Listen Labs publishes no prices and sells a quoted subscription with participant credits, which suits a steady research program that also wants in-house researcher support. User Intuition publishes $30 per quality voice interview with no subscription, which suits research teams and agencies that price research project by project. Five User Intuition interviews cost $150 with your own participants or $300 with standard recruitment. Quality checks protect the interviews billed; your researchers retain interpretation and delivery.
Listen Labs Pricing at a Glance
Listen Labs publishes no prices or rate card: listenlabs.com has no pricing page, and its G2 and Capterra listings show no price. It describes its pricing as a subscription with credits spent per participant. Credit cost varies with audience difficulty: general-population studies use fewer credits than niche audiences, and self-recruited participants use fewer than panel-sourced ones. Salesforce has agreed to acquire Listen Labs; the deal has not closed, and the announcement set no new customer prices.
| Component | Listen Labs (as of September 2026) |
|---|---|
| Published price | None; every budget starts with a current quote |
| Billing model | Subscription with credits spent per participant |
| Credit cost | Varies with audience difficulty; self-recruited participants use fewer credits |
| Buying path | Demo and pilot for organizations over 100 employees; self-serve entry point for smaller teams |
| Buyer-reported quote | ~$20K/yr base + $300–400/session (buyer-reported, April 2026) |
| 50 sessions a year (estimate) | About $35,000–$40,000: the $20K base plus 50 × $300–$400, estimated from the buyer-reported April 2026 quote |
| Quality billing | Quality Guard on by default; charges only for completes that pass its bar |
| Ownership | Salesforce has agreed to acquire it; closing expected in Salesforce’s fiscal 2027 fourth quarter |
How does User Intuition pricing differ from Listen Labs?
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, their own methodology and evidence they can trace to the verbatim. Three differences separate it from Listen Labs: how you buy, how deep the interview goes by default, and who owns the platform.
- How you buy: a published per-interview price or a quoted subscription. User Intuition’s rate is on its pricing page, charged per quality interview, with nothing to fund in a month without fieldwork. Listen Labs has no pricing page, its G2 and Capterra listings show no price, and it bills a subscription that spends credits per participant, with niche audiences using more credits than general-population studies. Every Listen Labs budget starts with a quote.
- Depth by default. The interview a User Intuition price buys runs 20–30 minutes and ladders 5–7 levels unless you set otherwise. In Listen Labs the researcher sets follow-up depth per question, from none up to 2–3 follow-ups, so compare what one billed interview contains, not only its price.
- Ownership. User Intuition is independent. Salesforce has signed a definitive agreement to acquire Listen Labs, and the deal has not yet closed, so carry-over of your price and terms belongs in the quote.
Cost detail: what counts as billable. Both vendors charge only for interviews that pass a quality bar, so this is not a difference in kind. User Intuition’s bar is the brief: an interview must pass Length, Depth, and Coverage checks. Listen Labs’ Quality Guard grades responses live and replaces flagged participants at no extra cost. For budgeting, that means a quote for either vendor should be read as a price per usable interview, which is what lets an agency quote a client before fieldwork.
Did the Salesforce announcement change Listen Labs pricing?
The announcement does not introduce new customer prices, revised subscription terms, or a Salesforce bundle. On September 29, 2026, Salesforce signed a definitive agreement to acquire Listen Labs; the deal has not closed, with closing expected in its fiscal 2027 fourth quarter, subject to conditions. The announced transaction is a reason to clarify future terms during procurement; it does not supply a new price to put in your budget.
For an existing Listen Labs customer, the practical questions concern renewal, unused credits, and continued access to research. For a new buyer, ask for the commitment and total cost of the study you intend to run. Your existing Listen Labs contract stays in force while the deal is pending. Until the deal closes, ask three contract questions before you sign or renew: whether price and credit terms hold for the full subscription term, whether unused credits carry over through a change of ownership, and whether a change-of-control clause lets either party revisit the agreement after closing. Put the answers in the order form, not a sales email. Our acquisition explainer covers the broader product and ownership implications.
What does a Listen Labs quote include?
Listen Labs pairs the software with in-house senior researchers and white-glove service. Establish which of those services the proposal includes: that support is part of the value being purchased, alongside platform usage and recruitment.
Listen Labs describes a subscription with participant credits whose consumption depends on audience difficulty. Its self-serve research explanation describes enterprise access through a demo and pilot, alongside a self-serve entry point for smaller teams. A current quote should identify which commercial terms apply to your organization and audience. If you are also pricing other quote-based AI interview vendors, our Conveo, Outset and Strella pricing guides break down what their quotes contain.
For a per-project buyer, the credit model changes what a single study costs. Credits are spent per participant, so the same number of interviews draws down more credits for a niche audience than for a general-population one, and Listen Labs says self-recruited participants consume fewer credits than panel-sourced participants. For its email-campaign feature, Listen Labs’ docs say each completed response costs one platform credit, with incentives paid separately by the customer. Ask for the credit cost of your exact audience, the credits the subscription includes, and the price of a top-up, then divide the commitment by the studies you will run in the term.
An April 2026 buyer reported approximately $20,000 in annual platform fees plus $300–$400 per session. That proposal provides a baseline for comparing a renewal or new quote; its audience and included services still matter to the comparison.
| Cost category | Listen Labs | User Intuition Starter |
|---|---|---|
| Platform commitment | Subscription terms in your quote | No required monthly subscription |
| Voice interviewing | Credits per participant, varying with audience difficulty; the buyer-reported quote also cites a per-session fee | $30 per quality interview |
| Your own participants | Self-recruitment supported; quoted credit usage | No panel recruitment charge; your incentives separate |
| Standard recruitment | Audience-dependent credits and terms | $30 per participant |
| Specialist audiences | Managed recruitment for niche audiences | Recruiting quote for the audience |
| Research support | Confirm included partner services | Self-serve planning, interviewing, analysis, and reporting |
| Failed interviews | Quality Guard replaces flagged participants at no extra cost; Listen Labs says it charges only for completes that pass its bar | Automatic Length, Depth, and Coverage checks; failed interviews uncharged |
For agencies, the commitment determines how much research spend must be recovered across client projects. Published usage pricing lets you assign research costs to the brief that incurs them. A subscription suits a predictable program that uses its included services every month.
When is Listen Labs’ pricing worth it?
Listen Labs’ subscription is worth its commitment when your team will use what the quote bundles: a steady volume of studies, its in-house researchers and its managed recruiting. Three situations fit that description.
- A predictable research program. If studies run every month, the subscription and its credits are spent rather than funded between projects, and the annual base is spread across more studies.
- Niche or senior audiences. Listen Labs offers managed recruitment for specialist healthcare, under-1%-incidence and C-suite targets. When finding the right people is the hard part, that service is part of what the credits buy.
- Teams that want researchers on the work. Listen Labs pairs the software with in-house senior researchers and white-glove service. A team without spare research capacity gets planning and synthesis help inside the same contract.
The model fits less well when research arrives one project at a time, when your team writes its own guides and does its own analysis, or when an agency needs to put the fieldwork cost into a client proposal before signing anything.
What does a five-interview User Intuition study cost?
Five quality voice interviews cost $150 with your own participants or $300 with standard panel recruitment. The platform fee includes the interviews, transcripts, analysis, and reporting. Your team reviews the study plan, audience, and budget before launch.
| Five-interview study | Platform fees | Standard recruitment | Total |
|---|---|---|---|
| Your own participants | $150 | Not used | $150 |
| Standard panel | $150 | 5 × $30 | $300 |
Incentives you arrange for your own participants are additional. Specialist audiences require a recruitment quote. Voice, chat, and video have different platform rates, available on the pricing page.
This starting study can answer a focused question or identify which experiences deserve deeper investigation. User Intuition’s evidence review helps determine the next step from the interview evidence and the research purpose, so additional spend has a defined reason.
Will I pay for incomplete or low-quality interviews?
No. User Intuition automatically checks Length, Depth, and Coverage before billing. Interviews that fail are not charged, and your team does not need to request a refund. The checks assess whether the conversation supplies sufficient engagement and detail against the research brief.
For an agency working to a fixed client fee, unusable interviews cost both money and review time. Quality-based billing protects the interview budget, while evidence-linked findings make the remaining research review easier: your team can inspect the accounts behind a recommendation and the questions that remain unresolved. Listen Labs also describes quality controls; the billing comparison should use its quoted replacement and credit rules. Listen Labs says Quality Guard is on by default, replaces flagged low-quality participants at no extra cost, and charges only for completes that pass its quality bar. Quality Guard grades every response live and says it detects copy-paste, screener contradictions, speeding, tab-switching, and AI-generated voices and avatars, with people reviewing close calls. Ask how a replaced participant counts against your credits and quota, and whether a complete flagged after fieldwork is refunded as a credit.
How does the cost change across repeated projects?
User Intuition Starter spend grows with the quality interviews you run. There is no required recurring platform charge in months without a study. The table uses five-voice-interview projects to make the same scope easy to compare across a variable client pipeline.
| Five-interview projects | Quality interviews | Your own participants | With standard panel recruitment |
|---|---|---|---|
| 1 | 5 | $150 | $300 |
| 5 | 25 | $750 | $1,500 |
| 10 | 50 | $1,500 | $3,000 |
| 20 | 100 | $3,000 | $6,000 |
| 40 | 200 | $6,000 | $12,000 |
Under the historical April Listen Labs quote, 50 sessions would have cost $35,000–$40,000: the $20,000 base plus session charges. The matching User Intuition interview count costs $1,500 in platform fees or $3,000 with standard recruitment. Included services, audience requirements, and contract terms determine how closely that historical offer matches a present project.
Use your current proposal for a purchasing decision and include the research work your team will perform. The agency delivery cost guide explains how design, evidence review, and client interpretation affect the final project margin.
How quickly can I start getting value from a study?
User Intuition offers five-minute self-serve setup with no mandatory sales call. Panel studies return 200+ interviews in 24 hours, and with your own participants interviews run in parallel as they respond. Interviews run concurrently without a platform-imposed hourly cap, and findings arrive as quality interviews finish.
This matters when a client question emerges between scheduled research waves. Your team can scope a small study, see the budget, and launch it against that decision. Recruitment feasibility and participant availability still determine when the relevant people respond.
For research teams and agencies, the next step can be one live brief. Explore the sample study and presentation to see the evidence and recommended follow-ups, or start a study. The Listen Labs comparison covers moderation, agent workflows, and evidence review alongside price.