Reference Deep-Dives — Page 45
How to Test Packaging Design with Consumers: Beyond Focus Groups
Modern methods for testing CPG packaging design with consumers, from AI-moderated interviews to shelf simulation research.
How to Understand Customer Churn in a Portfolio Company
A PE operating partner's guide to diagnosing churn drivers in portfolio companies using AI-moderated exit interviews at scale and speed.
How to Understand Customer Pain Points in SaaS
Understanding customer pain points requires moving past surface complaints to root causes. Here is how SaaS teams use laddering and structured research to find real pain.
How to Understand Your Target Audience for a New Campaign
Agency playbook for building deep target audience understanding before campaign development using AI-moderated consumer interviews at scale.
How to Understand Gen Z Consumer Behavior: Research That Goes Beyond Surveys
Research methods for understanding Gen Z consumer behavior in CPG, moving past survey fatigue to conversational depth at scale.
How to Understand Shopper Behavior at Shelf
Research methods for understanding shopper behavior at the retail shelf, from decision triggers to category navigation patterns.
How to Understand Why SaaS Users Churn: Beyond the Data
Analytics show who churns but not why. Learn how to run churn interviews, identify the 5 churn archetypes, and build a continuous churn intelligence system that compounds over time.
How to Identify Unmet Consumer Needs in a New Category for PE Investment
A PE-focused methodology for uncovering unmet consumer needs as investment signals. Validate demand gaps, latent needs, and category whitespace before committing capital.
User Interview Questions for Product Discovery: Ask Better Questions, Build Better Products
A structured question bank for product discovery interviews organized by phase. Includes laddering techniques, Jobs-to-be-Done frameworks, and sequencing strategies that surface real user needs.
UX Research Democratization: Scaling Across Enterprise Teams
How to democratize UX research across enterprise teams without sacrificing quality. Covers governance, tooling, training, and the researcher-as-consultant model.
UX Research Methods Comparison: Choosing the Right Approach in 2026
A practical comparison of UX research methods including interviews, surveys, usability testing, card sorting, and diary studies. Decision framework for choosing the right method by research question.
UX Research Ops: Scaling from Startup to Enterprise
A practical guide to building UX research operations at every company stage. Covers team structures, tooling evolution, participant recruitment, knowledge management, and democratizing research quality.