CPG Research That Compounds
Get rigorous, 30+ minute AI-moderated interviews with real consumers—delivered in under 72 hours—and store every insight in a searchable Intelligence Hub. Each new study builds on everything you've already learned. No amnesia. No starting from scratch.
Tell me about the moment you decided to switch providers.
Trust and transparency are the #1 decision drivers across all segments.
Trusted by teams at
What User Intuition Does for CPG Teams
User Intuition is a CPG consumer insights platform that runs research-quality AI interviews to uncover why consumers choose, switch, or reject products. It delivers concept validation, claims testing, and brand perception insights in under 72 hours—building a longitudinal Intelligence Hub that makes every study smarter than the last.
Which claim increases purchase trust—and why?
Run claims validation and packaging research in parallel to understand which health and functional claims feel authentic vs. greenwashing. Compare comprehension and believability across messaging variations.
What packaging cue signals quality vs. greenwashing?
Test both old and new packaging through the same lens: emotional perceptions, functional understanding, and brand equity impact. Segment insights by shopper type and purchase frequency.
Why do first-time buyers not repurchase?
Conduct post-purchase or loyalty research to uncover why first-time buyers don't return. Identify unmet needs, functional shortcomings, or brand perception gaps before they erode loyalty.
Why CPG Research Breaks at Decision Speed
CPG teams face a unique compression: consumer preferences shift faster than traditional research cycles can keep up, yet every decision depends on understanding why consumers choose your brand over competitors. Most CPG research either moves too slowly or captures only surface-level preferences.
Rapid Consumer Preference Shifts Outpace Research Cycles
Seasonality, social trends, competitor moves, and health consciousness swings happen in weeks. By the time a traditional focus group is recruited, conducted, and analyzed, the window has closed. You need insights now, not in eight weeks.
Innovation Portfolio Risk Without Deep Motivation Maps
You have twelve SKU concepts in your pipeline, but limited budget for CLTs or shelf testing. Surface-level preference data doesn't explain why—whether it maps to health attributes, convenience values, or emotional benefits. Without a motivation hierarchy, you're guessing which concepts will drive repeat purchase.
Shelf Strategy Decisions Without Packaging Validation
Label redesigns, format changes, and claims updates affect how consumers perceive your brand before they even taste the product. You need to understand the emotional response and functional perception tied to packaging changes—fast enough to inform planogram decisions.
Brand Perception Fragmentation Across Channels
Your brand means something different to Gen Z than to core loyalists. Your premium line lives in a separate mental space from your value line. Without continuous, segmented consumer insights, you're making category management decisions with incomplete intelligence.
Trade Promotion Spend Without Real ROI Clarity
You're spending millions on promotions, but do you understand the emotional and functional levers driving conversion? Without behavioral segmentation tied to real consumer motivations, promotion effectiveness remains guesswork.
One-Off Concept Tests Don't Build Knowledge
When you invest in a deep concept test through traditional agencies, the insights live in a report. Next quarter, a different team runs a different test. You're not building a longitudinal database of what consumers in your category care about—you're collecting isolated data points.
Measurable impact
What teams measure after switching to AI-moderated research.
Use motivation mapping and concept screening to eliminate losers before committing to CLT budgets. Test 10+ SKU concepts in 48 hours, triage to 3–4 high-confidence winners.
Run claims validation and packaging research in parallel to understand which health and functional claims feel authentic. Compare comprehension and believability across messaging variations.
Conduct post-purchase or loyalty research to uncover why first-time buyers don't return. Identify unmet needs, functional shortcomings, or brand perception gaps before they erode loyalty.
Detailed motivation hierarchies and customer quotes from the Intelligence Hub make research findings actionable. Leadership trusts data backed by real consumer language.
How CPG Teams Use User Intuition
Concept Testing That Maps Motivation Hierarchies
Launch AI-moderated interviews in 5 minutes. Conduct 30+ minute conversations using structured laddering to uncover how attributes map to emotional benefits to core values. Get 30 interviews in 48 hours.
Packaging Design & Claims Validation
Test old and new packaging through the same lens: emotional perceptions, functional understanding, and brand equity impact. Segment insights by shopper type and purchase frequency.
Consumer Segmentation & Shopper Insights
Run segmentation studies across your customer base, non-buyers, and competitive brand loyalists. The Intelligence Hub surfaces patterns to build true consumer personas tied to real language and motivations.
Innovation Portfolio Triage & Prioritization
Run lightweight concept screening across target consumers. Use open-ended follow-up questions to surface unmet needs and motivation gaps. Analyze motivation maps for each concept.
Regional Variation & Market Expansion
Run parallel studies across regions with the same research design. Compare motivation hierarchies, perception of your brand vs. competitors, and unmet needs by region.
Get started in minutes
Design Your Research Question
Choose your research objective—concept testing, brand perception, consumer segmentation, packaging validation, or innovation triage. Use CPG-specific templates or write your own question.
Launch to 4M+ Panelists
Select your sample size, match your target audience across 4M+ US panelists, and recruit in real time. AI moderates 30+ minute interviews using natural follow-up questions.
Query Your Intelligence Hub
All interviews are transcribed, coded, and live in your searchable Intelligence Hub. Build longitudinal comparisons across products, segments, and seasons.
Built for speed and depth
Speed That Matches Market Cycles
Results arrive in 72 hours, not 8 weeks. Iterate concept designs, test messaging variations, or validate assumptions in the time competitors take to spec a single study.
Depth Without the Price Tag
Run multiple studies in a quarter for the cost of a single traditional CLT. Transparent per-interview pricing means you control spend.
Longitudinal Brand Intelligence
The Intelligence Hub is cumulative. Every study builds on previous insights. Query by product, segment, season, or competitor.
Qualitative Depth That Surveys Miss
Motivation hierarchies, not just preference scores. Laddering through 5–7 levels of why uncovers the emotional and functional drivers surveys can't reach.
Accessibility & Democratization
Any brand manager, insights team, or category manager can run research. Setup time is 5 minutes. No agency procurement or weeks of back-and-forth.
How it compares
- Traditional CLTs, IHUTs, and agency research take 6–12 weeks and cost $15K–$75K per study
- User Intuition delivers in 72 hours at transparent per-interview pricing
- Traditional research is episodic snapshots; Intelligence Hub builds longitudinal intelligence
- Surveys capture preference scores; User Intuition uncovers the motivation map behind them
"We tested 10 SKU concepts in 48 hours and triaged to 3 winners with real motivation data. That would have taken our agency eight weeks and $40K for a single concept test."
VP of Consumer Insights — CPG Brand
When AI Helps and When a Human Should Lead CPG Research
AI-moderated interviews deliver consistent depth across CPG categories — but some research questions benefit from human facilitation.
AI-Moderated Interviews Excel At
- Concept testing and packaging validation at scale
- Consistent laddering across shopper segments
- Brand health tracking with quarterly comparisons
- Category switching and competitive trigger analysis
- Multilingual research across international markets
- Eliminating moderator fatigue in high-volume studies
Consider Human Moderation For
- In-store ethnographic observation and shop-alongs
- Sensory product evaluation (taste, smell, texture)
- Open-ended innovation workshops and co-creation
- Regulatory-sensitive claims research requiring expertise
- Deep cultural context in emerging markets
- Executive stakeholder alignment sessions
Methodology refined through Fortune 500 consulting engagements.
Run your first CPG consumer interview this week
Choose how you want to get started. Launch a quick study in 5 minutes, talk with our team about your pipeline, or see what CPG insights look like inside the Intelligence Hub.
Launch a quick study in 5 minutes. Get 30 interviews in 48 hours. No credit card. No sales pitch.
Talk with our team about your Q2 innovation pipeline, brand perception strategy, or packaging validation.
See how CPG insights look inside the Intelligence Hub. Real example, anonymized data.
No contract · Transparent per-interview pricing · Results in 72 hours