Real conversations. Real understanding.
In a world where companies have more customer data than ever but less understanding of what drives decisions, we believe the answer isn't more analytics—it's better listening.
Why we started User Intuition
The insight
We worked together at McKinsey serving Fortune 500 companies on marketing, sales, and growth strategy. Every engagement hit the same wall: leadership had dashboards, metrics, and attribution models — but couldn't answer why customers chose a competitor, why campaigns underperformed, or why churn accelerated. Data described what happened. Nobody knew why.
Why "User Intuition"?
We're both engineers who had been building with AI since well before it was mainstream. When the capabilities unlocked by ChatGPT arrived, we recognized the opportunity: bring qualitative research — the kind that actually answers why — to every team, at a price point that makes continuous use economically rational. That's User Intuition: agentic research infrastructure that compounds over time.
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Our Principles
The insights industry hasn't changed in decades. We're building a structurally different company.
01
Listen always. Not once a year, not by project.
The insights industry was built around projects. One study, one quarter, one deliverable — then silence until next year's budget allows it. That model produces understanding that expires. We're building something different: a continuous listening capability where every strategic question is answerable, every week, at a price that makes ongoing research economically rational. The companies that build lasting competitive advantages aren't running better annual research — they're building organizations where customer understanding compounds. That compounding is the moat. Annual studies never build it.
02
Do fewer things. Do them until they surprise people.
The insights industry is full of platforms that do twenty things adequately. We've chosen to do one thing — AI-moderated conversations that produce insight no survey, focus group, or analytics dashboard can replicate — and we've built it until it genuinely surprises people. 98% participant satisfaction isn't a marketing number. It's the measured result of an intentional decision to refuse to move on until something is exceptional. We will never trade quality for feature count. Mediocre at many is worth far less than exceptional at one.
03
Tell the truth, especially when it's uncomfortable.
Real research tells you things you didn't want to know — that price wasn't the issue, the product was; that the campaign didn't underperform because of targeting, the message didn't land; that the feature you were most proud of was the one driving churn. We consider it an obligation to surface that truth at scale, not the comfortable version that ends with a high NPS score. Research that confirms what you already believed isn't insight. It's expensive reassurance. The value is in what surprises you.
Our Values
The compass behind every decision we make — how we work, how we build, and how we treat people.
Customer Obsessed
We love our customers. We want to solve their hardest problems while delivering a phenomenal experience.
Build for the Long Term
Getting the perfect balance of human interaction and technology will take time. We are in it for the long haul.
Team Work
We win together. We celebrate each other. We support each other. We operate with trust and respect.
Inclusivity
We are creating an environment where people can bring their whole, authentic selves to work every day.
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