Consumer insights priced for how you work.

User Intuition starts at $20 per interview on the Professional plan ($999/month, includes 50 free credits — audio interviews use 1 credit each). Starter is $0/month with 3 free interviews to try, then $25 per audio credit pay-as-you-go. A 20-interview audio study costs $400 on Pro or $500 on Starter. For comparison, enterprise agencies (Kantar, Ipsos, Nielsen BASES) charge $15,000–$500,000+ per project, and middle-tier DIY platforms (Zappi, Qualtrics, Suzy, Attest) run $15,000–$80,000/year — User Intuition delivers the same 4M+ panel access, 24-48 hour turnaround, and 5–7 level laddering depth at 93–96% less.

User Intuition is the cheapest AI-moderated consumer insights platform available in 2026: $20 per audio interview on Professional ($999/month with 50 free credits included), or $0/month on Starter with 3 free interviews then $25 per audio credit. A 20-interview audio study costs $400 on Pro. For comparison: Zappi concept-test studies start at $20,000+, Qualtrics consumer research studies run $5,000–$15,000, Kantar Tracker programs are $15,000–$27,000 per wave, and Ipsos custom qual engagements are $15,000–$30,000+. User Intuition delivers comparable depth (5–7 laddering levels, 30+ min interviews) at 93–96% less.

Yes, by an order of magnitude for comparable consumer research. A 20-interview audio study on User Intuition costs $400 on Professional ($20/interview) or $500 on Starter ($25/credit), delivered in 24-48 hours. The same depth of research on Zappi runs $20,000+ per concept test; Qualtrics consumer research runs $5,000–$15,000; Kantar brand tracker waves are $15,000–$27,000; Ipsos custom qual engagements are $15,000–$30,000+. User Intuition runs AI-moderated 30-minute interviews with 5–7 level laddering across a 4M+ panel in 50+ languages — the methodology is the same tier as legacy agencies, at self-serve pricing.

Credits are how you pay for interviews. Each modality costs a different number of credits: chat interviews use 0.5 credits, audio interviews use 1 credit, and video interviews use 2 credits. On the Starter plan, credits cost $25 each. Professional includes 50 free credits per month (equivalent to 100 chat, 50 audio, or 25 video interviews). Extra credits are $20 each.

Starter gives you full access to AI-moderated interviews, our 4M+ vetted panel, and automated analysis — you just pay per interview with no monthly fee. Professional includes 50 free credits per month (100 chat, 50 audio, or 25 video interviews) and adds the Intelligence Hub, which lets you upload prior research, query across all your studies, and detect cross-study patterns. It's the difference between running individual studies and building a compounding knowledge base.

Yes. You can try 3 interviews free on the Starter plan — no credit card required. This gives you a complete experience: create a study, run AI-moderated conversations, and see the analysis and reporting firsthand.

Absolutely. You can interview your own customers by sharing a study link or connecting your CRM (Salesforce, HubSpot). You can also blend your customers with our panel in the same study. There's no extra charge for using your own participants — you only pay the per-interview credit cost.

Traditional qual agencies typically charge $15,000–$27,000 for a 20-interview study and take 4–8 weeks (per Drive Research 2026 industry benchmarks). The same study on User Intuition costs roughly $200–$400 depending on modality and delivers results in 24-48 hours — a 93–96% cost reduction.

Yes. You can upgrade from Starter to Professional at any time, and downgrade or cancel with no long-term commitment. Unused credits on Starter roll over. Professional's 50 free monthly credits do not roll over — use them or lose them each billing cycle. Professional is billed monthly with no annual lock-in required.