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What Is an In-Depth Interview? A Practitioner's Methodology Guide

In-depth interviews surface the reasoning surveys miss. A practitioner's guide to IDI methodology, laddering, sampling, and why the economics changed.

May 2026 · 12 min read
Reference Deep-Dives AI ResearchMethodology

API-Driven Customer Research: Architecture and Workflows

Build customer research into software with API-driven study planning, recruitment, interviews, source-linked results, and search of prior evidence.

May 2026 · 7 min read
Reference Deep-Dives AI ResearchMethodology

Best MCP Servers for Market Research and Customer Insights (2026)

A research-practitioner's guide to the top MCP servers for market research — what separates data-scraping MCPs from research-platform MCPs and when to use each.

May 2026 · 7 min read
Reference Deep-Dives AI ResearchMethodology

ChatGPT Customer Research Connector: Setup and Workflows

How to connect User Intuition to ChatGPT as a customer research connector — setup, 4 workflow examples, and why research-data connectors differ from CRM connectors.

May 2026 · 5 min read
Reference Deep-Dives AI ResearchMethodology

Claude MCP Customer Research: Setup Guide

Connect User Intuition to Claude Desktop or Claude Code via MCP — config block, 5 end-to-end workflow prompts, and common gotchas for AI-driven customer research.

May 2026 · 3 min read
Reference Deep-Dives AI ResearchMethodology

Cross-Study Customer Research: Querying Past Research via MCP

Search findings and participant responses across authorized studies through MCP, inspect source interviews, and keep coverage and research context visible.

May 2026 · 2 min read
Reference Deep-Dives AI ResearchMethodology

Customer Research from Cursor: MCP Setup and Workflow

How to set up User Intuition's MCP server in Cursor and run customer research studies directly from the IDE — config, example prompts, and async workflow patterns.

May 2026 · 6 min read
Reference Deep-Dives AI ResearchMethodology

Customer Interview API for AI Agents: Integration Guide

How AI agents run real customer interviews via API — three integration patterns, panel recruitment, and how UI's 33-tool MCP server differs from voice AI APIs.

May 2026 · 5 min read
Reference Deep-Dives AI ResearchMethodology

MCP Customer Research API: Tools, Workflows, and Evidence

Connect agents to customer research through MCP: plan studies, recruit participants, retrieve source-linked findings, and search authorized evidence.

May 2026 · 5 min read
Reference Deep-Dives AI ResearchMethodology

MCP vs REST API for Customer Research: When to Use Each

Compare MCP and REST for customer research integrations. Choose an interface for study planning, recruitment, results retrieval, and evidence search.

May 2026 · 7 min read
Reference Deep-Dives AI ResearchMethodology

Synthetic Users vs Real Customers for AI Research: When Each Wins

When do AI-generated personas substitute for real customer research — and when do they fail? A practical decision guide for product and insights teams.

May 2026 · 8 min read
Reference Deep-Dives AI ResearchMethodology

User Intuition MCP Server: Tools for Customer Research

Connect an AI agent to User Intuition for study planning, recruitment, interviews, and cited reports through MCP or the CLI.

May 2026 · 4 min read