The Intelligence Hub transforms agencies from project-based service providers into intelligence-backed strategic partners. Every study conducted through the platform contributes to a cumulative knowledge base that becomes more valuable over time.
Taxonomy Design for Agencies
The taxonomy determines what cross-study patterns are discoverable. Design it before the first study, then refine quarterly.
Primary Dimensions
- Client (with access controls separating client-specific data)
- Industry/Category (CPG, retail, financial services, healthcare, technology)
- Research Type (concept test, brand health, competitive analysis, shopper insights, audience profiling)
- Motivation Level (functional, emotional, social, identity)
- Demographic Segment (age, income, geography, behavioral cohort)
Cross-Client Pattern Types
Category-level patterns: How consumer motivations differ across categories within the same demographic. Example: “25-34 year-olds prioritize convenience in food categories but authenticity in personal care.”
Methodology patterns: Which research approaches produce the deepest insights for which question types. Example: “Laddering to Level 5+ is critical for brand perception but Level 3 is sufficient for feature prioritization.”
Seasonal and temporal patterns: How consumer sentiment shifts across time periods. Example: “Value sensitivity increases 15-20% in Q1 across all categories, then normalizes by Q2.”
Setup Workflow
- Create the taxonomy framework before first study
- Tag each study during design phase (don’t rely on post-hoc tagging)
- Run monthly cross-study queries to surface emerging patterns
- Create quarterly “State of the Consumer” reports using cross-client intelligence
- Use anonymized patterns in new business pitches and proposals
The compounding value creates a natural retention mechanism: agencies that leave the platform lose access to accumulated intelligence that cannot be exported or replicated elsewhere.
For the full agency research retainer playbook and complete agency guide, see our resources. Visit User Intuition for agencies.