Reference Deep-Dives — Page 23
Digital Health Usability Research: Testing Patient-Facing Apps
How to research usability of patient-facing digital health apps -- patient portals, telehealth platforms, medication management tools.
Education Research Program Design for Institutions
Framework for building an institutional research program that connects enrollment, retention, program evaluation. Methodology and worked examples.
Episodic to Always-On Research Migration
How to migrate from periodic, project-based customer research to an always-on intelligence program. Methodology and worked examples.
Evidence Trails: Auditable Customer Intelligence
How evidence trails in a customer intelligence hub provide the auditability and defensibility that enterprise decisions demand.
Financial Product Concept Testing
How to test financial product concepts -- credit products, insurance bundles, investment vehicles. Methodology and worked examples.
Fintech Customer Research Methods: From Onboarding to Retention
A practitioner's guide to customer research methods for fintech products. Covers onboarding research, activation studies, churn diagnosis.
Gift-Giving Shopper Research: Occasion and Risk
How gift-giving transforms shopper decision-making — social risk, recipient consideration, occasion appropriateness. Methodology and worked examples.
Market Entry Validation with Multilingual Research
How to use multilingual qualitative research to validate market entry decisions — testing positioning, pricing. Methodology and worked examples.
Growth Equity Customer Research Framework
A structured framework for growth equity firms conducting customer research on early-stage targets. Methodology and worked examples.
Hanover Research Alternatives for Higher Education
Alternatives to Hanover Research for higher education institutions. Compare AI-moderated interviews, EAB, boutique consultants.
Healthcare Customer Research Methods: Choosing the Right Approach
A decision framework for selecting the right healthcare customer research method -- surveys, interviews, ethnography, diary studies.
Healthcare Research Recruitment: Patients at Scale
Practical guide to recruiting patients for healthcare research at scale. Channels, screening methods, incentive design, HIPAA-compliant recruitment.