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MCP Customer Research API: Tools, Workflows, and Evidence

By Kevin, Founder & CEO

The User Intuition MCP research surface maps a research workflow to callable tools. This guide explains which operations belong together and where your application still needs to coordinate steps.

The six research tool groups

MCP exposes study planning, recruitment, interviews, results, evidence search, and supporting configuration operations. The CLI provides shell access to research workflows. Use the current tool catalog and API reference for exact names and arguments; tool counts vary by release.

GroupToolsWhat agents can do
Studies12Create and customize drafts, inspect and update metadata, launch or control fielding, delete a study, generate and retrieve its report
Participants5List, create, inspect and update participant records; send a requested reward
Interviews5List and inspect interviews, retrieve usage and participant-grouped records, delete an interview
Panel reference and feasibility4Discover country/language combinations; submit, list and retrieve feasibility requests
Webhooks2Create or delete completed-interview callbacks
Configuration catalogs5Discover languages, modes, study types, individual types and voices

The study workflow connects the research brief to interviews, reports, and source references that the calling agent can inspect and reuse.

Agents can search findings and participant responses across authorized studies, then retrieve the underlying reports and interviews. Results preserve study context and source links; the calling agent interprets the evidence. Search coverage is explicit, and retrieving evidence does not launch research.

Design and approve the study

Create a metadata draft with create_study, then send the research brief through customize_study. Relay any planning questions to the user. Retrieve the persisted plan with get_study and obtain approval before recruitment. The user must choose panel or BYOP explicitly.

These are illustrative MCP tool calls in workflow order, not an unattended launch script. Replace placeholder IDs with values returned by the server. The example assumes the user has chosen panel recruitment.

create_study({"name":"Headline research","recruiting_method":"panel"})
customize_study({"study_id":"<study-id>","message":"Compare our three headline options with US product managers. Explore relevance, clarity, and reasons for preference. <include the options>"})

Continue customize_study with the user’s answers if it returns a planning question. Once a plan is saved:

get_study({"study_id":"<study-id>"})

Show the full saved plan for approval. Use Customize Plan for audience criteria, screeners, and concept or prototype assets; create_study is not a raw discussion-guide submission tool. Voice in English with Elliot is the default unless the user requests other supported settings. Prototype tests support voice or video, not chat.

Estimate and recruit

For a panel study, use launch_panel with dry_run: true to obtain the recruitment estimate. Show the country, language, cost, and timeline; launch with the same settings after approval. Each launch specifies one country. Audiences below 10% incidence require a feasibility request.

launch_panel({"study_id":"<study-id>","target":25,"incident_rate":50,"country_code":"US","dry_run":true})

The target and incidence above are illustrative, not a claim about your audience. Use the approved values. A dry run estimates recruitment; it does not field interviews. After approval, call the same tool with the same settings and dry_run: false. Timing depends on the audience and fielding conditions.

For a BYOP study, use create_participants with 1–100 unique participant emails per batch after the saved plan and invitations are approved. Invitations send by default; set silent: true on individual participant records when invitations should not send. Source customer lists through your own authorized export or integration; MCP has no direct CRM segment-sync tools.

Monitor and retrieve the evidence

Interviews complete over time. Record the study ID so a later session can resume. Provisioning status describes interviewer setup; it does not by itself prove that a panel is fielding or complete.

list_interviews({"study_id":"<study-id>","status":"completed","page":1,"page_size":20})
get_study_report({"study_id":"<study-id>"})

Paginate before counting completions or comparing quality. Study results expose findings, participant responses, sample profiles, recommendations, and source references in JSON. Use generate_report when analysis is needed, and get_interview to verify supporting messages and recording links. Preference shares, credibility scores, and ranked themes are not guaranteed typed fields in this response.

generate_report works on a selected study. If a write times out, inspect the saved study or report before repeating it. A timeout alone does not establish that the operation failed.

For automated notification, the current tools support account-wide completed-interview webhooks. New registrations provide a signing secret. Delivery has no automatic retries, so consumers should reconcile notifications against interview records.

Three workflow patterns

A focused decision. Use a narrow brief for a tagline, claim, or concept. Keep the audience and decision criteria explicit. A focused study still needs a saved plan and recruitment approval; there is no separate one-call quick-poll shortcut.

A broader moderated study. Use the same sequence for churn, product discovery, or win/loss research, with a discussion guide appropriate to the question. Choose BYOP when the research requires your own customers; a general panel cannot establish why a particular customer cancelled.

Reuse existing evidence. Agents can search findings and participant responses across authorized studies, then retrieve the underlying reports and interviews. Results preserve study context and source links; the calling agent interprets the evidence. Search coverage is explicit, and retrieving evidence does not launch research.

MCP and REST have different contracts

MCP and the CLI share the registered research tools. The public REST API also exposes richer raw study configuration and composite operations. Use the public API reference for endpoint schemas, and the MCP reference for tool schemas. Do not translate a tool name into an assumed URL or pass raw REST fields into MCP creation.

Connect your agent

Use the hosted endpoint, https://mcp.userintuition.ai/mcp, with OAuth in compatible clients. For local stdio, run npx -y @userintuition-ai/mcp with USERINTUITION_API_KEY set to your ui_sk_ key. The CLI supports browser login and API-key management. Hosted OAuth does not require exchanging a user-supplied API key.

For a local stdio client that uses an MCP configuration file:

{
  "mcpServers": {
    "userintuition": {
      "command": "npx",
      "args": ["-y", "@userintuition-ai/mcp"],
      "env": {"USERINTUITION_API_KEY": "ui_sk_your_key_here"}
    }
  }
}

Keep real keys out of version control. For shell workflows:

npm install -g @userintuition-ai/mcp
userintuition-mcp login
userintuition-mcp list
userintuition-mcp list_studies

Start with a read such as list_studies to check your connection. See the current MCP setup guide for client-specific instructions and the research skills for workflow guidance.

Pricing

The MCP connection itself has no separate fee. Research uses platform credits, with panel recruitment priced separately in the estimate. User Intuition voice interviews cost $30 each with no subscription required. Recruitment is priced separately. Chat uses 0.5 credit, voice 1, and video 2 per interview. Three free interviews are available on signup; review recruitment charges before launching a panel study.

See current pricing and agentic research.

Note from the User Intuition Team

User Intuition provides AI-moderated qualitative research for agencies, consulting firms, and research teams. Keep your methodology and discussion guide, bring your own sample or use our 4M participant panel, and review recordings, transcripts, and evidence-linked findings. Your researchers connect the evidence to the client decision and prepare the final recommendations.

Inspect complete sample calls and a readout, then test your own brief. Starter voice interviews cost $30 with your sample or $60 with standard panel recruitment, with no monthly fee. Specialty audiences are quoted separately; incentives you arrange for your own sample are additional. See pricing or try 3 free voice interviews with your own participants.

Frequently Asked Questions

MCP exposes study planning, recruitment, interviews, results, evidence search, and supporting configuration operations. The CLI provides shell access to research workflows. Use the current tool catalog and API reference for exact names and arguments; tool counts vary by release.

Use the hosted endpoint, https://mcp.userintuition.ai/mcp, with OAuth in compatible clients. For local stdio, run npx -y @userintuition-ai/mcp with USERINTUITION_API_KEY set to your ui_sk_ key. The CLI supports browser login and API-key management. Hosted OAuth does not require exchanging a user-supplied API key.

Connect a compatible client to https://mcp.userintuition.ai/mcp and complete OAuth. Local stdio uses npx -y @userintuition-ai/mcp with USERINTUITION_API_KEY. The CLI supports browser login and API-key management. API keys remain available for REST and local integrations; hosted OAuth does not require a user-supplied API key.

Create the study, customize the plan, read back the saved configuration, and review recruitment and cost. Launch only after approval, then monitor interviews and retrieve the report and sources. Use tool discovery for the released names and schemas.

Agents can search findings and participant responses across authorized studies, then retrieve the underlying reports and interviews. Results preserve study context and source links; the calling agent interprets the evidence. Search coverage is explicit, and retrieving evidence does not launch research.

The server overview explains connection options and the research catalog. This guide explains how to coordinate planning, recruitment, monitoring, and report retrieval, and how MCP tool contracts differ from the public REST API.

Discover the current prompts from the server. The published skills library adds guidance for planning, fielding, monitoring, and analysis. These instructions help coordinate existing tools; they do not expand the backend tool catalog.

Yes. Start with the operations your task needs, such as reading a study report. Creating new research requires the planning and recruitment sequence; a focused question does not bypass review of the saved plan or recruitment.
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