Great Question Pricing at a Glance
Great Question prices an all-in-one UX research suite per researcher seat, and it publishes the Self-Serve number — a useful piece of transparency in a category where most platforms route every pricing question through a sales call. The structure has two tiers, a separate recruitment line item, and a free trial.
Self-Serve is $129 per seat per month or $1,290 per seat per year, with the annual rate giving two months free. The Self-Serve tier caps at five paid seats plus unlimited observers and includes interviews, surveys, prototype testing, observer rooms, AI analysis, the research repository, and basic integrations, with a 100-participant limit per study and 100 hours of video storage.
Enterprise is custom annual pricing with a five-seat minimum and no upper cap. It adds card sorting, tree testing, focus groups, round-robin scheduling, SAML/SSO, a dedicated CSM, audit logs, data governance, and MCP access.
| Pricing element | Great Question Self-Serve | Great Question Enterprise |
|---|---|---|
| Price | $129/seat/month or $1,290/seat/year | Custom annual |
| Paid seats | Up to 5 | 5 minimum, no cap |
| Observer seats | Unlimited | Unlimited |
| Free trial | 14 days, no credit card | Custom |
| Participants per study | 100 | Custom |
| Video storage | 100 hours | Custom |
| Core methods | Interviews, surveys, prototype testing | All Self-Serve methods |
| Advanced methods | — | Card sort, tree test, focus groups |
| Recruitment — own customers | Free via CRM integration | Free via CRM integration |
| Recruitment — external panel | Pay-per-participant (6M+ panel) | Pay-per-participant (6M+ panel) |
| Governance | Basic integrations | SAML/SSO, audit logs, data governance |
| AI tool integration | — | MCP access (Claude, Cursor, ChatGPT) |
The Components of Great Question Pricing
A buyer budgeting Great Question is really budgeting three separate components, and treating them as one number is the most common pricing mistake.
The per-seat subscription tier. This is the base cost and it scales with team headcount, not study count. On Self-Serve, every researcher who builds or runs studies needs a $129-per-month paid seat, up to the five-seat ceiling. Observers — stakeholders who only watch sessions or read the repository — are unlimited and free, which keeps the cost of involving the wider organization low. Enterprise removes the seat cap and is quoted annually by sales. The structural read: a team’s subscription cost is set by how many researchers it employs, and the five-paid-seat Self-Serve ceiling is the trigger that moves a growing team to Enterprise.
Recruitment. Recruitment is a separate line item layered on top of the subscription. Interviewing a team’s own customers through CRM integration — Salesforce, Snowflake, or API — is free, which genuinely matters for B2B teams that mostly research their existing customer base. The external 6M+ B2B and B2C panel is pay-per-participant, billed per recruited respondent. A team that leans heavily on the external panel should expect recruitment to be a material cost alongside the seat subscription.
Enterprise-only features. The third component is the capability gap between tiers. MCP access for Claude, Cursor, and ChatGPT, SAML/SSO, audit logs, data governance, card sorting, tree testing, focus groups, and round-robin scheduling all sit behind the custom Enterprise contract. A buyer who needs any of those is not comparing $129 against an alternative — they are comparing a sales-quoted annual number.
What Does a Great Question Subscription Buy You?
Reframing the $129-per-seat price as a value bundle rather than a line item makes the comparison fairer. A Great Question subscription is not paying for an interview tool — it is paying for a research operations layer.
What the subscription buys, concretely:
- The all-in-one UXR suite — interviews in 1:1, collective, and round-robin formats, surveys, and prototype testing across Figma, desktop, and mobile, all under one login. A team replaces a stack of separate point tools; the company’s framing is that the average customer consolidates roughly a dozen tools into Great Question.
- Multi-method coverage — on Enterprise, card sorting, tree testing, focus groups, and online tasks extend the suite to cover information-architecture and group research without procuring more software.
- The 6M+ external panel plus BYO recruitment — broad B2B and B2C audience reach through the panel, and free recruitment of a team’s own customers through CRM integration.
- The centralized research repository with AI synthesis — every study from every method feeds one searchable hub with AI summaries, so insights accumulate rather than scatter across tools.
- Enterprise governance — SAML/SSO, audit logs, data governance, and a dedicated CSM for organizations that need a managed, compliant research practice.
- MCP access — on Enterprise, the research repository connects to Claude, Cursor, and ChatGPT, which lets a team query its research data from AI tools.
The honest read: a buyer who uses most of that bundle gets real value from the seat price, because the subscription genuinely replaces several tools. A buyer who only needs deep interviews is paying for breadth they will not use.
How Does Great Question’s Cost Scale by Research Frequency?
Because Great Question’s subscription is fixed per seat and independent of study count, the per-study cost falls as research frequency rises. The table below models a full five-seat Self-Serve plan at $7,740 per year ($129 × 5 seats × 12 months), before any external-panel recruitment cost.
| Studies per year | Great Question Self-Serve subscription | Cost per study (subscription only) |
|---|---|---|
| 1 | $7,740/year | $7,740 |
| 2 | $7,740/year | $3,870 |
| 5 | $7,740/year | $1,548 |
| 10 | $7,740/year | $774 |
| 20 | $7,740/year | $387 |
| 50 | $7,740/year | $155 |
Two qualifiers shape how to read this table. First, the figures are subscription-only — external-panel recruitment is pay-per-participant on top, so a team that recruits broadly through the 6M+ panel adds a variable cost the table does not show. Second, a five-seat plan is the maximum Self-Serve configuration; a smaller team pays proportionally less ($129 × actual seats × 12). Enterprise is custom annual pricing and cannot be tabled — a buyer needing card sorting, tree testing, SSO, or MCP access should treat Enterprise as a sales-quoted number, typically above the full Self-Serve figure given the five-seat minimum and added capabilities.
The structural takeaway: Great Question’s pricing rewards high research frequency, because the fixed subscription amortizes across more studies. A team running 50 studies a year against a $7,740 subscription pays a low effective per-study rate; a team running 2 studies a year pays a high one.
When Is Great Question’s Pricing Worth It?
Great Question’s seat-based, breadth-first pricing is worth it in four specific cases:
- Research-ops consolidation. When a team is paying for several separate tools — a survey tool, a usability tool, a recruitment service, a repository — and Great Question’s all-in-one suite genuinely replaces them, the seat subscription costs less than the stack it consolidates. This is the platform’s core economic argument and it holds when a team uses most of the suite.
- Enterprise compliance and governance. When SOC 2 Type II, HIPAA, SAML/SSO, audit logs, and data governance are hard procurement requirements, Great Question’s Enterprise tier is built to clear those gates. For a regulated-industry research function, the custom annual cost buys compliance that a self-serve point tool cannot match.
- Mid-size UXR team multi-method workflows. When a team of three to five researchers runs surveys, prototype tests, card sorts, and interviews continuously, the fixed seat cost amortizes across high study volume and the unified repository removes synthesis overhead. High frequency plus multi-method is exactly the shape the pricing rewards.
- MCP access for AI tool integration. When a team wants its research repository queryable from Claude, Cursor, or ChatGPT, the Enterprise tier’s MCP access is a differentiated capability worth the custom contract for AI-forward research organizations.
How Does User Intuition’s Pricing Compare?
Both Great Question and User Intuition publish pricing — worth noting, because most platforms in this category route every cost question through a sales call. The transparency is shared; the model is not.
Great Question prices per researcher seat: $129 per month on Self-Serve, capped at five paid seats, Enterprise quoted annually by sales. Cost scales with how many researchers a team employs. The model is built for a standing research-ops function where seats are filled year-round and the subscription amortizes across constant multi-method studies.
User Intuition prices per interview: $20 per audio interview, $200 for a 10-interview study, with three free interviews on signup, no credit card, no annual contract, and no seat licenses. Cost scales with how often a team runs research. The model is built for variable research cadence — a team pays for the studies it runs and nothing in the months it does not.
The structural contrast is breadth-of-methods bundled into a seat versus depth-of-conversation priced per interview. Great Question’s $129 seat buys a multi-method suite and a research-ops repository; a buyer pays for the whole toolkit whether or not every method gets used. User Intuition’s $20 per audio interview buys adaptive 5-7 level laddering on every conversation, with results in 24-48 hours via a 4M+ vetted panel across 50+ languages and a 5/5 rating on G2 and Capterra; a buyer pays only for interviews, with no toolkit to subsidize. For a team whose deliverable is motivational depth rather than method coverage, the per-interview model removes the cost of breadth it would not use.
How Do Great Question and User Intuition Compare on Cost by Research Frequency?
The table below sets Great Question’s full five-seat Self-Serve subscription against User Intuition’s per-study pricing at $200 per 10-interview study. Great Question figures are subscription-only; User Intuition figures include panel recruitment.
| Studies per year | Great Question (5-seat Self-Serve) | User Intuition ($200/study) |
|---|---|---|
| 1 | $7,740 | $200 |
| 2 | $7,740 | $400 |
| 5 | $7,740 | $1,000 |
| 10 | $7,740 | $2,000 |
| 20 | $7,740 | $4,000 |
| 50 | $7,740 | $10,000 |
The math tells two different stories depending on volume and team shape. At low-to-moderate research frequency — 1 to 20 studies a year — User Intuition’s per-study model is dramatically cheaper, because there is no fixed subscription floor to clear. At very high frequency, the lines converge: a team running 50 studies a year crosses $7,740 on User Intuition, and at that volume Great Question’s fixed subscription starts to look efficient on a per-study basis. But the comparison is not purely a cost crossover — the two platforms deliver different things. Great Question’s subscription buys a multi-method suite and a research-ops repository for up to five researchers; User Intuition’s per-study cost buys depth-specialist adaptive interviews. A buyer should read the table as “what does each dollar buy,” not just “which is cheaper at study count N.”
Calculate your team’s cost with the live slider — adjusts for interview count, modality, and panel choice in real time. Open the pricing calculator →
How to Choose Between Great Question and User Intuition
The pricing choice resolves along two questions: should research cost scale with team size or study count, and is the deliverable method breadth or conversational depth.
By cost-scaling preference:
| If you want cost to scale with… | Choose |
|---|---|
| Team headcount, fixed and predictable | Great Question |
| Study count, variable with cadence | User Intuition |
| A consolidated tool stack at one seat price | Great Question |
By deliverable:
| If your deliverable is… | Choose |
|---|---|
| Multi-method coverage in one platform | Great Question |
| Motivational depth from adaptive interviews | User Intuition |
| A governed, compliant research-ops practice | Great Question |
Total cost of ownership. The sticker price is only part of the picture. On Great Question, total cost of ownership includes the seat subscription, pay-per-participant external-panel recruitment, and — for a growing team — the step up to a custom Enterprise contract once the five-seat Self-Serve ceiling is hit. The offsetting saving is real: if Great Question genuinely replaces a stack of separate tools, the consolidated cost can be lower than the sum of the tools retired. On User Intuition, total cost of ownership is close to the sticker price — panel recruitment is included in the per-study figure, there are no seats to license, no annual commitment, and no tier step-up. A buyer comparing the two should add Great Question’s recruitment and tier-step costs to the seat number, and weigh that against the tools Great Question would consolidate, before concluding which model costs less for their specific research practice.
Already Evaluating Great Question? Run the Same Question First
The cleanest way to resolve a Great Question evaluation is to run the same research question on both platforms in parallel — the 14-day free Great Question trial and User Intuition’s three free interviews overlap neatly, so a buyer can test both inside one evaluation window without spending budget.
Three steps:
- Pick one live research question that actually matters this quarter — ideally a motivational question (“why did these customers churn”) rather than a method-coverage question, since that is where the two platforms diverge most.
- Run it on both. Start the Great Question 14-day trial and build the study using its interview method; in parallel, use User Intuition’s three free interviews on the same question. No credit card on either side.
- Compare the output, not the demo. Read the actual transcripts and synthesized themes from each, against the question you needed answered.
Then evaluate across four dimensions:
- Depth — does the transcript reach the motivation behind the stated behavior, or stop at the stated answer?
- Speed — how long from study build to themed results on each platform?
- Cost shape — does a per-seat subscription or a per-study charge fit the team’s actual research cadence?
- Compounding — six months from now, how easily does each platform answer a cross-study question?
A parallel run answers the pricing question better than any spreadsheet, because it shows what each model’s dollars actually deliver.
Bottom Line for Most Teams
Choose Great Question if:
- A standing research-ops function runs surveys, card sorts, tree tests, prototype tests, and interviews continuously and wants them in one platform
- The team is consolidating a stack of separate research tools and the seat subscription costs less than the stack it replaces
- SOC 2 Type II, HIPAA, SAML/SSO, audit logs, and data governance are hard procurement gates
- A fixed, predictable per-seat cost is preferable to a variable per-study line item
- MCP access connecting the research repository to Claude, Cursor, or ChatGPT is a priority
Choose User Intuition if:
- Research cadence is variable and cost should scale with how often the team actually runs studies, not with headcount
- The deliverable is motivational depth — why customers decide, churn, or resist — from adaptive 5-7 level laddering on every interview
- The team wants to evaluate on a live question fast: three free interviews, no card, results in 24-48 hours
- Per-study budgeting with no seats and no annual contract fits the org better than a subscription
- A 4M+ vetted panel across 50+ languages and a 5/5 G2 and Capterra rating matter for the buying decision
Three free interviews. No card. 5 minutes to launch. 5/5 on G2 and Capterra. Try User Intuition → · Compare Great Question vs User Intuition → · Read the Great Question review → · 7 Great Question alternatives compared → · Migration guide →