AI-Moderated Interviews

AI-Moderated Interviews That Go 5-7 Levels Deep

Live customer conversations powered by AI. Structured laddering methodology. Voice, video, and chat — at any scale.

Book a Demo Try 3 Interviews Free
98% participant satisfaction
30+ min depth per conversation
Voice, video & chat modalities
Research participant in conversation
AI Interviewer

Tell me about the moment you decided to switch providers.

Recording 11:42
AI Insight

Trust and transparency are the #1 decision drivers across all segments.

😊 Positive 94%
54 completed
Live
Definition

What Are AI-Moderated Interviews?

An AI-moderated interview is a live customer conversation facilitated by an AI system that adapts its questions dynamically based on participant responses. Using structured laddering methodology, the AI probes 5-7 levels deep — uncovering the emotional and identity-driven motivations that surveys and chatbots miss entirely.

User Intuition supports three interview modalities — voice, video, and chat — so participants engage in the format most natural to them, on any device, at any time, across any timezone.

The AI doesn't follow a static script. It pursues unexpected threads, follows up on emotional signals, and calibrates its probing depth based on the richness of each response. The methodology was refined through Fortune 500 consulting engagements and delivers the depth of human interviews with the consistency of automation.

Each interview feeds a searchable intelligence hub. Unlike project-based tools where insights disappear into slide decks, every conversation compounds — building institutional knowledge that survives team changes and gets smarter with every study.

How AI-Moderated Interviews Work

AI-moderated interviews use conversational AI to conduct live, adaptive customer interviews at scale. The AI applies structured laddering methodology to probe 5-7 levels deep, dynamically adjusting questions based on each participant's responses — delivering qualitative depth that surveys can't match, at a fraction of the cost and time of human moderation.

How does the AI adapt to each participant?

The AI detects emotional signals, follows unexpected threads, and adjusts probing depth in real-time. If a participant mentions a surprising competitor or hesitation, the AI pursues it — just like a skilled human moderator would.

What modalities are supported?

Voice, video, and chat. Participants choose what feels natural. Video includes screen-sharing for prototype testing. All modalities work on any device, any timezone, 24/7.

How deep do interviews actually go?

5-7 levels of laddering — from surface-level responses down to the emotional and identity-driven motivations behind decisions. Average conversation length is 30+ minutes, with 98% participant satisfaction.

Why Human Moderation Has Hit Its Ceiling

Human-moderated interviews deliver depth — but they can't scale. The bottlenecks are structural, not solvable with more budget.

1

Scheduling Bottleneck

Coordinating calendars between moderators and participants creates weeks of delay before a single interview happens. By the time insights arrive, the decision window has closed.

2

Moderator Inconsistency

Different moderators probe at different depths. Interview quality varies based on fatigue, experience, and personal style. Study #50 gets less rigor than Study #1.

3

Fatigue and Bias

Human moderators fatigue after 4-6 interviews per day. They develop confirmation bias, leading questions, and pet theories that contaminate later interviews.

4

Cost Limits Scale

At $15K-$27K per study with traditional approaches, most teams can only afford a handful of projects per year — leaving critical questions unanswered and decisions based on assumptions.

Results

Representative Outcomes

What teams measure after switching to AI-moderated research.

Participant satisfaction
98%

vs. industry average of 85-93%

Average depth
30+ min

Per conversation with 5-7 level laddering

Time to insights
48-72 hrs

200-300 conversations completed and analyzed

Cost reduction
93-96%

vs. traditional qualitative research

Compare

AI-Moderated vs. Human-Moderated
vs. Online Surveys

Dimension AI-Moderated (User Intuition) Human-Moderated Online Surveys
Depth per conversation 5-7 levels of laddering 3-5 levels (varies by moderator) Surface-level only
Consistency Identical methodology every time Varies by moderator, fatigue, day Fixed questions, no follow-up
Scale Hundreds simultaneously 4-6 per day per moderator Thousands, but no depth
Time to insights 48-72 hours 4-8 weeks 1-2 weeks
Cost (20 participants) Starting from $200 $15,800-$27,200 $500-$2,000
Follow-up probing Dynamic, adaptive in real-time Depends on moderator skill None — static questions
Participant experience 98% satisfaction, any time/device Scheduling friction, time-bound Low engagement, high abandonment
Bias risk No fatigue, no leading questions Fatigue after 4-6 interviews/day Question-order bias, satisficing
Process

How AI-Moderated Interviews Work

From research question to evidence-backed intelligence in three steps.

1
5 min

Design Your Interview

Use our AI research agent or quick-start templates. Define objectives, set screening criteria, choose modality (voice, video, or chat).

2
24-72 hrs

AI Conducts Deep Conversations

The AI adapts dynamically to each participant — probing 5-7 levels deep using laddering methodology. Hundreds of interviews run simultaneously.

3
Seconds

Get Evidence-Backed Intelligence

Themes, sentiment, competitive mentions, verbatim quotes, highlight reels, and recommendations — available within seconds of completion.

Use Cases

Apply AI Interviews to Any Research Challenge

See how teams use AI-moderated interviews across solutions.

Win-Loss Analysis

Uncover the real reasons deals are won or lost.

→

Churn & Retention

Understand actual exit drivers by segment.

→

UX Research

Test prototypes and capture emotional responses.

→

Consumer Insights

Deep-dive into purchase motivations and brand perception.

→

Concept Testing

Validate messaging and concepts with real customers.

→

Shopper Insights

Map shopping missions and switching triggers.

→
Explore all solutions →
Methodology & Trust

Enterprise-Grade Methodology, Not a Chatbot

User Intuition's AI interviewing methodology was refined through Fortune 500 consulting engagements. This isn't a chatbot with a questionnaire — it's a research-grade system built by research professionals.

How the AI Interviews

  • Structured laddering from surface answers to root motivations
  • Dynamic probing that follows unexpected threads
  • Emotional signal detection and empathetic follow-up
  • Non-leading language calibrated against research standards
  • Consistent methodology across hundreds of conversations
  • Multi-modal support: voice, video, chat, screen-share

Built-In Quality Controls

  • Multi-layer fraud prevention (bot detection, duplicate suppression)
  • Attention and engagement monitoring throughout
  • Professional respondent filtering
  • Evidence trails for every finding — cite the exact verbatim
  • Methodology transparency: see why AI asked each question
  • Enterprise-grade data security and compliance

Methodology refined through Fortune 500 consulting engagements.

FAQs

Frequently Asked Questions

An AI-moderated interview is a live customer conversation conducted by conversational AI instead of a human moderator. The AI uses structured laddering methodology to probe 5-7 levels deep, dynamically adapting its questions based on each participant's responses. User Intuition supports voice, video, and chat modalities.
AI-moderated interviews deliver consistent 5-7 level depth across hundreds of conversations simultaneously, with 98% participant satisfaction. Human moderation provides similar depth but is limited to 4-6 interviews per day per moderator, with quality varying by fatigue and experience. AI interviews cost 93-96% less and deliver results in 48-72 hours vs. 4-8 weeks.
Yes. The AI uses empathetic language, non-leading questions, and adaptive probing that adjusts tone based on participant responses. For topics requiring human judgment — such as highly emotional subjects or executive stakeholder interviews — we recommend human moderation. Transparency about when AI is and isn't the right tool builds trust.
Laddering is a qualitative research technique that progressively probes from surface-level responses to deeper motivations. Starting with 'what,' it moves to 'why,' then 'why does that matter,' uncovering the emotional and identity-level drivers behind decisions. User Intuition's AI applies this methodology consistently across every interview.
Average conversation length is 30+ minutes, though this varies by topic complexity and participant engagement. The AI adapts — shorter for straightforward feedback, longer when it detects rich threads worth pursuing. Participants can engage at any time, on any device, in their preferred modality.
User Intuition's methodology was refined through Fortune 500 consulting engagements. Reports include evidence trails suitable for board-level presentations, with every finding traceable to specific verbatim quotes. The platform meets enterprise security and compliance standards.
See It in Action

Experience an AI-Moderated Interview

Book a demo to see a real interview live, or start free with 3 interviews — no credit card required.

Enterprise
Book a Demo

See a real AI interview built and run live in 30 minutes.

Self-serve
Start Free

3 interviews free. Launch your first study in minutes.

No scheduling bottlenecks. No moderator coordination. Just insights.