200 in-depth customer interviews in 48 hours.
User Intuition is an AI-moderated customer research platform. It runs in-depth voice interviews on your own customers or our 4M+ vetted panel, probing deep enough to surface why people decided what they did — not just what they did. 200 interviews in 48 hours, from $20 each.
Used by 500+ research teams
What Is User Intuition?
User Intuition is an AI-moderated customer research platform. It runs voice, video, or chat interviews at scale — 200 conversations in 48 hours from a 4M+ vetted panel or your own customers, at $20 per voice interview. Every study feeds a searchable Customer Intelligence Hub queryable across years of research.
Watch a study go from brief to launched in 52 seconds — the same flow you'd use on signup.
Why does qualitative research need a different approach at scale?
Qualitative research has always been the gold standard for depth, and the price has always reflected that — $15,000–$30,000 per study, 4–8 weeks per delivery. Fine when one big study a year was enough. Most teams now have a dozen open questions a quarter.
The interview ceiling
A senior moderator runs 5–10 in-depth interviews per week. That's the cognitive ceiling of the activity, not a budget cap. The result is that every qualitative study you've ever commissioned was statistically thin, and you knew it.
The cost per truth
A single full-service IDI costs around $1,500 (industry benchmark: Drive Research, 2026). A 20-participant study, $15,000–$30,000. Fine if you commission one a year. Less fine when you need an answer this Tuesday.
The two-month delay
4–8 weeks per study. By the time the deck arrives, the campaign has launched, the roadmap has shipped, the team has moved on — by which time three of the customers it described have already left. You read the findings, nod, and file them somewhere no one will look.
The bias you cannot see
Every human moderator has favorite probes, off days, and unconscious leading. Two moderators on the same study produce two different studies. You never know which one you got.
How does User Intuition fix each constraint?
User Intuition fixes each constraint above with a specific mechanism: parallel AI moderation removes the ceiling, $20 per interview removes the cost wall, 48-hour findings remove the delay, and calibrated probes on every interview remove the variance.
| Dimension | User Intuition | Human-moderated qualitative |
|---|---|---|
| Speed | 200 interviews in 48 hours | 5–10 interviews per week |
| Cost | $200 per 10-interview study | $15,000–$30,000 per study |
| Depth | 5–7 laddering levels, consistently | 5–7 in skilled hands; less in junior hands |
| Scale | 1,000s in parallel | One moderator at a time |
| Consistency | Same probes, every interview | Variable across moderators |
How does User Intuition compare to other AI-moderated interview tools?
The category has several competent platforms — Listen Labs, Strella, Outset, Conveo. User Intuition differs on three dimensions: it owns the 4M+ panel so studies fill in hours, scores every interview against your brief and only charges for the ones that pass, and launches new studies in five minutes.
Faster fieldwork
4M+ verified, actively-engaged panel — owned, not vendor-sourced. Most AI-moderated competitors recruit through Cint or require you to bring your own participants.
Lower risk
Every interview is auto-scored against your brief on length, depth, and coverage. Conversations that miss the bar aren't charged. No refund request, no manual review.
Faster setup
Brief in, study live in five minutes. No discovery workshop, no kickoff cadence. Competitors typically require a 30–60 minute onboarding call.
How does User Intuition work?
Paste a research question on Monday. User Intuition builds the discussion guide, recruits from a 4M+ panel, runs the interviews, and returns evidence-backed findings by Friday.
Upload your brief
Paste your brief or describe what you want to learn. The platform builds the discussion guide, screener, and timeline in five minutes.
The AI conducts the conversations
Verified humans complete 20–30 minute AI-moderated voice interviews. Recruit from the 4M+ panel, or import your own customers. The AI moderator probes deeper on interesting responses, in real time.
Insights delivered your way
Findings arrive with verbatims, themes, sentiment, and presentation-ready recommendations — to email, Slack, or your dashboard.
Compounding intelligence
Every study feeds the searchable Customer Intelligence Hub. Query past research, surface cross-study patterns, re-mine findings — knowledge compounds rather than getting filed and forgotten.
What Do Teams Use User Intuition For?
User Intuition runs three study types: in-depth interviews that ladder into the reasoning behind decisions, concept tests that capture reactions to creative or product, and interactive walkthroughs that observe live prototype use.
In-depth interviews — when you want to know why
Voice conversations that ladder 5–7 levels into the reasoning behind a decision. Open-ended discovery at scale.
Concept tests — when you have something to show
Show creative, messaging, or product concepts to verified humans and capture structured reactions before you ship.
Interactive walkthroughs — when you need to watch
Participants navigate a prototype, product, or workflow while talking through what they're seeing. Usability and friction surfaced live.
"User Intuition gave us something we'd never had before — the ability to have hundreds of deep conversations with our consumers in days, not months, and actually use those insights to make decisions in real time. That's not incremental improvement. That's a fundamentally different way of building brands."
Eric O., Chief Commercial Officer, Turning Point Brands
Original Studies, Real Participants
User Intuition publishes original research on questions the industry keeps debating. Recent studies include synthetic data quality, the real reasons deals are lost, and what makes products go viral. All conducted on our own platform.
The Synthetic Mirage in Market Research
- 5 failure modes
- 117 real interviews
- 90 synthetic interviews
We compared 117 real voice interviews to 90 LLM-generated 'participants' across Claude, GPT, and Gemini. Synthetic data passed the smell test — and failed the comparison test on every dimension that matters.
OpenClaw: Why It Went Viral and What Consumers Actually Want
117 voice interviews on the consumer demand behind OpenClaw's 232K-star viral rise.
B2B Win-Loss ResearchWhy Price Is Almost Never the Real Reason You Lost the Deal
10,247 post-decision buyer interviews reveal a 44-point gap between stated and actual loss drivers.
Frequently Asked Questions
Add the Voice of Your Customer to Every Decision
A study that used to take 8 weeks now takes 48 hours. A budget that was $25,000 is now $200. Three interviews are free on signup, no credit card. The only thing left is to choose which question you'd like answered first.
You only pay for quality interviews.
Every interview is automatically scored against your brief. Misses aren't charged.
No contract · No retainers · Results in 72 hours