Deliver client studies 10x faster at a fraction of the cost
Your clients want deeper insights, faster turnaround, and lower costs. Traditional fieldwork makes that impossible. User Intuition lets your team deliver 200+ in-depth consumer interviews per study in 48-72 hours at $20/interview — so you can scale qual delivery, protect margins, and win against AI-native competitors.
Agency teams running 3x more studies per quarter with the same headcount...
Across 2,840 AI-moderated interviews conducted for research agency clients, User Intuition eliminates the fieldwork bottleneck that caps agency throughput and compresses margins. Each study delivers 50-300 in-depth consumer interviews with 5-7 levels of probing depth, replacing moderator scheduling, facility bookings, and multi-week recruit cycles. Each study costs approximately $20 per interview with results in 48-72 hours, compared to $500-$1,500 per interview and 4-8 week timelines with traditional fieldwork. Results include structured thematic analysis, cross-segment breakdowns, prioritized strategic recommendations, and white-label client deliverables with verbatim consumer language ready for executive presentations and board decks. Every conversation feeds a searchable intelligence hub where agency teams can query past findings across clients, categories, and methodologies — building compounding research intelligence that gets sharper with every engagement and turns prior work into a competitive advantage for future pitches.
How Do Research Agencies Scale Fieldwork Without Scaling Headcount?
Most agencies struggle to scale research delivery without proportionally scaling headcount and cost. They're trapped in a model where every new project requires recruiting, moderating, and synthesizing from scratch — eroding margins with each engagement.
Fieldwork Is the Bottleneck
Recruiting, scheduling, and moderating 30 interviews takes 4-8 weeks. Your team spends more time on logistics than on the thinking that wins new business.
Thin Margins on Qual Projects
Moderator day rates, facility rentals, and recruit costs eat 60-70% of project fees. Qual work barely breaks even while clients push for lower pricing.
Recruit Delays Destroy Timelines
Hard-to-reach audiences slip by weeks. You absorb the cost of timeline extensions while clients question your ability to deliver.
No Always-On Research Offering
Clients want continuous insights but your model is project-based. You can't offer tracking or longitudinal studies without ballooning your team.
Client Self-Serve Demands
Enterprise clients increasingly want to run their own research. Without a platform to offer, you lose the account entirely instead of evolving the relationship.
AI-Native Firms Are Coming for Your Clients
New competitors offer AI-powered research at a fraction of your cost. Without upgrading your toolkit, you're competing on reputation alone against firms competing on speed and price.
How Does User Intuition Eliminate the Agency Fieldwork Bottleneck?
AI-moderated interviews replace moderator scheduling, facility bookings, and multi-week recruit cycles so your agency delivers client studies in days at a fraction of the cost.
How do agencies eliminate the fieldwork bottleneck without hiring more moderators?
User Intuition runs 50-300 AI-moderated interviews per study in 48-72 hours with no moderator scheduling, no facility bookings, and no recruit delays. Your team focuses on strategy and client relationships instead of logistics.
How do agencies protect margins on qualitative projects?
At $20 per interview versus $500-$1,500 for traditional fieldwork, your cost drops 93%. Moderator day rates and facility rentals disappear from the project budget, turning thin-margin qual work into your most profitable offering.
How do agencies build institutional memory across client engagements?
Every study feeds a searchable intelligence hub where cross-client patterns compound over time. Your team spots opportunities faster because prior research is queryable, not buried in project folders that nobody reopens.
How Research Agencies use
User Intuition
Consumer Insights
Deliver deep consumer understanding for CPG, retail, and brand clients with 200+ interviews in days, not months.
Concept Testing
Run multi-concept A/B/C tests for clients in 48-72 hours. Test packaging, messaging, and positioning without booking facilities.
Brand Health Tracking
Offer clients continuous brand tracking with AI interviews instead of periodic survey waves. Detect shifts in real time.
Win-Loss Analysis
Help B2B clients understand why they win and lose deals with candid, unbiased AI-moderated interviews at scale.
Competitive Intelligence
Run competitive perception studies for clients across markets and segments. Understand positioning gaps and opportunities.
Shopper Insights
Map shopper journeys, purchase triggers, and switching behavior for retail and CPG clients at a fraction of traditional cost.
How Does User Intuition Compare to Panel Providers, Focus Group Facilities, and Manual Moderation for Agency Teams?
| Dimension | User Intuition | Panel Providers (Suzy / Pollfish) | Focus Group Facilities | Manual Moderation (Zoom + Analysis) |
|---|---|---|---|---|
| Depth of Insight | 30+ min · 5-7 laddering levels per interview | Shallow surveys, closed-ended responses | Groupthink-prone, 60-min sessions with 6-8 people | Deep but inconsistent across moderators |
| Time to Insights | 48-72 hours from launch to structured findings | 1-2 weeks for fielding + analysis | 4-8 weeks including recruit and scheduling | 4-8 weeks with manual transcription and coding |
| Cost per Study | From $200 ($20/interview) | $5K-$15K per wave | $15K-$40K per project (facility + recruit + moderator) | $10K-$30K per project (moderator day rates + recruit) |
| Scale | 50-300+ 1-on-1 depth interviews per study | Large sample, shallow depth | 8-30 participants across groups | 15-30 interviews before moderator fatigue |
| Agency Margin Impact | Fieldwork cost drops 93%, margin expands | Moderate — panel costs compress margins | Low — facility and moderator costs eat 60-70% of fees | Low — moderator day rates dominate project economics |
| Multi-Market Support | 50+ languages, same methodology | Limited language support | Local facilities needed per market | Local moderators needed per market |
| White-Label Delivery | Client-ready deliverables with custom branding | Raw data export, agency builds deliverable | No white-label — facility branding visible | Agency builds deliverable manually |
| Knowledge Retention | Searchable Intelligence Hub across client engagements | Data expires with subscription | No cross-study search | Findings siloed in individual project folders |
From client brief to delivered insights
Design the Study
Translate your client's brief into a research design. Define the target audience, upload stimulus materials, and our AI builds the discussion guide and screener — tuned to surface the insights your client needs.
AI Conducts the Fieldwork
Each participant completes a 10-20 minute AI-moderated voice interview. The AI probes 5-7 levels deep into motivations, perceptions, and behaviors — delivering the depth your clients expect without moderator scheduling.
Analyze and Deliver
Receive structured analysis with segment breakdowns, consumer verbatims, and evidence-backed recommendations. Export client-ready deliverables or add your agency's strategic layer on top.
Build Client Intelligence
Every study feeds a searchable intelligence hub. Cross-study patterns emerge across projects — so your team spots opportunities faster and your client relationship deepens over time.
"We tested three packaging concepts in 72 hours and discovered one design was perceived as cheaper than competitors — despite premium positioning. User Intuition saved us from a costly repositioning disaster before we went to production."
Eric O., COO, RudderStack
When Should You Use AI-Moderated Interviews for Agency Fieldwork — and When Shouldn't You?
AI-moderated interviews handle the volume and consistency agencies need for client delivery. Human moderation remains essential for co-creation and sensitive engagements.
AI-Moderated Interviews Are Best For
- High-volume fieldwork across multiple client projects
- Multi-market studies in 50+ languages simultaneously
- Concept testing with consistent methodology across waves
- Always-on tracking studies that traditional models can't support
- Rapid-turnaround projects where recruit timelines would kill the deal
- Removing moderator bias and ensuring consistency at scale
Consider Other Methods When
- Co-creation workshops requiring real-time facilitation
- Sensitive topics where human empathy is essential
- Executive stakeholder presentations with live Q&A
- Ethnographic or in-context research
- Complex B2B engagements with C-suite respondents
- Early-stage ideation requiring creative provocation
Most agency teams use AI interviews for 80% of client fieldwork and reserve human moderation for co-creation workshops and sensitive executive engagements.
Scale your agency's research
delivery without scaling headcount
Deliver 200+ in-depth interviews per study in 48-72 hours at $20/interview. Your team focuses on strategy. We handle fieldwork.
See how agencies are delivering 10x more studies per quarter. We'll walk through white-label options and volume pricing.
Launch a study in 10 minutes. Results in 48-72 hours. No contract required.
No contract · No retainers · Results in 48-72 hours
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