Customer Intelligence Hub

The Customer Intelligence Platform Where Every Conversation Compounds

Your team’s next decision should benefit from the research you’ve already done. Ask new questions across interviews and research documents, inspect the supporting evidence, and turn what you learn into the next readout.

Ask across your research
Inspect cited sources
Create reports and presentations
Researcher using User Intuition AI-moderated research platform
Research workspace Preview
AskAcross research
TraceTo source evidence
BuildOn prior studies
Fieldwork activity7 days
One place for your evidence

Calls, transcripts, and findings.

Trusted by teams at

Capital One
RudderStack
Nivella Health
Turning Point Brands
Procter & Gamble
Microsoft
CHG Healthcare
TL;DR

A customer intelligence platform makes customer research searchable and reusable across business decisions. User Intuition’s Customer Intelligence Hub brings interviews and uploaded research documents into a knowledge base that researchers can query in plain language. Instead of reopening every transcript when a stakeholder asks a new question, teams can explore relevant evidence, inspect the sources, and generate reports or presentations for review. The value extends beyond the original study brief: an interview about a purchase may also reveal what built confidence, which alternatives mattered, or what remained unresolved. Each new study adds material that can inform later questions. For insights teams, this creates continuity between projects and a clearer starting point for follow-up research. Researchers retain responsibility for interpretation, including differences in audience, timing, and study design. Start with the research relevant to one decision, then build a body of evidence the team can return to as its questions evolve.

At a glance

What is a customer intelligence platform?

A customer intelligence platform makes customer research searchable and reusable across decisions. User Intuition's Customer Intelligence Hub holds every 20–30 minute AI-moderated interview, laddered 5–7 levels deep, alongside the research documents you upload, so you can ask a new question, inspect the cited sources and generate the next readout. Every new study adds to it, whether 200+ panel interviews in 24 hours from a 4M+ vetted panel across 58 countries or your own sample, run in parallel as participants respond.

Who is the customer intelligence platform for?

Research agencies answering each client's follow-up questions from that client's own isolated workspace, and in-house insights teams who field the same stakeholder questions again and again.

How does the Customer Intelligence Hub work?

Interviews run in voice, video or chat and every quality conversation feeds the Hub automatically; upload past research documents alongside them. Ask a question and the answer cites the passages it came from.

What do you get from a customer intelligence platform?

Answers to new questions with source references, cross-study comparisons, reports and editable presentations, and every transcript, with recordings for voice and video interviews.

The problem, and how we fix it

Why does past research go unused without a customer intelligence platform?

The research is there, but the next answer still takes work. Here's what insights teams tell us, and how User Intuition closes each gap.

  1. Sound familiar?

    The brand team asked a new question about last quarter's study. The answer is buried somewhere in forty transcripts.

    Ask new questions of research you've already run

    Query interviews and uploaded documents in the Hub, including details that never made the original deck, and put the same conversations to work on the next decision.

  2. Sound familiar?

    I've become the team's search engine. Every week someone asks which study covered pricing.

    Source references behind every answer

    Every answer cites the passages it came from, so colleagues can check the evidence in context and you get back to the research only you can do.

  3. Sound familiar?

    Our concept test and our churn study point at the same customer need, and nobody has connected them.

    Connect related studies in one conversation

    Explore concept, purchase and churn research together, with differences in audience and study design kept in view, instead of running a manual synthesis project.

  4. Sound familiar?

    Before I can commission more interviews, I have to prove we don't already know the answer.

    A sharper brief for the next study

    Start from what the Hub already shows, isolate the gap, and field only what's missing; the new interviews feed straight back into the Hub.

How It Works

From Conversations to Compounding Intelligence

Begin with one decision and the research that can help answer it.

1
01

Bring Together Relevant Research

Work with interviews and uploaded documents in the Hub. Include the context you will need to interpret them.

2
02

Ask a Decision-Led Question

Ask what made buyers confident, why an option was rejected, or what customers still needed to know.

3
03

Follow the Evidence

Inspect source references and assess how well the answer fits the research. Explore another question when you need more detail.

4
04

Prepare the Readout

Generate a report or presentation, review it, and bring the supporting evidence into your stakeholder discussion.

Walkthrough

Watch a sample footwear-brand NPS Recovery Study move from completed customer interviews to themes, cited reports, and a leadership-ready presentation.

Video transcript

User Intuition is the fastest way to turn customer conversations into intelligence that compounds over time. Here, we're looking at a Nike NPS Recovery Study. As interviews finish, responses come in from recent nike.com purchasers. Each call is mapped into themes, evidence, reports, and presentation-ready outputs. Over time, that intelligence compounds across every study you run. Now you can chat with the data. For example, you might ask, "What's driving the NPS decline on nike.com?" The product synthesizes every interview, separating product satisfaction from service moments that weaken recommendation. In this case, customers still like the shoes, but confidence drops after checkout. Every claim is backed by quant signals and clickable interview references. From there, you can create a stakeholder-ready report with cited findings, supporting tables, and customer evidence. You can scroll into the details, click a reference, and inspect the source verbatim behind the insight. Then you can ask User Intuition to turn the report into an executive presentation. The same evidence base becomes a leadership-ready story. The deck stays aligned with the findings from the underlying interviews and automatically updates as more interviews come in. No more research silos, just always-on customer intelligence. Get your first insights in less than 24 hours for only twenty-five dollars per completed interview. Bring the Voice of the Customer into every decision with User Intuition.

From one study to a research program

The next study should start where the last one left off.

Investigate purchase confidence with a connected research program. Run each wave around a decision, and bring the evidence together in the Hub.

1
Understand

Find What Buyers Need to Know

Interview recent buyers about how they chose. Explore which questions they needed answered before they could commit.

2
Evaluate

Research a Specific Change

After the team introduces clearer product information, interview people who used it. Investigate what helped and what remains unresolved.

3
Build

Use Both Studies to Shape the Next

Review the evidence together, accounting for audience and guide changes. Focus the next brief on the remaining questions rather than repeating the original discovery.

Capabilities

What the Intelligence Hub Includes

Ask the Question Behind the Request

A stakeholder asks for “everything on trust.” Turn that into a focused question: what made these buyers confident enough to choose? Explore an answer drawn from the research in your Hub.

Move from a broad request to relevant evidence.

Bring Existing Research With You

Upload research documents so previous work can contribute to new questions. Start with the studies relevant to a decision rather than waiting to organize an entire archive.

Give work you have already paid for another use.

Explore Across Studies

Ask about a customer need across related studies. Investigate where accounts align or differ, taking each study’s audience, timing, and objectives into account.

Build a fuller explanation than one project can offer.

Inspect the Evidence

Follow source references to the underlying material. Check the wording and context before taking a finding into a stakeholder discussion.

Show the basis for your interpretation.

Prepare the Next Readout

Generate a report or presentation from the research. Review the narrative and supporting evidence, then shape it around the decision your audience needs to make.

Carry the research into the meeting.

Work Through MCP

Access supported research tools from an MCP-compatible assistant, including querying the knowledge base and retrieving research outputs.

Bring your research into the tools you use.
Methodology & Trust

A finding is more useful when you can show its basis.

Research credibility comes from the connection between the question, the evidence, and the interpretation. Keep that connection visible as you reuse your work.

Use the Hub to

  • Find material relevant to a new question
  • Explore related interviews and documents together
  • Return to the sources behind an answer
  • Generate reports and presentations for review

Apply your research judgment to

  • Check what participants said
  • Consider differences in audience and study design
  • Distinguish a recurring theme from a measured trend
  • Decide what to recommend and what needs new evidence

Your team brings the judgment. The Hub helps bring the evidence into reach.

Why User Intuition

Why researchers choose User Intuition

User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.

Senior-researcher depth

The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.

5–7 levels by default

Your methodology, run as written

Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.

Your guide, your probing

Every finding traces to its source

Click any theme through to the verbatim, the transcript and the recording. Nothing in the deliverable you can’t defend.

Quote → transcript → recording

Respondents you can stand behind

A 4M+ vetted panel across 58 countries: a person listens to every panelist's interviews before they're accepted, then every session is screened for AI-generated or coached answers and panelists are tracked across studies. Or bring your own: customer lists, your panel provider, or respondents straight from your survey.

Vetted by hand, tracked over time

Deliverables ready to present

Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.

Editable deck, report, transcripts

Survey scale, quality-only billing

200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.

200+ panel interviews in 24 hours
  • Isolated workspaces
  • Confidential stimulus
  • Never used to train AI models
  • GDPR & CCPA compliant
  • SOC 2 Type II examination underway
  • Security →
Compare

Choose the right starting point for the question.

Dimension Customer Intelligence Hub An Existing Study Report A New Research Study
Best suited to Exploring questions across available source material Communicating findings against the original brief Collecting evidence the existing research does not cover
What you work with Interviews and documents available in your knowledge base The selected findings and evidence in the report New participants, questions, and observations
When the question changes Ask again and inspect the relevant sources Check whether the report addresses it Design the study around the unanswered question
What you take forward An interpretation with source references and research outputs An established readout to share or revisit Fresh evidence to inform the decision and future research
Sample Research

Hear the interviews. See the presentation.

Explore calls and a sample presentation from our 43-participant Walmart shopper study.

W10
10 min

Grocery top-up, supercenter

“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”

Routine top-upOne-stop shopperPrice aware
W30
14 min

Phone replacement, unplanned and urgent

“It made me feel so safe so relieved, and it brightened my day.”

Urgent replacementStaff-assistedNew to the area

Sample presentation

Preview three slides, or download the full 15-slide presentation.

Title slide: How Walmart shoppers decide. 43 shoppers, 7.6 hours of interview, 34 who hit an obstacle, 36 who will return anyway.

1 / 3How Walmart shoppers decide

Download PDF

Bring your own sample

$30 per quality voice interview

Use our 4M+ vetted panel

$60 per quality voice interview

Customer stories

What researchers say

"The depth of insight rivals expensive user research, but the scale is completely different. We went from 12 win/loss interviews per quarter to 200+. Now we can segment by industry, deal size, and competitor."
Stephane N., Head of Insights and Analytics, Microsoft
"A brand manager Slack'd me at four about our new resealable pouch and I answered before standup the next morning with quotes from a study we'd run six weeks earlier. Searched the hub and that was it. Used to mean a panel export, a Qualtrics export, and digging through Dovetail."
Lilian O., Procurement Lead, Small Business Verified review on SourceForge
FAQs

Frequently Asked Questions

A customer intelligence hub makes interviews and research documents searchable and reusable. User Intuition lets researchers ask questions of the material in their knowledge base, inspect source references, and generate reports and presentations for review. The same research can contribute to decisions beyond its original brief. Each client workspace's Hub is isolated, so agencies keep every client's research separate.

A CRM tracks what customers did — transactions, support tickets, engagement metrics. A customer intelligence hub captures why customers do what they do — their motivations, emotions, competitive perceptions, and decision drivers. The two complement each other: CRM data tells you a customer churned, the intelligence hub tells you why.

A repository helps organize research. The Hub connects research in User Intuition with querying, source references, and report or presentation generation. Evaluate the workflow you need: organizing an archive, answering a new question, or conducting fresh interviews.

You can review interview transcripts and analysis, query research in the Hub, and generate reports or presentations. Available recordings depend on the interview mode. Review generated findings and their evidence before sharing them.

Yes. Upload research documents to the Hub and query them alongside the research available in the same knowledge base. Include the study brief and audience context so the material remains useful when a different question arises.

You can ask questions across research available in your Hub knowledge base. Check that the relevant studies are included, and consider differences in their audiences, timing, and questions when interpreting an answer.

Repeated studies can help you investigate change. Use comparable audiences and questions, keep dates and guide changes clear, and examine the evidence from each wave. The recurring-research example on this page is a proposed program, not an automated tracking feature or a completed longitudinal study.

A study can help answer later questions beyond its original brief. Add subsequent research, revisit the evidence together, and use what you learn to sharpen the next study. The value grows through reuse and a fuller understanding of the customer.

User Intuition interviews real participants, and the Hub can also work with research documents you upload. Inspect the sources behind an answer to assess what it is grounded in. Generated synthesis should be reviewed against that evidence before it becomes a recommendation.

The User Intuition MCP server exposes research tools to compatible assistants, including querying the knowledge base and retrieving study information. See the agentic research page for the supported workflows.

Keeping research in the Hub gives the team source material to revisit as responsibilities change. Preserve briefs and audience context alongside the research; documented evidence supports handovers, but it does not capture all of a researcher’s tacit knowledge.

User Intuition voice interviews cost $30 each with no subscription required. Recruitment is priced separately. The Customer Intelligence Hub is available on the Pro plan; every quality conversation feeds it automatically.

If you want to conduct AI-moderated interviews and then revisit the resulting research through a knowledge base, User Intuition brings those workflows together. Start by testing the research question, source inspection, and output workflow that matter to your team.
Build Your Intelligence

Make Your Next Decision Better Informed

Start with one customer question. See the research process, then build a body of evidence your team can keep using.

See it First

Explore a real study output — no sales call needed.

Self-serve

Set up a focused study and explore the research it produces.

Every conversation makes your intelligence more valuable.

Explore More

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