Insights & Guides — Page 2
7 Best Usability Testing Tools in 2026 (Honest Comparison)
Compare 7 usability testing platforms in 2026 — UserTesting, Maze, Lookback, Hotjar, and AI-moderated testing from $150/study. Honest tradeoffs, with pricing.
Best User Interview Platforms in 2026 (Honest Vendor Comparison)
Compare 7 user interview platforms in 2026 — UserTesting, Listen Labs, Conveo, Outset, and AI-moderated interviews from $150/study. Honest tradeoffs, with pricing.
Building a Buyer Journey Map from In-Depth Interviews
Most B2B SaaS journey maps are built in marketing workshops from assumptions. Here's how to ground one in 15-25 IDIs across the real buying committee.
Concept Testing vs. A/B Testing: Which Validates What
A/B testing optimizes within an option set you've already chosen. Concept testing pressure-tests whether the options are worth shipping. Here's when to use each.
How to Run a Usability Test: The 8-Step Process
The full 8-step usability testing process from research question to product decision, plus how AI moderation collapses the heavyweight cycle to hours.
What Is Usability Testing? Definition, Types, and Methodology
Usability testing observes real users completing real tasks to surface friction. Definition, the 5 core types, sample-size rules, and AI-moderated methodology.
Run a Churn Study From Your AI Agent: Brief to Insights in 24h
Run a full churn study from your AI agent in 24 hours. Step-by-step tutorial using create_assistant, bulk_create_invites_from_segment, and query_intelligence.
How to Test a Tagline With Real Customers From an AI Agent
Test a tagline with real customers from an AI agent in 30 minutes of setup. Step-by-step tutorial using ask_humans mode preference via User Intuition MCP.
Announcing User Intuition MCP: 72 Tools for Customer Research
User Intuition just shipped @userintuition-ai/mcp v0.2.5 — 72 tools, 9 capability groups, two transports. Run customer research from any AI agent.
Migrate from Discuss.io to User Intuition (2026 Guide)
Operational guide for switching from Discuss.io to User Intuition: data export, study mapping, stakeholder scripts, two-week timeline, risk mitigation.
Migrate from dscout to User Intuition (2026 Guide)
Operational guide for switching from dscout to User Intuition: what to export, mapping multi-method studies to adaptive interviews, timeline, risk mitigation.
Best Great Question Alternatives in 2026 (7 Compared)
7 Great Question alternatives compared: all-in-one UXR ops vs depth-specialist interviews. $129/seat suite vs $150/study per-interview pricing — full breakdown.