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Win-Loss

Win-Loss Articles

Guides Win-LossAI ResearchConsumer Insights

Why 'Price' Is Almost Never the Real Reason You Lost the Deal

Price is cited in 60%+ of lost deals, but drives fewer than 20% of decisions. AI-moderated win-loss research reveals what buyers actually mean.

Feb 2026 · 12 min read
Guides Win-LossAI Research

Why Win-Loss Programs Fail: Intelligence Infrastructure Gap

Why win loss analysis programs fail: intelligence infrastructure gaps prevent insights from driving action. Learn the real reasons.

Feb 2026 · 14 min read
Comparisons Win-LossAI Research

Best Platforms for B2B Win-Loss Analysis (2026)

Compare top B2B win-loss platforms: Clozd, Primary Intelligence, User Intuition, and DIY approaches for customer interviews.

Nov 2025 · 10 min read