The AI-Moderated Interview Platform
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, their own methodology and evidence they can trace to the verbatim. Three study types — in-depth interviews, concept tests, and usability testing — each probe 5-7 layers deep into the reasoning behind a decision. Studies start at $150 with your own sample; recruit from our 4M+ vetted panel at $60 per interview, with 200+ panel interviews in 24 hours.
Calls, transcripts, and findings.
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What is an AI-moderated interview platform?
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, their own methodology and evidence they can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass. An AI-moderated interview platform conducts live qualitative research conversations using adaptive AI instead of human moderators; User Intuition runs three study types — in-depth interviews, concept tests, and usability testing — each probing 5-7 layers deep into the reasoning behind a decision. Studies start at $150 with your own participants, or $60 per interview recruited from a 4M+ vetted panel across 58 countries, with 200+ panel interviews in 24 hours.
Why does traditional qualitative research keep falling behind?
Qualitative research has been bottlenecked by human moderation since focus groups were invented. Scale is limited by hours-per-day. Speed is limited by recruiting and scheduling. Consistency varies by moderator. AI-moderated interviews remove those ceilings without sacrificing the depth that makes qual valuable.
Human moderation tops out at 4-6 interviews per day
A senior moderator can run 4-6 in-depth interviews in a day before fatigue dulls probing depth. Scale a study to 50 participants and it takes 2-3 weeks of moderator time alone — before recruiting, before analysis.
6-8 week turnaround misses every product decision
Sprint cycles are 2 weeks; product decisions are weekly. Traditional qualitative research arrives 4-6 sprints later, after the decision is already made. The insight lands in the deck but never makes it into the product.
Moderator inconsistency contaminates the dataset
Different moderators probe at different depths. Different days of the week, different sessions in the same day. The 50th interview gets less rigor than the 1st. Quality variance you'll never reconcile.
At $15K–$75K per project, most teams afford only 1-2 studies a year
Traditional qualitative research runs $15K–$75K and 6–12 weeks per project. Teams ration studies to once or twice annually, leaving most questions unanswered.
What Teams Value Most
What teams get from every study.
User Intuition runs hundreds of AI-moderated interviews simultaneously. The AI never tires, never gets booked, never needs calendar coordination — scale is bounded only by the panel.
Panel studies deliver presentation-ready insights in 24 hours, and studies on your own list run in parallel as participants respond — sprint-compatible turnaround that lands research in the product decision, not after it.
User Intuition applies the same 5-7 layer laddering on every conversation. No fatigue, no off days, no moderator-to-moderator variance — the 200th interview gets the same rigor as the 1st.
User Intuition studies start at $150 for 5 interviews with your own participants, or $60 per interview with panel recruitment. Studies become a continuous practice, not an annual gamble.
How does the platform work?
Paste a research question on Monday. User Intuition builds the discussion guide, recruits from a 4M+ panel, runs the interviews, and returns evidence-backed findings by Friday.
Design the study
Paste a research brief or describe your objective. Bring your own guide, or the platform builds the discussion guide, screener, and timeline in minutes.
The AI conducts the conversations
Each participant completes a 20–30 minute AI-moderated interview — voice, video, or chat. The AI adapts in real time, probing 5–7 levels deep.
Get evidence-backed results
Findings arrive with verbatims, themes, sentiment, and presentation-ready recommendations.
Compounding intelligence
Every study feeds the searchable Customer Intelligence Hub — query historical findings, surface cross-study patterns, re-mine for new insights.
What can you run on User Intuition?
User Intuition runs three AI-moderated study types — in-depth interviews, concept tests, and usability testing — each probing 5–7 levels deep into the reasoning behind a decision.
In-Depth Interviews
Voice, video, and chat in-depth interviews moderated by AI using laddering methodology refined through Fortune 500 consulting. 5–7 levels deep, every interview.
Concept Tests
Show video, image, or product stimulus to real consumers in the interview flow. Capture the verbatim reasoning behind preference, not just scores.
Usability Testing
AI-moderated usability sessions on Figma prototypes or live URLs. The AI asks follow-up questions in real time as participants navigate.
What supports every study?
Beyond the study types, five capabilities compound across every project: the 4M+ vetted panel, the Customer Intelligence Hub, multilingual research, agentic access for AI agents, and the qual-at-quant-scale methodology.
Adaptive Research
Build on what you learn with mid-study checkpoints, best-next-study recommendations, and recurring studies.
→Study Types — Interviews, Concept Tests, Usability
The three AI-moderated study types: voice/chat in-depth interviews, visual concept tests, and Figma/URL usability walkthroughs.
→Participant Recruitment
Access a 4M+ vetted panel, screen for fit, and launch in the same workflow. B2B or B2C.
→Customer Intelligence Hub
Every conversation compounds into searchable, structured intelligence that survives team changes.
→Multilingual Research
Native-language AI interviews in 80+ languages, with results in English.
→Agentic Research
MCP access lets AI agents design studies, coordinate approved recruitment, and retrieve cited reports and interviews.
→Research Infrastructure
The qualitative research API product teams build on — recruitment, moderation, and analysis as one integration, multi-tenant and priced to resell.
→Qual at Quant Scale
The methodology: senior-researcher depth applied across hundreds of conversations in parallel.
→The customer-research API for AI agents
Connect an MCP-compatible agent to design studies, review plans and recruitment, and retrieve reports and interviews. Agents can compare selected study evidence; native cross-study Intelligence Hub search is available in the dashboard.
Explore agentic research →Explore by Use Case
User Intuition runs across the most common research applications — win-loss, churn, user research, shopper insights, concept testing, and brand health — using the same workflow.
Win-Loss Analysis
Uncover the real reasons deals are won or lost.
→Churn & Retention
Understand actual exit drivers by segment.
→User Research
Test prototypes and capture emotional responses.
→Shopper Insights
Map shopping missions and switching triggers.
→Concept Testing
Validate messaging and concepts with real customers.
→Brand Health
Track brand perception and competitive positioning.
→How do AI-moderated interviews compound across the platform?
The AI moderator is the engine, but it only runs because the rest of the platform supports it: the panel fills studies in hours, the Intelligence Hub stores every finding for cross-study search, multilingual research covers 80+ languages natively, and agentic access lets AI agents drive studies via MCP. User Intuition was built so each capability stands alone — and compounds when stacked.
Independently useful
- Run a single AI-moderated interview without ever opening the Intelligence Hub
- Recruit from the 4M+ panel without using the AI moderator
- Query the Intelligence Hub against research another tool collected
- Connect via MCP without using any of the dashboards
Better together
- The AI moderator is only useful because the panel fills studies in hours
- The Intelligence Hub is only useful because every study deposits findings in the same place
- Multilingual research is only useful because the panel covers 80+ languages, not 5
- Agentic research is only useful because the Hub stores what the agent learned
Built to stand alone. Built to stack together.
Original Studies, Real Participants
User Intuition publishes original research on questions the industry keeps debating. Recent studies include synthetic data quality, the real reasons deals are lost, and what makes products go viral. All conducted on our own platform.
How Accurate Are Synthetic Users? A Preregistered Study
53 people · 1,625 predictions · two blind cross-vendor judges
Synthetic users can sound convincing while missing the person. We tested whether better context could close the gap.
OpenClaw: Why It Went Viral and What Consumers Actually Want
117 voice interviews on the consumer demand behind OpenClaw's 232K-star viral rise.
Original ResearchThe Synthetic Mirage in Market Research
117 real voice interviews against 90 LLM-generated 'participants' reveal five failure modes the smell test misses.
Hear the interviews. See the presentation.
Explore calls and a sample presentation from our 43-participant Walmart shopper study.
Grocery top-up, supercenter
“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”
What was making you want those specific things right then? Beyond just being out? Was it about being able to make certain meals or something else?
Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.
Phone replacement, unplanned and urgent
“It made me feel so safe so relieved, and it brightened my day.”
Sounds like you knew exactly what you want. A Google Pixel 6 Pro. What was it about that phone that made it the right choice for you, especially in that moment?
Yeah. Thank you. So the the the phone had a lot of features. I I heard friends were talking about this phone. So in terms of the camera setting, it can take pictures and refine them into good quality. It has its own internal scanner, like I don't need to download other apps to scan to do scans. And of course, it has high quality for recording, which has been helping me in my meetings. In the office. So it's really amazing, and I love festival the quality of the phone in terms of the camera, because the previous phone I had was a Samsung. And the quality was really frustrating. And it had it has a very good processor speed as well. It's very fast. It's very efficient, and I like it. I like it. I'm enjoying the features.
Sample presentation
Preview three slides, or download the full 15-slide presentation.
Bring your own sample
$30 per quality voice interview
Use our 4M+ vetted panel
$60 per quality voice interview
Why researchers choose User Intuition
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.
Senior-researcher depth
The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.
Your methodology, run as written
Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.
Every finding traces to its source
Click any theme through to the verbatim, the transcript and the recording. Nothing in the deliverable you can’t defend.
Respondents you can stand behind
A 4M+ vetted panel across 58 countries: a person listens to every panelist's interviews before they're accepted, then every session is screened for AI-generated or coached answers and panelists are tracked across studies. Or bring your own: customer lists, your panel provider, or respondents straight from your survey.
Deliverables ready to present
Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.
Survey scale, quality-only billing
200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.
- Isolated workspaces
- Confidential stimulus
- Never used to train AI models
- GDPR & CCPA compliant
- SOC 2 Type II examination underway
- Security →
Frequently Asked Questions
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See the User Intuition platform in action
Preview a real study output to see what arrives in 24 hours, or start free with 3 interviews and run your own. Panel recruiting is billed separately.
Launch your first study in minutes. No scheduling bottlenecks.