Reference Deep-Dives — Page 40
How P&G Conducts Consumer Innovation Research
An analysis of Procter & Gamble's consumer innovation research methodology, from in-home immersion to Living It programs, and what modern teams can learn.
How P&G and SC Johnson Track Brand Health
How leading CPG companies like P&G and SC Johnson approach brand health tracking — their frameworks, cadences, and the emerging shift toward qualitative depth at scale.
How to Get Honest Feedback from Customers (Not What They Think You Want to Hear)
Research-backed techniques for eliciting honest customer feedback in SaaS, overcoming social desirability bias, acquiescence bias, and the politeness problem.
How to Measure Product-Market Fit: Research Methods That Work
Move beyond the Sean Ellis test with research-backed methods for measuring product-market fit in SaaS, including qualitative signals that predict PMF before metrics.
How to Understand Customer Pain Points: Beyond Surface-Level Feedback
Learn research methods that uncover real customer pain points in SaaS, moving past feature requests and satisfaction scores to the root causes of friction.
How to Identify Unmet Consumer Needs in a New Category
A PE deal team's guide to discovering unmet consumer needs in unfamiliar categories using AI-moderated research during diligence and portfolio management.
Impulse Purchase Behavior Research: Methods and Consumer Insights
Research methods for understanding impulse purchase behavior, including shopper decision triggers, in-store cues, and digital impulse dynamics in 2026.
In-Home Product Usage Research: Diary Studies for Shopper Insights
Design and execute in-home product usage diary studies that reveal post-purchase behavior, consumption patterns, and the usage insights that drive repurchase decisions.
In-Store Shopper Behavior Research Methods for 2026
A comprehensive guide to in-store shopper behavior research methods in 2026, comparing observation, interviews, hybrid approaches, and AI-moderated techniques for retail and CPG teams.
How to Increase Customer Loyalty With Research: A Retail Guide
Points programs don't create loyalty — they create habits. Learn how research reveals the emotional and functional drivers that actually prevent defection in retail.
How to Increase Customer Loyalty with Research: Evidence-Based Strategies
Evidence-based strategies for increasing retail customer loyalty using research. Move beyond points programs to understand what actually drives repeat shopping.
Measuring Innovation Research ROI in Consumer Goods
Frameworks for quantifying the return on innovation research investment in CPG, from avoided failures to accelerated time-to-market and improved hit rates.