Customer Research Insights & Guides
Frameworks, methodology deep-dives, and practitioner guides for teams running AI-moderated customer research. From win-loss analysis to churn diagnosis to shopper insights — built on experience with hundreds of customer conversations.
Teams using AI-moderated research report 95% faster time-to-insight with qualitative depth at quantitative scale...
Browse Insights & Guides
Running a Churn Study From Your AI Agent: Brief to Insights in 48 Hours
Run a full churn study from your AI agent in 48 hours. Step-by-step tutorial using create_assistant, bulk_create_invites_from_segment, and query_intelligence.
How to Test a Tagline With Real Customers From an AI Agent
Test a tagline with real customers from an AI agent in 30 minutes of setup. Step-by-step tutorial using ask_humans mode preference via User Intuition MCP.
Announcing User Intuition MCP: 72 Tools for Customer Research
User Intuition just shipped @userintuition-ai/mcp v0.2.5 — 72 tools, 9 capability groups, two transports. Run customer research from any AI agent.
Migrate from Discuss.io to User Intuition (2026 Guide)
Operational guide for switching from Discuss.io to User Intuition: data export, study mapping, stakeholder scripts, two-week timeline, risk mitigation.
Migrate from dscout to User Intuition (2026 Guide)
Operational guide for switching from dscout to User Intuition: what to export, mapping multi-method studies to adaptive interviews, timeline, risk mitigation.
Best Great Question Alternatives in 2026 (7 Compared)
7 Great Question alternatives compared: all-in-one UXR ops vs depth-specialist interviews. $129/seat suite vs $200/study per-interview pricing — full breakdown.
How to Migrate from Great Question in 2026 (Two-Week Plan)
Operational two-week migration from Great Question to depth-specialist adaptive interviews. Stakeholder scripts, cost math, parallel pilot, when to stay put.
How to Migrate from Maze in 2026 (Two-Week Plan)
Operational two-week migration from Maze to native-AI adaptive laddering. Asset extraction, study mapping, stakeholder scripts, cost math, when to stay.
How to Migrate from Userology in 2026 (Two-Week Plan)
Operational two-week migration from Userology to adaptive AI depth. Stakeholder scripts, study mapping, cost math, parallel pilot, and when to stay.
Best Userology Alternatives in 2026 (7 Compared)
7 Userology alternatives compared: vision-aware usability testing vs adaptive motivational depth. Custom quotes vs $200/study published self-serve pricing.
How AI Moderates Video Customer Interviews: Methodology
How an AI moderator runs video plus screen-share customer interviews: laddering on prototypes, body language reading, and five-layer fakery detection.
Best AI Video Research Platforms in 2026: Buyer's Guide
Buyer's guide to the 8 best AI video research platforms in 2026. Strengths, weaknesses, screen-share depth, panel access, and pricing - neutral.
Deep Dives by Research Area
Structured collections of our best thinking, organized by discipline.
AI-Powered Research
When to use AI moderation, how it compares to human-led research, and the platforms leading the shift to conversational intelligence.
- Agentic Market Research: The Complete Guide →
- What Is Agentic Consumer Insights Research? →
- Agentic AI vs. Traditional Market Research →
- Best Agentic Research Tools and Platforms (2026) →
- How to Connect AI Agents to Consumer Research via MCP →
- Your AI Agent Is Confidently Wrong About Your Customers →
- Building the Customer Truth Layer: A Technical Guide →
- Best Voice AI Tools for Consumer Research in 2026 →
Research Methodology
Laddering techniques, qual-quant blending, and the frameworks behind research that actually drives decisions.
Customer Intelligence Systems
Building institutional memory that compounds across studies, teams, and years — so research insights never go to waste.
Data Quality & Panel Integrity
Bot contamination, panel bias, and the data quality crisis reshaping how teams think about research sourcing.
Industry Trends
Strategic shifts in the consumer research landscape — where the industry is heading and what it means for insights teams.
Research Operations
Scaling research teams, managing capacity, and the operational frameworks that turn insights functions into strategic assets.
Original Studies, Real Participants
The Synthetic Mirage in Market Research
- 5 failure modes
- 117 real interviews
- 90 synthetic interviews
We compared 117 real voice interviews to 90 LLM-generated 'participants' across Claude, GPT, and Gemini. Synthetic data passed the smell test — and failed the comparison test on every dimension that matters.
OpenClaw: Why It Went Viral and What Consumers Actually Want
117 voice interviews on the consumer demand behind OpenClaw's 232K-star viral rise.
B2B Win-Loss ResearchWhy Price Is Almost Never the Real Reason You Lost the Deal
10,247 post-decision buyer interviews reveal a 44-point gap between stated and actual loss drivers.
Common questions
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