Understand why buyers choose your competitors
Stop guessing what's pulling buyers to competing brands. Interview the people actively comparing options — uncover switching triggers, perception gaps, and category moments behind brand choice.
From individual interviews to a clearer picture.
Buyers weigh onboarding experience more heavily than feature count when choosing between finalists — a decision driver that surfaces only in their own words...
Trusted by teams at
An AI competitive intelligence platform is software that interviews real buyers actively choosing between you and your competitors, capturing decision drivers in their own words rather than from competitor marketing. User Intuition is competitive intelligence software powered by AI-moderated interviews, probing 5-7 levels into the switching triggers, perception gaps, and category choices that determine which brand buyers pick, with panel results in 24 hours. Across 1,011 AI-moderated competitive intelligence interviews, User Intuition found the most actionable insights came from hearing why buyers chose a competitor in their own words — not what competitors claim, but what real buyers experienced. That signal lives only in the buyer's head, and it is gone within weeks of the decision. A User Intuition competitive study starts at $150, returns panel win-driver evidence in 24 hours, and is backed by 4.9/5 on G2 and 5/5 on Capterra. The output is practical: head-to-head win-rate drivers, positioning gaps, switching catalysts, and battlecard inputs for product marketing, sales enablement, and competitive intelligence teams.
What is competitive intelligence with User Intuition?
Competitive intelligence with User Intuition interviews the buyers choosing between you and your competitors in 20–30 minute AI-moderated conversations that ladder 5–7 levels into switching triggers, perception gaps and the real decision driver. Recent buyers on client-authorized lists and comparable buyers screened from a 4M+ vetted panel across 58 countries are interviewed with no cap on parallel conversations.
Who is competitive intelligence with User Intuition for?
Agencies and research leads running competitive programs for B2B and tech companies, and in-house product marketing, sales enablement and CI teams who need buyers' reasons, not competitor claims.
How does AI-moderated competitive intelligence work?
Recent buyers come from client-authorized lists and comparable market buyers from our 4M+ panel. The AI moderator interviews each one in voice, video or chat, and every finding links back to the recording.
What do you get from a competitive intelligence study?
Head-to-head win drivers, positioning gaps and switching catalysts with verbatims, battlecard inputs, an editable presentation, and every transcript and recording.
Why does competitive intelligence miss why buyers choose a competitor?
Public data shows what competitors say about themselves, never what buyers believe. Here's what CI and research leads tell us, and how User Intuition closes each gap.
- Sound familiar?
We track every pricing page and press release. We still can't say why buyers pick them.
Why buyers chose, in their own words
Interview comparison-stage buyers directly and ladder 5–7 levels into the switching triggers and perception gaps behind each choice.
- Sound familiar?
Review sites tell us who's loudest. The quiet competitor is the one taking our deals.
Decision drivers, not social noise
The moderator separates the real driver from the loudest complaint, so you see a competitor winning on onboarding or sales experience even when its social buzz is low.
- Sound familiar?
Win-loss only covers our pipeline. Buyers who picked a competitor before we got a meeting never show up.
Competitive intelligence beyond your pipeline
Screen a 4M+ vetted panel across 58 countries for buyers who use or recently chose each competitor, set hard quotas per competitor, and add client-authorized buyer lists, so you hear from the market, not only the deals in the pipeline.
- Sound familiar?
Every competitive study starts from zero. We've researched the same competitor twice.
Competitive research that compounds
Every interview lands in your Intelligence Hub, indexed by competitor, segment and motivation, so each study builds on the last.
- Sound familiar?
We get one buyer study a year, and the market moves every quarter.
Always-on competitive tracking
With 200+ panel interviews in 24 hours and payment only for interviews that pass, quarterly perception tracking across markets in 80+ languages becomes routine, built on our qual at quant scale methodology.
- The question
- Why were prospects choosing competing customer data platforms?
- The evidence
- Win-loss interviews with more than 40 prospects who chose a competitor.
- The outcome
- The findings exposed budget ownership and positioning gaps, helping the team refocus its go-to-market strategy.
From competitive question to buyer truth
Design The Study
Define your competitive questions — which competitors, which buyer segments, which decision factors — and select your target audience. Bring your own guide, or our AI builds the interview guide, screener, and sample plan around your competitive priorities.
AI Conducts the Conversations
Each participant completes a 20–30 minute AI-moderated voice interview exploring competitive perceptions, switching triggers, and decision criteria. The AI probes deeper on why buyers chose a competitor — not just that they did.
Get Evidence-Backed Results
Receive a structured competitive intelligence report with perception rankings, positioning gaps, switching triggers, and buyer verbatims — ready for battlecards, strategy briefs, and executive presentations.
Create Compounding Intelligence
Every competitive study feeds your searchable intelligence hub. Re-run identical research flows to compare perception shifts quarter over quarter and re-mine past studies when new competitive threats emerge.
Real-world applications
for Competitive Intelligence
Competitive Positioning Analysis
Understand how buyers perceive your positioning versus each competitor. Identify where you're winning on perception and where competitors own the narrative.
Switching Trigger Research
Identify the specific moments and reasons buyers switch from you to competitors — or from competitors to you. Map the triggers that tip decisions.
Quarterly Perception Tracking
Run identical research flows quarterly to track how competitor perception shifts over time. Build trend lines that reveal emerging threats before they scale.
New Entrant Assessment
When a new competitor appears, rapidly understand how buyers perceive them. Assess threat level with real buyer evidence instead of guesswork.
Battlecard Validation
Test your sales battlecards against what buyers experience. Discover which competitive claims resonate and which fall flat in real conversations.
Messaging Gap Analysis
Identify gaps between what you claim and what buyers believe. Surface the messaging that competitors use effectively that you haven't countered.
Why researchers choose User Intuition
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.
Senior-researcher depth
The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.
Your methodology, run as written
Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.
Every finding traces to its source
Click any theme through to the verbatim, the transcript and the recording. Every claim in the deliverable traces to what a participant said.
Respondents you can stand behind
A 4M+ vetted panel across 58 countries: our team reviews a video identity interview with every panelist, every voice interview is screened for AI-generated or coached answers, and panelists are tracked across studies. Or bring your own customers, panel provider or survey respondents. Either way, you can watch any interview live.
Deliverables ready to present
Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.
Survey scale, quality-only billing
200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.
- Isolated workspaces
- Confidential stimulus
- Never used to train AI models
- GDPR & CCPA compliant
- SOC 2 Type II examination underway
- Security →
Every interview is checked before you pay for it
Interview checks run on every study, including studies with your own customers. Panel checks apply on top whenever we recruit for you.
Every interview
- Laddering 5–7 levels deep, which is hard to fake
- Watch and steer any interview live
- AI checks on every voice and video interview
- Scored on length, depth and coverage; Poor or Fair is never billed
- Our team listens to every panelist call, and a sample of yours
- Every recording and transcript yours to review and reject
Why buyer interviews beat analyst reports and sales anecdotes
| Dimension | User Intuition | Analyst Reports (Gartner / Forrester) | Sales Anecdotes / CRM Data |
|---|---|---|---|
| Source of Truth | Direct buyer conversations — what buyers experienced and why they chose | Analyst opinions based on vendor briefings and secondary research | Sales rep interpretations filtered through deal context and memory |
| Specificity | Your competitors, your buyers, your market — custom to your deals | Category-level analysis; rarely specific to your competitive set | Deal-specific but subjective; no methodology or consistency |
| Freshness | 24 hours from panel launch to competitive findings | Quarterly or annual publication cycles; months old by release | Real-time but unreliable; CRM close-reasons rarely updated |
| Depth | 5–7 levels of laddering into buyer psychology and decision architecture | Surface-level competitive positioning; no buyer motivation data | One-line CRM entries; no structured probing or follow-up |
| Buyer Language | Full verbatim transcripts with the exact words buyers use to describe you and competitors | Analyst language; not how buyers talk or think | Rep paraphrasing; rarely captures buyer's actual words |
| Bias | Consistent — the same neutral, non-leading probing in every interview, with no vendor relationship for the buyer to manage | Vendor-funded briefings can influence analyst positioning | Reps attribute losses to price; buyers rarely confirm this |
| Cost | From $150 per study (5 interviews with your own sample) | $25K–$100K+ annual subscription (Vendr) | Free but unreliable; cost of bad decisions far exceeds research cost |
| Knowledge Retention | Searchable intelligence hub that compounds across every competitive study | PDF reports; requires manual synthesis across publications | Trapped in CRM fields; no searchable competitive knowledge base |
Hear the interviews. See the presentation.
Explore calls and a sample presentation from our 43-participant Walmart shopper study.
Grocery top-up, supercenter
“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”
What was making you want those specific things right then? Beyond just being out? Was it about being able to make certain meals or something else?
Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.
Phone replacement, unplanned and urgent
“It made me feel so safe so relieved, and it brightened my day.”
Sounds like you knew exactly what you want. A Google Pixel 6 Pro. What was it about that phone that made it the right choice for you, especially in that moment?
Yeah. Thank you. So the the the phone had a lot of features. I I heard friends were talking about this phone. So in terms of the camera setting, it can take pictures and refine them into good quality. It has its own internal scanner, like I don't need to download other apps to scan to do scans. And of course, it has high quality for recording, which has been helping me in my meetings. In the office. So it's really amazing, and I love festival the quality of the phone in terms of the camera, because the previous phone I had was a Samsung. And the quality was really frustrating. And it had it has a very good processor speed as well. It's very fast. It's very efficient, and I like it. I like it. I'm enjoying the features.
Sample presentation
Preview three slides, or download the full 15-slide presentation.
Bring your own sample
$30 per quality voice interview
Use our 4M+ vetted panel
$60 per quality voice interview
What researchers say
"The depth of insight rivals expensive user research, but the scale is completely different. We went from 12 win/loss interviews per quarter to 200+. Now we can segment by industry, deal size, and competitor."
"What surprised me was the moderator. In one pack study people kept saying a concept felt "more premium," and instead of logging that and moving on it kept asking what premium meant to them, until it came out that they meant the front wasn't cluttered, they could find the ingredients, and it looked like something they'd actually put in their cart. I'd normally only get that from a good human moderator."
Common questions
Competitive intelligence built on
buyer truth, not public data
With panel results in 24 hours, understand why buyers choose your competitors. Build intelligence that compounds every quarter so you see threats before they hit revenue.
Start with an editable research brief. Review your plan and discussion guide before inviting participants.
See how teams build continuous competitive intelligence programs with AI-moderated buyer interviews.
Your methodology · Your sample · No monthly fee on Starter
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