Reference Deep-Dives — Page 15
Market Research Study Design Guide
How to design market research studies that produce actionable findings. Research question formulation, methodology selection, sampling, and analysis planning.
Market Research Technology Stack Guide
How to build a market research technology stack. Platform categories, integration patterns, and evaluation criteria for professional research operations.
Marketing Insights Automation: What to Automate and What to Keep Human
Which parts of marketing research can be automated? A practical guide to the automation spectrum from data collection to analysis to reporting.
How to Measure Marketing Research ROI
A practical framework for calculating marketing research ROI. Tie research investment to avoided waste, campaign lift, and faster decision-making.
Marketing Research Sample Size: A Practical Guide
How many interviews or survey responses do marketing teams actually need? Plain-English sample size guidance by research type, with cost comparisons.
Onboarding New Insights Team Members With AI Research
A 30/60/90 day plan for onboarding new insights hires using AI-moderated research and the Customer Intelligence Hub to accelerate time-to-impact.
Beta Testing Research Methods for Product Teams
How to structure beta testing research that produces actionable insights. Recruitment, study design, analysis, and iteration frameworks for product teams.
Competitive Research for Product Teams
How product teams use customer research to understand competitive dynamics. Win-loss interviews, switching analysis, and evidence-based competitive strategy.
Product Discovery Research Methods
Research methods for product discovery compared: depth interviews, surveys, contextual inquiry, and AI-moderated approaches for identifying real customer needs.
Product-Market Fit Research Guide
The Sean Ellis test, retention cohorts, and qualitative signals that predict product-market fit weeks before retention metrics confirm it.
Product Pricing Research Methods
How to research product pricing with customer interviews. Van Westendorp, Gabor-Granger, conjoint alternatives, and AI-moderated approaches.
Product Research Ops: Building a Research Practice
How to build and scale a product research operations practice. Covers tooling, governance, knowledge management, and the PM-researcher collaboration model.