Reference Deep-Dives — Page 45
How to Gather Customer Insights Before the Holiday Season in Retail
The holiday research calendar most retailers follow is too late. When to start, what to study, and how to turn seasonal insights into year-round intelligence.
How to Get Honest Feedback from Customers
Customers filter their real opinions through politeness, social pressure, and cognitive bias. Here are proven methods to get past the filter and hear the truth.
How Do I Understand Why Users Churn?
Learn systematic methods to diagnose why SaaS users churn, moving beyond exit surveys to uncover the real root causes driving cancellations and downgrades.
How Often Should Product Teams Do Customer Research?
Evidence-based guidance on customer research cadence for SaaS product teams, from startup to enterprise, with frameworks for sustainable research habits.
How P&G Conducts Consumer Innovation Research
An analysis of Procter & Gamble's consumer innovation research methodology, from in-home immersion to Living It programs, and what modern teams can learn.
How P&G and SC Johnson Track Brand Health
How leading CPG companies like P&G and SC Johnson approach brand health tracking — their frameworks, cadences, and the shift toward qualitative depth at scale.
How to Measure Product-Market Fit: Research Methods That Work
Move beyond the Sean Ellis test with research-backed methods for measuring product-market fit in SaaS, including qualitative signals that predict PMF.
How to Get Honest Feedback from Customers (Not What They Think You Want to Hear)
Research-backed techniques for eliciting honest customer feedback in SaaS, overcoming social desirability bias, acquiescence bias, and the politeness problem.
How to Understand Customer Pain Points
Reach the cause behind "search is terrible." Research methods that move past feature requests and NPS to the workflow gaps actually driving SaaS friction.
How to Identify Unmet Consumer Needs in a New Category
A PE deal team's guide to discovering unmet consumer needs in unfamiliar categories using AI-moderated research during diligence and portfolio management.
Impulse Purchase Behavior Research: Methods and Consumer Insights
Research methods for understanding impulse purchase behavior, including shopper decision triggers, in-store cues, and digital impulse dynamics in 2026.
In-Home Product Usage Research: Diary Studies for Shopper Insights
Design and execute in-home product usage diary studies that reveal post-purchase behavior, consumption patterns, and insights that drive repurchase decisions.