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Explore interactive examples of our AI-moderated customer research. Each report includes executive summaries, quantified findings, and verbatim evidence.
80% of consumers report feeling overwhelmed daily or weekly. 87% are open to giving AI deep access...
Lovable: What Churned Founders Say About the Path from Prototype to Production
Four churned founders explain what drew them to Lovable, where the experience broke down on the path from prototype to production, and what would bring them back.
OpenClaw: Why It Went Viral and What Consumers Actually Want
OpenClaw crossed 232K GitHub stars in weeks. 117 AI-moderated voice interviews reveal the overwhelm crisis behind the hype, what consumers actually want from agentic AI, and what they'd pay for it.
Why Price Is Almost Never the Real Reason You Lost the Deal
10,247 post-decision buyer interviews reveal price is cited in 62.3% of lost deals but drives only 18.1% of decisions. Original research on the five real drivers behind 'lost on price.'
The Synthetic Mirage in Market Research
We ran the same mental-load study with 117 real humans and 90 LLM-generated 'participants' across Claude, GPT, and Gemini. Frontier models could imitate qualitative research. They could not reproduce its variance.
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