AI-Moderated Research Solutions
Choose a research workflow by the decision you need to make. Each solution runs AI-moderated voice and video interviews that probe 5–7 layers deep into the reasoning behind every answer — the depth of a senior researcher, returned in 24 hours and fed into your searchable customer intelligence hub.
Calls, transcripts, and findings.
An AI-moderated customer research platform is software that runs scaled qualitative interviews to inform consumer insights, market research, and user research — the three workflows that determine how teams understand who buys, what's happening in the market, and how products get used. User Intuition extends those three core workflows into 13 outcome-mapped solutions, each running adaptive 20–30 minute AI-moderated conversations with 5-7 levels of laddering depth. Across 30K+ interviews run on User Intuition, the same methodology ran at the same standard from interview #1 to #1,000, with no moderator fatigue. A User Intuition study starts at $150, returns results in 24 hours, and carries 4.9/5 on G2 and 5/5 on Capterra. Every solution feeds the same Customer Intelligence Hub, so insights from a consumer study compound into the next market or user research project. The output is practical: motivation hierarchies, market shift signals, and validated user journeys for product, marketing, CX, and insights teams operating at the speed of decisions.
Trusted by teams at
Why is good customer research either slow or shallow?
When you need to understand your customers, you have had two options: deep interviews that cost $15K–$75K and take 6–12 weeks per project, or surveys that scale but only tell you what, never why. So you ration the real research and settle for the rest.
Deep research doesn't scale
A senior moderator runs 5–10 interviews a week. Proper qualitative research stays rare, small, and expensive — and you always knew the sample was too thin to fully trust.
Fast research isn't deep
Surveys give you percentages, not reasons. The one follow-up question that would explain the number is the one a survey can never ask.
Either way, you decide without a real answer — and by the time you could get one, the moment has passed.
How does User Intuition deliver depth at scale?
User Intuition gives you the depth of a real conversation at the scale of a survey. The AI interviewer probes 5–7 levels deep on every response using structured laddering — the same technique a senior researcher uses, run consistently across hundreds of conversations at once. For co-creation workshops or in-person observation, we recommend human facilitation.
Learn more about our methodology →Which research workflow fits your decision?
Each User Intuition solution targets one type of customer decision and runs the same AI-moderated voice and video interviews to answer it — so you choose by the decision you need to make, not the methodology.
Consumer Insights
Uncover the motivations and decision drivers behind consumer choices.
- Consumer understanding
- Decision journey mapping
- Growth opportunity identification
Market Intelligence
Build continuous competitive intelligence from real customer conversations.
- Competitive landscape tracking
- Buyer preference analysis
- Market shift monitoring
User Research
Catch usability friction before you ship — within your sprint cycle.
- Pre-build validation
- Prototype testing with screen-sharing
- Impact-ranked fixes
Competitive Intelligence
Understand why buyers choose your competitors — from their own words.
- Competitive positioning analysis
- Switching trigger research
- Quarterly perception tracking
Win-Loss Analysis
Learn why you win and lose deals — directly from buyers.
- Competitive gap diagnosis
- Buyer-impact prioritization
- Win rate improvement
Churn & Retention Research
Surface real exit drivers by segment before churn compounds.
- Retention playbooks
- At-risk pattern detection
- Logo churn reduction
Shopper Insights
Understand why shoppers buy, switch, or walk away.
- Switching trigger analysis
- Path-to-purchase mapping
- Concept testing with real shoppers
Brand Health Tracking
Explain every tracker movement with the consumer's reasons, before the next wave.
- Tracker-wave explanation
- Campaign impact measurement
- Competitive positioning
Concept Testing
Test concepts and messaging with real customers before committing budget.
- New concept validation
- Message testing
- Portfolio idea triage
Product Innovation Research
Validate product directions with customer evidence before building.
- Roadmap prioritization
- Unmet need discovery
- Technical investment validation
Idea Validation
Validate demand before you build — real customer signal, not gut feel.
- Pre-build demand testing
- Willingness-to-pay signal
- Feature prioritization
Commercial Due Diligence
Customer evidence for investment decisions — in days, not months.
- Retention risk assessment
- Growth thesis validation
- Independent NPS generation
NPS & CSAT Research
Turn satisfaction scores into action plans with AI-moderated follow-up interviews.
- Score driver analysis
- Detractor recovery insights
- Passive risk assessment
Why researchers choose User Intuition
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.
Senior-researcher depth
The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.
Your methodology, run as written
Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.
Every finding traces to its source
Click any theme through to the verbatim, the transcript and the recording. Nothing in the deliverable you can’t defend.
Respondents you can stand behind
A 4M+ vetted panel across 58 countries: a person listens to every panelist's interviews before they're accepted, then every session is screened for AI-generated or coached answers and panelists are tracked across studies. Or bring your own: customer lists, your panel provider, or respondents straight from your survey.
Deliverables ready to present
Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.
Survey scale, quality-only billing
200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.
- Isolated workspaces
- Confidential stimulus
- Never used to train AI models
- GDPR & CCPA compliant
- SOC 2 Type II examination underway
- Security →
Get started in minutes
Design The Study
Every study starts with a research plan. Define your objectives — our AI builds the discussion guide, screener, and timeline.
AI Conducts the Conversations
Each participant completes a 20–30 minute AI-moderated voice interview. The AI moderator adapts questions in real time, probing deeper on interesting responses.
Get Evidence-Backed Results
After interviews are complete, you receive a full research report with quantified findings, participant verbatims, and strategic recommendations.
Create Compounding Intelligence
Every study feeds your searchable intelligence hub. Query past research, surface patterns across studies, and re-mine interviews for new insights — so your customer knowledge compounds over time.
"We were flying blind on why we lost deals. Sales reps said it was pricing, but User Intuition interviews revealed it was actually implementation timelines and integration concerns. We adjusted our sales process and saw win rates improve 23% in the next quarter."
Eric O., COO, RudderStack "It's quick to set up, the AI interviews actually hold up, and everything we've ever learned is searchable in one place. That's the direction consumer insights should have gone years ago."
Original Studies, Real Participants
User Intuition publishes original research on questions the industry keeps debating. Recent studies include synthetic data quality, the real reasons deals are lost, and what makes products go viral. All conducted on our own platform.
How Accurate Are Synthetic Users? A Preregistered Study
53 people · 1,625 predictions · two blind cross-vendor judges
Synthetic users can sound convincing while missing the person. We tested whether better context could close the gap.
OpenClaw: Why It Went Viral and What Consumers Actually Want
117 voice interviews on the consumer demand behind OpenClaw's 232K-star viral rise.
Original ResearchThe Synthetic Mirage in Market Research
117 real voice interviews against 90 LLM-generated 'participants' reveal five failure modes the smell test misses.
Hear the interviews. See the presentation.
Explore calls and a sample presentation from our 43-participant Walmart shopper study.
Grocery top-up, supercenter
“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”
What was making you want those specific things right then? Beyond just being out? Was it about being able to make certain meals or something else?
Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.
Phone replacement, unplanned and urgent
“It made me feel so safe so relieved, and it brightened my day.”
Sounds like you knew exactly what you want. A Google Pixel 6 Pro. What was it about that phone that made it the right choice for you, especially in that moment?
Yeah. Thank you. So the the the phone had a lot of features. I I heard friends were talking about this phone. So in terms of the camera setting, it can take pictures and refine them into good quality. It has its own internal scanner, like I don't need to download other apps to scan to do scans. And of course, it has high quality for recording, which has been helping me in my meetings. In the office. So it's really amazing, and I love festival the quality of the phone in terms of the camera, because the previous phone I had was a Samsung. And the quality was really frustrating. And it had it has a very good processor speed as well. It's very fast. It's very efficient, and I like it. I like it. I'm enjoying the features.
Sample presentation
Preview three slides, or download the full 15-slide presentation.
Bring your own sample
$30 per quality voice interview
Use our 4M+ vetted panel
$60 per quality voice interview
Common questions
Find the Right Research Workflow for Your Team
Book a 15-minute demo and see how teams get evidence-backed intelligence in 24 hours instead of waiting 6–12 weeks on a $15K–$75K project.
No contract · No retainers · First insights in 24 hours