Multilingual Research

International Market Research in 80+ Languages

Set the language. The AI moderator conducts interviews natively. Results auto-translate to English — with the original transcript preserved.

80+ interview languages
Auto-translate to English
4M+ vetted panelists across 58 countries
Researcher using User Intuition AI-moderated research platform
Research workspace Preview
80+Languages
58Panel countries
$30Per Interview
Fieldwork activity7 days
One place for your evidence

Calls, transcripts, and findings.

Trusted by teams at

Capital One
RudderStack
Nivella Health
Turning Point Brands
Procter & Gamble
Microsoft
CHG Healthcare
TL;DR

International market research is the practice of brands and agencies running studies across multiple countries and languages — traditionally requiring local fielding partners, hand-translated screeners, and back-translation that strips out idiomatic and cultural signal. User Intuition is international market research software powered by AI-moderated interviews, running 5-7 levels of laddering depth natively in 80+ languages and capturing cultural nuance and idiomatic expression that back-translation strips out. Across 30K+ AI-moderated interviews on User Intuition in 80+ languages, the AI moderator ran native-language interviews with 5–7 levels of laddering, probing cultural nuance, idiom, and emotional drivers in the participant's own words. That depth is possible because AI moderates in-language, rather than translating questions and answers across the conversation. A User Intuition multilingual study starts at $150, returns panel results in 24 hours with 98% participant satisfaction, and is backed by 4.9/5 on G2 and 5/5 on Capterra. The output is practical: native-language transcripts, English-translated themes, regional cuts, and cultural-context evidence for global brand, regional marketing, and international expansion teams.

At a glance

What is international market research with User Intuition?

International market research with User Intuition runs 20–30 minute AI-moderated interviews natively in 80+ languages, with the same 5–7 levels of laddering in every market. Results auto-translate to English while the original-language transcript is preserved, with 200+ panel interviews in 24 hours from a 4M+ vetted panel across 58 countries, or your own customers, run in parallel as they respond.

Who is international market research with User Intuition for?

Research agencies running multi-country studies for global brands, and in-house insights teams comparing markets without a bilingual moderator in each one.

How does AI-moderated multilingual research work?

Design the guide in English and set the interview language, or let participants choose. The AI moderator interviews natively in voice, video or chat, and every English finding links back to the source-language verbatim and recording.

What do you get from a multi-country study?

English themes with source-language verbatims, market-by-market comparisons, an editable presentation, and every transcript and recording, with panel studies back in 24 hours.

The problem, and how we fix it

Why does international market research stay shallow?

Teams that want real insight from non-English markets hit the same walls every time. Here's what researchers tell us, and how User Intuition closes each gap.

  1. Sound familiar?

    Finding a moderator fluent in Portuguese and in laddering took three weeks, and that was one market of five.

    Native AI moderation in 80+ languages

    The AI moderator conducts the full interview in the participant's language, including Spanish, Portuguese, French, German and Mandarin, with no bilingual moderator to recruit.

  2. Sound familiar?

    The translated transcripts came back word-perfect, and we still missed what people meant.

    Cultural nuance, preserved in the source language

    The moderator probes in-language rather than reading a translated script, handling idiom and cultural context; results auto-translate to English while the original transcript stays available for review.

  3. Sound familiar?

    Brazil got three levels of probing and Germany got six. We can't tell market differences from moderator differences.

    One methodology across every market

    The same guide and 5–7 levels of laddering run in every language, so cross-market comparisons reflect real differences, not moderator variance.

  4. Sound familiar?

    At $20K–$40K a market for moderators and translation, we picked two markets and guessed about the rest.

    Every market at the same per-interview rate

    No language surcharge and no translation agency: run a 5-market study in 24 hours from a 4M+ vetted panel across 58 countries, one country per panel launch.

How It Works

Multilingual Research in 4 Steps

Design in English. Interview in any supported language. Analyze in English. Compound across languages.

1
5 min

Design The Study

Design your study in English and select the target interview language. Bring your own guide, or our AI builds the discussion guide, screener, and timeline — no translation agency needed.

2
24 hrs (panel)

AI Conducts the Conversations

User Intuition moderates 20–30 minute interviews natively in the participant's language — probing 5-7 levels deep. No translated scripts. No bilingual moderators.

3
Seconds

Get Evidence-Backed Results

Receive a full research report in English with quantified findings, participant verbatims, and strategic recommendations. Original-language transcripts are preserved for review.

4
Ongoing

Create Compounding Intelligence

Every multilingual study feeds your searchable intelligence hub. Surface patterns across languages and markets, compare regional differences, and build global customer knowledge that compounds over time.

Methodology & Trust

How Does AI-Moderated Research Maintain Depth Across 80+ Languages?

User Intuition moderates natively in each language — it doesn't translate a script. Laddering methodology, cultural context, and emotional probing adapt naturally, running native-language interviews with 5–7 levels of laddering whether the interview is in English, Spanish, or Mandarin.

Native-Language Moderation

  • AI conducts the full interview in the participant's language
  • Laddering methodology adapts naturally across languages
  • Idiomatic expressions and cultural context preserved
  • Follow-up probing in-language, not back-translated
  • Consistent methodology whether English, Spanish, or Mandarin
  • Native-language interviews with 5–7 levels of laddering

Researcher-Friendly Output

  • Results auto-translate to English for immediate analysis
  • Original transcript preserved in source language
  • Evidence trails link English findings to source-language verbatims
  • Cross-language theme analysis in a single dashboard
  • Intelligence Hub keeps multilingual insights searchable for the duration of your account
  • Compare patterns across markets and languages

Methodology validated across 30,000+ AI-moderated interviews in 80+ languages. Native-language interviews with 5–7 levels of laddering.

Why User Intuition

Why researchers choose User Intuition

User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.

Senior-researcher depth

The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.

5–7 levels by default

Your methodology, run as written

Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.

Your guide, your probing

Every finding traces to its source

Click any theme through to the verbatim, the transcript and the recording. Every claim in the deliverable traces to what a participant said.

Quote → transcript → recording

Respondents you can stand behind

A 4M+ vetted panel across 58 countries: our team reviews a video identity interview with every panelist before they're accepted, then every voice interview is screened for AI-generated or coached answers and panelists are tracked across studies. Or bring your own: customer lists, your panel provider, or respondents straight from your survey.

Vetted by hand, tracked over time

Deliverables ready to present

Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.

Editable deck, report, transcripts

Survey scale, quality-only billing

200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.

200+ panel interviews in 24 hours
  • Isolated workspaces
  • Confidential stimulus
  • Never used to train AI models
  • GDPR & CCPA compliant
  • SOC 2 Type II examination underway
  • Security →
Compare Approaches

AI In-Language vs. Translation Agencies
vs. English-Only Research

Dimension AI In-Language (User Intuition) Translation Agency English-Only Research
Interview language 80+ native languages Translated scripts, bilingual moderators English only
Depth per conversation 5–7 levels of laddering, 20–30 minutes 3–5 levels (varies by moderator) 5–7 levels but limited to English speakers
Cultural nuance AI adapts natively to idiomatic patterns per language Depends on moderator fluency Misses non-English-speaking segments entirely
Time to insights 24 hours for panel studies 6–12 weeks (moderation + back-translation) 24 hours but excludes key markets
Cost (10 participants) $300 with your own sample $20,000–$40,000 (moderators + translators) $300 but excludes non-English speakers
Transcript access Original language + English translation Back-translated only (lossy) English only
Scale Hundreds of interviews simultaneously Limited by moderator availability Hundreds but only English speakers
Sample Research

Hear the interviews. See the presentation.

Explore calls and a sample presentation from our 43-participant Walmart shopper study.

W10
10 min

Grocery top-up, supercenter

“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”

Routine top-upOne-stop shopperPrice aware
W30
14 min

Phone replacement, unplanned and urgent

“It made me feel so safe so relieved, and it brightened my day.”

Urgent replacementStaff-assistedNew to the area

Sample presentation

Preview three slides, or download the full 15-slide presentation.

Title slide: How Walmart shoppers decide. 43 shoppers, 7.6 hours of interview, 34 who hit an obstacle, 36 who will return anyway.

1 / 3How Walmart shoppers decide

Download PDF

Bring your own sample

$30 per quality voice interview

Use our 4M+ vetted panel

$60 per quality voice interview

Customer stories

What researchers say

"We used User Intuition to conduct user research when people signed up for our product as part of the onboarding flow. This consisted of 50 interviews per week across different languages and countries: where the biggest drop-offs were and what people's initial reaction to our product was. It helped us understand where to streamline the onboarding flow."
Ali B., Project Manager & Scrum Master, Small Business Verified review on G2
FAQs

Frequently Asked Questions

User Intuition supports native-language AI-moderated interviews in 80+ languages, including English (default), Spanish, Portuguese, French, German, and Chinese (Mandarin). The AI moderator conducts interviews natively in the selected language — not from translated scripts. You can set the interview language, or let the participant choose and the AI automatically adapts.

The AI translates findings and verbatim quotes to English for researcher analysis. The original transcript in the source language is always preserved, so you can review any finding in the participant's exact words. Evidence trails link every English-language insight back to the source-language verbatim.

Yes. You can run interviews in multiple languages within a single study — for example, English in the US, Spanish in Mexico, and Portuguese in Brazil. Results from all languages are synthesized together in English, with cross-language theme analysis available in the Customer Intelligence Hub.

Three options: access our global panel of 4M+ vetted panelists across 58 countries (one country per panel launch), import your own customer lists from CRM for first-party research, or blend both sources in a single study. Every voice interview is screened for AI-generated or coached answers, regardless of source or geography.

Yes. User Intuition moderates natively in each language — it doesn't translate a fixed script word-by-word. It understands idiomatic expressions, conversational norms, and cultural context specific to each language. The laddering methodology adapts to how people naturally express themselves.

User Intuition's multilingual quality interviews follow the same pricing as English — $30 per quality interview, or $60 with standard panel recruitment, with a 5 quality interview study from $150 using your own audience. Only sessions that pass automatic Length, Depth, and Coverage checks are billed. There is no language surcharge.

User Intuition only bills for quality interviews — sessions that pass automatic Length, Depth, and Coverage checks, applied consistently across all 80+ languages. Misses aren't charged, no refund request required. Kantar reports researchers discard 38% of survey data on average due to quality concerns — multilingual studies traditionally have higher fail rates due to translation/cultural-fit issues, but User Intuition customers don't pay for failed sessions in any market.
Go Global

Research Knows No Language Barrier

Book a demo to see multilingual AI interviews in action, or start free with 3 interviews. Panel recruiting is billed separately.

See it First

Explore a real study output — no sales call needed.

Self-serve

Launch your first multilingual study in minutes. Panel results in 24 hours.

No bilingual moderators. No translation agencies. Just insights — in any language.