Know your audience deeply — launch campaigns that land
Marketing spend without audience understanding is guessing at scale. AI-moderated consumer interviews test messaging, validate creative, and track brand perception, with panel results in 24 hours.
From individual interviews to a clearer picture.
Message variant B outperforms A on emotional resonance across all segments but underperforms on clarity with 45+ demo...
Trusted by teams at
Marketing research is the practice of marketing teams understanding how customers respond to messaging, creative, brand perception, and category positioning — typically through surveys, focus groups, and tracking studies before campaigns commit budget. User Intuition is marketing research software powered by AI-moderated interviews, running 20–30 minute conversations that probe 5-7 levels deep into emotional drivers, clarity gaps, and credibility signals across creative concepts, brand attributes, and category language. Across 30,000+ interviews on the platform, User Intuition has revealed why messaging resonates or falls flat — the kind of signal A/B tests cannot explain because they only measure clicks, never reasons. Those drivers surface only when consumers describe the message in their own words, not on a sentiment scale. A User Intuition marketing study starts at $150, returns panel message-resonance evidence in 24 hours, and is backed by 4.9/5 on G2 and 5/5 on Capterra. The output is practical: message-resonance evidence, creative-pre-test rankings, brand-perception maps, and campaign-effectiveness signals for CMOs, brand managers, and growth marketing teams.
What is marketing research with User Intuition?
Marketing research with User Intuition means AI-moderated consumer interviews that test messaging, creative and brand perception before budget commits. Each 20–30 minute interview ladders 5–7 levels into why a message lands or misses. Interview your own customers, or field 200+ panel interviews in 24 hours with a 4M+ vetted panel across 58 countries.
Which marketing teams use User Intuition for marketing research?
Agencies running message, creative and brand work, and in-house brand, product marketing and growth teams who want audience evidence before launch.
How does AI-moderated marketing research work?
Upload your guide plus the ads, claims or video. The AI moderator interviews your audience in voice, video or chat, and every finding links back to its recording.
What do marketing teams get from each study?
Message and creative rankings with the reasons behind them, brand-perception themes with verbatims, segment reads, an editable presentation, and every transcript and recording.
Why does marketing research miss why a message lands?
A/B tests and trackers measure clicks and scores, not reasons. Here's what marketers tell us, and how User Intuition closes each gap.
- Sound familiar?
We launched on instinct and internal consensus. When it flopped, nobody could say why, because nobody asked the audience.
Audience evidence before the budget commits
Interview your target audience from the panel in 24 hours and hear, in their own words, whether the message is clear, credible and emotionally resonant.
- Sound familiar?
We can afford one message test per launch, so we test once, commit and hope.
Message testing you can iterate
Test variants, refine and re-test within the same week, with 200+ panel interviews in 24 hours per round and payment only for interviews that pass.
- Sound familiar?
The tracker says brand scores dropped. Three months of campaigns ran before anyone knew why.
Brand tracking with the reasons
Run brand health waves that ladder 5–7 levels into perception, so every shift arrives with the consumer's explanation.
- Sound familiar?
Our creative pre-test returns a score against norms. It doesn't tell the team what to keep, cut or rewrite.
Creative testing in your audience's language
Show concepts, ads, packaging or video in the interview and hear what to keep, cut and say next. Stimulus stays confidential and never trains AI models.
- Sound familiar?
We watch competitor ads all day and still don't know how their customers read them.
Competitive positioning from their customers
Recruit your competitors' customers from the 4M+ vetted panel and learn which claims persuade them and why, across markets in 80+ languages.
- Sound familiar?
Social, paid and email each have their own idea of who the audience is.
One audience view across channels
Every study lands in a searchable hub, so every channel team works from the same evidence on what resonates, by segment and over time.
From campaign brief to audience verdict
Brief Your Study
Upload messaging variants, ad concepts, or brand positioning and define your target audience. Bring your own guide, or our AI builds the evaluation guide to surface the emotional drivers and clarity signals behind campaign performance.
AI Interviews Your Target Audience
Each consumer completes a 20–30 minute AI-moderated voice interview reacting to your messaging or concepts. The AI probes into emotional resonance, clarity, credibility, and purchase intent — not just preference rankings.
Actionable Campaign Intelligence
Receive structured findings with go/refine/kill signals per concept, segment-level breakdowns, verbatim quotes for creative briefs, and clear recommendations on what to change and why.
Audience Intelligence Compounds
Every study feeds your searchable intelligence hub. Track what resonates by segment over time, reuse winning messaging patterns, and build a compounding understanding of your audience across campaigns.
How Marketing Teams use
User Intuition
Concept Testing
Test ad concepts, messaging variants, and campaign creative with 50-300 consumers before committing production budget. Know what resonates and why.
Brand Health Tracking
Track brand awareness, perception, and consideration continuously with depth interviews that explain why metrics move — not just that they moved.
Competitive Intelligence
Interview competitor customers to understand how they perceive rival messaging, brand positioning, and value propositions. Find gaps you can own.
Consumer Insights
Understand purchase motivations, audience segments, and decision drivers to build personas grounded in evidence instead of assumptions.
Shopper Insights
Map the path to purchase for retail and e-commerce campaigns. Understand what triggers consideration, comparison, and conversion for each channel.
Market Intelligence
Build continuous market and category intelligence. Track how consumer preferences shift, spot emerging trends, and identify whitespace opportunities.
Why researchers choose User Intuition
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.
Senior-researcher depth
The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.
Your methodology, run as written
Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.
Every finding traces to its source
Click any theme through to the verbatim, the transcript and the recording. Every claim in the deliverable traces to what a participant said.
Respondents you can stand behind
A 4M+ vetted panel across 58 countries: a person listens to every panelist's interviews before they're accepted, then every session is screened for AI-generated or coached answers and panelists are tracked across studies. Or bring your own: customer lists, your panel provider, or respondents straight from your survey.
Deliverables ready to present
Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.
Survey scale, quality-only billing
200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.
- Isolated workspaces
- Confidential stimulus
- Never used to train AI models
- GDPR & CCPA compliant
- SOC 2 Type II examination underway
- Security →
How Does User Intuition Compare to Brand Trackers, Creative Testing Tools, and Focus Groups for Marketing Teams?
| Dimension | User Intuition | Brand Trackers (YouGov / Tracksuit) | Creative Testing (Zappi) | Focus Groups |
|---|---|---|---|---|
| Depth of Insight | 20–30 min · WHY messaging resonates or fails | Metric movements without causal explanation | Scores and norms, limited qualitative depth | 60-min sessions prone to groupthink and dominant voices |
| Time to Insights | 24 hours from concept upload to findings on panel studies | Quarterly or monthly reporting cadence | 1-2 weeks for fielding and norms comparison | 6–12 weeks including recruit and synthesis |
| Cost per Study | From $150 ($30/interview) | Annual subscription | Per-test pricing against quantitative norms | $15K–$75K per project |
| Scale | 50-300+ depth interviews per study | Large sample, surface-level depth | 200-500 responses per test, quantitative focus | 8-12 participants per group |
| Iteration Speed | Test, refine, re-test in 1 week | Not designed for iterative testing | 1-2 week cycles per variant | Months between rounds |
| Competitive Messaging Intel | Interview competitor customers to understand perception gaps | Brand-level metrics, no messaging depth | Test your own creative only | Expensive to recruit competitor customers |
| Global Reach | 80+ languages, same methodology | Coverage varies by market | Major markets only | Requires local facilities and moderators |
| Knowledge Base | Searchable hub — query what resonates by segment | Dashboard data, no qualitative context | Test-level reports, no cross-study search | Archived decks nobody reopens |
Hear the interviews. See the presentation.
Explore calls and a sample presentation from our 43-participant Walmart shopper study.
Grocery top-up, supercenter
“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”
What was making you want those specific things right then? Beyond just being out? Was it about being able to make certain meals or something else?
Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.
Phone replacement, unplanned and urgent
“It made me feel so safe so relieved, and it brightened my day.”
Sounds like you knew exactly what you want. A Google Pixel 6 Pro. What was it about that phone that made it the right choice for you, especially in that moment?
Yeah. Thank you. So the the the phone had a lot of features. I I heard friends were talking about this phone. So in terms of the camera setting, it can take pictures and refine them into good quality. It has its own internal scanner, like I don't need to download other apps to scan to do scans. And of course, it has high quality for recording, which has been helping me in my meetings. In the office. So it's really amazing, and I love festival the quality of the phone in terms of the camera, because the previous phone I had was a Samsung. And the quality was really frustrating. And it had it has a very good processor speed as well. It's very fast. It's very efficient, and I like it. I like it. I'm enjoying the features.
Sample presentation
Preview three slides, or download the full 15-slide presentation.
Bring your own sample
$30 per quality voice interview
Use our 4M+ vetted panel
$60 per quality voice interview
What researchers say
"After a few studies you've built up this base of consumer conversations you can go back and query anytime. You don't have to re-ask questions you've already explored. New studies build on what you already know, so each one gets more targeted and more valuable. We went from running brand studies once every six months to having a living, breathing picture of how we're doing that anyone on the team can check at any point."
Eric O., Chief Commercial Officer, Turning Point Brands
Verified review on Capterra "We used User Intuition to test our messaging and a few concepts after a few of our prospects said they understood the idea, but talked about using it someday. Fourteen video interviews later, we paused the build and saved a sprint on something people didn't connect with."
Common questions
Launch every campaign with
audience evidence behind it
With panel results in 24 hours, know why your audience responds to your messaging. Every study builds a compounding knowledge base of what resonates.
Start with an editable research brief. Review your plan and discussion guide before inviting participants.
See how marketing teams test messaging before spend. We'll design a research program that aligns with your campaign calendar.
Your methodology · Your sample · No monthly fee on Starter
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