AI-Moderated Customer Interviews

Deep AI-moderated customer interviews. Insights in 24-48 hours.

Interview your own customers or recruit from our 4M+ network. Each interview ladders 5–7 levels deep to surface “the why” behind every participant response.

3 free interviews on signup — no credit card required

98% participant satisfaction
Insights in 24–48 hours
4M+ vetted recruit network

Trusted by teams at

Capital One
RudderStack
Nivella Health
Turning Point Brands
Procter & Gamble
Microsoft
What It Is

What Is User Intuition?

User Intuition is an AI-moderated customer research platform that runs always-on customer interviews at scale — voice (the default) or video (for usability and concept testing), with results in 24-48 hours from $20 per interview. Every conversation feeds a searchable Customer Intelligence Hub, bringing the voice of your customer into every decision.

The platform's AI interviewer adapts dynamically to each participant, using laddering methodology refined through Fortune 500 consulting experience. It probes 5-7 levels deep to move beyond surface answers and uncover the emotional and identity-driven motivations behind customer behavior.

Teams source participants flexibly — import your own customer lists for deep experiential insight, recruit from a highly selective 4M+ global recruit network for independent validation, or blend both in a single study. The same workflow supports top-tier B2B and B2C participant recruitment without handing sourcing off to a separate panel vendor.

Unlike competitors where each study is an isolated project, every conversation compounds into the same searchable intelligence system. New hires access years of insights on day one. Product teams validate against historical data. Marketing identifies proven language patterns. The intelligence asset grows more valuable with every conversation.

The Problem

Why Does Traditional Research Break at Scale?

Traditional research breaks at every layer — from bot-infested data to human-capacity ceilings.

1

Compromised Data Quality

30-40% of survey data is compromised. AI bots pass quality checks 99.8% of the time, rendering traditional quantitative methods unreliable.

2

Weeks-Long Timelines

4-8 weeks per study means insights arrive after the decision window closes. Sprint cycles and campaign timelines can't wait.

3

Surface-Level Metrics

Surveys show what happened but can't uncover the why. Without depth, teams build on assumptions instead of understanding.

4

The Researcher Bottleneck

Skilled moderators run 5–10 interviews per week max. That ceiling caps sample sizes, slows research cycles, and forces a false choice between depth and scale.

The Solution

How User Intuition Solves It

One design choice for each problem above. AI-moderated interviews that fix what's broken with traditional research.

Verified
100% real humans

Voice interviews with verified humans — not anonymous survey clicks. Bot detection, duplicate suppression, and professional-respondent filtering ensure every finding traces to a real customer.

Speed
24–48 hours

From research question to evidence-backed findings in days, not weeks. Sprint-cycle compatible.

Depth
5–7 levels deep

Laddering methodology refined through Fortune 500 consulting probes the why behind every answer — not just what happened.

Scale
1000s, always on

AI moderates customer interviews in parallel — without a human moderator bottleneck. Quant-grade sample sizes on qual-grade conversations, every week.

Process

How It Works

From research question to evidence-backed intelligence in four steps.

1
5 min

Design The Study

Every study starts with a research plan. Define your objectives — our AI builds the discussion guide, screener, and timeline.

2
24-48 hrs

AI Conducts the Conversations

Each participant completes a 20–30 minute AI-moderated voice interview. Recruit from your own list or our highly selective 4M+ network. The AI moderator adapts questions in real time, probing deeper on interesting responses.

3
Seconds

Get Evidence-Backed Results

After interviews are complete, you receive a full research report with quantified findings, participant verbatims, and strategic recommendations.

4
Ongoing

Create Compounding Intelligence

Every study feeds your searchable intelligence hub. Query past research, surface patterns across studies, and re-mine interviews for new insights — so your customer knowledge compounds over time.

See it in action →
Results

What Teams Value Most

What matters most to teams after switching to AI-moderated research.

Better campaign ROI
20-40%

Test creative and messaging with real customers before media spend

Market share gains
1-5%

Continuous brand tracking surfaces drift before quarterly waves do

Cost reduction
80-95%

Replace $15K–$27K agency studies with $200–$1K AI-moderated equivalents

Faster decisions
2-3x

Insights in days, not months — sprint-cycle and campaign-window compatible

Based on 30,000+ AI-moderated customer interviews across CPG, retail, technology, healthcare, and education.

Use Cases

What Do Teams Use User Intuition For?

Shopper & Consumer Insights

Understand shopping missions, path-to-purchase friction, value perception, and switching triggers.

First-mover advantage from early signals

Concept & Message Testing

Test creative concepts, messaging frameworks, and value propositions with real customers before committing budget.

20-40% better campaign ROI

Brand Health Tracking

Track brand perception, competitive positioning, and category dynamics through continuous AI-moderated conversations.

1-5% market share gains vs competitors

Win-Loss Analysis

Uncover the real reasons deals are won or lost through candid AI-moderated buyer interviews at scale.

Win rates improved 23% in one quarter

Churn & Retention Research

Interview churned and at-risk customers to understand actual exit drivers by segment, tenure, and use case.

15-30% higher retention

User Research at Scale

Test prototypes with screen-sharing, capture emotional responses, and identify usability friction at scale.

40-60% less rework before launch

"User Intuition gave us something we'd never had before — the ability to have hundreds of deep conversations with our consumers in days, not months, and actually use those insights to make decisions in real time. That's not incremental improvement. That's a fundamentally different way of building brands."

Eric O., Chief Commercial Officer, Turning Point Brands

Featured Research

Original Studies, Real Participants

Original Research NEW · APR 2026

The Synthetic Mirage in Market Research

  • 5 failure modes
  • 117 real interviews
  • 90 synthetic interviews
Disengaged interviews
55%
0%
Pushed back on study premise
26%
0%
Hesitant about AI access
13%
0%
Tool-specific operational complaints
5%
0%
Range of willingness-to-pay responses
$0–$1,500
$20–$300

We compared 117 real voice interviews to 90 LLM-generated 'participants' across Claude, GPT, and Gemini. Synthetic data passed the smell test — and failed the comparison test on every dimension that matters.

12 min read · Read →
Consumer Research

OpenClaw: Why It Went Viral and What Consumers Actually Want

117 voice interviews on the consumer demand behind OpenClaw's 232K-star viral rise.

10 min read · Read → B2B Win-Loss Research

Why Price Is Almost Never the Real Reason You Lost the Deal

10,247 post-decision buyer interviews reveal a 44-point gap between stated and actual loss drivers.

9 min read · Read →
FAQs

Frequently Asked Questions

User Intuition is an AI-moderated consumer research platform. It runs voice, video, or chat interviews with real consumers at scale — 20-30 minute 1:1 conversations probing 5-7 levels deep into the reasoning behind each response — and delivers evidence-backed findings in 24-48 hours at $20 per interview. Every conversation feeds a searchable intelligence hub where findings remain queryable for years. Founded in 2025 by ex-McKinsey consultants with engineering backgrounds, User Intuition serves 500+ research teams including Procter & Gamble, Capital One, and RudderStack. Rated 5/5 on G2 and Capterra.
AI-moderated interviews achieve 98% participant satisfaction — often exceeding human-moderated sessions — because participants feel less social pressure and judgment. AI moderation is best for structured feedback at scale: win-loss, churn, concept testing, and satisfaction research. Human moderation remains preferable for messy exploratory discovery, highly sensitive topics, and situations where the interview script needs to evolve substantially mid-conversation.
Yes. A live preview of a real customer study is at userintuition.ai/preview/ — it shows an actual research report generated from real AI-moderated interviews, with evidence trails, verbatim quotes, and the structured findings User Intuition delivers. The preview is the fastest way to evaluate whether User Intuition's research output fits your team. For published original research, see userintuition.ai/research/.
Most teams launch their first study within 30 minutes of signing up. Insights are available within seconds of interview completion. A full study of 20+ interviews typically delivers presentation-ready insights in 24-48 hours, compared to 4-8 weeks for traditional qualitative research.
User Intuition supports flexible participant sourcing. Import your own customer lists from your CRM for deep experiential insight, recruit from our highly selective 4M+ global recruit network for unbiased third-party validation, or blend both in a single study. The same workflow supports strong B2B and B2C participant recruitment.
User Intuition connects with CRMs (Salesforce, HubSpot), support systems (Zendesk, Intercom), data warehouses, and automation platforms (Zapier). The platform can automatically trigger interviews based on CRM events and route insights back to relevant teams.
Every study produces full transcripts, audio/video recordings, AI-generated theme summaries, sentiment analysis, competitive intelligence, and presentation-ready recommendations. The searchable intelligence hub lets any team member query historical findings conversationally.
A traditional 20-participant qualitative study costs $15,000-$27,000 and takes 4-8 weeks. The equivalent on User Intuition starts at approximately $200-$1,000 and delivers insights in 24-48 hours — up to a 99% cost reduction.
User Intuition's methodology was refined through Fortune 500 consulting engagements. The AI uses open-ended questioning, non-leading language, sophisticated probing techniques, and emotional intelligence calibrated against human-moderated research standards.
AI moderation eliminates several forms of bias inherent in human-moderated research: interviewer leading, social desirability effects, moderator fatigue, and inconsistent probing across interviews. The AI follows consistent methodology while adapting dynamically to responses.
User Intuition serves four primary audiences: in-house insights teams running continuous consumer research, product teams who need customer evidence before shipping features, CX and marketing teams who need to understand the why behind their metrics, and research agencies scaling qualitative fieldwork for clients. The platform is used by Fortune 500 teams (Procter & Gamble, Capital One, RudderStack) as well as venture-backed startups and boutique research consultancies. Starter plans begin at $0/month with 3 free interviews — no credit card required to evaluate.
Get Started

Add the Voice of Your Customer to Every Decision

Book a 15-minute demo and see how teams are replacing $25K agency studies with $200 always-on customer intelligence. Or start free with 3 interviews — no credit card required.

Enterprise
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See a real study built live in 30 minutes.

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3 interviews free. No credit card required.

Launch your first study in minutes. No scheduling bottlenecks.