Reference Deep-Dives — Page 8
IDI Best Practices for Market Research
Ten IDI best practices that separate rigorous qualitative programs from wasted budget. From discussion guide design to compounding research programs.
In-Depth vs Structured Interviews: When to Use Each
Side-by-side comparison of in-depth and structured interviews covering flexibility, depth, cost, and when AI moderation combines the strengths of both methods.
The Laddering Technique in Qualitative Research
A complete guide to the laddering technique: attribute-consequence-value chains, worked examples, comparison to other probing methods, and AI-powered scaling.
Respondent Fraud in Qualitative Research
How respondent fraud undermines qualitative research quality, the five major fraud types, and proven detection and prevention frameworks for research teams.
Thematic Analysis of Interview Data: 6 Steps
A practitioner guide to Braun and Clarke thematic analysis applied to interview data: six phases from familiarization through reporting with AI acceleration.
What Is an In-Depth Interview in Research?
An authoritative guide to in-depth interviews in research: methodology, structure, sampling, comparison to other methods, and how AI is changing IDIs.
B2B Idea Validation: From Cold Outreach to Signal
Five B2B-specific validation methods from design partners to cold outreach interviews. How to find participants and what to ask buyers.
Customer Discovery Interviews: The Founder Guide
Customer discovery interviews help founders validate assumptions before building. Learn the Mom Test, 5-stage structure, 20 questions, and scaling with AI.
Fake Door Testing: Validate Demand With Zero Code
Fake door testing measures real demand by presenting features that don't exist yet. Learn setup, interpretation, limitations, and how interviews add depth.
Founder Bias in Customer Research: How to Fix It
Seven types of founder bias corrupt validation data. Learn how confirmation, selection, and sunk-cost biases distort research and how to fix them.
How to Validate a Business Idea Before Building
A 7-step framework for validating business ideas using structured research methods. Learn which validation approaches actually predict market success.
12 Idea Validation Mistakes That Kill Startups
The most common idea validation errors founders make and how to fix each one. Evidence-based corrections that prevent building products nobody wants.