See What Users Do. Hear Why They Did It.
User Intuition runs AI-moderated walkthroughs on Figma prototypes, live URLs, or any web product. Participants navigate while the AI asks follow-up questions in real time. Starting at $200/study, results in 24–48 hours.
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A usability testing platform is software that captures how real users navigate a product or prototype — and why they get stuck. User Intuition runs AI-moderated usability walkthroughs on Figma prototypes, live URLs, or any web product, with the AI moderator asking follow-up questions in real time as participants click, hesitate, or rage-quit. Unmoderated tools log behavior but skip the reasoning. Moderated platforms add a human observer but require recruiting and scheduling. User Intuition captures both behavior and reasoning in a single session — starting at $200 per quality interview, with 24–48 hour turnaround, recruited from a 4M+ vetted global panel across 50+ languages. The output is practical: a navigable session record with spoken commentary aligned to each interaction, friction patterns across participants, and the specific moments where mental models diverged from the product's design intent.
Why do unmoderated usability tests miss the why?
Unmoderated usability testing tools log clicks but skip reasoning. Moderated tools capture reasoning but require recruiting and scheduling overhead most teams can't sustain at sprint cadence.
Maze and UserTesting unmoderated tools capture clicks, not reasoning
The behavior is logged: where users dropped off, how long each task took, which CTA they ignored. The reasoning stays invisible — what they thought the button meant, why the second SSO option felt off, what they were actually trying to do.
Moderated usability testing requires recruiting and scheduling
Lookback, Userlytics, and UserTesting's moderated tier need calendar coordination. Weeks before a session, hours per session, $200+ per participant. Most teams settle for unmoderated and lose the reasoning anyway.
Internal usability tests are biased by the team that built it
Engineers know where everything is. PMs know what was intended. Sample sizes of three teammates miss the mental models of the next 10,000 users.
Synthetic AI users miss real-world friction
LLM-simulated user tests reflect training data, not real cognitive load. They miss the device, the timezone, the half-attention, the 4M+ different mental models people bring to a product.
How does User Intuition run usability tests?
What matters most to teams after switching to AI-moderated research.
User Intuition's AI moderator asks follow-up questions as participants navigate — capturing the reasoning behind each click, hesitation, or rage-quit while it's still fresh
User Intuition recruits from a 4M+ vetted panel and runs sessions on participant time — no calendar coordination, no per-session contracts. Starting at $200/study, 24-48 hour turnaround
User Intuition routes sessions to participants who don't already understand your product — the mental models you actually need to test against, not internal-team bias
User Intuition runs sessions with real, vetted humans across 50+ languages — not LLM simulations. The friction you find is the friction that exists in production
What is a usability testing platform?
A usability testing platform is research software that captures how real users navigate a digital product. User Intuition is a usability testing platform that runs AI-moderated interactive walkthroughs on Figma prototypes, live URLs, or any web product — capturing both the click path and the spoken reasoning behind each interaction.
Key Questions About Usability Testing With User Intuition
Usability testing with User Intuition means real users navigate your Figma prototype or live URL while an AI moderator asks follow-up questions in real time. The output is a navigable session record combining click behavior, spoken reasoning, and friction patterns — the data design and product teams need to ship without observation-lab overhead.
Can you usability-test a Figma prototype?
Yes. User Intuition accepts Figma prototype links directly. Participants navigate the prototype while the AI moderator asks follow-up questions in real time — about intent, expectations, and reactions to each interaction. No plugin install or special export needed.
How is this different from Maze or UserTesting unmoderated?
Maze and UserTesting's unmoderated tier capture clicks and completion rates but no reasoning — you see where users dropped off without knowing why. User Intuition's AI moderator asks follow-up questions in real time as users navigate, capturing behavior AND reasoning in one session. Cost is comparable to Maze ($200/study vs $99-$399/month subscription) but the output is qualitatively different.
What does the session output look like?
Each session returns a navigable recording with click path, spoken commentary aligned to each interaction, friction-pattern tags, and AI-extracted themes. Cross-session analysis surfaces patterns: where multiple users hit the same friction, which features tested well, and which mental-model gaps emerged across participants.
How is this different from synthetic AI user testing?
Synthetic AI user testing simulates participants via LLM-generated personas — the reactions are plausible but converge on training-data averages and miss real-world cognitive load, device behavior, and category-specific mental models. User Intuition runs real human participants from a 4M+ vetted panel; the friction you find is friction that exists in production.
Can you test live URLs, not just prototypes?
Yes. User Intuition supports any web product accessible by URL — production sites, staging environments, or sandboxed prototypes. Participants navigate on their own desktop while the AI moderator asks follow-up questions in real time.
Test Any Digital Product Surface
Real users walk through Figma prototypes, live URLs, or web products — the AI asks why in real time so you get behavior and reasoning in one session.
Figma Prototype Walkthroughs
Paste a Figma prototype link and User Intuition recruits participants who navigate it on their own device. The AI moderator asks why questions in real time — capturing intent, expectations, and reactions to each interaction.
Live URL Walkthroughs
Test production sites, staging environments, or any URL-accessible web product. Participants navigate naturally; the AI captures behavior and reasoning across the actual user environment.
Real-Time AI Follow-up
Unlike unmoderated tools, the AI moderator asks follow-up questions as users interact — what they expected, why they hesitated, what the label suggested. Reasoning captured at the moment of friction, not reconstructed afterward.
Real Participant Environment
Sessions run on the participant's own desktop, in their own environment — not a lab setting. Captures the real-world distractions, multitasking, and context that controlled environments hide.
From Prototype to Friction Patterns in 4 Steps
Paste a Figma link or live URL, define tasks, and get behavior-plus-reasoning evidence in 24-48 hours.
Connect Your Prototype or URL
Paste a Figma prototype link or live URL. Define the tasks you want tested. Select your target audience from a 4M+ vetted global panel — by role, segment, behavior, or geography. The AI builds the screener and walkthrough script automatically.
Participants Walk Through Live
Real users join on their own time and navigate your product naturally. The AI moderator asks follow-up questions in real time as they click, hesitate, or comment — capturing reasoning at the moment of friction.
Click Path + Reasoning Captured
Each session returns a navigable recording with click path, spoken commentary aligned to each interaction, and AI-extracted friction tags. Cross-session analysis surfaces patterns — where multiple users hit the same wall, which mental models recurred.
Friction Patterns in the Intelligence Hub
Findings feed your Customer Intelligence Hub — searchable across sessions, with cross-test friction patterns and mental-model gaps surfacing as the catalog grows.
How does User Intuition compare to Maze and UserTesting?
Competitor pricing reflects published industry coverage and buyer-reported benchmarks as of 2026. User Intuition pricing is current self-serve and Professional plan rates.
| Dimension | User Intuition | Maze | UserTesting |
|---|---|---|---|
| Methodology | AI-moderated walkthroughs with real-time follow-up | Unmoderated task-based testing | Mix: unmoderated + moderated humans |
| Cost | From $200/study | $99–$399/month subscription | $5K–$50K/year contracts |
| Turnaround | 24-48 hours | Hours (unmoderated only) | Days-weeks (moderated) |
| Real-time follow-up | AI asks why during clicks | None — preset task prompts only | Only in moderated sessions |
| Recruiting | Built-in 4M+ vetted panel | BYO panel or partner add-on | Their panel (US/UK-leaning) |
| Best for | Diagnostic + reasoning at scale | Quant click-path data | Enterprise contracts + brand-validated panels |
What can teams run with interactive walkthroughs?
Apply AI-moderated usability testing across UX, product, and innovation decisions.
User Research
Test prototypes and capture friction at sprint cadence.
→Product Innovation
Validate new product surfaces with real-user reasoning.
→UX Researchers
Replace unmoderated tools with moderated AI walkthroughs.
→Product Teams
Ship features after watching users navigate them.
→Software & SaaS
Test signup flows, dashboards, and feature releases.
→Concept Tests
Show static or video stimulus instead of interactive prototypes.
→Real-Time AI Follow-up Methodology
Most usability testing tools either log clicks (unmoderated) or require human observers (scheduled). User Intuition combines real-time AI follow-up with a vetted human panel — capturing behavior and reasoning in a single session, at sprint cadence.
How User Intuition Runs Walkthroughs
- Real-time AI follow-up — asks why during interaction, not after
- Navigable session recordings with click path + spoken commentary aligned to each interaction
- Friction-pattern detection across participants — where multiple users hit the same wall
- Mental-model gap surfacing — where design intent diverged from user expectation
- Cross-session analysis in the Customer Intelligence Hub — patterns over time
- Real participant environment — own desktop, own context, not a controlled lab setting
Built-In Quality Controls
- Multi-layer fraud prevention (bot detection, duplicate suppression)
- Attention and engagement monitoring throughout every session
- Professional respondent filtering across all panel sources
- Evidence trails for every friction finding — cite the exact moment
- Methodology transparency: see why the AI asked each follow-up
- Enterprise-grade data security and compliance
Methodology validated across 30,000+ AI-moderated sessions. Real-time follow-up — not a survey after the session ends.
"We used to wait 6 weeks for research. Now we run studies inside our sprint cycle. The depth of the AI's laddering surprised me — we uncovered emotional trust barriers that changed our entire onboarding approach."
Eric O., COO, RudderStack
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Watch Real Users Walk Through Your Product
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You only pay for quality interviews.
Every interview is automatically scored against your brief. Misses aren't charged.
No recruiting. No scheduling. No observation lab. Just real users, real reasoning, 48 hours.
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