Stop running the same study twice — build compounding intelligence
Your insights team commissions one-off studies, files the deck, and loses the learnings within 90 days. User Intuition replaces that cycle with AI-moderated interviews at $20 each that feed a searchable intelligence hub — so every study makes the next one sharper, faster, and cheaper.
Cross-study synthesis reveals premium perception drivers consistent across 3 prior brand studies...
Trusted by teams at
Consumer insights teams spend millions on research that disappears. Studies live in shared drives, institutional knowledge walks out the door with every departure, and agencies charge $25K-$75K per project with 6-12 week timelines. User Intuition replaces this with AI-moderated interviews at $20 each, delivering qualitative depth at quantitative scale in 48-72 hours. Every conversation feeds a searchable intelligence hub where cross-study patterns compound automatically. New team members onboard by querying past research instead of starting from scratch. The result: faster decisions, lower costs, and an insights function that gets smarter with every study instead of resetting to zero.
Your insights org is spending more
— and remembering less
Every study is treated as a standalone project. Budget goes up, timelines stay long, and the knowledge base resets with every team change.
Knowledge Silos Across Studies
Findings from last quarter's brand study sit in a deck nobody opens. The team running concept testing this quarter has no way to access or build on prior learnings.
Agency Dependency Drains Budget
You spend $25K-$75K per project and wait 6-12 weeks for agencies to deliver. Most of that cost is project management overhead, not research quality.
Turnaround Kills Relevance
By the time agency results arrive, the business has moved on. Decisions get made without evidence because the research timeline doesn't match the decision timeline.
Quantitative Surveys Miss the Why
Surveys tell you 68% prefer option A. They can't tell you why — or what to do about the 32% who didn't. You're making decisions on incomplete evidence.
Turnover Erases Institutional Memory
When a senior researcher leaves, years of accumulated understanding walk out the door. The replacement starts from zero with no searchable record of what's already been learned.
No Cross-Study Synthesis
You've run 40 studies this year but can't answer 'what do we know about premium perception across all our research?' There's no way to query findings across projects.
How Consumer Insights Teams use
User Intuition
Brand Health Tracking
Track brand perception, awareness, and consideration continuously with AI-moderated depth interviews instead of shallow tracking surveys.
Concept Testing
Validate concepts, messaging, and packaging with 50-300 consumers in 48-72 hours. Iterate fast enough to test multiple rounds before launch.
Consumer Insights
Uncover purchase motivations, unmet needs, and decision drivers through 30+ minute AI-moderated conversations that probe 5-7 levels deep.
Competitive Intelligence
Interview competitor customers to understand switching triggers, unmet needs, and perception gaps you can exploit.
Shopper Insights
Map shopper missions, decision hierarchies, and in-store vs. online dynamics through conversational depth research.
Market Intelligence
Build continuous competitive and market intelligence that compounds over time instead of point-in-time snapshots.
User Intuition vs.
traditional Consumer Insights Teams tools
| Dimension | User Intuition | Traditional Agency |
|---|---|---|
| Cost Per Study | From $200 ($20/interview) | $25K-$75K per project |
| Turnaround | 48-72 hours to insights | 6-12 weeks typical |
| Interview Depth | 30+ min · 5-7 laddering levels | Surface-level survey or 60-min focus group with groupthink |
| Knowledge Retention | Permanent searchable intelligence hub | Decks in shared drives, lost within 90 days |
| Scalability | 50-1,000+ interviews per week | 8-12 per focus group, limited by moderator availability |
| Language Coverage | 50+ languages, same methodology | Requires local partners per market |
| Iteration Cycles | Test, refine, re-test in 1 week | Single study, wait months to iterate |
| Cross-Study Search | Built-in · query across all past research | Manual review of archived decks |
From brief to boardroom-ready insights
Brief Your Study
Define your research objectives, target audience, and key questions. Our AI builds the discussion guide and screener — no RFP, no vendor onboarding, no 3-week scoping process.
AI Conducts the Interviews
Each participant completes a 10-20 minute AI-moderated voice interview. The AI probes 5-7 levels deep on motivations, perceptions, and decision drivers — not surface-level reactions.
Intelligence Synthesizes
Receive structured findings with evidence-traced insights, segment breakdowns, and verbatim quotes. Every finding links back to the actual consumer conversation that generated it.
Knowledge Compounds
Every study feeds your searchable intelligence hub. Cross-study patterns emerge automatically. New team members query past research instead of starting from scratch. Your insights function gets smarter with every study.
"User Intuition revealed the why behind the data we'd been staring at for months. The depth of consumer understanding from AI-moderated interviews gave us insights no survey could have surfaced."
Eric O., COO, RudderStack
When AI Helps and When a Human Should Lead Insights Research
AI-moderated interviews deliver fast, scalable consumer understanding — but some research scenarios benefit from human moderation.
AI-Moderated Interviews Excel At
- Scalable consumer research across segments and markets
- Continuous brand and category tracking programs
- Multi-concept and multi-message testing at speed
- Cross-study pattern recognition and synthesis
- Building permanent institutional knowledge bases
- Consistent methodology across 50+ languages
Consider Human Moderation For
- Ethnographic and in-context observation research
- Sensitive topics requiring high emotional intelligence
- Executive stakeholder workshops and alignment sessions
- Early-stage exploratory research with undefined hypotheses
- Physical product interaction and sensory evaluation
- Co-creation sessions requiring real-time facilitation
Methodology refined through Fortune 500 consulting engagements.
Build an insights function that
gets smarter every quarter
In 48-72 hours, get the depth of qualitative research at the scale of surveys. Every study compounds into a searchable knowledge base your team reuses forever.
See how leading insights teams are building compounding intelligence. We'll design a program tailored to your research cadence.
Launch a study in 10 minutes. Results in 48-72 hours. No contract, no agency onboarding required.
No contract · No retainers · Results in 48-72 hours
Common questions
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