Customer Research Insights & Guides
Frameworks, methodology deep-dives, and practitioner guides for teams running AI-moderated customer research. From win-loss analysis to churn diagnosis to shopper insights — built on experience with hundreds of customer conversations.
Editor's Picks
Our most impactful pieces on AI-moderated customer research.
Browse Insights & Guides
AI-Moderated vs. Human-Moderated Interviews: When to Use Each
An honest comparison of AI and human interview moderation across depth, consistency, scale, cost, speed, and bias, with clear guidance on when each approach wins.
What Are AI-Moderated Interviews? The Complete Guide
Everything you need to know about AI-moderated interviews: how they work, the three modalities, laddering methodology, data quality, and when to use them.
Voice AI for Consumer Research: How It Works
How voice AI conducts adaptive consumer interviews, why voice data captures what surveys miss, and what to expect from cost, speed, and quality.
Best Voice AI Tools for Consumer Research in 2026
Five voice AI platforms compared on methodology and participant quality. Satisfaction ranges from 85% to 98%
User Intuition + Zapier: Voice Interviews to 8,000+ Apps
User Intuition's Zapier integration connects AI-powered voice interviews to more than 8,000 business applications.
How Our AI Thinks Like a World-Class Researcher
World-class researchers don't just ask questions they employ proven frameworks of social science, psychology, and behavioral econ
Purchased Data Won't Differentiate You
Shared data creates shared strategy. The only defensible advantage is customer understanding no one else can access.
Conversational AI Research Solves the Data Crisis
Why AI moderation, real customers, and conversational depth are the answer to broken survey research.
The Consumer Insights Crisis: Bots, Fraud, Bad Data
AI bots evade survey detection 99.8% of the time. Here's what this means for consumer research.
User Intuition for Agencies: Better Work, More Clients
Launch white-labeled research capabilities that win pitches, enhance deliverables, and create recurring revenue.
AI Consumer Research Platforms: Guide for Agencies
Complete guide to AI consumer research platforms for insights agencies, comparing User Intuition, Outset, Strella, and more.
5 Best Intelligence Systems for Organizing Customer Feedback
Most customer feedback dies in silos. Here's how leading intelligence systems solve the institutional memory problem.
Deep Dives by Research Area
Structured collections of our best thinking, organized by discipline.
AI-Powered Research
When to use AI moderation, how it compares to human-led research, and the platforms leading the shift to conversational intelligence.
Research Methodology
Laddering techniques, qual-quant blending, and the frameworks behind research that actually drives decisions.
Customer Intelligence Systems
Building institutional memory that compounds across studies, teams, and years — so research insights never go to waste.
Data Quality & Panel Integrity
Bot contamination, panel bias, and the data quality crisis reshaping how teams think about research sourcing.
Industry Trends
Strategic shifts in the consumer research landscape — where the industry is heading and what it means for insights teams.
Research Operations
Scaling research teams, managing capacity, and the operational frameworks that turn insights functions into strategic assets.
Common questions
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