Brand intelligence that compounds over time
Run identical brand conversations today and again in six months. See how perception shifts. Build knowledge that compounds instead of reports that expire.
Brand trust increased 12 points quarter-over-quarter following transparency initiatives...
Brand intelligence that compounds means measuring your brand perception today, then measuring again with identical methodology in three months. You spot perception trends. You see when messaging starts working or stops resonating. You detect brand erosion before it hits sales. Your brand knowledge improves with each measurement cycle.
Brand health studies are
snapshots, not systems
Brand perception erodes quietly. Traditional trackers capture a single moment, freeze it, and move on.
Can't Track What You Can't Repeat
Awareness at 68% this year, 71% next year. Different people, different methods. Real growth or noise?
Knowledge Doesn't Accumulate
Each study starts from zero. You can't answer: "Has preference improved since Q1?"
Snapshots Miss Gradual Erosion
A 2-point drop looks like noise once. That same drop across 4 quarters is a declining trend.
No Campaign Baseline
You spend $2M on rebranding. Awareness is up 4%. Without identical pre-measurement, you can't isolate what shifted.
Competitive Perception Stays Surface
"Innovation" means "premium" to your customers and "cutting-edge" to theirs. Your tracker can't see the difference.
Expensive, Inflexible Retainers
$25K–$75K/year for 4–6 waves. Faster turnaround or customization? That costs extra.
Real-world applications
for brand health tracking
Replace Annual Brand Tracker
Quarterly studies at $1K–$2.5K per wave instead of $50K annual programs. Results in 72 hours, not 6 weeks.
Pre & Post Campaign
Test perception, show new positioning, measure the shift. Validate your $5M rebrand in 2 weeks.
Competitive Threat Response
Understand what a new competitor owns in consumers' minds and whether they're taking share from you.
Brand Repositioning
Moving upmarket? Test whether consumers will accept the shift and what needs to change.
Seasonal Validation
Test whether your campaign signals "value" or "desperation" before committing $3M.
Shelf Diagnostics
Volume flat? Surface whether the barrier is shelf position, packaging, price, or perception.
User Intuition vs.
traditional brand health tracking
| Dimension | User Intuition | Qualtrics / YouGov / Traditional |
|---|---|---|
| Interview Depth | 30+ min · 5–7 laddering levels | 10 min, surface associations |
| Turnaround | 72 hours | 2–4 weeks (1–2 rush, premium price) |
| Study Cost | From $200 | $15K–$100K+ retainers |
| Quarterly Tracking | $4K–$10K / yr | $25K–$75K / yr with fixed retainers |
| Longitudinal Tracking | Save methodology, one-click re-launch | New RFP and custom setup each wave |
| Annual Commitment | None · pay per study | $25K–$75K retainers or longer contracts |
| Panelist Pool | 4M+ screened consumers | National panels (quota-based, turnover) |
| Key Output | WHY perception shifted; equity drivers | THAT it shifted; awareness scores |
From question to brand intelligence
Define Question
Write your brand research question
Set Sample
Choose 10–500+ consumers
Launch
Watch interviews stream in
Analyze
Full transcripts + auto themes
Track
Re-run identical methodology
Act
Share insights, adjust strategy
"User Intuition helped us understand that our campaign moved awareness but didn't shift brand perception. We adjusted messaging mid-campaign and saw a 23% improvement in intent. This would've been invisible in traditional trackers."
Director of Brand — CPG Company
When AI Helps and When a Human Should Lead Brand Research
AI-moderated interviews excel at structured brand tracking — but some brand questions still need a human touch.
AI-Moderated Interviews Excel At
- Quarterly brand perception tracking at scale
- Consistent methodology across hundreds of respondents
- Competitive positioning and switching trigger analysis
- Messaging resonance testing across segments
- Multilingual brand research across markets
- Eliminating interviewer bias in brand perception studies
Consider Human Moderation For
- Exploratory brand strategy workshops
- Sensitive brand crisis perception research
- C-suite stakeholder interviews on brand vision
- Ethnographic brand immersion studies
- Co-creation sessions for brand repositioning
- Deep cultural context requiring local expertise
Methodology refined through Fortune 500 consulting engagements.
Brand intelligence that
compounds quarterly
In 72 hours, understand your brand perception. Six months from now, spot trends competitors take years to notice.
See quarterly brand tracking in action. We'll help you design a continuous monitoring program.
Launch a brand health study in 5 minutes. Results in 72 hours. No contract required.
No contract · No retainers · Results in 72 hours