See What Users Do. Hear Why They Did It.
User Intuition runs AI-moderated walkthroughs on prototypes from Figma, Lovable, v0, and Bolt, or any live URL. Add a one-line snippet to a build you control and the moderator knows what they clicked and where they stalled, and asks why in the moment. From $150/study, results in 24 hours.
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A usability testing platform is software that captures how real users navigate a product or prototype — and why they get stuck. User Intuition runs AI-moderated usability walkthroughs on Figma prototypes, live URLs, or any web product, with the AI moderator asking follow-up questions in real time as participants click, hesitate, or rage-quit. On builds you control, a User Intuition session snippet gives the moderator element-level detail: which control was clicked, where the mouse moved, and where the participant stalled. Unmoderated tools log behavior but skip the reasoning; moderated platforms add a human observer but require recruiting and scheduling. User Intuition captures both behavior and reasoning in a single session — starting at $25 per quality interview, with 24-hour turnaround, recruited from a 4M+ vetted global panel across 50+ languages. The output is practical: a navigable session record with spoken commentary aligned to each interaction, friction patterns across participants, and the specific moments where mental models diverged from the product's design intent.
Why do unmoderated usability tests miss the why?
Unmoderated usability testing tools log clicks but skip reasoning. Moderated tools capture reasoning but require recruiting and scheduling overhead most teams can't sustain at sprint cadence.
Maze and UserTesting unmoderated tools capture clicks, not reasoning
The behavior is logged: where users dropped off, how long each task took, which CTA they ignored. The reasoning stays invisible — what they thought the button meant, why the second SSO option felt off, what they were actually trying to do.
Moderated usability testing requires recruiting and scheduling
Lookback, Userlytics, and UserTesting's moderated tier need calendar coordination. Weeks before a session, hours per session, $150+ per participant. Most teams settle for unmoderated and lose the reasoning anyway.
Internal usability tests are biased by the team that built it
Engineers know where everything is. PMs know what was intended. Sample sizes of three teammates miss the mental models of the next 10,000 users.
Synthetic AI users miss real-world friction
LLM-simulated user tests reflect training data, not real cognitive load. They miss the device, the timezone, the half-attention, the 4M+ different mental models people bring to a product.
How does User Intuition run usability tests?
What matters most to teams after switching to AI-moderated research.
User Intuition's AI moderator asks follow-up questions as participants navigate — capturing the reasoning behind each click, hesitation, or rage-quit while it's still fresh
User Intuition recruits from a 4M+ vetted panel and runs sessions on participant time — no calendar coordination, no per-session contracts. Starting at $150/study, 24-hour turnaround
User Intuition routes sessions to participants who don't already understand your product — the mental models you actually need to test against, not internal-team bias
User Intuition runs sessions with real, vetted humans across 50+ languages — not LLM simulations. The friction you find is the friction that exists in production
What is a usability testing platform?
A usability testing platform is research software that captures how real users navigate a digital product. User Intuition is a usability testing platform that runs AI-moderated interactive walkthroughs on prototypes and live sites, capturing the spoken reasoning behind each interaction. On builds you control, a session snippet adds element-level detail about what was clicked and where the participant stalled.
Key Questions About Usability Testing With User Intuition
Usability testing with User Intuition means real participants navigate your prototype or live product while an AI moderator asks follow-up questions in the moment. On builds you control, a session snippet tells the moderator which element was clicked, where the mouse moved, and where the participant stalled, so questions land on the exact point of friction. Every session returns a recording, so you can confirm the participant engaged.
Can you usability-test a Figma prototype?
Yes. User Intuition accepts Figma prototype links directly. Participants navigate the prototype while the AI moderator asks follow-up questions in real time — about intent, expectations, and reactions to each interaction. No plugin install or special export needed.
How is this different from Maze or UserTesting unmoderated?
Maze and UserTesting's unmoderated tier capture clicks and completion rates but no reasoning — you see where users dropped off without knowing why. User Intuition's AI moderator asks follow-up questions in real time as users navigate, capturing behavior AND reasoning in one session. Cost is comparable to Maze ($150/study vs $99-$399/month subscription) but the output is qualitatively different.
What does the session output look like?
Each session returns a navigable recording with spoken commentary aligned to each interaction, friction-pattern tags, and AI-extracted themes. On studies running the session snippet, the record also includes the element-level click sequence and where the participant paused. Cross-session analysis surfaces where multiple users hit the same friction and which mental-model gaps repeated across participants.
How is this different from synthetic AI user testing?
Synthetic AI user testing simulates participants via LLM-generated personas — the reactions are plausible but converge on training-data averages and miss real-world cognitive load, device behavior, and category-specific mental models. User Intuition runs real human participants from a 4M+ vetted panel; the friction you find is friction that exists in production.
Can you test live URLs, not just prototypes?
Yes. User Intuition supports any web product accessible by URL — production sites, staging environments, or sandboxed prototypes. Participants navigate on their own desktop while the AI moderator asks follow-up questions in real time.
How does User Intuition compare to Maze and UserTesting?
Competitor pricing reflects published industry coverage and buyer-reported benchmarks as of 2026. User Intuition pricing is current self-serve and Professional plan rates.
| Dimension | User Intuition | Maze | UserTesting |
|---|---|---|---|
| Methodology | AI-moderated walkthroughs with real-time follow-up | Unmoderated task-based testing | Mix: unmoderated + moderated humans |
| Cost | From $150/study | $99–$399/month subscription | $5K–$50K/year contracts |
| Turnaround | 24 hours | Hours (unmoderated only) | Days-weeks (moderated) |
| Real-time follow-up | AI asks why during clicks | None — preset task prompts only | Only in moderated sessions |
| Behavioral instrumentation | Element-level clickstream with the snippet, live to the moderator | Click paths, reviewed after the session | Screen recording only |
| Recruiting | Built-in 4M+ vetted panel | BYO panel or partner add-on | Their panel (US/UK-leaning) |
| Best for | Diagnostic + reasoning at scale | Quant click-path data | Enterprise contracts + brand-validated panels |
How does User Intuition compare to other AI-moderated interview tools?
Easier setup
Brief in, study live in five minutes. No discovery workshop, no kickoff cadence. Competitors typically require a 30–60 minute onboarding call.
Faster fieldwork
User Intuition owns a 4M+ verified panel for consumer and broad-buyer audiences, and recruits specialty and B2B audiences to order. Competitors lean on third-party recruiters or make you bring your own.
Deeper insights
Adaptive 5–7 level laddering on every response — the same probing technique a senior qualitative researcher uses. Most AI moderators stop at one or two follow-ups before moving on.
Lower risk
Every interview is auto-scored against your brief on length, depth, and coverage. Conversations that miss the bar aren't charged. No refund request required, no manual review.
Test Any Digital Product Surface
Real users walk through Figma prototypes, live URLs, or web products — the AI asks why in real time so you get behavior and reasoning in one session.
Figma Prototype Walkthroughs
Paste a Figma prototype link and participants navigate it on their own device while the AI moderator asks why in real time. Classic prototypes run on Figma's player and capture click and page-visibility signal; Figma Make compiles to code and takes the session snippet.
Live URL Walkthroughs
Test production sites, staging environments, or any URL-accessible web product. Participants navigate naturally; the AI captures behavior and reasoning across the actual user environment.
Real-Time AI Follow-up
Unlike unmoderated tools, the AI moderator asks follow-up questions as users interact — what they expected, why they hesitated, what the label suggested. Reasoning captured at the moment of friction, not reconstructed afterward.
Real Participant Environment
Sessions run on the participant's own desktop, in their own environment — not a lab setting. Captures the real-world distractions, multitasking, and context that controlled environments hide.
Element-Level Clickstream
Add the User Intuition snippet at setup and the moderator follows the session live: which element was clicked, where the mouse moved, what was scrolled past, where the participant stalled. Follow-up questions land on the exact control that caused the friction, not a vague recollection.
Sites That Block Embedding
Banks, publishers, and most logged-in products send headers that stop third-party tools embedding them. User Intuition runs those as recorded walkthroughs on the real production site, so the study happens against the product users use.
From Prototype to Friction Patterns in 4 Steps
Paste a Figma link or live URL, define tasks, and get behavior-plus-reasoning evidence in 24 hours.
Connect Your Prototype or URL
Paste a Figma prototype link or live URL. Define the tasks you want tested. Select your target audience from a 4M+ vetted global panel — by role, segment, behavior, or geography. The AI builds the screener and walkthrough script automatically.
Participants Walk Through Live
Real users join on their own time and navigate your product naturally. The AI moderator asks follow-up questions in real time as they click, hesitate, or comment — capturing reasoning at the moment of friction.
Behavior + Reasoning Captured
Each session returns a navigable recording with spoken commentary aligned to the moment it was said, plus AI-extracted friction tags. Sessions running the snippet add the element-level click path. Cross-session analysis surfaces where multiple users hit the same wall.
Friction Patterns in the Intelligence Hub
Findings feed your Customer Intelligence Hub — searchable across sessions, with cross-test friction patterns and mental-model gaps surfacing as the catalog grows.
What can teams run with interactive walkthroughs?
Apply AI-moderated usability testing across UX, product, and innovation decisions.
User Research
Test prototypes and capture friction at sprint cadence.
→Product Innovation
Validate new product surfaces with real-user reasoning.
→UX Researchers
Replace unmoderated tools with moderated AI walkthroughs.
→Product Teams
Ship features after watching users navigate them.
→Software & SaaS
Test signup flows, dashboards, and feature releases.
→Concept Tests
Show static or video stimulus instead of interactive prototypes.
→Real-Time AI Follow-up Methodology
Most usability testing tools either log clicks (unmoderated) or require human observers (scheduled). User Intuition combines real-time AI follow-up with a vetted human panel — capturing behavior and reasoning in a single session, at sprint cadence.
How User Intuition Runs Walkthroughs
- Real-time AI follow-up — asks why during interaction, not after
- Navigable session recordings with spoken commentary, plus element-level click path on snippet-enabled builds
- Friction-pattern detection across participants — where multiple users hit the same wall
- Mental-model gap surfacing — where design intent diverged from user expectation
- Cross-session analysis in the Customer Intelligence Hub — patterns over time
- Real participant environment — own desktop, own context, not a controlled lab setting
Built-In Quality Controls
- Multi-layer fraud prevention (bot detection, duplicate suppression)
- Attention and engagement monitoring throughout every session
- Professional respondent filtering across all panel sources
- Evidence trails for every friction finding — cite the exact moment
- Methodology transparency: see why the AI asked each follow-up
- Enterprise-grade data security and compliance
Methodology validated across 30,000+ AI-moderated sessions. Real-time follow-up — not a survey after the session ends.
"We used to wait 6 weeks for research. Now we run studies inside our sprint cycle. The depth of the AI's laddering surprised me — we uncovered emotional trust barriers that changed our entire onboarding approach."
Eric O., COO, RudderStack
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Watch Real Users Walk Through Your Product
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Every interview is automatically scored against your brief. Misses aren't charged.
No recruiting. No scheduling. No observation lab. Just real users, real reasoning, 24 hours.
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