Reference Deep-Dives — Page 46
In-Store Shopper Behavior Research Methods for 2026
Compare observation, post-trip interviews, accompanied shopping, and AI-moderated methods for in-store shopper research — what works in 2026 and why.
How to Increase Customer Loyalty with Research: Evidence-Based Strategies
Evidence-based strategies for increasing retail customer loyalty using research. Move beyond points programs to understand what actually drives repeat shopping.
Measuring Innovation Research ROI in Consumer Goods
Frameworks for quantifying the return on innovation research investment in CPG, from avoided failures to accelerated time-to-market and improved hit rates.
How to Interview Churned Customers Effectively (Without Making It Worse)
Timing, recruitment, and question design for churned customer interviews. Turn negative experiences into retention intelligence without damaging relationships.
How to Interview Lost Customers: A Practical Guide
A step-by-step guide to recruiting, interviewing, and synthesizing insights from lost customers and churned buyers using proven non-defensive techniques.
The Loyalty Card Data Gap: Qualitative Shopper Research That Fills It
How qualitative shopper research fills gaps in loyalty card and retailer data, from purchase motivation to competitive context and household dynamics.
Loyalty vs Satisfaction: The Distinction That Changes Retention Strategy
Why satisfied customers still leave and loyal customers tolerate failures. Research methods for measuring true loyalty versus reported satisfaction in programs.
Macro Consumer Behavior Shifts: Market Research for 2026
How to research and track macro consumer behavior shifts in 2026. Methods for detecting, measuring, and acting on large-scale changes in how consumers buy.
Market Sizing for a New CPG Category: Research-Backed Approaches
How to size a new CPG category using consumer research alongside syndicated data, from TAM estimation to demand validation.
Meal Occasion Research for CPG Food Innovation
How CPG food brands use meal occasion research to identify innovation opportunities, from occasion mapping to need-state analysis and cross-category insight.
How to Measure Brand Health Beyond NPS
NPS alone misses critical brand health dimensions. Build a multidimensional measurement system covering awareness, consideration, preference, and advocacy.
Meal Planning Behavior Research for Grocery Shoppers
Research methods for understanding grocery shopper meal planning, from weekly routines to real-time dinner decisions and their impact on basket composition.