Customer Research Built for Your Industry
The research questions are different, but the need is the same: customer intelligence deep enough to act on. See how teams in your industry use AI-moderated interviews that probe 5–7 layers deep — replacing slow, shallow research with always-on customer understanding.
Walk me through the last time you made this choice. What tipped it?
The deciding reason surfaced four follow-ups deep, not in the first answer.
An AI research platform for verticals applies one scalable qualitative methodology to industry-specific decisions: SaaS user research, CPG shopper insights, retail path-to-purchase, financial-services trust, healthcare adherence, education enrollment, agency client studies, consulting engagements, and private-equity diligence. User Intuition supports 9 industry configurations while adapting participant sourcing, research questions, and evidence outputs to each context. Consulting teams can interview the client's own organization or its customers and market; agencies can expand qualitative delivery capacity; regulated teams can apply the appropriate security and consent workflow. Across 30,000+ quality interviews on User Intuition, the core methodology remains consistent: adaptive AI moderation, 5-7 levels of laddering, automated quality scoring, and findings linked to participant evidence. The Customer Intelligence Hub indexes every study so teams can compare themes across projects, segments, and markets instead of losing learning inside isolated reports. The output is practical: industry-shaped evidence for product, marketing, CX, insights, consulting, agency, and corporate-development decisions.
Research Workflows for Your Vertical
Same methodology. Industry-specific lens.
Software
Research that fits inside sprint cycles — so you ship on evidence, not assumptions.
- UX research with screen-sharing
- Feature validation
- Churn diagnosis by segment
CPG
Understand why shoppers switch, stay loyal, or abandon — beyond purchase data.
- Shopper mission mapping
- Brand switching analysis
- Concept testing with screened category buyers
Retail
Go deeper than transaction data on channel choice, brand loyalty, and path-to-purchase.
- Path-to-purchase friction
- Channel preference research
- Loyalty program effectiveness
Agencies
Add AI-moderated qual to client work. Keep your methodology, sample, and client pricing.
- Message testing
- Brand perception
- Competitive positioning
Consulting Firms
Add customer and stakeholder evidence to engagements while preserving your consulting method.
- Internal stakeholder diagnostics
- Customer and market research
- Evidence-backed client recommendations
Private Equity
Add customer voice to investment theses, portfolio monitoring, and value creation.
- Pre-acquisition customer validation
- Portfolio NPS deep-dives
- Churn risk diagnosis
Healthcare
HIPAA-aligned patient research that surfaces care experience gaps and adherence barriers.
- Patient experience research
- Treatment adherence insights
- Medical device user research
Financial Services
Compliance-ready research into trust drivers, churn psychology, and product switching behavior.
- Digital banking UX research
- Win-loss analysis
- Fintech onboarding churn
Education
Understand why students enroll, persist, or leave — beyond satisfaction surveys.
- Enrollment yield analysis
- Student retention research
- EdTech adoption insights
Proof that matters to your team
Software
- 24-hour turnaround fits sprint cycles
- Screen-sharing captures real UX behavior
- 98% participant satisfaction drives honest feedback
CPG
- Screened for category purchase, not stated interest
- Panelists vetted and tracked across studies
- 4M+ vetted panel across 58 countries
Retail
- Omnichannel journey research across touchpoints
- Brand switching analysis with real shoppers
- Path-to-purchase mapping beyond transaction data
Agencies
- White-label ready deliverables
- Scale across client accounts
- Evidence-backed creative recommendations
Consulting Firms
- Internal or external participant sourcing
- Parallel interviews with consistent probing
- Traceable evidence for client recommendations
Private Equity
- Pre-close diligence in days, not weeks
- Consistent methodology across portfolio
- Searchable intelligence hub preserves institutional knowledge
Healthcare
- HIPAA-aligned (third-party assessment underway), with built-in consent management
- Patient experience insights in 24 hours, not 6–12 weeks
- Longitudinal care journey tracking across touchpoints
Financial Services
- GDPR & CCPA compliant data handling
- Trust psychology surfaced through 5–7 level laddering
- SOC 2 Type II examination underway
Education
- Enrollment yield insights before the next admissions cycle
- Retention research that goes beyond satisfaction surveys
- Institutional memory that survives staff turnover
Get started in minutes
Design The Study
Every study starts with a research plan. Define your objectives and audience — our AI builds the discussion guide, screener, and timeline for your industry.
AI Conducts the Conversations
Each participant completes a 20–30 minute AI-moderated interview. The AI moderator adapts questions in real time, probing deeper on industry-specific triggers.
Get Evidence-Backed Results
After interviews are complete, you receive a full research report with quantified findings, participant verbatims, and strategic recommendations tailored to your vertical.
Create Compounding Intelligence
Every study feeds your searchable intelligence hub. Query past research, surface patterns across studies, and re-mine interviews for new insights — so your industry knowledge compounds over time.
Consistent Rigor, Industry-Specific Lens
Every industry gets the same research rigor: structured laddering methodology, consistent AI moderation, and evidence trails with full transcripts and recordings. What changes is the lens — the questions, recruiting profiles, and analysis frameworks are calibrated to your industry's specific decision contexts.
See the full platform →Original Studies, Real Participants
User Intuition publishes original research on questions the industry keeps debating. Recent studies include synthetic data quality, the real reasons deals are lost, and what makes products go viral. All conducted on our own platform.
How Accurate Are Synthetic Users? A Preregistered Study
53 people · 1,625 predictions · two blind cross-vendor judges
Synthetic users can sound convincing while missing the person. We tested whether better context could close the gap.
OpenClaw: Why It Went Viral and What Consumers Actually Want
117 voice interviews on the consumer demand behind OpenClaw's 232K-star viral rise.
Original ResearchThe Synthetic Mirage in Market Research
117 real voice interviews against 90 LLM-generated 'participants' reveal five failure modes the smell test misses.
Hear the interviews. See the presentation.
Explore calls and a sample presentation from our 43-participant Walmart shopper study.
Grocery top-up, supercenter
“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”
What was making you want those specific things right then? Beyond just being out? Was it about being able to make certain meals or something else?
Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.
Phone replacement, unplanned and urgent
“It made me feel so safe so relieved, and it brightened my day.”
Sounds like you knew exactly what you want. A Google Pixel 6 Pro. What was it about that phone that made it the right choice for you, especially in that moment?
Yeah. Thank you. So the the the phone had a lot of features. I I heard friends were talking about this phone. So in terms of the camera setting, it can take pictures and refine them into good quality. It has its own internal scanner, like I don't need to download other apps to scan to do scans. And of course, it has high quality for recording, which has been helping me in my meetings. In the office. So it's really amazing, and I love festival the quality of the phone in terms of the camera, because the previous phone I had was a Samsung. And the quality was really frustrating. And it had it has a very good processor speed as well. It's very fast. It's very efficient, and I like it. I like it. I'm enjoying the features.
Sample presentation
Preview three slides, or download the full 15-slide presentation.
Bring your own sample
$30 per quality voice interview
Use our 4M+ vetted panel
$60 per quality voice interview
Why researchers choose User Intuition
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.
Senior-researcher depth
The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.
Your methodology, run as written
Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.
Every finding traces to its source
Click any theme through to the verbatim, the transcript and the recording. Nothing in the deliverable you can’t defend.
Respondents you can stand behind
A 4M+ vetted panel across 58 countries: a person listens to every panelist's interviews before they're accepted, then every session is screened for AI-generated or coached answers and panelists are tracked across studies. Or bring your own: customer lists, your panel provider, or respondents straight from your survey.
Deliverables ready to present
Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.
Survey scale, quality-only billing
200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.
- Isolated workspaces
- Confidential stimulus
- Never used to train AI models
- GDPR & CCPA compliant
- SOC 2 Type II examination underway
- Security →
Common questions
See How Teams in Your Industry Use Customer Intelligence
Book a 15-minute demo with industry-relevant examples — or start free with 3 interviews. Panel recruiting is billed separately.
No contract · No retainers · First insights in 24 hours