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Research proposal
Scope the decision, method, sample, deliverables, and fee.
Download proposalAgency Market Research
Agency market research: take on more briefs without more moderators
Run AI-moderated interviews on your approved guide with your sample or our 4M+ vetted panel, then turn recordings and source-linked findings into your recommendation.
Your methodology
Your sample or our 4M+ vetted panel
Only quality interviews are billed
Interview preview Voice
AI interviewer
Walk me through the last time you made this choice. What tipped it?
Recording 11:42
AI insight
The deciding reason surfaced four follow-ups deep, not in the first answer.
Every finding links to the recording
Trusted by teams at
TL;DR
Agency market research is the primary research an insights agency designs, fields and defends for its clients. User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, their own methodology and evidence they can trace to the verbatim. Its AI moderator runs 20–30 minute interviews on your approved guide, ladders 5–7 levels deep and links every finding to its recording. User Intuition voice interviews cost $30 per quality interview with your sample or $60 with standard panel recruitment, with no monthly fee; specialty audiences are quoted separately. Bring the client's list or your own panel provider, or recruit from User Intuition's 4M+ vetted panel across 58 countries. Each client gets an isolated workspace, and unreleased stimulus stays confidential. Only interviews that pass length, depth and coverage checks are billed, so a fixed-fee project pays for evidence the client can review. Your researchers set client fees and own the recommendation.
At a glance
What is agency market research with User Intuition?
Agency market research with User Intuition adds AI-moderated qualitative fieldwork to your client delivery: 20–30 minute interviews on your approved guide that ladder 5–7 levels deep, with 200+ panel interviews in 24 hours. Bring the client's list, your own panel provider or respondents straight from your survey, where interviews run in parallel as participants respond, or recruit from a 4M+ vetted panel across 58 countries. Specialist audiences such as clinicians and executives are recruited to order, with timing that follows incidence. The AI runs the interviews; your researchers keep the methodology, review the source evidence and own the client recommendation.
Who is agency market research with User Intuition for?
Research and insights agencies delivering client briefs for CPG, pharma and healthcare, tech and retail clients, and in-house research teams that run studies for internal clients the same way.
How does AI-moderated agency research work?
Load your approved guide, stimulus and study rules. Required questions stay pinned in order, the AI moderator interviews your audience in voice, video or chat, and every finding links back to the recording your team reviews.
What do you get from an agency research study?
Themes with verbatims, segment reads, an editable presentation, and every transcript, recording and screener answer, ready to export.
The problem, and how we fix it
Why does agency market research hit a capacity ceiling?
Client briefs keep growing while moderation, recruiting handoffs and first-pass analysis compete for the hours your researchers need for judgment, and any added capacity has to keep your methodology, your sample and your name on the work. Here's what agency researchers tell us, and how User Intuition closes each gap.
- Sound familiar?
We have more client briefs than moderators. Every new project feels like a new hire.
Parallel fieldwork without adding moderator headcount
20–30 minute AI-moderated interviews run in parallel on your approved guide, with 5–7 level laddering and 200+ panel interviews in 24 hours. The moderator works around the clock in every time zone, so studies keep filling while your team sleeps. Your senior researchers keep control of methodology and interpretation while the fieldwork layer expands.
- Sound familiar?
Clients pay for our designs, down to stimulus rotation and quotas. If a platform can't run them as written, it's out.
Your research design, run as specified
Pin required questions in order and lock their wording verbatim, and write study rules for what the moderator must never ask or claim. Load images, video, prototypes or shelf stimulus at setup, run a parallel cell for each stimulus order (A then B, B then A), set hard quotas and screeners, and decide how far the moderator probes, 5–7 levels deep by default.
- Sound familiar?
Our panel partners and survey platform are already set up. I'm not rebuilding the stack for one more tool.
Works with your panel, your survey and your tools
Connect Prolific, Cint / Lucid or CloudResearch, bring any other provider through a custom link, send respondents straight from your own survey, or upload the client's customer list. Our 4M+ vetted panel across 58 countries is an option, never a requirement. Every transcript and screener answer exports to CSV, with the recordings alongside, so your own coding and AI tools pick up where the interviews end.
- Sound familiar?
Transcript coding and first-pass analysis eat the hours we should spend advising the client.
AI collects the evidence, your analysts own the insight
Themes, verbatims and an editable presentation arrive with every transcript and recording, each finding linked to its source, so billable hours go to the insight narrative and the recommendation. Multi-market studies return translated verbatims beside the original. Inspect a sample study and presentation before using it for client work.
- Sound familiar?
Clients won't let unreleased work or their customer lists sit in a shared vendor account.
One isolated workspace per client
Each client's guides, stimulus, recordings, transcripts and findings live in their own workspace, invisible from any other, and only the people you invite can see them. Unreleased stimulus stays confidential. Your agency owns the brief, the interpretation, client pricing and the relationship.
- Sound familiar?
We quote fixed fees. When completes come back thin or fraudulent, we eat the cost.
Quality-only billing protects the fixed fee
Every interview is scored on length, depth and coverage, and you pay only for those that pass. A person listens to every panelist's interviews before they're accepted onto the panel, panelists are verified at signup and tracked across studies, and every session is screened for AI-generated or coached answers, so the project budget goes to interviews you can put in front of the client.
- The question
- How should a healthcare client price primary and urgent care?
- The evidence
- AI-moderated patient interviews within an agency-led research program.
- The outcome
- Carevoices delivered the study in under two weeks and reports more than 3× the concurrent study capacity.
Methodology & Trust
Your agency leads. User Intuition powers the research.
Keep the work clients hire you for. Add depth-interview capacity and first-pass analysis without handing over your methodology or client relationship.
Your agency owns
- Client brief, research objectives, and guide approval
- Audience requirements and permission to use client data
- Evidence review, interpretation, and strategic recommendations
- Client presentation, engagement scope, and client pricing
User Intuition provides
- Self-serve study setup and AI-moderated depth interviews
- Quality scoring and flexible participant sourcing
- Editable presentation, report, transcripts, recordings, and verbatims
- Mid-study suggestions, next-study recommendations, and recurring setup
User Intuition for Agencies
Three ways to deliver client research
Package the engagement around the client decision. Use the same research platform for a first project, a qualitative follow-up, or an ongoing program.
Client research project
Take one brief from approved guide to depth interviews, reviewed findings, and a client recommendation. Agree the audience, evidence standard, and fieldwork scope before launch.
Deliverables: editable presentation, report, transcripts, recordings, verbatims
Qualitative survey follow-up
Investigate the reasons behind survey patterns, outliers, or segment differences. Keep the client's existing sample relationships and use conversations to explain what the numbers leave unanswered.
Deliverable: the why behind the survey
Ongoing client research
Combine recurring studies, mid-study improvement suggestions, and best-next-study recommendations. Your researchers interpret what changed and agree the next research action with the client at each review.
Deliverable: recurring evidence and decision review
How It Works
From client brief to evidence-backed delivery
1
Design
Start With the Client Decision
Translate the brief into a study and review the discussion guide. Your researchers set the objectives and the standard for evidence.
2
Field
Choose Your Sample
Bring a client list, connect a supported panel, or use User Intuition recruitment. Run AI-moderated interviews without scheduling every conversation manually.
3
Review
Build the Client Recommendation
Review recordings, transcripts, and source-linked findings. Apply your interpretation and turn the evidence into the client recommendation, starting from an editable presentation and report.
4
Repeat
Build on the Previous Wave
Use recurring studies and next-study recommendations to build an ongoing program. Review contradictions and unanswered questions; keep each client's evidence within the appropriate permissions and research scope.
Use Cases
How Agency Teams Use User Intuition
For Qualitative Agencies: Expand Interview Capacity
Run more depth interviews in parallel while your researchers retain the brief, methodology, interpretation, and client narrative. The AI moderator applies 5-7 levels of laddering consistently across every conversation.
Take on more client fieldwork without matching volume one-for-one with moderator headcount.
For Survey Firms: Add the Why Behind the Numbers
Follow a survey wave with adaptive interviews that investigate the patterns, outliers, and segment differences the questionnaire surfaced. Findings link back to full verbatims rather than stopping at a percentage.
Add a qualitative layer between survey measurement and a fully staffed human-moderated project.
Bring the Client’s Sample
Use a client list or supported third-party panel to run adaptive interviews with the audience the engagement requires.
Keep the sample relationship; add an interview and analysis workflow.
Turn a Project into an Ongoing Program
Set up recurring studies, review mid-study improvement suggestions, and assess the recommended next study. Your team distinguishes tracking from discovery and interprets what changed for the client's decision.
Build a repeatable client conversation around fresh evidence.
Explore Before You Field
Generate synthetic respondents from research you are authorized to use, then run studies to refine questions or narrow concepts. Validate consequential conclusions with real people.
Use synthetic exploration to focus the next human study.
Shopper Research Without Losing Retail Insight
Interview actual shoppers about purchase journeys and motivations. Use follow-up questions to investigate context, then review the evidence for your client’s retail decision.
Add shopper explanations to the client’s existing retail evidence.
Why User Intuition
Why researchers choose User Intuition
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.
Senior-researcher depth
The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.
5–7 levels by default
Your methodology, run as written
Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.
Your guide, your probing
Every finding traces to its source
Click any theme through to the verbatim, the transcript and the recording. Every claim in the deliverable traces to what a participant said.
Quote → transcript → recording
Respondents you can stand behind
A 4M+ vetted panel across 58 countries: a person listens to every panelist's interviews before they're accepted, then every session is screened for AI-generated or coached answers and panelists are tracked across studies. Or bring your own: customer lists, your panel provider, or respondents straight from your survey.
Vetted by hand, tracked over time
Deliverables ready to present
Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.
Editable deck, report, transcripts
Survey scale, quality-only billing
200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.
200+ panel interviews in 24 hours
- Isolated workspaces
- Confidential stimulus
- Never used to train AI models
- GDPR & CCPA compliant
- SOC 2 Type II examination underway
- Security →
Compare
Choose the fieldwork model that fits the client brief
| Dimension | User Intuition | Panel sourcing | Human-moderated fieldwork | In-house research |
|---|---|---|---|---|
| Primary role | AI-moderated interviews and first-pass analysis | Find eligible participants | Conduct researcher-led conversations | Own the full research process |
| Sample source | Your list, supported panels, or User Intuition recruitment | Provider audience and targeting | Arrange with the fieldwork team | Internal lists or external recruitment |
| Moderation | Adaptive AI follow-up questions | None; the panel supplies respondents, not interviews | Human judgment during the conversation | Your researchers moderate each session |
| Capacity | Parallel interviews; researchers review the evidence | Bounded by audience incidence | One moderator per live session | Bounded by researcher headcount |
| Analysis | Findings linked to participant verbatims | Raw completes; analysis happens elsewhere | Researcher-led synthesis | Team-defined synthesis and review |
| Recurring work | Recurring studies, mid-study suggestions, and next-study recommendations | Recruitment for each agreed wave | Plan moderator time for each wave | Plan team time and repeatable processes |
| Cost structure | Per quality interview: $30 with your sample, $60 with standard panel recruitment | Sample fees and incentives | Fieldwork, recruitment, and analysis scope | Staff time, tools, and recruitment |
| Agency role | Brief, evidence review, interpretation, client advice | Research design and downstream delivery | Brief, synthesis, and client relationship | Research design through client delivery |
Sample Research
Hear the interviews. See the presentation.
Explore calls and a sample presentation from our 43-participant Walmart shopper study.
W10
10 min
Grocery top-up, supercenter
“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”
Listen to interview
AI
Elliot (AI Moderator)
Hi. I'm Elliot. Your AI moderator. I'm here to learn. No wrong answers, so don't overthink it. The more detail you share, the better. So how are you doing today?
W10
Participant W10
Good. How are you?
AI
Elliot (AI Moderator)
I'm doing well. Thanks for asking. So So recently, you bought something in person at a store. I don't have the store name or what you bought just yet. Could you tell me what you picked up most recently and where?
W10
Participant W10
It was at Walmart. And I just purchased mainly just groceries
AI
Elliot (AI Moderator)
Got it. Thanks. So you were at Walmart within the past 30 days and picked up groceries. What made you go grocery shopping that day?
W10
Participant W10
Pretty much just little things that we needed.
AI
Elliot (AI Moderator)
Walk me through how this grocery trip came about. Where did it start for you?
W10
Participant W10
When I basically went into my kitchen to make my husband something quick to eat for lunch and noticed that we were out of a couple condiments and we were out of cheese for sandwiches and, uh, you know, little things like that. So I started making a little list and that's basically what made me realize that I needed to do a little quick shopping trip.
AI
Elliot (AI Moderator)
That makes sense. When you started making that list, what were you hoping to end up with by the time you got back from Walmart?
W10
Participant W10
I was hoping that I was gonna come back with exactly what I needed and maybe a couple other things due to looking through any coupons that I could get my hands on, or any savings or promotional items that they had going on at store I was going to.
AI
Elliot (AI Moderator)
What was making you want those specific things right then? Beyond just being out? Was it about being able to make certain meals or something else?
W10
Participant W10
Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.
AI
Elliot (AI Moderator)
Why Walmart for this trip and not another grocery store? What made it the right choice for you that day?
W10
Participant W10
On Walmart, is basic to us, it's just kinda quicker and it it has everything that we need plus more. We do go to a couple other things or other places. We actually shop online a lot, but if we are going store anywhere, we usually do pick Walmart. Just simply because, like I just said, Walmart usually always has everything we need plus more. It's kind of like a 1 stop shop for us
AI
Elliot (AI Moderator)
Take me into your trip. What's the first thing you did when you got to Walmart?
W10
Participant W10
The first thing that I did when I got to Walmart was I made sure that I had my shopping list in hand And then I grabbed a shopping cart because I knew I was going to need it. I always end up grabbing end up walking out with more than I can getting. But I always start with going on 1 side of the store. And ending up on the other side. I like to kind of go aisle to aisle. I don't really shop sporadically throughout the store.
AI
Elliot (AI Moderator)
As you went aisle to aisle, what were you looking for along the way? Was it just the list, or were you keeping an eye out for anything else?
W10
Participant W10
That's why I go aisle to aisle on Obviously, I always get what is on my list. I always I always keep an eye out for anything else that we could you know, need in the household or if I always look for sales and promotions mainly. But I always make sure that I have the list in my cart before I you know, choose anything else
AI
Elliot (AI Moderator)
How do you usually spot those sales or promotions while you're shopping? Is there something you look for, or do you wait for things to catch your eye?
W10
Participant W10
I usually go online and look throughout I either look on the website first or I if they have a if they have a a coupon book I will grab that and I'll look I'll look through that as I'm browsing a store. I try not to rush That way I can actually see everything.
AI
Elliot (AI Moderator)
Did you end up dealing with anyone who works at Walmart during this trip, or were you on your own the whole time?
W10
Participant W10
No. I was pretty much on my own. The whole time for this trip. I don't really like dealing with employees there. I like to kinda be on my own.
AI
Elliot (AI Moderator)
Was there a moment during this trip that stood out to you even if it was something small?
W10
Participant W10
Not that I can really think of right this second.
AI
Elliot (AI Moderator)
No worries.
W10
Participant W10
Just that it it it's always busy.
AI
Elliot (AI Moderator)
Got it. Was the busyness something that got in your way at all, or did it just feel like part of the usual Walmart experience?
W10
Participant W10
Definitely just part of the Walmart experience. It's always like the Again, that's usually why we shop online a lot. But in certain circumstances, if we need it faster, we will go in store.
AI
Elliot (AI Moderator)
Of everything about that purchase, what mattered most to you?
W10
Participant W10
Basically, the pricing the prices and getting it that day.
AI
Elliot (AI Moderator)
What was it about the pricing and getting it that day that made those things matter most to you?
W10
Participant W10
All of the above. I mean, quality of the product and getting it I mean, getting it that day.
AI
Elliot (AI Moderator)
If you could change 1 thing about trip to Walmart, what would have made it better for you?
W10
Participant W10
If I could change 1 thing about that trip, I would say if the store wasn't as busy so the lines weren't as long and I could get out faster.
AI
Elliot (AI Moderator)
Would you buy from Walmart again for groceries?
W10
Participant W10
Yes. Definitely.
AI
Elliot (AI Moderator)
Would you tell a friend to buy their groceries at Walmart? If so, what would you say to them?
W10
Participant W10
Yes. I would, but I would tell them to shop online.
AI
Elliot (AI Moderator)
What would make you recommend shopping online at Walmart instead of going in
W10
Participant W10
How busy it was in store. And you get free delivery if you're a member.
AI
Elliot (AI Moderator)
Is there anything else about your grocery shopping trip or how you decide where to shop that you think I should know?
W10
Participant W10
I like 1 1 stop shops. So, I mean, I mainly look at what I need and I compare pricing mostly. But mainly Walmart is a go to.
AI
Elliot (AI Moderator)
That's all I had for you today.
AI
Elliot (AI Moderator)
You for your time. You can hang up when you're ready.
W30
14 min
Phone replacement, unplanned and urgent
“It made me feel so safe so relieved, and it brightened my day.”
Listen to interview
AI
Elliot (AI Moderator)
Hi. I'm Elliot. Your AI moderator. I'm here to learn. No wrong answers, so don't overthink it. The more detail you share, the better. So how are you doing today?
W30
Participant W30
I'm doing great. Thank you so much.
AI
Elliot (AI Moderator)
Glad to hear it. Let's jump in! So, within the past 30 days, you bought something in person at a store. I wanna make sure I've got this right. Can you tell me what you picked up and where you bought it?
W30
Participant W30
I bought an an mobile phone at the Walmart shop.
AI
Elliot (AI Moderator)
Perfect. Thanks for clarifying. So you were at Walmart and picked up a mobile phone. What made you go looking for a new phone that day?
W30
Participant W30
My old phone was broken, so I had difficulties to communicate and to chat on various social media platforms. So I decided to to get new phone.
AI
Elliot (AI Moderator)
Got it. So really started because your old phone broke and you needed to get back to communicating and using social media. Walk me through how it all began. What were you doing right before you decided to head out to Walmart for a new phone?
W30
Participant W30
So I was in the kitchen preparing some meals. And usually, when I see new recipes online, I like to try them out, especially learning on YouTube So while I was watching the tutorials, online, and in the kitchen preparing something, the phone suddenly fell off and broke. And it frustrated me. So next thing, I looked at the nearest Walmart store, and decided decide to get a new phone immediately so that I can I could continue with my my my cooking?
AI
Elliot (AI Moderator)
That sounds like a pretty frustrating moment. Right when you needed your phone most. When you decided to go to Walmart, what were you hoping to end up with? It a specific phone in mind or just something that would get you back online quickly?
W30
Participant W30
I was really hoping to to get a phone, a Google a Google phone So I finally got Google Pro 6 and which is very quite helpful because the features are amazing. The camera setting is great. The the volume is so loud, and wow, it just makes me so happy.
AI
Elliot (AI Moderator)
Sounds like you knew exactly what you want. A Google Pixel 6 Pro. What was it about that phone that made it the right choice for you, especially in that moment?
W30
Participant W30
Yeah. Thank you. So the the the phone had a lot of features. I I heard friends were talking about this phone. So in terms of the camera setting, it can take pictures and refine them into good quality. It has its own internal scanner, like I don't need to download other apps to scan to do scans. And of course, it has high quality for recording, which has been helping me in my meetings. In the office. So it's really amazing, and I love festival the quality of the phone in terms of the camera, because the previous phone I had was a Samsung. And the quality was really frustrating. And it had it has a very good processor speed as well. It's very fast. It's very efficient, and I like it. I like it. I'm enjoying the features.
AI
Elliot (AI Moderator)
You mentioned your friends talked about it and the camera and speed were big draws. Especially since your old Samsung left you frustrated. Why did you choose Walmart for this purchase instead of another store or buying online? What pulled you there?
W30
Participant W30
I choose war Walmart because it was approximate to my to my location. So I needed to to to get a new phone ASAP. I could access phones in other store but Walmart was nearest to me. And of course, Walmart is big. The The staff are are very nice. And they have excellent customer care service.
AI
Elliot (AI Moderator)
So speed and convenience were key, plus you trust the staff and the service at Walmart. Take me into the experience itself. When you walked in, what was the first thing you did?
W30
Participant W30
When I walked into the shop, the first thing I I did was to try to seek for help. By by calling the attention of the staff who were in attendance, Mostly in other shops, I get frustrated because many staff sometimes they're standing and they are doing nothing and they are busy and they're snobbish. But the staffs were very nice, and they paid attention. And someone quickly rushed over to my aid, to direct me to the section where I could easily purchase a mobile phone. And that really made made my day because I was in the haste. I wanted to get a a new phone as soon as possible to get back to consume my tutorials. Online.
AI
Elliot (AI Moderator)
That sounds like a real relief. Especially since you were in a hurry. When the staff member helped you
W30
Participant W30
Yeah.
AI
Elliot (AI Moderator)
what happened in that exchange that stood out to you?
W30
Participant W30
When she helped me, she pointed me in the direction of where we have mobile phones and other accessories because they have several lanes, they have lanes for fresh food, for fast food, for household equipment, for TVs, and for computers, They just pointed me out to to the direction of or where I could get mobile phones. Otherwise, I would have spent more than 30 minutes wandering from 1 place to the other, and add in addition to this, I'm new to the area. So the experience really saved me time which was of the essence to me because I really wanted to get back to my cooking in the kitchen.
AI
Elliot (AI Moderator)
That makes a lot of sense. So having someone guide you right away, especially as someone new to the area, really made a difference. Was there a particular moment during your visit that stood out and shaped how you felt about the whole experience?
W30
Participant W30
Let's start with very warm work welcoming, often nice words. And after the point in the direction where I needed to to to look at the mobile phones, the various samples. They pointed me, even gave me a recommendation for the Google Google Pro 6 and the other Google phones. So they didn't they were not just nice, but they took our time to give me different brands. They were patient. That really helps me. So I'm happy for this experience. And I think I'm going to go back to that shop to be able to purchase more equipment or more materials.
AI
Elliot (AI Moderator)
It sounds like their patience and willingness to walk you through options really mattered, especially since you were in a rush and new to the What did that leave you feeling in the moment?
W30
Participant W30
It made me feel so safe so relieved, and it brightened my day. Because unlike my previous experience in different stores, which I beg for permission not to mention their names, I felt frustrated better And at the same time, since I'm a black person, I thought honestly, it was a race issue. But keeping my feelings aside, the experience I got from the Worldmart Show was completely different because I felt safe I felt happy, and it made my day because I was able to get back to my cooking in time. Which was something very wonderful.
AI
Elliot (AI Moderator)
Thank you for sharing that. Sounds like feeling safe, respected, and genuinely helped really shape your experience at Walmart. Especially compared to what you felt elsewhere. Of everything about that purchase, what mattered most to you?
W30
Participant W30
The 1 thing that mattered most to me was their abilities with patients. To take me on a mini tour for the section where I had to buy the the mobile phone to take time to explain to me the different brands, and the accessories and the properties of each phone, And of course, showing me other lanes of things I could buy, like, oh, if you want to get a flat screen for your home, if you want to get, I mean, household equipment, it was It was like, I mean, a whole package I came there for a mobile phone, but they showed me several things and told me interesting things about quality of their products, And my overall experience is that this same manner that I was treated for buying the mobile phone the same treatment I'm gonna get if I go to buy other things at the store. So that leaves me extremely delighted.
AI
Elliot (AI Moderator)
That sounds like a great experience. If you could change 1 thing about that purchase or make it even better, what would it be?
W30
Participant W30
If I could change 1 thing about that purchase, I will probably say they should be able to put up like, digital screens for the sections that has different goods, like mobile phones and accessories, smart TVs, fresh food, household kitchen utensils, I know just different sections for each type of product that they're selling, uh, with digital science on the alley on the alleyway. That works.
AI
Elliot (AI Moderator)
That's a really clear suggestion. Digital signs to help people find what they need faster. Would you buy from Walmart again after this experience?
W30
Participant W30
Definitely, of course, I'm going to buy from Walmart. I think when when you've when you when you have money, and you get to a service and you feel respected, that that that that that that is a priceless and a rewarding feeling. So, yes, I'm going to buy from Walmart. The next time.
AI
Elliot (AI Moderator)
If a friend asked you about buying a phone from Walmart, what would you tell them?
W30
Participant W30
But tell them that first, they are going to save a lot of time. The the the staff are very warm. Welcoming. And did not discriminate against your color no matter your nationality or your race. And I will tell them, that they will be able to get high quality products as well. Because it does not suffice for you to experience good customer care But I think the quality of the product you're going to purchase also matters. So it's a combination of quality of products plus quality of service.
AI
Elliot (AI Moderator)
Thank you for being so open and detailed. Is there anything about your experience at Walmart or buying your phone that we didn't talk about? But you think is important to mention.
W30
Participant W30
Think, uh, they should
AI
Elliot (AI Moderator)
Take your time. What else
W30
Participant W30
they should because okay. Thank you. Thank you for giving me the opportunity. I think they should open, like like, a program to help those who are in need like, a secondhand treats, like a secondhand shop where people who cannot afford high quality goods could can afford goods that that are of high quality but are of secondhand.
AI
Elliot (AI Moderator)
That's a thoughtful idea. Having a second hand section so more people can access good products at lower Thanks for sharing that. I really appreciate you walking me through your whole experience and all the details. That's everything I needed. Again for your time and openness. I hope the new phone keeps making your days brighter.
W30
Participant W30
Thank you. I got it
AI
Elliot (AI Moderator)
That's all I had for you today. Thank you for your time. You can end the interview when you're ready.
Sample presentation
Explore all 15 slides, from shopper evidence to recommendations.
Bring your own sample
$30 per quality voice interview
Use our 4M+ vetted panel
$60 per quality voice interview
Editable client kit
Bring the next brief to life
Templates for agencies, consulting firms, and research teams using User Intuition. Adapt the scope, keep your methodology, and make the work clear to your client.
PowerPoint · 5 slides
Client pitch
Present the brief, research approach, evidence, and next step.
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Project budget
Model recruitment, researcher time, contingency, and margin.
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What researchers say
"We delivered a significantly better client deliverable in half the usual time. We can now take on more work, and our team is more than three times as productive based on the number of studies we can run at once."
"What surprised me was the moderator. In one pack study people kept saying a concept felt "more premium," and instead of logging that and moving on it kept asking what premium meant to them, until it came out that they meant the front wasn't cluttered, they could find the ingredients, and it looked like something they'd actually put in their cart. I'd normally only get that from a good human moderator."
FAQ
Common questions
Both. Qualitative agencies use it to expand interview capacity. Survey firms use adaptive interviews to investigate the why behind quantitative patterns. Your team retains methodology, interpretation, and the client relationship.
Yes. Carevoices, a healthcare research agency, embedded User Intuition through the API across study creation, recruitment, interviews, and analysis. It delivered a patient-pricing study for a client in under two weeks and reports more than three times the concurrent study capacity, while its team kept methodology, interpretation, and the client relationship.
Yes. Run studies in the self-serve workspace. API and MCP are optional paths for agencies with their own portals or automated workflows.
Yes. User Intuition supports those panel integrations, your own sample, and User Intuition recruitment. Sample-provider fees and incentives are separate from interview platform charges.
Yes. Generate respondents from research you have permission to use and run synthetic studies for exploration. Clearly label simulated outputs and validate important recommendations with real participants.
Yes. Combine recurring studies with mid-study improvement suggestions and best-next-study recommendations. Keep stable questions for tracking and use separate follow-ups to investigate new gaps. Your team reviews supporting, contradicting, mixed, or inconclusive evidence and owns the client recommendation.
No. It supports moderation and first-pass analysis. Your researchers define the study, assess evidence quality, interpret findings, and advise the client.
Not by default. Each client gets an isolated workspace, so evidence stays inside that client's engagement. Reuse only research your agency is authorized to use for that purpose; client confidentiality, consent, and contractual terms carry through to synthesis and synthetic respondent generation.
Price the fieldwork as a fixed line and your team's time on top. Starter voice interviews cost $30 per quality interview with your own sample or $60 with standard recruitment from our 4M+ vetted panel, with no monthly fee, so 30 panel interviews come to $1,800 and you know that number the day you write the proposal. Interviews that fail length, depth or coverage checks are never billed. Specialty audiences are quoted per audience before launch; incentives you arrange for your own sample are additional. Agencies set their own client fees.
Choose one live brief with a clear decision, audience, and evidence standard. Run the study, review the findings, and assess how it fits your delivery process before expanding to more clients or recurring programs.
Yes. Your team sets the research objectives and approves the discussion guide. Required questions stay pinned in order, word for word if you lock them, study rules keep the moderator inside your compliance lines, and you decide how far it probes. Run each stimulus order as its own cell with screeners and hard quotas. Bring the client's list, your panel provider (Prolific, Cint / Lucid, CloudResearch, or any other through a custom link) or respondents straight from your own survey, or recruit from User Intuition's 4M+ vetted panel. Your researchers retain evidence review, interpretation, and the client recommendation.
Use in-person or human-led methods for client workshops and co-creation sessions, sensory, tasting and in-home product trials, ethnographic fieldwork and in-context observation, and sensitive topics where client stakeholders want a named moderator. AI-moderated interviews cover the depth-interview work across a brief, from concept and message tests to survey follow-ups, multi-market studies and recurring tracking waves, in 80+ languages.
Put the evidence in front of them. Every theme clicks through to the verbatim, the transcript and the recording, so a skeptic can hear the conversation behind any finding. The moderator follows your approved guide and ladders 5–7 levels deep, a person listens to every panelist's interviews before accepting them onto the panel, panelists are tracked across studies, every session is screened for AI-generated or coached answers, and only interviews that pass length, depth and coverage checks are billed. Share the sample study and presentation first, then run one live brief and review the recordings together before the readout.
Yes. White-label is available across participant invitations, interview screens, deliverables and your own domain, so clients see your agency's brand throughout the study. Each client also gets an isolated workspace, unreleased stimulus stays confidential, and your agency keeps the brief, the interpretation and the client relationship.
Each of the four differs from User Intuition on one point agencies price and pitch on. Listen Labs: User Intuition publishes a per-interview price with no subscription, so a fixed-fee proposal carries the fieldwork cost the day you write it. Conveo: User Intuition recruits from its own 4M+ vetted panel across 58 countries, while Conveo describes itself as not a panel provider. Outset: every User Intuition account gets isolated per-client workspaces, which Outset sells as an add-on. Strella: User Intuition ladders 5–7 levels deep by default, while Strella's depth is set by the researcher.
User Intuition has a SOC 2 Type II examination underway, and the engagement letter is available under NDA. For healthcare work, User Intuition is HIPAA-aligned and does not sign a BAA directly. Each client works in an isolated workspace, unreleased stimulus stays confidential, and data is stored in the United States. Recordings stay in your workspace and the voice provider keeps no copy. Send procurement teams to the security overview for the controls behind each answer.
Yes. Study rules keep the moderator away from PII and drug claims, your adverse-event probes run as written, and clinicians are recruited to order, with timing that follows incidence. A third-party HIPAA assessment is underway. User Intuition is not a HIPAA-certified entity and does not sign a Business Associate Agreement directly. See healthcare market research for patient and clinician studies, and CPG market research for pack and concept work.
Get Started
Bring one client brief. See where the platform fits.
Bring one live client brief. Run the study in the workspace, use your preferred sample, and decide where the platform fits your delivery process.
Strategic
Discuss the audience, research objective, delivery format, and requirements for an ongoing program.
See What You Get
Walk through a real study — from interview to report. See exactly what the platform delivers before you commit.
Pay per quality interview · No monthly fee on Starter
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