Healthcare market research that finds the adherence barrier first
AI-moderated interviews with patients, caregivers, and providers that go 5-7 levels deep. Panel patient studies surface adherence barriers and care-journey friction in 24 hours; clinicians are recruited to order.
Walk me through the last time you made this choice. What tipped it?
The deciding reason surfaced four follow-ups deep, not in the first answer.
Trusted by teams at
Healthcare market research is the practice of providers, payers, pharma teams, and healthtech companies understanding patient, caregiver, and provider experience — surfacing barriers that claims data and satisfaction surveys never see. User Intuition is healthcare market research software powered by AI-moderated interviews, running 20–30 minute conversations with patients, caregivers, and providers about adherence, care experience, and clinical decision-making. Across 1,321 AI-moderated healthcare interviews with patients, caregivers, and providers, User Intuition found that stated dissatisfaction reasons — wait times, cost, inconvenience — masked the deeper trust erosion, care coordination failures, and emotional barriers that predict treatment abandonment, provider switching, and non-adherence. Those drivers only surface when patients and caregivers can talk through care experiences candidly. A User Intuition healthcare study starts at $150, returns patient-panel results in 24 hours, and is backed by 4.9/5 on G2 and 5/5 on Capterra. The output is practical: adherence-barrier maps, care-journey friction signals, provider-switching drivers, and patient-trust evidence for product, marketing, CX, and clinical operations teams in healthcare and pharma.
What is healthcare market research with User Intuition?
Healthcare market research with User Intuition means AI-moderated interviews with patients, caregivers and providers about adherence, care journeys and clinical decisions, for provider, payer, pharma, device and healthtech teams. Each 20–30 minute interview ladders 5–7 levels deep, with 200+ panel interviews with common-condition patients in 24 hours from a 4M+ vetted panel across 58 countries; your own patient lists run in parallel, and providers are recruited to order, with timing set by incidence. It supports product, formulary, care-pathway and patient-experience decisions.
Who is healthcare market research with User Intuition for?
Research agencies serving health clients, and in-house insights, patient-experience and product teams at providers, payers, pharma, device and digital health companies.
How does AI-moderated healthcare research work?
Add your guide, stimulus and study rules. The AI moderator interviews patients, caregivers or providers in voice, video or chat on a HIPAA-aligned platform (third-party assessment underway), and every finding links back to the recording.
What do you get from a healthcare research study?
Adherence and care-journey drivers with verbatims, reads by condition and segment, an editable presentation, and every transcript, recording and screener answer, ready to export in bulk.
Why does healthcare market research arrive after the decision?
Patient and provider insight takes 6–12 weeks to surface and scatters once the project closes. Here's what healthcare researchers tell us, and how User Intuition closes each gap.
- Sound familiar?
By the time site recruitment and transcription are done, the formulary decision is already made.
Panel patient interviews in 24 hours
200+ panel interviews with common-condition patients in 24 hours put findings in front of the committee before a formulary decision, device launch or patient-experience initiative moves to implementation.
- Sound familiar?
Satisfaction scores are high. Some of those patients never filled the second prescription.
The why behind adherence and care avoidance
Emotional 5–7 level laddering reaches side-effect anxiety, cost friction, care coordination and provider trust, the barriers behind treatment abandonment, care avoidance and provider switching that sit beneath any survey response. Map the full care journey too, from symptom research and referral friction to scheduling, appointment anxiety, post-visit comprehension and follow-up adherence, and see where patient trust is built and where it breaks.
- Sound familiar?
Legal won't approve a vendor that can't explain how patient data is handled.
HIPAA-aligned healthcare research, security answers up front
User Intuition is HIPAA-aligned with a third-party assessment underway, GDPR & CCPA compliant, and its SOC 2 Type II examination is underway. All sub-processors are SOC 2 Type 2, customer data is never used to train AI models, and we do not sign BAAs directly. The voice provider keeps no copy of recordings; recordings are stored in your User Intuition workspace.
- Sound familiar?
Compliance won't let anything field until we can show how the moderator handles PII, drug claims and adverse events.
Compliance rules and adverse-event probes, built into the study
Set study rules before fieldwork, such as never asking for PII and never claiming a drug's benefits, add the adverse-event follow-up probes your protocol requires, and lock required questions in order with verbatim wording, so every respondent hears the same question. Then query every interview in the Intelligence Hub for reported side effects, with each answer linked to its recording, so your pharmacovigilance team works from the source.
- Sound familiar?
We research patients constantly. Physicians and nurses almost never get a study.
Provider research on the same platform
Interview physicians, nurses and administrators about satisfaction, workflow friction, EHR integration, time constraints and change-management barriers, and learn what is driving resistance to a new workflow before scaling the rollout.
- Sound familiar?
A new VP of Patient Experience can't find the journey report, so we commission it again.
Longitudinal patient insight that persists
Every patient and provider interview lands in your Intelligence Hub, searchable by condition, segment, journey stage and date, so findings outlive the engagement.
- The question
- How should a healthcare client price primary and urgent care?
- The evidence
- AI-moderated patient interviews within an agency-led research program.
- The outcome
- Carevoices delivered the study in under two weeks and reports more than 3× the concurrent study capacity.
From care question to patient truth
Design The Study
Every study starts with a research plan. Define your question — treatment adherence, patient experience, provider satisfaction, or device adoption — then bring your own guide, or our AI builds the discussion guide, screener, and timeline tailored to healthcare research.
AI Conducts the Conversations
Each participant completes a 20–30 minute AI-moderated interview, with voice running in HIPAA-enabled mode. The AI moderator adapts questions in real time, probing deeper when patients reveal adherence barriers, care journey friction, or provider trust factors. Patient panel studies complete in 24 hours; your own patient lists run in parallel, and clinicians are recruited to order, with timing that follows incidence.
Get Evidence-Backed Results
After interviews are complete, you receive a full research report with quantified findings, participant verbatims, and strategic recommendations — organized by patient segment, care journey stage, and condition.
Create Compounding Intelligence
Every study feeds your searchable Intelligence Hub. Query past research across patient experience studies, adherence analyses, and provider satisfaction research. Surface patterns across conditions and re-mine interviews for new insights — so your patient intelligence compounds over time.
How Healthcare Teams Use User Intuition
Patient Experience Research
Map the full care journey through 20–30 minute interviews that probe scheduling friction, appointment anxiety, provider communication gaps, post-visit comprehension, and follow-up adherence. Surface exactly where patient trust is built and where it breaks.
Treatment Adherence Research
Interview patients at different adherence stages to surface the emotional, logistical, and relational barriers behind non-compliance. Laddering reveals whether the real driver is side-effect anxiety, cost friction, care complexity, or provider trust.
Medical Device Feedback and Adoption Research
Run structured interviews with device users, clinical staff, and procurement decision-makers before and after launch. Surface usability barriers, workflow integration friction, and purchasing objections that usability testing alone misses.
Pharma Concept Testing and Formulary Research
Test drug concepts, messaging frameworks, and formulary positioning with patients and prescribers before commercial launch. Probe treatment decision-making, switching triggers, and what would make a new therapy worth the transition cost.
Provider Satisfaction and Workflow Research
Interview physicians, nurses, and clinical administrators to surface workflow friction, EHR integration pain, burnout drivers, and adoption barriers to new clinical tools. Go 5-7 levels deep into what's creating dissatisfaction.
Digital Health and Health Tech Usability
Test patient portals, telehealth platforms, remote monitoring apps, and care coordination tools with real patients and providers before and after launch. Surface where digital experiences create confusion, anxiety, or dropout.
Why researchers choose User Intuition
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.
Senior-researcher depth
The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.
Your methodology, run as written
Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.
Every finding traces to its source
Click any theme through to the verbatim, the transcript and the recording. Every claim in the deliverable traces to what a participant said.
Respondents you can stand behind
A 4M+ vetted panel across 58 countries: our team reviews a video identity interview with every panelist before they're accepted, then every voice interview is screened for AI-generated or coached answers and panelists are tracked across studies. Or bring your own: customer lists, your panel provider, or respondents straight from your survey.
Deliverables ready to present
Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.
Survey scale, quality-only billing
200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.
- Isolated workspaces
- Confidential stimulus
- Never used to train AI models
- GDPR & CCPA compliant
- SOC 2 Type II examination underway
- Security →
Every interview is checked before you pay for it
Interview checks run on every study, including studies with your own customers. Panel checks apply on top whenever we recruit for you.
Every interview
- Laddering 5–7 levels deep, which is hard to fake
- Video that shows a real, engaged person
- AI voice detection on every voice interview
- Scored on length, depth and coverage; Poor or Fair is never billed
- Our team listens to every panelist call, and a sample of yours
- Every recording and transcript yours to review and reject
How Does User Intuition Compare to Patient Surveys, Clinical Research Panels, and Focus Groups for Healthcare Research?
| Dimension | User Intuition | Patient Surveys (Press Ganey) | Clinical Research Panels | Focus Groups |
|---|---|---|---|---|
| Depth of Insight | 20–30 min conversations probing 5–7 levels into emotional and psychological barriers behind care decisions | 5–10 min satisfaction surveys; captures scores without root-cause depth on adherence or trust | Structured clinical endpoints; designed for efficacy measurement, not patient motivation | 60–90 min groups but social desirability bias suppresses honest health disclosures |
| Time to Insights | 24 hours from panel study launch to full report | Monthly or quarterly reporting cycles; lagging indicators by design | 6–18 months for study recruitment, data collection, and analysis | 6–12 weeks per project including specialized healthcare recruitment and IRB coordination |
| Cost per Study | From $150 (5 interviews at $30 each, using your own audience) | $25K–$100K annual platform subscription; limited qualitative depth | $100K–$500K+ per clinical study depending on protocol complexity | $15K–$75K per project including specialized healthcare recruitment |
| Treatment Adherence Research | Direct patient conversations revealing why patients abandon treatment — side-effect anxiety, cost friction, or trust erosion | Measures reported adherence rates but can't explain the emotional drivers behind non-compliance | Tracks clinical adherence as endpoint data; no insight into patient motivation or barriers | Small sample and group dynamics limit detection of individual adherence patterns |
| Care Journey Mapping | Full patient journey from symptom to follow-up with emotional and logistical friction points identified | Touchpoint satisfaction scores; no journey-level narrative or friction identification | Protocol-specific touchpoints only; not designed for holistic journey mapping | Can explore journey but limited by small sample and facilitation constraints |
| Consumer Language | Full verbatim transcripts — usable directly in patient experience strategy and accreditation evidence | Numeric scores and brief open-text; limited patient voice | Clinical terminology and coded data; no natural patient language | Transcripts available but shaped by group dynamics |
| Knowledge Retention | Searchable intelligence hub that compounds across every study, condition, and patient segment | Dashboard access during subscription; no cross-study intelligence | Study data siloed per protocol; no cross-condition synthesis | Project deliverables filed away; each engagement starts from zero |
| Data Handling | HIPAA-aligned (third-party assessment underway) with encryption, role-based access, and audit trails built in | Built for survey data; limited qualitative research capability | IRB-governed but designed for clinical trials, not operational research | Variable compliance across facilities; no standardized data handling |
Hear the interviews. See the presentation.
Explore calls and a sample presentation from our 43-participant Walmart shopper study.
Grocery top-up, supercenter
“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”
What was making you want those specific things right then? Beyond just being out? Was it about being able to make certain meals or something else?
Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.
Phone replacement, unplanned and urgent
“It made me feel so safe so relieved, and it brightened my day.”
Sounds like you knew exactly what you want. A Google Pixel 6 Pro. What was it about that phone that made it the right choice for you, especially in that moment?
Yeah. Thank you. So the the the phone had a lot of features. I I heard friends were talking about this phone. So in terms of the camera setting, it can take pictures and refine them into good quality. It has its own internal scanner, like I don't need to download other apps to scan to do scans. And of course, it has high quality for recording, which has been helping me in my meetings. In the office. So it's really amazing, and I love festival the quality of the phone in terms of the camera, because the previous phone I had was a Samsung. And the quality was really frustrating. And it had it has a very good processor speed as well. It's very fast. It's very efficient, and I like it. I like it. I'm enjoying the features.
Sample presentation
Preview three slides, or download the full 15-slide presentation.
Bring your own sample
$30 per quality voice interview
Use our 4M+ vetted panel
$60 per quality voice interview
What researchers say
"We delivered a significantly better client deliverable in half the usual time. We can now take on more work, and our team is more than three times as productive based on the number of studies we can run at once."
Vanessa, Founder & CEO, Carevoices (healthcare research agency)
Common questions
Run 200+ panel patient interviews in 24 hours
Whether you're diagnosing treatment adherence barriers, mapping the patient journey, or testing a digital health experience — get research-quality answers before your next committee meeting.
Launch your first patient or provider study in minutes. Panel patient studies return results in 24 hours; clinicians are recruited to order, with timing that follows incidence.
See how healthcare teams run 200+ panel patient interviews in 24 hours and recruit clinicians to order. We'll map User Intuition to your next patient experience or clinical research decision.
Walk through a real study — from interview to report. See exactly what the platform delivers before you commit.
HIPAA-aligned (third-party assessment underway) · GDPR & CCPA compliant · Studies from $150 · Panel results in 24 hours
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