AI Research Across Latin America
Native-language AI moderator for Spanish and Portuguese-speaking markets across LATAM. Results auto-translate to English — with original transcripts preserved.
Calls, transcripts, and findings.
AI research across Latin America with User Intuition means native Spanish and Portuguese interviews in 10 panel countries: Brazil, Mexico, Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador and Peru. User Intuition's moderator runs 20–30 minute conversations that ladder 5–7 levels deep, adjusting from Mexican and Andean Spanish to Brazilian Portuguese without a translated script. Every User Intuition panel launch covers one country, drawn from a 4M+ vetted panel in 58 countries, and billing covers only interviews that pass length, depth and coverage checks. Participants respond by voice, video or chat, and User Intuition lays each translated English verbatim alongside the original Spanish or Portuguese transcript. A LATAM wave on User Intuition costs $30 per interview with your own sample or $60 with panel recruitment, and the panel returns 200+ interviews in 24 hours. Research agencies run São Paulo, Mexico City and Bogotá as parallel launches under one guide, and in-house insights teams read the whole region in a single English report.
AI-Moderated Consumer Research Across Latin America
Native-language AI-moderated interviews across Latin America conduct live consumer conversations in Spanish and Portuguese — not from translated English scripts. The AI applies 5-7 level laddering methodology, adapting to regional dialect variations from Mexican Spanish to Brazilian Portuguese. Results auto-translate to English while original transcripts are preserved.
How does AI research across Latin America work in Spanish and Portuguese?
AI research across Latin America is qualitative interviewing conducted by an AI moderator in Spanish or Portuguese with consumers in their home market. User Intuition fields interviews in Brazil, Mexico, Argentina, Colombia, Chile, Peru and four more panel countries, ladders 5–7 levels beneath each answer, and returns English findings with every original transcript preserved.
How does the AI handle dialect variations across LATAM?
The AI moderates natively and adapts to regional conversational patterns — whether participants speak Mexican Spanish, Argentine Spanish, Colombian Spanish, Chilean Spanish, or Brazilian Portuguese. The 5-7 level laddering methodology works consistently across all LATAM markets while respecting local vocabulary and cultural context.
Can I run research across Brazil and Spanish-speaking LATAM in one study?
Yes. Run Portuguese interviews in Brazil alongside Spanish interviews in Mexico, Colombia, Argentina, or any other LATAM market within a single study. All results synthesize together in English in the Customer Intelligence Hub, with cross-language theme analysis across both languages.
Does the platform support US Hispanic market research?
Yes. The AI conducts native Spanish-language interviews with US Hispanic consumers — capturing cultural nuance that English-only research misses. Combine US Hispanic research with LATAM studies for a complete view of Spanish-speaking consumers across the Americas.
LATAM Research Applications
LATAM CPG & Shopper Research
Map shopping missions, brand switching triggers, and purchase motivations across Latin American retail — from supermarket chains to informal commerce channels.
US Hispanic Market Insights
Reach 62M+ US Hispanic consumers in their preferred language. Capture cultural nuance around brand loyalty, purchase drivers, and media consumption that English-only research misses.
Brazil E-Commerce Research
Understand digital shopping behavior in Brazil — the largest e-commerce market in LATAM. Explore mobile commerce, payment preferences, and marketplace dynamics in Portuguese.
Apply LATAM Research to Any Challenge
Shopper Insights
Map shopping missions and switching triggers across LATAM retail markets.
→Consumer Insights
Deep-dive into purchase motivations across Spanish and Portuguese-speaking markets.
→Brand Health Tracking
Track brand perception across LATAM with native-language depth.
→Concept Testing
Validate messaging and campaigns with LATAM audiences before launch.
→AI In-Language vs. Translation Agency
vs. English-Only Research
| Dimension | AI In-Language (User Intuition) | Translation Agency | English-Only Research |
|---|---|---|---|
| Interview language | Native Spanish & Portuguese moderation | Translated scripts, local moderators | English only (excludes 95%+ of LATAM) |
| Depth per conversation | 5-7 levels of laddering, 20–30 min | 3-5 levels (moderator-dependent) | Surface-level with bilingual minority |
| Regional adaptation | Adapts to Mexican, Argentine, Brazilian, etc. | Single translation per language | No regional nuance |
| Time to insights | 24 hours | 6-12 weeks | 2-4 weeks |
| Cost (20 participants) | $600 with your own sample ($1,200 with panel recruitment), per market | $30,000-$50,000 | $2,000-$5,000 |
| Cross-market analysis | Spanish + Portuguese unified in one hub | Separate reports per market | Limited to English-speaking respondents |
Hear the interviews. See the presentation.
Explore calls and a sample presentation from our 43-participant Walmart shopper study.
Grocery top-up, supercenter
“Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.”
What was making you want those specific things right then? Beyond just being out? Was it about being able to make certain meals or something else?
Basically, because we use those things all a lot We try to always have you know, certain things in the house at all times because we use them very frequently. So we don't like to run out of them.
Phone replacement, unplanned and urgent
“It made me feel so safe so relieved, and it brightened my day.”
Sounds like you knew exactly what you want. A Google Pixel 6 Pro. What was it about that phone that made it the right choice for you, especially in that moment?
Yeah. Thank you. So the the the phone had a lot of features. I I heard friends were talking about this phone. So in terms of the camera setting, it can take pictures and refine them into good quality. It has its own internal scanner, like I don't need to download other apps to scan to do scans. And of course, it has high quality for recording, which has been helping me in my meetings. In the office. So it's really amazing, and I love festival the quality of the phone in terms of the camera, because the previous phone I had was a Samsung. And the quality was really frustrating. And it had it has a very good processor speed as well. It's very fast. It's very efficient, and I like it. I like it. I'm enjoying the features.
Sample presentation
Preview three slides, or download the full 15-slide presentation.
Bring your own sample
$30 per quality voice interview
Use our 4M+ vetted panel
$60 per quality voice interview
Why researchers choose User Intuition
User Intuition is an AI-moderated interview platform that gives research teams and agencies the depth of a senior researcher at the scale of a survey, with vetted respondents, your own methodology and evidence you can trace to the verbatim. Quality is built in: a person vets every panelist by hand, every session is screened for fraud, and you pay only for interviews that pass.
Senior-researcher depth
The moderator ladders 5–7 levels deep by default, using Reynolds and Gutman's laddering method, so you hear the reasons behind the reasons.
Your methodology, run as written
Bring your discussion guide and frameworks. Required questions stay pinned in order, word for word if you need it, study rules keep the moderator inside your compliance lines, screeners and hard quotas fill every cell to plan, and you decide how far it probes.
Every finding traces to its source
Click any theme through to the verbatim, the transcript and the recording. Every claim in the deliverable traces to what a participant said.
Respondents you can stand behind
A 4M+ vetted panel across 58 countries: our team reviews a video identity interview with every panelist before they're accepted, then every voice interview is screened for AI-generated or coached answers and panelists are tracked across studies. Or bring your own: customer lists, your panel provider, or respondents straight from your survey.
Deliverables ready to present
Themes, verbatims and an editable presentation for every study, plus every transcript, recording and screener answer to export into your own tools. Put your own brand on them when you need to.
Survey scale, quality-only billing
200+ panel interviews in 24 hours, with no cap on parallel conversations. Each one is scored on length, depth and coverage, and you pay only for those that pass.
- Isolated workspaces
- Confidential stimulus
- Never used to train AI models
- GDPR & CCPA compliant
- SOC 2 Type II examination underway
- Security →
Every interview is checked before you pay for it
Interview checks run on every study, including studies with your own customers. Panel checks apply on top whenever we recruit for you.
Every interview
- Laddering 5–7 levels deep, which is hard to fake
- Video that shows a real, engaged person
- AI voice detection on every voice interview
- Scored on length, depth and coverage; Poor or Fair is never billed
- Our team listens to every panelist call, and a sample of yours
- Every recording and transcript yours to review and reject
Frequently Asked Questions
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Launch LATAM Research Today
Book a demo to see native Spanish and Portuguese AI interviews in action, or start free with 3 interviews. Panel recruiting is billed separately.
No translation agencies. No bilingual moderators. Just insights — in Spanish and Portuguese.