Understand why consumers buy, leave, and switch — in 24 hours
Stop making decisions from dashboards that show what consumers did but can't explain why. Run AI-moderated interviews that probe 5–7 levels deep into motivation, barriers, and decision drivers.
From individual interviews to a clearer picture.
Top theme: identity fit. "I wanted something that felt like me, not just the cheapest thing on the shelf."
Trusted by teams at
A consumer insights platform is software that helps brands understand consumer behavior, motivation, and perception — combining surveys, panels, voice-of-consumer research, and category data into evidence for brand, product, and marketing decisions. User Intuition is a consumer insights platform powered by AI-moderated interviews, running 20–30 minute conversations that probe 5-7 levels deep into why people choose, switch, and stay loyal across CPG, retail, and DTC categories. Across 134 AI-moderated consumer interviews with CPG, retail, and DTC brands, User Intuition found surface-level satisfaction scores routinely masked declining emotional connection — the leading indicator of defection that no dashboard catches. That early-warning signal only surfaces in qualitative depth, not in the satisfaction score itself. A User Intuition consumer study starts at $150, returns segment-level evidence in 24 hours, and is backed by 4.9/5 on G2 and 5/5 on Capterra. The output is practical: motivation hierarchies, perception shifts, switching triggers, and segment-level narratives for insights, brand, and growth teams turning consumer evidence into strategy.
What is consumer insights research with User Intuition?
Consumer insights research with User Intuition interviews consumers directly in 20–30 minute AI-moderated conversations that ladder 5–7 levels into the motivation, barrier and trade-off behind every choice. Run 200+ panel interviews in 24 hours from a 4M+ vetted panel across 58 countries, or bring your own sample, and every study compounds in a searchable Intelligence Hub.
Who is consumer insights research with User Intuition for?
Research agencies and in-house consumer insights, brand and product teams who need the why behind consumer behavior inside the decision window.
How does AI-moderated consumer research work?
Bring your guide and stimulus. The AI moderator interviews screened consumers one-on-one in voice, video or chat, and every finding links back to the recording.
What do you get from a consumer insights study?
Themes with verbatims, segment-level reads on motivation and barriers, an editable presentation, and every transcript and recording.
Why do consumer insights stop at what consumers did, and miss why?
Dashboards, surveys and trackers show the choice, never the motivation, barrier or trade-off behind it. Here's what consumer insights researchers tell us, and how User Intuition closes each gap.
- Sound familiar?
The dashboard says the SKU is fading. Every fix we propose is a guess.
The why behind the what
Interview the consumers behind the number, and the moderator surfaces the doubt, trade-off or identity claim driving it, so the fix rests on evidence.
- Sound familiar?
The survey gave us a stated preference in two minutes. The reason behind it never fit in a checkbox.
Real consumer motivation, 5–7 levels deep
Adaptive laddering moves past the checkbox answer into social context, unspoken hesitation and the reason behind the rating, in 20–30 minute conversations.
- Sound familiar?
Every interview needs one of our moderators on the call. When they're booked, the next study waits or gets turned down.
More consumer studies, same research team
The AI moderator runs every interview to your guide, around the clock and with no cap on parallel conversations, so your researchers spend their hours on analysis and the story, not the interview schedule.
- Sound familiar?
One loud voice set the tone of the group, and we got eight people's reactions in a month.
Hundreds of one-on-one consumer interviews
One-on-one AI moderation keeps the dominant voice and the leading question out, and the 4M+ vetted panel reaches hundreds of consumers per study.
- Sound familiar?
Proper qual takes 6–12 weeks, so we run it twice a year and most decisions ship without the why.
200+ consumer interviews in 24 hours
Depth runs continuously instead of a few times a year. You pay only for interviews that pass, and every study lands in your Intelligence Hub so the next one starts from what you already know.
- Sound familiar?
We need the same attitude and usage study in five markets. That's five vendors and five timelines.
Multi-market consumer research in one study
Run attitude and usage, segmentation, switching and loyalty-driver studies across 58 countries at once in 80+ languages, with one consistent guide, verbatims translated to English beside the original, and one comparable read.
From question to consumer truth
Design The Study
Define your consumer segments, behavioral criteria, and the motivations you want to uncover. Bring your own guide, or our AI builds the discussion guide, screener, and sample plan around your specific category and audience.
AI Conducts the Conversations
Each consumer completes a 20–30 minute AI-moderated voice interview exploring emotional drivers, identity-level motivations, and purchase triggers. The AI adapts in real time, probing deeper on the responses that reveal the most.
Get Evidence-Backed Results
Receive a full research report with quantified motivation drivers, behavioral segments, consumer verbatims, and strategic recommendations — structured for brand, product, and marketing teams to act on immediately.
Create Compounding Intelligence
Every consumer study feeds your searchable intelligence hub. Query past research, surface cross-study patterns across segments and categories, and re-mine interviews for new insights — so your consumer understanding deepens with every study.
Real-world applications
for Consumer Insights
New Product Development
Validate prototypes with 50–75 consumers in your target demographic. Get findings in 24 hours. Iterate or pivot quickly.
Brand Positioning & Messaging
Explore brand perception, competitive differentiation, and messaging resonance. Test 3–4 positioning statements with segment analysis.
Competitive Intelligence
Launch a quick competitive study in 24 hours. Interview consumers who've tried competitor products. Understand switching risk.
Consumer Segmentation
Launch a 150–200 participant study stratified across key segments. Understand what matters most to each consumer type.
Category Trend Monitoring
Track emerging consumer preferences and shifting behaviors. Spot trends before they scale and competitors respond.
Ongoing Research Programs
Run studies weekly instead of annually. Build a searchable repository of consumer insights that grows with every study.
Why researchers choose User Intuition
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.
Senior-researcher depth
The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.
Your methodology, run as written
Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.
Every finding traces to its source
Click any theme through to the verbatim, the transcript and the recording. Nothing in the deliverable you can’t defend.
Respondents you can stand behind
A 4M+ vetted panel across 58 countries: a person listens to every panelist's interviews before they're accepted, then every session is screened for AI-generated or coached answers and panelists are tracked across studies. Or bring your own: customer lists, your panel provider, or respondents straight from your survey.
Deliverables ready to present
Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.
Survey scale, quality-only billing
200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.
- Isolated workspaces
- Confidential stimulus
- Never used to train AI models
- GDPR & CCPA compliant
- SOC 2 Type II examination underway
- Security →
Why consumer interviews beat surveys, panels, and focus groups
| Dimension | User Intuition | Surveys (Qualtrics / SurveyMonkey) | Online Panels (Suzy / YouGov) | Focus Groups |
|---|---|---|---|---|
| Depth of Insight | 20–30 min · 5–7 laddering levels into emotional and identity-driven motivations | 2–5 min closed-ended responses; surface-level preference data | 10–15 min open-text with limited follow-up; stated reasons only | 60–90 min but groupthink bias and moderator influence distort responses |
| Time to Insights | 24 hours from study launch to full report | 1–2 weeks for fielding + analysis | 3–5 days for fielding; 1–2 weeks with analysis | 6–12 weeks including recruitment, moderation, and synthesis |
| Cost per Study | From $150 (5 interviews at $30 each, using your own audience) | Per-response or subscription pricing; scores, not reasons | Per-wave fees; stated reasons only | $15K–$75K per project including recruitment and facility |
| Scale | 200+ deep interviews in 24 hours, no cap on parallel conversations | High volume but shallow; can't probe follow-ups | 50–200 respondents per wave; depth limited by format | 6–8 participants per group; 3–4 groups typical maximum |
| Bias Control | The same probing standard in every interview: no moderator fatigue, no group to perform for | Question framing bias; no ability to probe unexpected responses | Professional respondent bias; panel fatigue across studies | Dominant voice bias; social desirability; moderator leading |
| Consumer Language Capture | Full verbatim transcripts with emotional context and motivation language | Checkbox selections and scaled ratings; no natural language | Brief open-text responses; limited emotional context | Transcripts available but contaminated by group dynamics |
| Knowledge Retention | Searchable intelligence hub that compounds across every study | Data exports; no cross-study search or compounding | Dashboard metrics reset each wave; no institutional memory | Locked in static decks; starts from zero each project |
| Actionability | Motivation hierarchies, segment-level action plans, and strategic recommendations | Preference scores and cross-tabs; teams must interpret | Topline reports with limited strategic guidance | Synthesis dependent on moderator skill; inconsistent quality |
Hear the interviews. See the presentation.
Explore calls and a sample presentation from our 43-participant Walmart shopper study.
Grocery top-up, supercenter
“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”
What was making you want those specific things right then? Beyond just being out? Was it about being able to make certain meals or something else?
Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.
Phone replacement, unplanned and urgent
“It made me feel so safe so relieved, and it brightened my day.”
Sounds like you knew exactly what you want. A Google Pixel 6 Pro. What was it about that phone that made it the right choice for you, especially in that moment?
Yeah. Thank you. So the the the phone had a lot of features. I I heard friends were talking about this phone. So in terms of the camera setting, it can take pictures and refine them into good quality. It has its own internal scanner, like I don't need to download other apps to scan to do scans. And of course, it has high quality for recording, which has been helping me in my meetings. In the office. So it's really amazing, and I love festival the quality of the phone in terms of the camera, because the previous phone I had was a Samsung. And the quality was really frustrating. And it had it has a very good processor speed as well. It's very fast. It's very efficient, and I like it. I like it. I'm enjoying the features.
Sample presentation
Preview three slides, or download the full 15-slide presentation.
Bring your own sample
$30 per quality voice interview
Use our 4M+ vetted panel
$60 per quality voice interview
What researchers say
"The depth of insight rivals expensive user research, but the scale is completely different. We went from 12 win/loss interviews per quarter to 200+. Now we can segment by industry, deal size, and competitor."
"It's quick to set up, the AI interviews actually hold up, and everything we've ever learned is searchable in one place. That's the direction consumer insights should have gone years ago."
Common questions
Consumer intelligence that
compounds with every study
In 24 hours, understand why consumers choose. Every study builds a living library of institutional knowledge your team reuses and builds on.
Start with an editable research brief. Review your plan and discussion guide before inviting participants.
See how to build a continuous research practice. We'll tailor a pilot to your team's objectives.
Your methodology · Your sample · No monthly fee on Starter
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