Market Research Tools That Deliver Depth at Quant Scale
Stop choosing between depth and speed. Run 200+ AI-moderated panel interviews in 24 hours with 5-7 levels of probing depth — qual rigor at quant scale.
From individual interviews to a clearer picture.
Cross-segment analysis reveals price sensitivity varies 3x between cohorts...
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Market research tools are software platforms that help researchers design studies, recruit participants, collect data, and synthesize findings — historically split between quantitative tools that scale without depth and qualitative tools that go deep without scale. User Intuition is market research software powered by AI-moderated interviews that eliminate the tradeoff, running 50-300 conversations per study with 5-7 levels of laddering depth in every interview. Across 30,000+ interviews on the platform, User Intuition has combined depth and scale in a single methodology rather than splitting them across separate qual and quant fielding cycles. Depth at scale becomes possible only when AI moderates every conversation with senior-researcher rigor. A User Intuition study starts at $150, returns depth-at-scale evidence from the panel in 24 hours, and is backed by 4.9/5 on G2 and 5/5 on Capterra. The output is practical: themed transcripts at scale, segment-level qualitative cuts, methodologically rigorous laddering depth, and cross-study queries for market researchers, syndicated research firms, and quantitative methodologists.
What makes User Intuition different from other market research tools?
User Intuition is a market research tool that runs AI-moderated in-depth interviews at quant scale: 20–30 minute conversations that ladder 5–7 levels into the why, with 200+ panel interviews in 24 hours. Recruit from a 4M+ vetted panel across 58 countries or bring your own sample, and every theme links back to its recording, so depth and sample size stop being a tradeoff.
Which market researchers use User Intuition?
Research agencies running qual and mixed-method projects for CPG, tech, pharma and retail brands, and in-house market research and insights teams who need interview depth at sample sizes that surveys usually own.
How does User Intuition work for market researchers?
You set the objectives and approve the guide and stimulus. The AI moderator runs every interview in voice, video or chat with the same non-leading laddering, and every finding links to its recording and transcript.
What do market researchers get from each study?
Coded themes with verbatims, segment-level cuts, an editable presentation, and every transcript and recording to export for your own analysis.
Why do market research tools force a choice between depth and scale?
Qual goes deep on 20 people; surveys reach 2,000 and stop at the score. Here's what market researchers tell us, and how User Intuition closes each gap.
- Sound familiar?
I can run 20 IDIs or 2,000 surveys. Nobody lets me run 200 IDIs.
200+ in-depth panel interviews in 24 hours
AI moderation runs hundreds of 20–30 minute conversations in parallel, each laddering 5–7 levels, so qual reaches a sample you can cut by segment, market or wave.
- Sound familiar?
The quant read picked concept A. Explaining why means a follow-up qual wave and double the timeline.
Qual depth and quant-scale patterns in one study
Every interview probes the reasons behind the choice, and themes are counted across the full sample, so the why and the how-many arrive together for concept, message and packaging work.
- Sound familiar?
We lose days coding transcripts, and the decision gets made before the analysis is done.
Automated thematic coding, traced to evidence
First-pass themes, verbatims and segment reads are ready when fieldwork closes, and every code links to the transcript behind it for your review.
- Sound familiar?
Professional respondents and bots creep into every sample. I spend more time cleaning data than analyzing it.
Vetted participants, and you pay only for interviews that pass
Recruit from a 4M+ vetted panel across 58 countries, including senior B2B roles recruited to order, or bring your own sample. Every interview is quality-scored, and you pay only for those that pass.
- Sound familiar?
Our concept tests rotate stimulus order, hold hard quotas and lock the wording. The design has to survive the move to AI moderation.
A market research platform that runs your design
Show images, video or prototypes, run a parallel study cell for each stimulus order (A then B, B then A) and analyze each separately, set hard quotas and screeners, and keep required questions pinned in order with wording locked verbatim.
- Sound familiar?
My director isn't asking which AI tool to buy. The question is whether AI should moderate our interviews at all.
Rigor you can show stakeholders
The same non-leading laddering runs in every interview, in 80+ languages, with no moderator drift or fatigue. Every finding links to the verbatim, transcript and recording, so a skeptic can check any claim against what was said.
- The question
- How should a healthcare client price primary and urgent care?
- The evidence
- AI-moderated patient interviews within an agency-led research program.
- The outcome
- Carevoices delivered the study in under two weeks and reports more than 3× the concurrent study capacity.
From research question to evidence-backed findings
Design the Study
Define your research question, target audience, and any stimulus materials. Bring your own guide, or our AI builds the discussion guide with 5-7 level laddering structure — designed to surface the depth you need with the consistency traditional moderation can't match.
AI Conducts the Interviews
Each participant completes a 20–30 minute AI-moderated voice interview. The AI adapts dynamically to each respondent while maintaining methodological consistency across every conversation — no moderator drift, non-leading language throughout.
Analyze Evidence-Backed Findings
Receive structured thematic analysis with segment breakdowns, consumer verbatims, and evidence-traced findings. Every insight links back to the exact respondent quotes — so your stakeholders can verify the evidence themselves.
Build Compounding Research Knowledge
Every study feeds a searchable intelligence hub. Cross-study patterns emerge across projects. Your team builds on prior research instead of repeating it. New researchers onboard by querying institutional knowledge.
How Market Researchers use
User Intuition
Consumer Insights
Map purchase motivations, brand perception, and unmet needs with 200+ in-depth interviews per study. Enough conversations to compare segments and count how often a theme appears.
Concept Testing
Test product concepts, packaging, and messaging with real consumers. Multi-concept A/B/C studies with consistent methodology.
Brand Health Tracking
Monitor brand perception, awareness, and consideration continuously — not just in quarterly waves. Detect shifts as they happen.
Market Intelligence
Continuous competitive intelligence across markets. Understand how consumers perceive your brand vs. competitors in real time.
Competitive Intelligence
Run head-to-head perception studies. Understand switching triggers, competitive positioning gaps, and share-of-mind dynamics.
Shopper Insights
Map shopper missions, purchase triggers, and brand switching behavior at the shelf. Go beyond transaction data to understand intent.
Why researchers choose User Intuition
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.
Senior-researcher depth
The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.
Your methodology, run as written
Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.
Every finding traces to its source
Click any theme through to the verbatim, the transcript and the recording. Every claim in the deliverable traces to what a participant said.
Respondents you can stand behind
A 4M+ vetted panel across 58 countries: our team reviews a video identity interview with every panelist, every voice interview is screened for AI-generated or coached answers, and panelists are tracked across studies. Or bring your own customers, panel provider or survey respondents. Either way, you can watch any interview live.
Deliverables ready to present
Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.
Survey scale, quality-only billing
200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.
- Isolated workspaces
- Confidential stimulus
- Never used to train AI models
- GDPR & CCPA compliant
- SOC 2 Type II compliant
- Security →
Every interview is checked before you pay for it
Interview checks run on every study, including studies with your own customers. Panel checks apply on top whenever we recruit for you.
Every interview
- Laddering 5–7 levels deep, which is hard to fake
- Watch and steer any interview live
- AI checks on every voice and video interview
- Scored on length, depth and coverage; Poor or Fair is never billed
- Our team listens to every panelist call, and a sample of yours
- Every recording and transcript yours to review and reject
How Does User Intuition Compare to Online Surveys, Traditional Qualitative Research, and DIY Interview Tools for Market Researchers?
| Dimension | User Intuition | Online Surveys | Traditional Qualitative Research | DIY Interview Tools (Zoom + NVivo) |
|---|---|---|---|---|
| Depth of Insight | 20–30 min · 5-7 laddering levels per respondent | Closed-ended, surface-level responses | Deep but limited to 15-30 IDIs per project | Deep but inconsistent across moderators |
| Time to Insights | 24 hours from design to structured findings on panel studies | 2-4 weeks fielding + analysis | 6–12 weeks per project | 4-8 weeks including recruit, conduct, and manual coding |
| Cost per Study | From $150 ($30/interview) | $2-$5 per response, large samples needed | $15K-$75K per project | $5K-$20K (moderator time + tools + recruit) |
| Scale | 200+ depth interviews at 20–30 min each | 2,000+ responses, shallow depth | 20 IDIs or 4-6 focus groups typical | 15-30 interviews before researcher fatigue |
| Coding and Analysis | Automated thematic coding in seconds | Pre-coded closed questions, limited analysis | Manual coding, days of work | Manual transcript coding in NVivo, days of work |
| Sample Quality | Multi-layer fraud prevention, 98% satisfaction | Panel fatigue, speeders, bots | High quality but small sample | High quality but small sample, recruit delays |
| Methodological Consistency | Identical probing across every interview | Consistent questions, no probing | Varies by moderator skill and energy | Varies by researcher, day, and interview fatigue |
| Knowledge Retention | Searchable Intelligence Hub across all studies | Raw data exports, no synthesis | Decks in shared drives, filed and forgotten | Files scattered across tools, no cross-study search |
Hear the interviews. See the presentation.
Explore calls and a sample presentation from our 43-participant Walmart shopper study.
Grocery top-up, supercenter
“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”
What was making you want those specific things right then? Beyond just being out? Was it about being able to make certain meals or something else?
Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.
Phone replacement, unplanned and urgent
“It made me feel so safe so relieved, and it brightened my day.”
Sounds like you knew exactly what you want. A Google Pixel 6 Pro. What was it about that phone that made it the right choice for you, especially in that moment?
Yeah. Thank you. So the the the phone had a lot of features. I I heard friends were talking about this phone. So in terms of the camera setting, it can take pictures and refine them into good quality. It has its own internal scanner, like I don't need to download other apps to scan to do scans. And of course, it has high quality for recording, which has been helping me in my meetings. In the office. So it's really amazing, and I love festival the quality of the phone in terms of the camera, because the previous phone I had was a Samsung. And the quality was really frustrating. And it had it has a very good processor speed as well. It's very fast. It's very efficient, and I like it. I like it. I'm enjoying the features.
Sample presentation
Preview three slides, or download the full 15-slide presentation.
Bring your own sample
$30 per quality voice interview
Use our 4M+ vetted panel
$60 per quality voice interview
What researchers say
"User Intuition gave us something we'd never had before — the ability to have hundreds of deep conversations with our consumers in days, not months, and actually use those insights to make decisions in real time. That's not incremental improvement. That's a fundamentally different way of building brands."
Eric O., Chief Commercial Officer, Turning Point Brands "Broad U.S. grocery study asked for forty and filled in a few hours. I was skeptical an AI would dig past "I like it." It did. Project pricing also meant I didn't need an annual platform fight just to pilot."
Common questions
Research that compounds
with every study you run
With 200+ panel interviews in 24 hours, get the depth of qual at the scale of quant. Every study adds to a searchable knowledge base your team can reuse anytime.
Start with an editable research brief. Review your plan and discussion guide before inviting participants.
See AI-moderated interviews in action. We'll walk through methodology, sample quality controls, and how the Intelligence Hub works.
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