Reference Deep-Dives — Page 2
Moderated vs. Unmoderated Usability Testing: The Methodology Decision
Moderated usability testing captures reasoning but caps at 5-8 sessions. Unmoderated scales but loses the why. Here's how to pick — and how to break the tradeoff.
Qualitative vs Quantitative Research: A Methodology Decision Guide
Qualitative captures reasoning; quantitative captures behavior. Pick the wrong one and your findings answer the wrong question. Here's how to route the decision.
Remote Usability Testing: A Complete Methodology Guide
Remote usability testing replaced in-person studies as default, but unmoderated tools miss reasoning. Here's how AI-moderated remote testing fixes that.
Synthetic Users in AI Concept Testing: Why the Tautology Breaks
Testing AI products against synthetic users creates a tautology. Here's where it breaks and what real-user concept testing actually looks like.
Task-Based Usability Testing: Methodology and Design Patterns
Vague tasks produce vague findings. Here is how to design task-based usability tests that elicit real behavior and diagnostic signal, not performance.
Website Usability Testing: A Complete Methodology Guide
Website usability testing on live URLs surfaces what analytics cannot explain. Here is the methodology, pitfalls, and how AI-moderated testing fixes scale.
What Is an In-Depth Interview? A Practitioner's Methodology Guide
In-depth interviews surface the reasoning surveys miss. A practitioner's guide to IDI methodology, laddering, sampling, and why the economics changed.
API-Driven Customer Research: The Architecture That Replaces the Dashboard
API-driven customer research explained — three orchestration architectures, what a research API must provide, and how to migrate from dashboard-only to programmatic workflows.
Best MCP Servers for Market Research and Customer Insights (2026)
A research-practitioner's guide to the top MCP servers for market research — what separates data-scraping MCPs from research-platform MCPs and when to use each.
ChatGPT Customer Research Connector: Real Interviews, Not Just CRM Data
How to connect User Intuition to ChatGPT as a customer research connector — setup, 4 workflow examples, and why research-data connectors differ from CRM connectors.
Claude + MCP for Customer Research: Setup, Workflows, and Common Patterns
Connect User Intuition to Claude Desktop or Claude Code via MCP — config block, 5 end-to-end workflow prompts, and common gotchas for AI-driven customer research.
Cross-Study Customer Research: Querying Past Research via MCP
How to query across all your past customer research studies via MCP — the Intelligence Hub model, example agent queries, and why accumulated research compounds in value over time.