Run deeper studies, faster — without sacrificing rigor
You shouldn't have to choose between depth and speed — or between qual richness and quant scale. User Intuition runs 200+ AI-moderated interviews in 48-72 hours with 5-7 levels of probing depth per conversation, so you get the methodological rigor you demand at a pace your stakeholders need.
Cross-segment analysis reveals price sensitivity varies 3x between cohorts...
Trusted by teams at
Market researchers are drowning in manual work — coding transcripts, managing recruit pipelines, stitching together tools — while stakeholders demand faster answers. Qual studies take weeks and cost tens of thousands. Survey data is shallow. You can't do both at once. And when you finally deliver, the insights sit in a deck that nobody references six months later. User Intuition eliminates the depth-vs.-scale tradeoff. Run 200+ AI-moderated interviews in 48-72 hours at $20/interview, with 5-7 levels of laddering depth per conversation. Every study compounds into a searchable intelligence hub — so your research builds on itself instead of starting from scratch every time.
The tools changed. The tradeoffs
stayed the same.
Market research still forces you to choose: depth or scale, speed or rigor, qual or quant. It shouldn't.
Manual Coding Kills Speed
Your team spends days coding transcripts and building thematic frameworks. By the time analysis is done, the business has already made the decision without you.
Sample Quality Is a Constant Concern
Professional respondents, bot-generated answers, and panel fatigue plague every project. You spend more time cleaning data than analyzing it.
Qual Doesn't Scale
You can run 20 in-depth interviews or 2,000 surveys. You can't run 200 in-depth interviews. The depth-vs.-scale tradeoff is baked into every methodology.
Quant Lacks Depth
Surveys tell you 68% prefer Option A. They don't tell you why. You run a follow-up qual study to explain the numbers — doubling cost and timeline.
Tool Fragmentation Wastes Time
Screener in one tool. Moderation in another. Analysis in a third. Reporting in PowerPoint. Your tech stack creates busywork, not insight.
Stakeholders Are Skeptical of AI
Your leadership wants to see AI in the research process but doesn't trust it to maintain methodological standards. You need to prove rigor, not just speed.
How Market Researchers use
User Intuition
Consumer Insights
Map purchase motivations, brand perception, and unmet needs with 200+ in-depth interviews per study. Qual depth, quant confidence.
Concept Testing
Test product concepts, packaging, and messaging with real consumers. Multi-concept A/B/C studies with consistent methodology.
Brand Health Tracking
Monitor brand perception, awareness, and consideration continuously — not just in quarterly waves. Detect shifts as they happen.
Market Intelligence
Continuous competitive intelligence across markets. Understand how consumers perceive your brand vs. competitors in real time.
Competitive Intelligence
Run head-to-head perception studies. Understand switching triggers, competitive positioning gaps, and share-of-mind dynamics.
Shopper Insights
Map shopper missions, purchase triggers, and brand switching behavior at the shelf. Go beyond transaction data to understand intent.
User Intuition vs.
traditional Market Researchers tools
| Dimension | User Intuition | Traditional Market Research Methods |
|---|---|---|
| Depth + Scale | 200+ interviews at 30+ min depth each | 20 IDIs or 2,000 shallow surveys — pick one |
| Turnaround | 48-72 hours | 4-12 weeks for qual, 2-4 weeks for quant |
| Cost per Interview | $20/interview | $500-$1,500 (qual) or $2-$5 (shallow survey) |
| Coding & Analysis | Automated — structured themes in seconds | Days of manual transcript coding |
| Sample Quality | Multi-layer fraud prevention, 98% satisfaction | Panel fatigue, professional respondents, bots |
| Languages | 50+ languages, same methodology | Local partners needed per market |
| Knowledge Retention | Searchable Intelligence Hub | Decks in shared drives, forgotten in 90 days |
| Methodological Consistency | Identical probing across every interview | Varies by moderator, day, and energy level |
From research question to evidence-backed findings
Design the Study
Define your research question, target audience, and any stimulus materials. Our AI builds the discussion guide with 5-7 level laddering structure — designed to surface the depth you need with the consistency traditional moderation can't match.
AI Conducts the Interviews
Each participant completes a 10-20 minute AI-moderated voice interview. The AI adapts dynamically to each respondent while maintaining methodological consistency across every conversation — no moderator drift, no leading questions.
Analyze Evidence-Backed Findings
Receive structured thematic analysis with segment breakdowns, consumer verbatims, and evidence-traced findings. Every insight links back to the exact respondent quotes — so your stakeholders can verify the evidence themselves.
Build Compounding Research Knowledge
Every study feeds a searchable intelligence hub. Cross-study patterns emerge across projects. Your team builds on prior research instead of repeating it. New researchers onboard by querying institutional knowledge.
"We tested three packaging concepts in 72 hours and discovered one design was perceived as cheaper than competitors — despite premium positioning. User Intuition saved us from a costly repositioning disaster before we went to production."
Eric O., COO, RudderStack
When AI Interviews Enhance Market Research and When a Human Should Lead
AI-moderated interviews deliver consistent, scalable qual — but some research designs still benefit from human moderation.
AI-Moderated Interviews Excel At
- Large-scale qualitative studies (50-300+ interviews)
- Multi-market research in 50+ languages with identical methodology
- Concept, messaging, and packaging evaluation
- Continuous tracking and longitudinal studies
- Studies where moderator consistency is critical
- Rapid-turnaround research for time-sensitive decisions
Consider Human Moderation For
- Exploratory research with no defined hypothesis
- Ethnographic and in-context observation research
- Sensitive health, financial, or trauma-related topics
- Co-creation and generative design sessions
- Senior executive or C-suite respondents (B2B)
- Research requiring physical product interaction
Methodology refined through Fortune 500 consulting engagements.
Research that compounds
with every study you run
In 48-72 hours, get the depth of qual at the scale of quant. Every study builds a searchable knowledge base your team reuses forever.
See AI-moderated interviews in action. We'll walk through methodology, sample quality controls, and how the Intelligence Hub works.
Launch a study in 10 minutes. Results in 48-72 hours. Judge the methodology yourself.
No contract · No retainers · Results in 48-72 hours
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