Know your audience deeply — launch campaigns that land
Marketing spend without audience understanding is guessing at scale. User Intuition gives marketing teams AI-moderated consumer interviews at $20 each — test messaging, validate creative, and track brand perception in 48 hours so every campaign dollar works harder.
Message variant B outperforms A on emotional resonance across all segments but underperforms on clarity with 45+ demo...
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Marketing teams commit six- and seven-figure budgets behind campaigns built on assumptions about what resonates. Message testing is either too expensive ($25K+ per agency study) or too shallow (A/B tests that show which version wins but not why). Brand tracking is periodic, lagging, and disconnected from campaign decisions. User Intuition gives marketing teams AI-moderated consumer interviews at $20 each that reveal why messaging lands or falls flat — in 48 hours. Test creative concepts, validate positioning, track brand perception continuously, and build a compounding knowledge base of what resonates with each audience segment so every campaign gets sharper.
You're spending more on campaigns
— and understanding less about why they work
Marketing budgets grow but audience understanding stays shallow. Campaigns launch on gut feel, and the data arrives too late to change course.
Gut-Feel Campaigns at Scale
Your team launches campaigns based on creative instinct and internal consensus. When results disappoint, nobody can explain why the audience didn't respond — because nobody asked them.
Message Testing Is Too Expensive to Iterate
Agency message testing costs $25K-$75K per study with 6-12 week timelines. You test once, commit, and hope. Iterating through multiple message variants before launch is financially impossible.
Brand Tracking Is Periodic and Shallow
Quarterly brand trackers tell you scores moved — but not why. By the time you see the shift, three months of campaigns have run without correction.
Creative Fatigue Without Audience Data
You know engagement is declining but you don't know what audiences want to hear next. Without continuous consumer input, creative refreshes are guesses built on guesses.
Competitor Messaging Blind Spots
You monitor competitor creative but you don't know how their audience perceives it. Without interviewing their customers, you're reacting to tactics without understanding effectiveness.
Siloed Channel Insights
Each channel team optimizes independently. Social, paid, email, and content teams each have their own audience assumptions. There's no unified understanding of what resonates across touchpoints.
How Marketing Teams use
User Intuition
Concept Testing
Test ad concepts, messaging variants, and campaign creative with 50-300 consumers before committing production budget. Know what resonates and why.
Brand Health Tracking
Track brand awareness, perception, and consideration continuously with depth interviews that explain why metrics move — not just that they moved.
Competitive Intelligence
Interview competitor customers to understand how they perceive rival messaging, brand positioning, and value propositions. Find gaps you can own.
Consumer Insights
Understand purchase motivations, audience segments, and decision drivers to build personas grounded in evidence instead of assumptions.
Shopper Insights
Map the path to purchase for retail and e-commerce campaigns. Understand what triggers consideration, comparison, and conversion for each channel.
Market Intelligence
Build continuous market and category intelligence. Track how consumer preferences shift, spot emerging trends, and identify whitespace opportunities.
User Intuition vs.
traditional Marketing Teams tools
| Dimension | User Intuition | Traditional Marketing Research |
|---|---|---|
| Message Testing Cost | From $200 ($20/interview) | $25K-$75K per agency study |
| Turnaround | 48-72 hours to insights | 6-12 weeks typical |
| Insight Depth | 30+ min · WHY messaging resonates | THAT it scored well — top-2-box scores |
| Iteration Speed | Test, refine, re-test in 1 week | Single test, commit and hope |
| Brand Tracking | Continuous with depth interviews | Quarterly surveys with surface metrics |
| Audience Scale | 50-300+ depth interviews per study | 8-12 focus group participants or shallow surveys |
| Global Reach | 50+ languages, same methodology | Requires local agencies per market |
| Knowledge Base | Searchable · query what resonates by segment | Archived decks nobody reopens |
From campaign brief to audience verdict
Brief Your Study
Upload messaging variants, ad concepts, or brand positioning and define your target audience. Our AI builds the evaluation guide to surface the emotional drivers and clarity signals that predict campaign performance.
AI Interviews Your Target Audience
Each consumer completes a 10-20 minute AI-moderated voice interview reacting to your messaging or concepts. The AI probes into emotional resonance, clarity, credibility, and purchase intent — not just preference rankings.
Actionable Campaign Intelligence
Receive structured findings with go/refine/kill signals per concept, segment-level breakdowns, verbatim quotes for creative briefs, and clear recommendations on what to change and why.
Audience Intelligence Compounds
Every study feeds your searchable intelligence hub. Track what resonates by segment over time, reuse winning messaging patterns, and build a compounding understanding of your audience across campaigns.
"We tested three messaging variants and discovered the one we nearly launched was perceived as generic by our core audience. User Intuition saved us from wasting our entire Q3 campaign budget on messaging that wouldn't land."
Eric O., COO, RudderStack
When AI Helps and When a Human Should Lead Marketing Research
AI-moderated interviews deliver fast, unbiased audience understanding — but some marketing research scenarios benefit from human facilitation.
AI-Moderated Interviews Excel At
- Message and creative concept testing at scale
- Continuous brand health and perception tracking
- Audience segmentation and persona validation
- Competitive perception and positioning research
- Multi-market campaign validation across languages
- Iterative test-learn-refine cycles before launch
Consider Human Moderation For
- Creative ideation and brainstorming sessions
- Influencer and celebrity perception studies
- Highly visual brand identity and design research
- Experiential marketing and event concept testing
- Executive brand strategy workshops
- Sensitive category messaging (healthcare, finance, social issues)
Methodology refined through Fortune 500 consulting engagements.
Launch every campaign with
audience evidence behind it
In 48-72 hours, know why your audience responds to your messaging. Every study builds a compounding knowledge base of what resonates.
See how marketing teams test messaging before spend. We'll design a research program that aligns with your campaign calendar.
Test a message or concept with real consumers in 48-72 hours. No agency, no RFP, no contract required.
No contract · No retainers · Results in 48-72 hours
Common questions
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Tools & Tactics
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Reference Guides
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