Conveo Pricing in 2026: Cost Math + Buyer's Guide

Conveo Pricing at a Glance

Conveo publishes no pricing for its interview platform: conveo.ai/pricing redirects to the demo-booking page, and account sign-ups are disabled. Conveo’s G2 listing shows pricing that G2 marks as supplied by the vendor, last updated March 18, 2026, and it describes a dual-tier structure. Pay & Go is pay-as-you-go at a higher per-credit price, without enterprise features, aimed mainly at agencies and small enterprises without a recurring research need. Enterprise is prepaid annually at the lowest per-credit price, starting at $45,000 per year. Conveo’s billing docs describe a USD credit balance consumed at a base per-minute analysis rate, with add-on multipliers for features such as advanced video analysis, and recruitment charged separately. Both tiers start with a demo rather than a self-serve checkout, and G2 says there is no free trial. Conveo sells to enterprise insights and brand teams; current pricing and inclusions come from a scoped quote.

How Does User Intuition’s Pricing Differ from Conveo’s?

User Intuition is an AI-moderated interview platform for 20–30 minute voice, video or chat interviews, and the three differences that separate it from Conveo on method decide the cost comparison too, in the same order.

1. Depth by default. User Intuition ladders 5–7 levels by default in 20–30 minute interviews; Conveo’s researcher sets a per-question budget of zero to five follow-ups. Because Conveo charges per interview minute and User Intuition per quality interview, the two prices buy different things, so compare the cost of an explanation you can use rather than the cost of a minute.
2. Panel ownership. User Intuition recruits from its own 4M+ vetted panel across 58 countries at a published per-participant rate and screens every session for AI-generated or coached answers. Conveo says it does not sell recruitment: provider fees and incentives pass through, with a commission on integrated panels, and its Respondent integration adds about $21 per participant for a 15-minute interview.
3. A published, quality-only price. User Intuition’s rate card is public: $30 per quality voice interview, $150 for five with your own participants, $300 with standard panel recruitment, and an interview that fails Length, Depth and Coverage checks is not charged. Conveo publishes no platform price, starts every account with a demo, and publishes no policy on whether sessions excluded for quality are credited.

The cost detail in the rest of this guide follows from those three.

The Components of Conveo Pricing

Conveo’s pricing breaks into three components that interact in ways that change what the all-in cost looks like for a given research program.

Pay & Go for agencies and smaller teams. Per Conveo’s G2 pricing notes, Pay & Go is aimed mainly at agencies and small enterprises without a recurring research need. It is pay-as-you-go: credits are bought as needed, through online top-ups or from Conveo, and consumed at a per-minute analysis rate, so interview count and length drive the bill. Conveo does not publish Pay & Go rates, and access still starts with a demo because sign-ups are disabled. The component fits agency rhythms that don’t want a year of prepaid credit sitting against unpredictable client demand, and it makes Conveo accessible to organizations that wouldn’t underwrite the $45K Enterprise starting price against their actual cadence. The trade-off is unit price: Pay & Go carries a higher per-credit price than Enterprise and no enterprise features.

Enterprise credit pool. The Enterprise tier starts at $45,000/year, prepaid annually, per Conveo’s G2 listing, at the lowest per-credit price of the two editions. Conveo’s billing docs charge study analysis at a base per-minute rate rather than per discrete study — a 30-minute interview consumes more credits than a 15-minute interview at the same rate — with add-on multipliers for enabled features such as advanced video analysis, event detection, and Video Resonance. Effective rates depend on each account’s negotiated pricing. Conveo says Enterprise lowers the per-study cost and adds features for organizations building compounding knowledge. The component fits established practices with continuous research programs where the prepaid credit gets used across consistent volume. The trade-off is the prepaid commitment: a year with fewer studies than planned leaves prepaid credit unused, so ask how unused credits are treated at year-end.

Recruitment (billed separately). Conveo has no first-party panel and says it deliberately does not sell recruitment services, so panel access is not bundled into either tier. Conveo says it works with 8+ panel providers: two, Respondent (3M+ participants) and User Interviews, are API-integrated, and bespoke partners such as Norstat, Bilendi, Sago, Rakuten, DataDiggers, and NewtonX quote per project. For integrated panels, provider fees and incentives pass through plus a commission; through Respondent, Conveo’s FAQ puts it at a $6 recruitment fee per participant plus incentives of about $1 per interview minute, or about $21 per respondent for a 15-minute interview. Bring-your-own paths (invite links, CSV upload, external panels, QR codes, WhatsApp invites) avoid partner fees but still consume analysis credits for the interviews they support.

The interaction across the three components is where buyer cost surprises emerge: a team budgeted against the headline Enterprise price finds that recruitment costs, analysis add-ons, or higher-than-expected average interview duration consume the prepaid credit faster than the contract sizing modeled. Scoping the credit math against actual planned cadence — including interview duration assumptions, enabled analysis features, and recruitment mix — is the buyer’s hedge against that surprise.

What Does Conveo’s Enterprise Plan Fund?

The March 2026 Enterprise reference is useful context for evaluating the plan’s capability bundle. Four capability components shape what the bundle is worth — three inside the plan and one billed beside it — and the procurement question is whether their combined value matches the operating model the buyer is funding.

Multimodal signal extraction layer. The platform’s defining methodological commitment. Since a February 2026 update, every AI-led interview is read across three linked layers: verbal (words and stated intent), vocal (tone, pace, pitch, and hesitation), and visual (facial expressions, gestures, behaviors, and brands, products, or objects in view). Conveo tags six core emotions and offers second-by-second facial coding of reactions to video stimuli (Video Resonance), and its own docs caution that these cues do not establish a participant’s internal emotional state. For research deliverables where reaction across modalities is the artifact — concept testing where a face during the stimulus adds to the verbal response afterward, creative validation where tonal shifts surface what stated preference hides — this is the capability the plan funds, with advanced video analysis billed as an add-on multiplier.

Partner-panel recruitment (billed beside the plan). Conveo says it works with 8+ panel providers. Respondent (3M+ participants, with B2B coverage across 150 industries) and User Interviews are API-integrated, so posting an engagement starts fielding; the bespoke partners, among them Norstat, Sago, Bilendi, Rakuten, DataDiggers and NewtonX, each quote per project. For multi-market benchmarking on the same protocol, the network extends reach across markets that no single panel covers. Recruitment costs pass through per provider rather than sitting inside the Enterprise plan, and Conveo states a fielding speed of 100 interviews in 3 days.

Structured methods such as MaxDiff. Conveo emphasizes research rigor: its head of research is a former ESOMAR president, and its guides support MaxDiff (April 2026), Van Westendorp and Gabor-Granger pricing questions (June 2026), monadic and sequential-monadic stimulus rotation, routing, quotas, and screeners inside AI interviews. For traditional consumer-insights and brand-strategy practices that need quant-style methods alongside open-ended conversation, this component is part of what the plan funds.

Language coverage. Conveo says it supports 50+ interview languages, which combines with its partner-panel reach to make multi-market global benchmarking workable as a default research motion.

Assess the bundle against the methods your project needs. A program using MaxDiff, pricing questions and video analysis benefits from combining those methods in Conveo. A team primarily running depth interviews should compare the complete project cost and researcher effort with User Intuition’s self-serve workflow. The comparison depends on method, audience, cadence and the evidence needed for the recommendation.

How Does Conveo’s Cost Scale by Research Frequency?

Conveo publishes no Pay & Go rates, and its Enterprise figure is a $45,000/year starting price sized to volume in a quote, so only the Enterprise floor can be calculated: $45,000 spread over the studies you run, before recruitment. Ask Conveo for a Pay & Go quote and an Enterprise quote on the same five-interview brief, with interview length, analysis add-ons and recruitment stated in each, and compare the totals rather than the per-credit prices.

The structural point is prepayment: the Enterprise edition in the March 2026 listing commits budget before the year’s research runs, and Conveo says Enterprise lowers the per-study cost for organizations building compounding knowledge. Whether it does for your team depends on how much of the prepaid credit you use, which is why the year-end treatment of unused credit belongs in the quote. Since the September 2026 Series A, confirm that the $45,000 starting point still applies.

Is Conveo Foundations Pricing the Same as Platform Pricing?

No. Conveo publishes prices for one product, and it is not the interview platform. Foundations is Conveo’s syndicated-research catalog, drawn from its own recurring interview programs on topics such as affordability, AI adoption and health perceptions. Customers query it in plain language and pay per question asked: free up to 50 questions a month, then $5 a question on pay & go, or corpus plans at $25,000, $60,000 or $150,000 a year. A single study subscription costs $50,000 a year or $10,000 a month.

Those figures buy answers from Conveo’s own studies. They are not the price of running your interviews with your guide and your audience, which is what the Pay & Go and Enterprise editions cover. If a search result quotes $5 a question or a $25,000 plan as Conveo’s price, it is quoting Foundations.

What Should You Ask for in a Conveo Quote?

Because Conveo prices after a demo, the quote is where the cost is set. Ask for each line in writing:

• Credit rate. The per-minute analysis rate for your edition, and whether the rate differs between Pay & Go and Enterprise for the same study.
• Add-on multipliers. Which features your study needs, such as advanced video analysis, event detection or Video Resonance, and the multiplier each one applies.
• Recruitment. A per-participant figure for your audience from each provider, including the commission on integrated panels; through Respondent, Conveo’s own example is about $21 for a 15-minute interview.
• Excluded sessions. Whether an interview you exclude for quality still consumes credits and incentives.
• Unused credit. What happens to prepaid Enterprise credit at year-end.
• Current terms. Whether the March 2026 G2 figures still apply after the September 2026 Series A.

With those six answers, the Conveo column of any comparison becomes a number rather than an estimate.

When Is Conveo’s Pricing Worth It?

Four operating patterns where the dual-tier structure earns its keep against the artifact the platform produces.

1. Continuous multi-market concept testing. Practices running quarterly concept and creative validation cycles across multiple geographies, where Conveo’s partner-panel network covers the markets and the prepaid credit gets used against consistent annual cadence. The Enterprise floor becomes a smaller share of all-in spend at this cadence and the multimodal signal extraction layer is doing work the team is actively using on every cycle.

2. Audiences reachable through the integrated panels. Teams whose audience profile pulls consistently from Conveo’s API-integrated panels (Respondent and User Interviews), where posting an engagement starts fielding, extract more value than teams that need bespoke partner quotes study by study. Recruitment is still billed per provider, with a commission on integrated panels, so the gain is speed and fewer partner negotiations rather than bundled panel access.

3. Quant-style methods inside qualitative interviews. Market research and consumer insights practices that want MaxDiff and Van Westendorp and Gabor-Granger pricing questions inside AI-moderated interviews get those methods in one tool. Conveo emphasizes research rigor, and its head of research is a former ESOMAR president.

4. Multimodal-evidence deliverable as the artifact. Programs where the output stakeholders consume is the multimodal video clip package — faces during stimulus, tonal shifts during pricing reveals, body-language signals across competitor comparisons — paired with theme synthesis. When the brand-side stakeholder watching the deliverable sees the participant’s reaction directly as the evidence, the multimodal layer is the capability driving the procurement decision and the floor funds a capability that the team is actively monetizing inside its strategic cadence.

Why Do Research Teams and Agencies Choose User Intuition on Cost?

Cost comes last in the order buyers weigh it, because a low rate only matters once the interview is worth paying for. What the price changes for a research team or an agency is when the number is known. A fixed-fee proposal can carry the User Intuition platform line on the day the brief arrives, and that line does not grow when a participant talks for longer, because billing is per quality interview rather than per minute. Depth, your own guide run as written, and voice, video or chat formats are inside that rate. What sits outside it is panel recruitment, priced per participant, and incentives for your own participants. For an in-house insights lead the same property works across a year: a quarter with two studies costs two studies, with no prepaid credit to use up or renegotiate.

How Does User Intuition’s Pricing Compare?

A five-interview User Intuition study is $150 in platform fees when you bring the participants and $300 when the standard panel recruits them. You pay your own participants’ incentives directly, and a specialist audience gets its own recruiting quote. Every interview is checked for Length, Depth and Coverage before billing, and one that fails is not charged, so a fixed-fee project needs no allowance for unusable sessions and no refund request.

The rate card sits on the website, so nobody needs a scoping conversation to see the numbers, and there is no annual floor or seat fee: any team member can run studies, and cost follows the interviews run rather than headcount. Interviews run in 80+ languages, monadic and sequential monadic designs run as parallel cells with hard quotas, your own customers can be invited through HubSpot (Salesforce and Pipedrive via Zapier), and the Customer Intelligence Hub indexes every interview for cross-study search at no extra charge. New accounts get three free voice interviews with their own participants, no credit card.

Against that, Conveo’s March 2026 vendor-supplied G2 listing described a $45,000 annual Enterprise starting point alongside Pay & Go. For a variable-cadence team the difference is approval: each User Intuition project is a discrete expense signed off when the brief arrives, while an annual credit pool is budgeted against expected consumption before the year starts. Researchers keep study design, interpretation and delivery either way, and evidence review helps decide whether a further wave is worth funding.

For full pricing detail and the live cost calculator, see the pricing page.

How Do Conveo and User Intuition Compare on Cost by Research Frequency?

The User Intuition examples use five quality voice interviews per study. Compare Conveo’s quote on the same audience, interview length and add-ons.

BYOP incentives and specialist recruitment are separate. The Enterprise figure is prepaid credit that these interviews consume, not a fee on top; Pay & Go rates are unpublished. For the Conveo column, ask for the same scope: credits for the planned interview minutes, any analysis add-ons, and recruitment per provider.

Per-study pricing also changes how a team decides whether to buy a second wave. User Intuition’s evidence coverage states which learning goals the interviews already support and which experience is missing, so the next spend is a targeted study, deeper analysis of existing transcripts, or nothing at all. Through the API and MCP workflow, an assistant can return that follow-up as a costed plan for a researcher to approve before any money is committed.

Calculate the study cost for your audience and modality.

How to Choose Between Conveo and User Intuition

Compare the methods you need and the cost of delivering each project, including recruitment and researcher time.

Research operating model fit

Per-study figures use five voice interviews ($150 your sample, $300 panel). Recruitment and internal research work are additional.

Research-deliverable fit

Total cost of ownership. TCO is more than the platform-listed price. On Conveo, TCO stacks the Enterprise prepayment, recruitment billed per provider, analysis add-ons such as advanced video analysis, and credit sizing risk if cadence misses the contract assumption. On User Intuition, TCO stacks per-study spend at $30 per quality voice interview, with recruitment priced separately, included Customer Intelligence Hub, no seat fees, and no procurement runway ahead of the first study. The operating-model question determines which TCO shape matches the team. For continuous high-cadence multimodal programs against an established Enterprise commitment, Conveo’s TCO architecture maps to the use case. For variable-cadence research that needs to scale linearly with what the team chooses to fund, User Intuition’s per-study TCO matches the operating model that procurement is funding.

What Does It Cost to Test Both Before You Sign?

A Conveo evaluation costs a demo and a quote; a User Intuition evaluation costs nothing for the first three voice interviews with your own participants, with no card and about five minutes of setup. Put the same research question through both before the procurement call.

In User Intuition, the free interviews show what the price buys on your own brief: read the full transcripts and check whether the moderator reached the reason behind a choice, then check that every theme traces to a quote, transcript and recording. Panel recruitment is charged separately if you want panel respondents in the test.

In the Conveo demo, ask for the numbers that decide the bill: the per-minute credit rate for your edition, the multipliers for any analysis features your study needs, the recruitment quote for your audience from each provider, and whether sessions you exclude for quality still consume credits. Then price the full project on each platform, including recruitment and researcher time, and divide by the interviews you would use in the readout. Cost per usable interview is the comparison that holds up with finance, because a User Intuition interview that fails Length, Depth and Coverage checks drops off the bill.

Bottom Line for Most Teams

Choose the plan that supports the research you need to deliver within the project budget. Include recruitment, researcher time, useful interview quality, analysis and the client readout. An annual price only helps if its methods and committed volume match the work you expect to run.

Choose Conveo if:

• The study needs MaxDiff, Van Westendorp or Gabor-Granger results with spoken explanations from the same interview.
• The deliverable includes facial and vocal coding of reactions to video or creative stimuli.
• You run an always-on tracking program, such as StoryLines waves, at a steady volume that uses a prepaid annual credit.
• Procurement requires ISO 27001 or ISO 27701 certification, or EU data residency, before the first study.

Choose User Intuition if:

• The deliverable is the reason behind a decision, and you want laddering to 5–7 levels by default rather than a follow-up budget per question.
• Respondents must survive a skeptical readout: a 4M+ vetted panel with every session screened for AI-generated or coached answers, or your own customers from a CRM or any provider.
• You must price the project before it starts, from a published rate of $30 per quality voice interview with no subscription.
• Cadence is variable, so spend should follow the studies you run rather than an annual prepayment sized in advance.
• You will not pay for interviews that fail quality checks, and you want that written into the price rather than negotiated.

Conveo is a strong fit when structured methods such as MaxDiff belong in the study design and steady volume uses a prepaid credit. Choose User Intuition if your deliverable is the reason behind a decision and you need to price it before the project starts: 5–7 levels of laddering on your own guide, respondents from a vetted panel, and a published rate that never charges for an interview that fails quality checks. Researchers retain the guide, sample choice and interpretation; parallel fieldwork adds capacity to deliver the recommendation on time.