User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, their own methodology and evidence they can trace to the verbatim. It runs 20–30 minute one-to-one interviews by voice, video or chat on your guide. Moving to it from Conveo changes three steps in your workflow rather than the whole research program: how a guide sets depth, where respondents come from, and how a study gets budgeted.
Start with the next research question; moving historical work can happen separately. Bring your guide, sample criteria and stimuli, preserve the context of any MaxDiff or pricing results that inform the new brief, and keep active Conveo projects on schedule. Your team keeps the methodology and the recommendation. This guide covers what changes, the assets to preserve, study mapping, stakeholder communication, transition sequencing, and the cases where staying with Conveo makes sense.
How Does User Intuition Differ from Conveo?
Three differences decide which studies move. Each one changes a step in your team’s workflow, not just a line in a feature table.
Depth moves from a setting to a default. On Conveo, the researcher allocates follow-ups per question in the topic guide: automatic (up to five), none, zero to one, one to two, or two to five. On User Intuition, the moderator ladders 5–7 levels by default in a 20–30 minute interview, and you decide how far it probes. When you rebuild a Conveo guide, you stop budgeting follow-ups question by question and instead mark which questions are pinned verbatim and where the moderator should stop.
Recruitment moves from partners to a vetted panel. Conveo says it is not a panel provider; studies recruit through Respondent and User Interviews, partners that quote per project, or your own lists, with recruitment billed on top. On User Intuition, the default source becomes its own 4M+ vetted panel across 58 countries, where our team reviews a video identity interview with every prospective panelist before accepting them and each session is screened for AI-generated or coached answers; your own sample still comes in from a customer list, Prolific, Cint / Lucid, CloudResearch or any provider via custom link.
Budgeting moves from a credit plan to a project line. Conveo bills credits per interview minute under Pay & Go or a prepaid Enterprise edition. On User Intuition, each study becomes a line you can price in advance at $30 per quality voice interview, with no subscription, and an interview that fails Length, Depth and Coverage checks never reaches the invoice.
Why Do Teams Switch from Conveo?
The triggers that start a switch map onto the same three differences: depth, panel and price.
Depth: discovery before measurement. Conveo’s structured methods help prioritize defined options. User Intuition’s adaptive laddering follows a concrete experience through its consequences to the underlying motivation, helping researchers discover the options or explanations they should test. It is a useful shift when the question is why people behave as they do, rather than how they rank an existing list.
Panel: recruitment that sits outside the platform. Conveo recruits through partners such as Respondent and User Interviews or your own lists, so each study adds a separate recruitment quote and invoice. Teams that field consumer studies every few weeks feel that handoff on every project, and it is the step a vetted first-party panel removes between the brief and the first interview.
Price: an enterprise floor and a sales-led path that do not match research cadence. Conveo’s Enterprise edition starts at $45,000 per year, prepaid annually (vendor-supplied pricing on its G2 listing, last updated March 2026), with a Pay & Go edition at a higher per-credit price for agencies and teams without a recurring research need; both are sales-led rather than self-serve, and recruitment is billed separately. Current pricing and inclusions come from a scoped quote. The credit-bundle architecture rewards continuous high-cadence multimodal research and structurally penalizes teams running 1-5 studies per year. At five studies per year against a $45K floor, the per-study unit economics get poor; at twenty, they get better. Teams whose research cadence is variable or whose budget needs to convert from fixed annual commitment to per-study line item find the Enterprise model mismatched. Conveo has no self-serve sign-up, and its G2 and Capterra listings show no free trial; both Pay & Go and Enterprise go through a sales conversation. Access starts with a demo, so time to a first study depends on a sales-led onboarding. That creates friction for agencies pricing a project before a pitch and for departments adopting research incrementally.
Why Do Research Teams and Agencies Choose User Intuition After Conveo?
What changes for the team after the move is the order in which a rebuilt study gets judged. The first check is depth: the new guide should return transcripts that reach the reason behind a choice, which laddering to 5–7 levels by default is designed to do. The method comes next: questions pinned verbatim, study rules, screeners, hard quotas and monadic or sequential monadic cells should reproduce what the Conveo guide specified. Then the respondents and the evidence: panel or own-sample participants, with every finding traced to a quote, transcript and recording, and evidence review saying whether the material is sufficient. Formats and reach follow, with voice, video or chat in 80+ languages and 200+ panel interviews in 24 hours. Cost is checked last, against a published rate that drops failed interviews from the bill. Agencies also confirm isolated per-client workspaces and an editable presentation, as described on the agency research page.
What Should You Extract from Conveo Before You Switch?
Phase 1 of the migration is data extraction. Plan the export inside the current contract term, and confirm in writing how long data stays accessible after it ends. Pull the following:
- Discussion guides and study designs — every active study’s interview guide, screener, and adaptive question routing logic. These translate into User Intuition’s guided study setup with minimal rework.
- Audience criteria — every active study’s screening criteria (job title, industry, demographics, panel-partner specifications). These map cleanly to User Intuition’s panel screening UI plus BYOC integration.
- Multimodal analysis outputs and themes — exported insights from each study, ideally as structured summaries that can be ingested into the User Intuition Customer Intelligence Hub for cross-study querying after migration.
- Video archives — for studies where multimodal video is part of the historical record (concept tests, creative validation), export and archive the recordings and any Video Resonance or emotion outputs with their study context. User Intuition runs video interviews and links quotes to recordings, but it does not do facial-emotion coding, so those outputs stay with the Conveo archive.
- Panel-partner records — for studies that used Respondent or User Interviews (Conveo’s API-integrated panels) or bespoke partners such as Norstat, the participant IDs and screening responses for any future panel-partner direct engagements outside Conveo.
Assign an owner to inventory available exports, confirm recontact and reuse permissions, and complete the archive before access expires. The effort depends on the number of studies and the export formats available under your contract.
Mapping Conveo Studies to User Intuition
Phase 2 is study recreation. Conveo’s study primitives map to User Intuition’s AI-moderated interview primitives along the following correspondence:
| Conveo primitive | User Intuition equivalent |
|---|---|
| Self-scheduled AI-moderated voice or video interview | AI-moderated voice, video or chat interview, 20–30 minutes, laddering 5–7 levels by default |
| Multimodal analysis (voice + video + tone + facial) | Analysis of what participants say, traced to quote, transcript and recording; no facial-emotion coding |
| MaxDiff, Van Westendorp and Gabor-Granger questions | No in-interview equivalent; keep on Conveo or run in your survey tool, then route those respondents into User Intuition interviews |
| Discussion guide with question routing | Guided study setup with adaptive AI laddering |
| Third-party panel partners (Conveo says 8+; Respondent and User Interviews API-integrated) | 4M+ vetted panel across 58 countries built into the platform + your own sample (CRM, Prolific, Cint / Lucid, CloudResearch, custom link) in the same study |
| Monadic or sequential-monadic stimulus rotation | Parallel cells per concept or order, compared side by side in the Hub and in exports |
| Quotas, screeners and fixed question wording | Hard quotas and screeners per cell; required questions pinned in order with locked wording |
| Topic guide with per-question follow-up budgets | 5-7 level adaptive laddering by default in the AI moderator |
| Theme extraction across multimodal signals | Ontology-based extraction across every interview, queryable in Customer Intelligence Hub |
| Reports, slides, quote reels, CSV and transcript exports; Talk to Your Data cross-study querying | Ontology-based Customer Intelligence Hub for cross-study querying + standard exports |
Use the decision to choose which studies move. User Intuition supports concept research as well as churn, positioning, and customer discovery: monadic and sequential monadic designs run as parallel cells, required questions keep their exact wording, and transcripts and screener answers export as CSV for any downstream analysis. Agencies work from an isolated workspace per client. Retain Conveo for a project when MaxDiff, pricing questions or multimodal video analysis are central to the brief; move exploratory work when adaptive laddering and evidence assessment are the more useful instruments.
Communicating the Switch to Stakeholders
Phase 3 is stakeholder communication. Four audience scripts:
Research consumers (PM, design, marketing). Lead with the research-question framing: “We are adding adaptive 5-7 level laddering for motivational research questions — why customers churn, why positioning fails, what brand identity drivers matter. We are keeping Conveo for MaxDiff, pricing questions and facial coding of video reactions where those are the deliverable. Both instruments stay available, but the default for motivational research shifts to the new platform.”
Research team. Explain the handoff: “We will start with the next agreed brief, preserve the existing archive, and keep active work on schedule. The research owner reviews the generated interview plan and the supporting evidence before expanding the new workflow.”
Finance / procurement. Separate the incremental study budget from remaining subscription commitments. User Intuition costs $150 in platform fees for five voice interviews with your own participants or $300 with standard recruitment. Review renewal, cancellation, and credit-expiry terms on the current contract before forecasting savings.
Executive sponsors. Lead with the strategic outcome: “Our research operating model now includes adaptive laddering for motivational research questions and keeps Conveo’s structured methods and video emotion analysis where a brief calls for them. Motivational research moves off the Conveo Enterprise commitment onto a variable line item from $150/study, with no annual floor.” For the baseline, use your own contract figure: Conveo’s Enterprise edition starts at $45,000 per year, prepaid (vendor-supplied pricing on its G2 listing, last updated March 2026); current terms come from a scoped quote.
How Does the Migration Math Work?
On the new budget line, a five-interview voice study costs $150 in platform fees with your own participants, or $300 including standard panel recruitment. Incentives for your own participants sit outside that figure, and specialist audiences get a recruiting quote. Because Length, Depth and Coverage are checked before billing, a session that fails them never reaches the invoice.
Keep remaining Conveo contractual commitments separate from the new-study budget. Five five-interview User Intuition projects cost $750 in platform fees with your own participants, or $1,500 with standard recruitment. The previous platform’s notice period, included usage, and unused credits determine when costs end. Use your actual contract to calculate avoided future spend; historical buyer quotes remain negotiating context.
The migration math also changes how follow-up research is funded. Under a prepaid credit plan, unused credit pushes teams to run another wave; on a per-study line, each wave needs a reason. User Intuition’s evidence coverage supplies that reason: it reads each learning goal against the interviews, names the experiences that are thin or missing, and recommends deeper analysis of existing transcripts, a small targeted study, or no further research.
How Should You Sequence the Transition?
You can prepare the next User Intuition study in five minutes without completing an archive migration. Work through four practical stages at the pace your active projects and contract allow:
- Prepare the next brief. Choose the decision, audience, and learning goals; review the generated guide and test the conversation.
- Preserve existing assets. Export available Conveo transcripts, recordings, reports, guides, and screeners. Keep study dates and sample context together. Plan any historical import around the available file formats and permissions.
- Run the agreed study. Confirm recruiting feasibility and approve the budget. Keep active Conveo studies running where that protects delivery continuity.
- Expand based on useful evidence. Review transcript depth, source-linked findings, evidence coverage, and the recommendation. Move subsequent projects according to method fit and renewal terms.
User Intuition offers five-minute self-serve setup. A panel study returns 200+ interviews in 24 hours. Own-participant studies move at the pace your invitees respond, since conversations run in parallel and the platform sets no hourly cap.
If your team already reached Conveo through its MCP server, the same pattern carries over. User Intuition’s API and MCP workflow lets an assistant read a question from the exported Conveo archive, draft the new study plan with a recruiting estimate, launch once a researcher approves the spend, and return findings with their supporting quotes.
Agencies use the same API to run research inside their own offering. Carevoices, a research agency serving healthcare and pharma clients, wired User Intuition’s API into study creation, recruitment, interviews and analysis, delivered a fixed-price primary- and urgent-care study in under two weeks, and reports running more than three times as many studies concurrently, as the Carevoices case study details.
Risks and Mitigation
Risk: Stakeholders expect video clips with emotion tags. Mitigation: run video interviews where stakeholders want to see participants; every quote links to its recording. Confirm in Phase 3 stakeholder comms that facial-emotion coding is not part of the new workflow, and keep Conveo for studies where that signal is the explicit deliverable.
Risk: Existing Conveo Enterprise contract still has months remaining. Mitigation: run parallel pilot during contract overlap, sunset consumption gradually, target reduced renewal at next contract cycle rather than mid-cycle exit. Check how your contract treats unused prepaid credits before planning any mid-cycle exit.
Risk: Your team buys Conveo on Pay & Go. Mitigation: there is no annual term to run down. Finish active projects, export their outputs with study context, and field new studies in User Intuition; keep a Pay & Go relationship only for briefs that need MaxDiff, pricing questions or facial coding.
Risk: Methodology documentation is a procurement requirement. Mitigation: User Intuition documents its method on the methodology page: interviews ladder 5–7 levels by default, informed by Reynolds and Gutman’s laddering research (1988), and evidence review is informed by Malterud et al.’s information power (2016) and Hennink et al.’s meaning saturation (2017), so a methods note can cite each step. Conveo’s stated ESOMAR connection is its head of research and methods, a former ESOMAR president. For research procurement teams where ESOMAR alignment is a strict gate, ask each vendor to document its methodology in vendor review.
Risk: Specialized panel-partner geographies. Mitigation: User Intuition’s 4M+ vetted consumer panel across 58 countries covers most B2C audiences, with standard B2B audiences recruited to order, and interviews run in 80+ languages; for research that requires Conveo’s specific panel-partner geographies (some Norstat / Bilendi / Sago coverage), keep Conveo + the specific partner on hand for those studies.
When to Stay with Conveo
Stay with Conveo for four kinds of brief. The first is a MaxDiff, Van Westendorp or Gabor-Granger result with spoken explanations from the same interview. The second is facial and vocal coding of reactions to video or creative stimuli, which User Intuition does not offer. The third is an always-on tracking program, such as StoryLines waves, run at a steady volume that uses a prepaid annual credit. The fourth is a procurement gate that requires ISO 27001 or ISO 27701 certification, which Conveo’s trust center lists, before the first study. EU data residency is available on User Intuition’s Enterprise plan. Conveo’s panel partners (it says 8+, with Respondent and User Interviews API-integrated) also cover some specialist geographies, as noted under the risks above. A team can keep Conveo on a reduced contract for those briefs and run motivational research on a per-study line.
What to Do Today
Three steps for teams in active migration evaluation:
- Audit your last 12 months of Conveo studies. Categorize each as motivational research (why customers behave) or multimodal concept testing (where signal breadth matters). The migration economics depend on what share of research falls into each bucket.
- Pilot User Intuition with three free AI-moderated interviews. No card required, no procurement cycle, full Customer Intelligence Hub access. Validate adaptive 5-7 level laddering depth against your motivational research baseline before any commitment.
- Map your contract terms. Note the renewal date, the notice period and how long exports stay available after the term ends, and confirm each in writing. Give the parallel pilot enough runway to inform whether to renew, reduce or end the Conveo contract; on Pay & Go there is no annual term, so the pilot only has to finish before the next brief.