Reference Deep-Dives — Page 45
How to Understand Gen Z Consumer Behavior: A Research Guide
A guide to researching Gen Z consumers for CPG brands: why traditional methods fail, value-driven purchase behavior, platform-native research, and authenticity.
How to Understand Gen Z Shopper Behavior: A Research Guide for Retail
Gen Z shops differently — but not how most retailers assume. Research methods that capture authentic Gen Z purchase behavior, values, and channel preferences.
How to Understand Gen Z Shopper Behavior: Research Methods That Work
Research methods that effectively capture Gen Z shopping behavior. Move beyond generational stereotypes to understand how younger shoppers actually decide.
How to Understand Gen Z Student Communication Preferences
Research-backed insights into how Gen Z students prefer institutional communication, and methods for studying evolving channel and messaging preferences.
Customer Feedback on New Features Without Leading Questions
A practical guide for SaaS product teams on collecting unbiased feature feedback using non-leading research methods that reveal real user needs.
Health and Wellness CPG Shopper Research: Methods for 2026
The $450B health and wellness CPG category. The 5-layer Wellness Credibility Stack, GLP-1 disruption, and research methods that capture clean-label decisions.
How to Gather Customer Insights Before the Holiday Season in Retail
The holiday research calendar most retailers follow is too late. When to start, what to study, and how to turn seasonal insights into year-round intelligence.
How to Get Honest Feedback from Customers
Customers filter their real opinions through politeness, social pressure, and cognitive bias. Here are proven methods to get past the filter and hear the truth.
How Do I Understand Why Users Churn?
Learn systematic methods to diagnose why SaaS users churn, moving beyond exit surveys to uncover the real root causes driving cancellations and downgrades.
How Often Should Product Teams Do Customer Research?
Evidence-based guidance on customer research cadence for SaaS product teams, from startup to enterprise, with frameworks for sustainable research habits.
How P&G Conducts Consumer Innovation Research
An analysis of Procter & Gamble's consumer innovation research methodology, from in-home immersion to Living It programs, and what modern teams can learn.
How P&G and SC Johnson Track Brand Health
How leading CPG companies like P&G and SC Johnson approach brand health tracking — their frameworks, cadences, and the shift toward qualitative depth at scale.