Evaluating AI Research Platforms? What Actually Matters and Why Teams Choose User Intuition

Fast and deep. Easy and rigorous. User Intuition is built to give modern research teams everything that actually matters.

User Intuition is an AI-powered customer research platform that transforms how organizations gather and analyze customer insights. Built on research methodology refined through McKinsey experience with Fortune 500 companies, User Intuition delivers the depth of qualitative interviews with the speed and scale of quantitative surveys.

The Market Problem We Solve:

Traditional qualitative research: 4-8 weeks, $15,000-$50,000 per study
Survey tools: Fast but superficial, you learn WHAT but not WHY
User Intuition: Deep insights in 48 hours at 10% of traditional cost

Our platform achieves an industry-leading 98% participant satisfaction rate, the highest in the market, proving that AI-moderated interviews can exceed human interviewer quality while delivering unprecedented speed and scale.

Product Overview: Five Capabilities That Define Excellence

1. Natural Conversation Quality That Creates Comfort

The Only AI Interviewer That Makes Participants Laugh. Our conversational AI represents a breakthrough in natural interaction:

Adaptive Pacing: 2-4 second pauses for complex questions, immediate acknowledgments for simple responses
Contextual Intelligence: References earlier answers, explores contradictions, pursues unexpected insights
Emotional Recognition: Detects hesitation, excitement, frustration, and responds appropriately
Genuine Rapport: Uses natural acknowledgments, even laughs at participant jokes

Why This Matters: Comfortable participants share deeper truths. Our 32-minute average conversations (vs. 10-minute industry standard) reveal the stories and contexts that drive real behavior.

2. Systematic Laddering That Reveals True Motivations

We Go 5-7 Levels Deep While Competitors Stop at 2-3. Our laddering methodology progressively uncovers deeper motivations:

Level 1 - Behavior: "I switched to competitor X"
Level 2 - Functional: "They had better features"
Level 3 - Emotional: "I felt frustrated with limitations"
Level 4 - Identity: "I pride myself on using the best tools"
Level 5 - Values: "Excellence is non-negotiable in my work"
Level 6 - Core Beliefs: "Mediocrity is a slippery slope"
Level 7 - Worldview: "You're either improving or declining"

Why This Matters: Levels 1-3 tell you what happened. Levels 4-7 predict what will happen next. While competitors collect surface preferences, we uncover the identity needs that determine brand loyalty and word-of-mouth advocacy.

3. Institutional Memory That Compounds

Your Insights Never Disappear Into PowerPoint Graves. Every study becomes permanently searchable organizational knowledge:

Example Query: "What have we learned about enterprise pricing sensitivity over 2 years?" Result: Synthesized findings from 14 studies, 340 conversations, with evolution timeline

Integration capabilities:

Upload 5 years of research PDFs → Now searchable
Import Gong/Chorus transcripts → Now analyzable
Add support tickets → Patterns emerge
Connect survey data → Understand the "why" behind the "what"

Why This Matters: Knowledge compounds. Each new study adds to collective intelligence, revealing patterns invisible in isolated research.

4. Temporal Analysis Without Survey Fatigue

Track Evolution Without Participants Compromising Quality. Run identical studies at T1, T2, T3 without degradation:

No question memorization that biases responses
No survey fatigue from repetition
Statistical significance at every timepoint
Fresh conversational feel every time

Track brand perception shifts, feature adoption curves, competitive landscape evolution, and seasonal patterns, all with consistent methodology enabling true comparison.

Why This Matters: See change as it happens, not after it's too late. Measure campaign impact, track competitor threats, understand seasonality, all without annoying your customers with repetitive surveys.

5. Real Customers, Not Professional Survey-Takers

We Don't Use Panels - That's Our Superpower. User Intuition is built exclusively for interviewing YOUR customers:

Authentic Context: Participants know your product's quirks, competitive alternatives, actual use cases
32-Minute Engagement: Real customers care enough to go deep (vs. panel participants racing through)
98% Satisfaction: Customers appreciate brands that genuinely listen
Actionable Insights: Feedback directly translates to product and marketing decisions

Why This Matters: Panel participants optimize for survey speed. Your customers optimize for product improvement. The difference shows in every insight.

Detailed Capability Analysis

Where Real Customers Tell You What Surveys Never Could

We built the only AI research platform optimized for one thing: Getting your actual customers to share the deep truths that drive their decisions.

Not panel participants. Not survey speedrunners. Your customers.

That's why we invested everything in creating AI interviewers so natural that customers rate conversations at 98% satisfaction (highest in industry). That's why we built systematic laddering that goes 5-7 levels deep (vs. competitors' 2-3). That's why every insight links directly to customer moments you can watch and share.

When you need statistically significant insights from hundreds of real customers in 48 hours, with the depth traditionally requiring months of qualitative work, you need User Intuition.

Platform Capabilities: Complete Comparison

Capability	User Intuition	Why It Matters
Video Interviews	✓ Best in Class	See emotions, body language, and environment. Captures 55% of communication that voice misses.
Audio Interviews	✓ Best in Class	Natural conversation flow with tone and emotion. 32-minute average vs. 10-minute industry standard.
Screen Sharing	✓ Best in Class	Watch users navigate your product. See confusion happen, not just hear about it.
Text Interviews	✓ Best in Class	Thoughtful written responses for sensitive topics. Some people express better in writing.
Device Support	Web (desktop & mobile)	Meet participants where they are. No downloads required.
Central Insights Hub	✓ Unique to UI	Knowledge compounds. Past insights inform future research. Everything searchable forever.
Time Series Studies	✓ Unique to UI	Track change without survey fatigue. Same conversation at T1, T2, T3 feels fresh every time.
Multilingual Support	50+ languages	Global insights without translation delays. Participants use native language for deeper expression.
No Hallucination	✓ Full traceability	Every insight links to source. Click through to watch actual customer moments. Trust what you share with stakeholders.

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THE BOTTOM LINE: We're the only platform that combines all modalities (video, audio, text, screen) with temporal tracking and permanent knowledge management. Competitors make you choose. We give you everything.

Research Outcomes: What Excellence Looks Like

Capability	User Intuition Performance	Why It Matters
Voice AI Quality	Natural conversation with adaptive pacing, intelligent endpointing, contextual responses	Participants forget they're being interviewed. Comfort creates candor. Candor reveals truth.
Participant Satisfaction	98% (n>1,000) — Highest in industry	Happy participants = Better data + Higher completion + Longitudinal willingness
Laddering Depth	5–7 levels vs. competitors’ 2–3	Surface "what" vs. Deep "why." We reach identity and values that predict future behavior.
Conversation Length	32 minutes average vs. 10–12 industry	3× more content = 10× more insights. Participants stay because conversation feels natural.
Insight Traceability	Every finding linked to a source clip	No black box. Share actual customer moments in presentations. Build trust in insights.
Knowledge Retention	Searchable hub forever	Your research compounds. Query across all studies. Find patterns invisible in isolation.
Statistical Rigor	Full CI, significance, margin of error	Qualitative depth + Quantitative confidence. No trade-offs.

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THE BOTTOM LINE: 98% satisfaction drives everything, longer conversations, deeper insights, better data. When participants enjoy the experience, they share truths competitors never hear.

Recruitment & Panels: Why We Don't Use Panels

Capability	User Intuition Approach	Why It Matters
Focus	Your actual customers exclusively	Real context. Real stakes. Real insights. Panel participants fake expertise they don't have.
Customer Recruitment	Email lists, in-product popups, custom links	Reach users at moments of truth. Post-purchase, post-churn, post-support. Context creates depth.
Panel Integration	Deliberately none	Panels optimize for speed. Your customers optimize for product improvement. The difference is everything.
Recruitment Time	Instant with your lists	No panel negotiation. No screening lies. Launch to your users immediately.
Participant Quality	Verified actual users	Every participant has real experience with your product. No posers. No speedsters. No professional survey-takers.

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THE BOTTOM LINE: Panel participants earn $3-10/hour racing through surveys. Your customers spend 32 minutes sharing deep truths because they want your product to improve. Which insights would you rather base decisions on?

Participant Experience: Why 98% Satisfaction Matters

Capability	User Intuition Execution	Why It Matters
Conversation Flow	Natural rhythm with appropriate pauses (p99 latency <400ms)	Thinking time for complex questions. Quick acknowledgments for simple ones. Feels human.
Contextual Memory	Full conversation awareness, never repeats	Respects intelligence. References earlier answers. Builds on shared context.
Emotional Intelligence	Detects hesitation, excitement, confusion in real-time	Knows when to probe vs. move on. Responds to emotion appropriately. Creates psychological safety.
Multi-Modal Analysis	Analyzes voice tone, facial expressions, screen activity	Captures what participants don't say. Sees frustration before it's verbalized.
Flexible Participation	Participant chooses text, voice, or video	Comfort creates candor. Some think by talking. Others by typing. We accommodate both.

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THE BOTTOM LINE: Comfortable participants reveal uncomfortable truths. Our AI creates space for honesty that surveys never achieve.

Methodology & Analysis: McKinsey Meets AI

Capability	User Intuition Standard	Why It Matters
Methodology Foundation	McKinsey Fortune 500 frameworks	Proven in high-stakes decisions. Not academic theory—battle-tested reality.
Laddering Technique	Systematic 5–7 levels with natural transitions	Reveals layers: behavior → function → emotion → identity → values → beliefs → worldview
Statistical Rigor	Full CI, significance testing, margin of error	Every number defensible. Every insight traceable. C-suite ready.
Analysis Speed	Real-time as responses arrive	See patterns emerge live. Adjust recruitment if needed. No post-study surprise.
Export Options	Email, Slack, PDF, CSV, PowerPoint	Push insights where teams work. No portal prison. Insights flow freely.
Quality Controls	Response validation, quota management, threshold monitoring	Clean data in, trusted insights out. No garbage responses.

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THE BOTTOM LINE: We embedded McKinsey-grade methodology into AI. Now every product manager can run Fortune 500-quality research.

Speed & Scale: The New Physics of Research

Capability	User Intuition Performance	Why It Matters
Setup Time	<5 minutes with templates and AI assistance	Launch before lunch, see results by tomorrow. No research degree required.
Time to First Insight	Real-time as responses arrive	Question in standup → Study live by noon → Insights in afternoon review
Time to Full Report	48–72 hours	Monday question → Wednesday decision. Markets move fast. Now research can too.
Concurrent Studies	Unlimited	Test everything. No more research bottlenecks. Every team stays close to customers.
Max Participants	Unlimited	Statistical significance for every segment. No sampling compromises.
Geographic Reach	Global with 50+ languages	Single study across all markets. No translation delays.

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THE BOTTOM LINE: We turned 8-week research into 48-hour insights without sacrificing depth. Speed and quality aren't trade-offs anymore.

Pricing & Access: Transparent and Fair

Capability	User Intuition Policy	Why It Matters
Starting Price	$1,000 flat (no hidden fees)	Know costs upfront. Budget confidently. No invoice surprises.
Pricing Model	Per conversation, not per user	Democratize insights. Everyone gets access. Knowledge spreads.
Free Trial	Credits included to test	Try before you buy. Prove value with your customers, your questions.
Unlimited Users	All plans, no seat licenses	Product, marketing, sales, support—everyone stays customer-connected.
Contract Requirements	Month-to-month	No lock-in. We earn your business every month.
Billing Flexibility	Monthly or annual	Cash flow friendly. Annual discounts available.

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THE BOTTOM LINE: Simple pricing that scales. From $1K quick studies to enterprise programs. No per-user fees means insights reach everyone.

Company & Support: Partners, Not Vendors

Capability	User Intuition Service	Why It Matters
Founded	2024	Fresh thinking, modern architecture, built for AI-native world.
Methodology Heritage	McKinsey Fortune 500	Research rigor from day one. Not engineers playing with research.
Support Channels	Slack, email, phone	Choose what works for you. Real humans, fast responses.
Response SLA	2 hours (Enterprise), 24 hours (Standard)	Problems solved same day. No ticket purgatory.
Onboarding	Dedicated success manager for all accounts	Personal guide through setup, methodology, best practices.
Methodology Consulting	Included with every plan	Research professionals review your studies. Free expertise.
Training Resources	Video library, templates, weekly webinars	Self-serve or guided. Learn at your pace.

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THE BOTTOM LINE: You're not buying software. You're gaining a research partner with McKinsey DNA who ensures every study succeeds.

Security & Compliance: Enterprise-Ready

Capability	User Intuition Status	Why It Matters
SSO	Google SSO + SAML 2.0 for Enterprise	Seamless authentication. No password fatigue. IT-approved.
Encryption	AES-256 in-transit and at-rest	Bank-level security. Customer data protected always.
Data Residency	EU & US regions available for Enterprise	Comply with data sovereignty. Keep data where laws require.
SOC 2 Type II	In progress	Third-party validation of security controls.
ISO 27001	✓ Certified	International security standard compliance.
GDPR	✓ Fully compliant	European privacy requirements met.
HIPAA	✓ Compliant	Healthcare data handled appropriately.
Data Retention	Customer-controlled	You decide how long. Full deletion on request.

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THE BOTTOM LINE: Enterprise-grade security from day one. Your customer data is sacred. We protect it accordingly.

Red Flags: What to Watch for with Competitors

They Won't Share Satisfaction Rates

If participants loved it, they'd publish the number
Our 98% is transparent and verified

They Limit to 10-Minute Conversations

Deep insights need time to emerge
Our 32-minute average reveals what 10 minutes misses

They Stop at Surface "Why" Questions

2-3 levels deep = functional benefits
5-7 levels deep = identity and values that predict behavior

They Can't Trace Insights to Sources

How do you know it's not hallucinated?
Every User Intuition insight links to actual customer moments

They Don't Retain Knowledge

Each study exists in isolation
User Intuition makes knowledge compound over time

They Only Offer Panel Access

Professional survey-takers ≠ your customers
We focus exclusively on YOUR users

They Hide Pricing

Complex pricing = margin games
We publish pricing: $1,000 to start

They Charge Per User

Insights get gatekept
We believe everyone should access customer truth

The User Intuition Difference Summarized

We Go Deeper

5-7 laddering levels vs. 2-3
32-minute conversations vs. 10
Identity and values vs. surface preferences

We Focus on YOUR Customers

No panels, no fakers
Real context, real insights
98% satisfaction because they care

We Make Knowledge Compound

Everything searchable forever
Patterns across studies emerge
Institutional memory that grows

We Deliver Enterprise Quality at Startup Speed

McKinsey methodology built-in
48-hour turnaround standard
90% cost reduction guaranteed

We Keep It Simple

$1,000 to start
No per-user fees
Month-to-month contracts

The Proven Results Speak for Themselves

Research Transformation

Before: 8 weeks, $30K, 20 participants, PDF report
After: 48 hours, $1K, 20 participants, searchable insights forever
Impact: 95% faster, 97% cheaper, infinitely more accessible

Business Metrics That Matter

Product Development: 50% faster with continuous validation
Marketing Performance: 40% better with message testing
Sales Win Rates: 25% higher with buyer insights
Customer Retention: 30% improvement with churn analysis
NPS Scores: 25-point gains from experience research

Organizational Change

From: Quarterly research → To: Weekly insights
From: Departmental silos → To: Shared intelligence
From: Assumption-based → To: Evidence-based
From: Reactive fixes → To: Predictive strategy

See Your Actual Customers in a New Light

User Intuition: The only AI research platform built exclusively for understanding YOUR actual customers with the conversation quality, methodological rigor, and temporal analysis that deep insights require.

Your guarantee: Run your most pressing research question through User Intuition. If we don't deliver deeper insights, faster, at lower cost than your current approach - 100% refund.

Start Today:

30-minute setup call
First study live in 1 hour
Results in 48 hours
ROI proven in 1 week

The best time to understand your customers was yesterday. The second best time is today.

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