Customer Research Built for Your Industry
The research questions are different, but the need is the same: evidence-backed customer intelligence, fast enough to act on. See how teams in your industry use AI-moderated interviews to replace slow, expensive research with always-on customer understanding.
Tell me about the moment you decided to switch providers.
Trust and transparency are the #1 decision drivers across all segments.
An AI research platform for verticals is software that runs the same scaled qualitative methodology across industry-specific research questions — SaaS user research, CPG shopper insights, retail path-to-purchase, financial-services trust, healthcare adherence, education enrollment, agency white-label studies, and private-equity diligence. User Intuition extends to 8 vertical configurations with the compliance footprint each demands — HIPAA-aligned for healthcare, FERPA-compliant for education, independent recruitment for PE diligence. Across 18,000+ vertical interviews on the platform, the methodology stayed consistent across regulated and unregulated industries, replacing the 4-8 week vendor cycles vertical research has historically required. Studies start at $200, return results in 24-48 hours, and carry 5/5 ratings on G2 and Capterra. Each industry gets deliverables shaped to how that vertical actually decides — JTBD evidence for software, motivation hierarchies for CPG, trust-driver maps for financial services. The output is practical: vertical-specific customer evidence for product, marketing, CX, insights, and corporate development teams.
Research Workflows for Your Vertical
Same methodology. Industry-specific lens.
Software
Research that fits inside sprint cycles — so you ship on evidence, not assumptions.
- UX research with screen-sharing
- Feature validation
- Churn diagnosis by segment
CPG
Understand why shoppers switch, stay loyal, or abandon — beyond purchase data.
- Shopper mission mapping
- Brand switching analysis
- Concept testing with verified purchasers
Retail
Go deeper than transaction data on channel choice, brand loyalty, and path-to-purchase.
- Path-to-purchase friction
- Channel preference research
- Loyalty program effectiveness
Agencies
Research-backed strategy fast enough to scope into client engagements.
- Message testing
- Brand perception
- Competitive positioning
Private Equity
Add customer voice to investment theses, portfolio monitoring, and value creation.
- Pre-acquisition customer validation
- Portfolio NPS deep-dives
- Churn risk diagnosis
Healthcare
HIPAA-compliant patient research that surfaces care experience gaps and adherence barriers.
- Patient experience research
- Treatment adherence insights
- Medical device user research
Financial Services
Compliance-ready research into trust drivers, churn psychology, and product switching behavior.
- Digital banking UX research
- Win-loss analysis
- Fintech onboarding churn
Education
Understand why students enroll, persist, or leave — beyond satisfaction surveys.
- Enrollment yield analysis
- Student retention research
- EdTech adoption insights
Proof that matters to your team
Software
- 48-hour turnaround fits sprint cycles
- Screen-sharing captures real UX behavior
- 98% participant satisfaction drives honest feedback
CPG
- Verified purchaser interviews, not survey panel recyclers
- Multi-layer fraud prevention on all panel participants
- Global panel across 100+ countries
Retail
- Omnichannel journey research across touchpoints
- Brand switching analysis with real shoppers
- Path-to-purchase mapping beyond transaction data
Agencies
- White-label ready deliverables
- Scale across client accounts
- Evidence-backed creative recommendations
Private Equity
- Pre-close diligence in days, not weeks
- Consistent methodology across portfolio
- Searchable intelligence hub preserves institutional knowledge
Healthcare
- HIPAA-compliant research with built-in consent management
- Patient experience insights in 72 hours, not 8 weeks
- Longitudinal care journey tracking across touchpoints
Financial Services
- GDPR-compliant, ISO 27001-aligned, HIPAA-ready data handling
- Trust psychology surfaced through 5–7 level laddering
- Compliance infrastructure that clears legal review in days
Education
- Enrollment yield insights before the next admissions cycle
- Retention research that goes beyond satisfaction surveys
- Institutional memory that survives staff turnover
Get started in minutes
Design The Study
Every study starts with a research plan. Define your objectives and audience — our AI builds the discussion guide, screener, and timeline for your industry.
AI Conducts the Conversations
Each participant completes a 10–20 minute AI-moderated voice interview. The AI moderator adapts questions in real time, probing deeper on industry-specific triggers.
Get Evidence-Backed Results
After interviews are complete, you receive a full research report with quantified findings, participant verbatims, and strategic recommendations tailored to your vertical.
Create Compounding Intelligence
Every study feeds your searchable intelligence hub. Query past research, surface patterns across studies, and re-mine interviews for new insights — so your industry knowledge compounds over time.
Consistent Rigor, Industry-Specific Lens
Every industry gets the same research rigor: structured laddering methodology, consistent AI moderation, and evidence trails with full transcripts and recordings. What changes is the lens — the questions, recruiting profiles, and analysis frameworks are calibrated to your industry's specific decision contexts.
See the full platform →Original Studies, Real Participants
The Synthetic Mirage in Market Research
- 5 failure modes
- 117 real interviews
- 90 synthetic interviews
We compared 117 real voice interviews to 90 LLM-generated 'participants' across Claude, GPT, and Gemini. Synthetic data passed the smell test — and failed the comparison test on every dimension that matters.
OpenClaw: Why It Went Viral and What Consumers Actually Want
117 voice interviews on the consumer demand behind OpenClaw's 232K-star viral rise.
B2B Win-Loss ResearchWhy Price Is Almost Never the Real Reason You Lost the Deal
10,247 post-decision buyer interviews reveal a 44-point gap between stated and actual loss drivers.
Common questions
See How Teams in Your Industry Use Customer Intelligence
Book a 15-minute demo with industry-relevant examples — or start free with 3 interviews.
No contract · No retainers · Results in 72 hours