AI-Moderated Research Solutions
Choose a research workflow by the decision you need to make. Each solution uses AI-moderated voice and video interviews to deliver evidence-backed intelligence in 24-48 hours — then feeds everything into your searchable customer intelligence hub.
An AI-moderated customer research platform is software that runs scaled qualitative interviews to inform consumer insights, market research, and user research — the three workflows that determine how teams understand who buys, what's happening in the market, and how products actually get used. User Intuition extends those three core workflows into 13 outcome-mapped solutions, each running adaptive 30-minute AI-moderated conversations with 5-7 levels of laddering depth. Across 30K+ interviews on the platform, the same methodology delivered the same depth from interview #1 to #1,000 — something human moderation structurally cannot achieve. Studies start at $200, return results in 24-48 hours, and carry 5/5 ratings on G2 and Capterra. Every solution feeds the same Customer Intelligence Hub, so insights from a consumer study compound into the next market or user research project. The output is practical: motivation hierarchies, market shift signals, and validated user journeys for product, marketing, CX, and insights teams operating at the speed of decisions.
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Choose Your Research Workflow
Each solution is purpose-built for a specific type of customer decision.
Consumer Insights
Uncover the motivations and decision drivers behind consumer choices.
- Consumer understanding
- Decision journey mapping
- Growth opportunity identification
Market Intelligence
Build continuous competitive intelligence from real customer conversations.
- Competitive landscape tracking
- Buyer preference analysis
- Market shift monitoring
User Research
Catch usability friction before you ship — within your sprint cycle.
- Pre-build validation
- Prototype testing with screen-sharing
- Impact-ranked fixes
Competitive Intelligence
Understand why buyers choose your competitors — from their own words.
- Competitive positioning analysis
- Switching trigger research
- Quarterly perception tracking
Win-Loss Analysis
Learn why you win and lose deals — directly from buyers.
- Competitive gap diagnosis
- Buyer-impact prioritization
- Win rate improvement
Churn & Retention Research
Surface real exit drivers by segment before churn compounds.
- Retention playbooks
- At-risk pattern detection
- Logo churn reduction
Shopper Insights
Understand why shoppers buy, switch, or walk away.
- Switching trigger analysis
- Path-to-purchase mapping
- Concept testing with real shoppers
Brand Health Tracking
Track perception and positioning through conversations, not lagging trackers.
- Perception shift tracking
- Campaign impact measurement
- Competitive positioning
Concept Testing
Test concepts and messaging with real customers before committing budget.
- New concept validation
- Message testing
- Portfolio idea triage
Product Innovation Research
Validate product directions with customer evidence before building.
- Roadmap prioritization
- Unmet need discovery
- Technical investment validation
Commercial Due Diligence
Customer evidence for investment decisions — in days, not months.
- Retention risk assessment
- Growth thesis validation
- Independent NPS generation
NPS & CSAT Research
Turn satisfaction scores into action plans with AI-moderated follow-up interviews.
- Score driver analysis
- Detractor recovery insights
- Passive risk assessment
Get started in minutes
Design The Study
Every study starts with a research plan. Define your objectives — our AI builds the discussion guide, screener, and timeline.
AI Conducts the Conversations
Each participant completes a 10–20 minute AI-moderated voice interview. The AI moderator adapts questions in real time, probing deeper on interesting responses.
Get Evidence-Backed Results
After interviews are complete, you receive a full research report with quantified findings, participant verbatims, and strategic recommendations.
Create Compounding Intelligence
Every study feeds your searchable intelligence hub. Query past research, surface patterns across studies, and re-mine interviews for new insights — so your customer knowledge compounds over time.
"We were flying blind on why we lost deals. Sales reps said it was pricing, but User Intuition interviews revealed it was actually implementation timelines and integration concerns. We adjusted our sales process and saw win rates improve 23% in the next quarter."
Eric O., COO, RudderStack
Methodology Built for Rigor
User Intuition's AI interviewer uses structured laddering methodology refined through Fortune 500 consulting engagements to probe beyond surface answers. AI moderation excels at structured feedback at scale — win-loss, churn, concept testing, and satisfaction research. For exploratory discovery or high-stakes sensitive topics, we recommend human moderation or hybrid approaches.
Learn more about our methodology →Original Studies, Real Participants
The Synthetic Mirage in Market Research
- 5 failure modes
- 117 real interviews
- 90 synthetic interviews
We compared 117 real voice interviews to 90 LLM-generated 'participants' across Claude, GPT, and Gemini. Synthetic data passed the smell test — and failed the comparison test on every dimension that matters.
OpenClaw: Why It Went Viral and What Consumers Actually Want
117 voice interviews on the consumer demand behind OpenClaw's 232K-star viral rise.
B2B Win-Loss ResearchWhy Price Is Almost Never the Real Reason You Lost the Deal
10,247 post-decision buyer interviews reveal a 44-point gap between stated and actual loss drivers.
Common questions
Find the Right Research Workflow for Your Team
Book a 15-minute demo and see how teams replace $25K research projects with 48-hour evidence-backed intelligence.
No contract · No retainers · Results in 72 hours