For Consulting Firms

Client Research That Moves at Consulting Speed

Add customer and stakeholder evidence to engagements with AI-moderated qualitative research. Preserve your methodology, bring the client's sample or use our 4M+ vetted panel, and review the evidence before recommending action.

Your methodology
Your sample or our 4M+ panel
Only quality interviews are billed
Researcher using User Intuition AI-moderated research platform
Interview preview Voice
AI interviewer

Walk me through the last time you made this choice. What tipped it?

Recording 11:42
AI insight

The deciding reason surfaced four follow-ups deep, not in the first answer.

Every finding links to the recording

Trusted by teams at

Capital One
RudderStack
Nivella Health
Turning Point Brands
Procter & Gamble
Microsoft
CHG Healthcare
TL;DR

Market research for consulting firms is primary evidence gathered to test a client thesis, understand an organization, or explain customer decisions. User Intuition adds AI-moderated qualitative interviews to existing consulting methods, with an approved guide, adaptive follow-up questions, and findings linked to participant evidence. Consultants can bring a client's employees or customers, or recruit market participants through User Intuition's 4M+ vetted panel across 58 countries. The firm keeps the engagement hypothesis, analytical framework, interpretation, and client relationship while interviews run in parallel. User Intuition Starter voice interviews cost $30 per quality call with your sample or $60 with standard panel recruitment, with no monthly fee; specialty audiences require a separate quote. A 30-call User Intuition study costs $900 or $1,800 before the firm's services and any incentives arranged for its own participants. User Intuition panel studies field 200+ interviews in 24 hours. Inspect actual calls and the sample presentation, then decide how the evidence fits your next engagement.

At a glance

What is market research for consulting firms with User Intuition?

Market research for consulting firms is structured primary research that tests an engagement hypothesis with the people closest to the decision: the client's employees, leaders and operators internally, and its customers, buyers and market participants externally. User Intuition runs that evidence layer as 20–30 minute AI-moderated interviews that ladder 5–7 levels deep, with 200+ panel interviews in 24 hours from a 4M+ vetted panel across 58 countries and the client's own contacts interviewed in parallel as they respond, while consultants keep the problem framing, analysis and recommendation.

Who is market research for consulting firms with User Intuition for?

Consulting firms and the research agencies that support their engagements, plus in-house strategy and transformation teams who need stakeholder and customer evidence inside the engagement timeline.

How does AI-moderated research for consulting engagements work?

Load one approved guide. The AI moderator interviews the client's people, its customers or an independent market sample in voice, video or chat, and every theme links back to the recording and transcript.

What do consultants get from each study?

Themes with verbatims and counterexamples, reads by function, office, market or segment, an editable presentation, and every transcript and recording.

The problem, and how we fix it

Why does market research for consulting firms become the critical path?

Consulting timelines reward evidence but punish coordination: surveys scale without the why, and traditional interviews scale only with more calendars. Here's what consultants tell us, and how User Intuition closes each gap.

  1. Sound familiar?

    We know exactly who to talk to. Getting forty interviews on the calendar takes half the engagement.

    Stakeholder and customer interviews in parallel

    Interviews run concurrently as invitations are accepted, so first findings arrive while the workstream is open, across stakeholder discovery, win-loss, concept, diligence and transformation work.

  2. Sound familiar?

    Our senior people go deep. Less experienced interviewers take the first plausible answer.

    One consistent method across every interview

    Every conversation follows the same approved guide and 5–7 level laddering across participants, offices, functions and markets, while follow-ups still adapt to each answer.

  3. Sound familiar?

    Transcripts pile up faster than we can code them, and the steering committee is Thursday.

    Findings before the steering meeting

    Themes, verbatims and an editable presentation build as quality sessions complete, so the team pressure-tests patterns before the executive workshop or diligence deadline.

  4. Sound familiar?

    The survey flagged the issue. Now we need another research step just to explain it.

    The why behind the survey number

    Adaptive follow-up investigates an unexpected answer in the moment and moves past stated preferences into the trade-offs, triggers and constraints behind behavior.

  5. Sound familiar?

    I can't defend a claim in the final deck if I can't show where it came from.

    Evidence behind every consulting recommendation

    Every theme links to verbatims, transcripts and recordings in one hub, so consultants inspect counterexamples, catch cross-workstream contradictions early, and separate a strong pattern from an attractive anecdote.

  6. Sound familiar?

    Every extra interview means more moderator hours, more notes, more synthesis burn.

    A broader evidence base without the burn

    Add interviews without adding moderator, note-taking or synthesis hours. Interview the client's own people, client-provided customer contacts or independently recruited participants, across markets in 80+ languages.

How It Works

From engagement hypothesis to traceable evidence

1
5 min

Frame the Research Question

Translate the engagement hypothesis into a study brief. Define whether the evidence must come from the client's own organization, its customers, or an independently recruited market audience.

2
Hours

Invite or Recruit Participants

Bring client-provided participants with no recruiting charge, recruit from the 4M+ vetted panel, or combine both sources in one research program.

3
24 hrs (panel)

Run Interviews in Parallel

The AI moderator follows the approved guide, adapts to each response, and probes 5-7 levels deep while quality scoring evaluates length, depth, and coverage. Panel studies return 200+ interviews in 24 hours; the client's own contacts are interviewed in parallel as they accept.

4
Same day

Interrogate the Evidence

Review themes, counterexamples, transcripts, and recordings in the Intelligence Hub. Consultants apply the engagement framework and turn the evidence into the client recommendation.

Use Cases

How Consulting Teams Use User Intuition

Internal: Organizational Diagnostics

Interview employees, managers, and leaders about decision rights, operating friction, culture, capability gaps, and change readiness with one consistent research design.

Separate leadership assumptions from repeated frontline evidence before designing the intervention.

Internal: Operating Model and Transformation

Gather structured evidence across functions, business units, or geographies to understand how a process works and where transformation plans meet resistance.

Bring stakeholder voice into the operating model without turning discovery into weeks of interviews.

External: Market and Category Research

Interview buyers, users, channel partners, or category participants to understand needs, alternatives, decision criteria, and market structure.

Ground a market-entry, growth, or portfolio recommendation in direct primary evidence.

External: Customer and Commercial Diligence

Pressure-test retention, willingness to pay, competitive vulnerability, unmet needs, and expansion potential with customers beyond management-selected references.

Add customer evidence to the commercial thesis while the deal or strategy timeline is still open.

External: Proposition and Concept Testing

Test positioning, service concepts, product propositions, or communications with the intended audience and investigate why each element succeeds or fails.

Refine the recommendation before the client commits budget or implementation capacity.

External: Win-Loss and Competitive Research

Interview won buyers, lost buyers, churned customers, and prospects about the decision process, alternatives considered, and moments that changed the outcome.

Turn buyer evidence into concrete commercial, product, and positioning recommendations.
Why User Intuition

Why researchers choose User Intuition

User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.

Senior-researcher depth

The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.

5–7 levels by default

Your methodology, run as written

Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.

Your guide, your probing

Every finding traces to its source

Click any theme through to the verbatim, the transcript and the recording. Every claim in the deliverable traces to what a participant said.

Quote → transcript → recording

Respondents you can stand behind

A 4M+ vetted panel across 58 countries: a person listens to every panelist's interviews before they're accepted, then every session is screened for AI-generated or coached answers and panelists are tracked across studies. Or bring your own: customer lists, your panel provider, or respondents straight from your survey.

Vetted by hand, tracked over time

Deliverables ready to present

Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.

Editable deck, report, transcripts

Survey scale, quality-only billing

200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.

200+ panel interviews in 24 hours
  • Isolated workspaces
  • Confidential stimulus
  • Never used to train AI models
  • GDPR & CCPA compliant
  • SOC 2 Type II examination underway
  • Security →
Compare

How Does User Intuition Compare to Surveys, Human Interviews, and Expert Networks for Consulting Research?

Dimension User Intuition SurveysHuman-Moderated InterviewsExpert Networks
What You Learn Why participants think and behave as they do, with adaptive follow-up and traceable verbatims What respondents selected or reported within fixed answer pathsDeep context when the moderator has time and skill to pursue itIndustry perspective from selected experts, not necessarily client or customer experience
Depth 5-7 levels of consistent laddering on every interview Limited adaptive probing; open ends require later interpretationPotentially deep, but depth varies by moderator and schedule pressureDeep domain opinion, shaped by the expert's individual vantage point
Scale Interviews run in parallel across workstreams and markets Thousands of responses in parallelOne moderator and calendar slot at a timeOne scheduled expert call at a time
Participant Source Client stakeholders, client customers, independently recruited participants, or a blended sample Client lists or panel respondentsClient lists, recruiters, or existing networksNetwork-selected industry professionals
Consistency Same guide, adaptive logic, and quality criteria across every conversation Same questions with little in-session adaptationProbing and notes vary across interviewersCall quality varies by expert fit and interviewer
Evidence Trail Themes link to participant quotes, transcripts, recordings, and study context Responses and cross-tabs; reasoning may remain implicitRecordings and notes require manual consolidationCall notes or transcripts remain separated by expert
Speed First findings as quality interviews complete; panel studies can return in 24 hours Fast fielding, followed by analysis and follow-up researchDays or weeks of scheduling, moderation, and synthesisDays or weeks depending on expert availability and screening
Cost From $150 for a 5-interview study using your own participants Low cost per response, plus survey design and analysis timeConsultant hours, recruiting, transcription, and manual analysisPer-call network fees plus consultant preparation and synthesis
Sample Research

Hear the interviews. See the presentation.

Explore calls and a sample presentation from our 43-participant Walmart shopper study.

W10
10 min

Grocery top-up, supercenter

“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”

Routine top-upOne-stop shopperPrice aware
W30
14 min

Phone replacement, unplanned and urgent

“It made me feel so safe so relieved, and it brightened my day.”

Urgent replacementStaff-assistedNew to the area

Sample presentation

Explore all 15 slides, from shopper evidence to recommendations.

Title slide: How Walmart shoppers decide. 43 shoppers, 7.6 hours of interview, 34 who hit an obstacle, 36 who will return anyway.

1 / 15How Walmart shoppers decide

Download PDF

Bring your own sample

$30 per quality voice interview

Use our 4M+ vetted panel

$60 per quality voice interview

Editable client kit

Bring the next brief to life

Templates for agencies, consulting firms, and research teams using User Intuition. Adapt the scope, keep your methodology, and make the work clear to your client.

Word · 3 pages

Research proposal

Scope the decision, method, sample, deliverables, and fee.

Download proposal

PowerPoint · 5 slides

Client pitch

Present the brief, research approach, evidence, and next step.

Download pitch

Excel · 1 worksheet

Project budget

Model recruitment, researcher time, contingency, and margin.

Download budget
Customer stories

What researchers say

"I find User Intuition really easy for collecting data, especially in conducting quick interviews with senior stakeholders. On the user's side, it's great that they can use it whenever they're ready, and even pause and restart interviews. It's really fast, which is super handy."
Willys N., Consulting, Small Business Verified review on G2
"We spoke with eight admins, six end users, and three buyers in a week. I started with a half-page brief on Tuesday and had conversations by Friday. We cut the MVP down to a status view and saved a ton of time."
Gloria M., Project Manager, Mid-Market Verified review on SourceForge
FAQ

Common questions

Market research for consulting firms is primary evidence gathered to test a client hypothesis, understand an organization, or explain a market. It can include internal interviews with employees and leaders or external interviews with customers, buyers, users, and market participants. User Intuition scales the interview workflow while consultants retain the analytical framework and recommendation.

Yes. Invite employees, leaders, operators, channel partners, or other client stakeholders directly. Bring-your-own participants do not incur panel recruiting charges. The same discussion guide and quality criteria can be applied across functions, levels, business units, and geographies.

Yes. Upload client-provided customer contacts, recruit from User Intuition's 4M+ vetted panel, or blend both sources in one study. Independent recruitment is useful when the engagement requires evidence beyond management-selected contacts or an unbiased view of the market.

Common fits include organizational diagnostics, operating-model discovery, transformation research, market entry, customer and commercial diligence, growth strategy, proposition testing, win-loss analysis, and voice-of-customer work. The strongest fit is a defined research question that benefits from many consistent one-to-one conversations.

Use senior consultants for executive alignment, politically sensitive conversations, negotiation, co-creation workshops, group facilitation, and open-ended discovery before the research frame is stable. User Intuition is designed to scale structured one-to-one research, not replace consultant judgment or high-stakes human interaction.

Broad-audience studies field 200+ panel interviews in 24 hours because interviews run in parallel. Client-provided participants begin as soon as invitations are accepted. Senior and niche B2B roles are recruited to order and quoted separately. Findings appear as quality interviews complete.

The AI moderator uses adaptive laddering to probe 5-7 levels into the reasoning behind an answer. It follows the approved research guide while investigating relevant trade-offs, examples, constraints, and contradictions. Every session is quality-scored for length, depth, and coverage.

Yes. Consulting teams can apply one core guide across business units, stakeholder groups, customer segments, or markets, then compare themes and exceptions in the Intelligence Hub. Workspaces and study-level evidence keep the source context visible during synthesis.

No. Surveys are the right tool for standardized measurement across large samples. User Intuition adds adaptive qualitative explanation: why respondents chose an answer, what trade-off shaped it, and what an unexpected response means. Teams can use interviews before a survey, after a survey, or as a standalone research method.

No. Expert networks provide targeted industry perspective from experienced professionals. User Intuition is better suited to structured primary research with employees, customers, buyers, users, or recruited market participants. Consulting teams may use both when an engagement needs expert context and direct stakeholder evidence.

Yes. User Intuition supports interviews in 80+ languages. Teams can use one research design across markets, preserve source-language transcripts, and review translated findings in a unified workflow. The panel covers 58 countries.

Findings link to verbatim quotations, transcripts, recordings, and participant context. Consultants can inspect the source, review counterexamples, and test whether a theme holds across stakeholder groups before using it in a client recommendation.

No. User Intuition does not use customer data to train, fine-tune, or improve AI models, and AI sub-processors are contractually and technically configured to prevent those uses. This is a model-training commitment; retention and deletion remain governed separately by the DPA and the agreed workspace configuration.

User Intuition complies with GDPR and CCPA, is HIPAA-aligned, and has a SOC 2 Type II examination underway; no SOC 2 report has been issued yet. Data is encrypted in transit and at rest. Every participant consents before an interview begins, which matters when an engagement interviews a client's own employees or leaders. Consulting teams running a client security review can request current posture and sub-processor detail at userintuition.ai/security/.

Starter voice interviews cost $30 per quality interview with your own sample or $60 with standard recruitment from our 4M+ vetted panel. No monthly fee on Starter. Specialty audiences are quoted separately; incentives you arrange for your own sample are additional. Consulting firms set their own client fees.

The consulting firm does. User Intuition supports participant sourcing, moderation, transcription, quality scoring, evidence organization, and first-pass synthesis. Consultants retain the engagement hypothesis, analytical framework, interpretation, recommendation, and client relationship.
Get Started

Put primary evidence inside the next client workplan

Start with a live engagement question. Interview the client's organization, its customers, or an independently recruited market audience and inspect the evidence before the next steering meeting.

Self-Serve

Turn an engagement hypothesis into adaptive interviews and evidence-backed findings.

Team Evaluation

Review participant sourcing, workspaces, security, and evidence workflows for consulting teams.

See the Output

Walk through a real study from participant conversation to traceable finding.

Pay per quality interview · No monthly fee on Starter

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