Insights & Guides — Page 4
Foresight as Activism: Beyond Trend Decks
Trend decks document what's coming. Strategic foresight decides which futures your brand will actively help create.
From Decks to Decisions: Shorten the Insight Loop
74% of insights are never acted upon. The problem isn't research quality, it's the unmapped gap between decks and decisions.
From Insight Support to Strategic Spine
Being a shark isn't about aggression, it's about having the velocity and economics to finally be strategic, not just supportive.
Moment-First AI: Are Personas Overfitting Customers?
AI personas promise instant customer insight—but without rigorous validation, they risk amplifying bias at scale.
Research at the Pace of Product: UX Meets Insights
Why UX operates on sprint cycles while CI runs quarterly, and how leading orgs are bridging the gap with shared learning agendas.
Synthetic vs Human: When to Trust AI in Research
Clear decision rules for when synthetic data works, when AI moderation excels, and when you still need real humans.
Building Journey Strategies on Layered Listening
Listening is a system, not a single project. This article outlines what a “layered listening” system looks like.
The $1M to $10M SaaS Trap and How to Break Free
You've done it. You've crossed the $1M ARR threshold. But there's this feeling that something's changed, and not for the better.
The Death of the Likert Scale
Your 4.2 satisfaction score is hiding why customers actually buy, why they leave, and what they really need.
The New Qual-Quant Blend: Open Signals on Big Data
Why leading research teams layer qualitative context on quantitative patterns instead of running parallel workstreams.
The Next Era of Insights: From Reporting to Co-Creating
How insights teams are moving from post-mortem reporting to real-time co-creation of strategy and why it matters now.
Thought Partners, Not Survey Vendors: C-Suite Access
Why insights teams get invited to board meetings but not asked for opinions, and how to change it.