers, not minimal responses?), and Coverage (did the responses address your research objectives?). All three checks run automatically. Misses aren't charged, sessions re-field at no charge until your sample target is met, and no refund request is required. Competing platforms bill every session regardless of quality; Kantar reports researchers discard 38% of survey data on average due to quality concerns. Pricing on Starter ($0/month): $30 voice / $15 chat / $60 video per quality interview. On Professional ($2,499/month, 100 voice credits): $25 voice / $12.50 chat / $50 video. No contracts, cancel anytime.

User Intuition's per-interview platform rate does not include the participant incentive — the incentive is a flat $30 pass-through paid directly to the panelist when you use the User Intuition panel, with zero User Intuition margin on it. This is intentional: the platform rate is what you pay User Intuition for the AI moderator, recording, transcription, analysis, and quality assurance. The incentive is what the participant earns for completing the conversation. For specialty recruiting where the audience has an incidence rate under 10% (clinicians, executives, niche B2B), we custom-quote the incentive based on audience scarcity. When you bring your own audience, there is no incentive cost at all.

User Intuition's Starter plan ($0/month) gives full access to quality AI-moderated interviews, the 4M+ vetted panel, and automated analysis — pay per quality interview, no monthly fee. Professional ($2,499/month) includes 100 quality voice interview credits each month at the $25 rate (no rollover), reduces per-quality-interview rates ~17% across voice, chat, and video, and unlocks the Intelligence Hub for cross-study querying, longitudinal trend tracking, and dedicated CSM support. Teams running roughly 80+ interviews a month net out cheaper on Professional; below that, Starter's pay-per-interview is the better deal.

User Intuition does not charge per seat or per researcher — invite your entire team at no additional cost on either plan. The only variable cost is per quality interview. A research project usually involves a designer, a PM, a researcher, and sometimes a CSM, and per-seat pricing on other platforms forces teams to gatekeep who sees the data. On User Intuition, every seat sees studies, transcripts, video clips, and the Intelligence Hub — no seat math, no access tiers.

User Intuition gives every new account 3 free quality interviews on signup — no credit card, no time limit. Free interviews give you the complete experience: create a study, recruit from the panel (or invite your own participants), and see the AI moderator, transcripts, and analysis end-to-end before paying anything.

User Intuition supports bringing your own audience — your customers, your prospects, your existing list — with no incentive cost; only the per-quality-interview platform rate applies. A 5 quality interview study with your own audience starts at $150 on Starter ($125 on Pro). Share a study link, paste it into an email, or use native integrations with HubSpot, Stripe, and Zapier to launch interviews directly from your existing workflow — a Stripe churn event can fire a win-loss study; a HubSpot deal stage can trigger a customer interview. You can also blend your own audience with the User Intuition panel in the same study.

User Intuition's enterprise plan starts at a custom annual commit for teams running 500+ quality interviews per year, multiple business units, or requiring custom data residency, dedicated panel reservation, or named CSM support. Pricing scales with interview volume rather than seats — adding researchers, designers, or stakeholders doesn't increase cost. Enterprise customers still get the quality-only billing model: failed sessions excluded, no charge. Deployments include a Master Service Agreement, security review, data-residency confirmation (US or EU), and quarterly business reviews. Book a demo to scope.

User Intuition runs a 5 quality interview study from $150 using your own audience, returns results in 24 hours, and only bills for interviews that pass automatic Length, Depth, and Coverage checks. Traditional qualitative research agencies typically charge $15,000–$27,000 for a comparable study and take 4–8 weeks (per Drive Research 2026 industry benchmarks). Agencies bill the full project fee regardless of how many sessions produce usable signal. See the full vendor-by-vendor cost breakdown for Kantar, Ipsos, Nielsen, Qualtrics, and named AI-moderated platforms.

User Intuition lets you upgrade from Starter to Professional any time, and downgrade or cancel with no long-term commitment. Professional is billed monthly with no annual lock-in. Credits already purchased remain usable. The quality-only billing model applies regardless of plan — you never pay for sessions that fail quality scoring.
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You only pay for quality interviews.

Every interview is automatically scored against your brief. Misses aren't charged.

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