Consumer insights priced for how you work.
Whether you're running a single study or building an always-on insights engine, choose the plan that fits your team. A 20-interview study costs $200–$400 here vs. $15,000–$27,000 with traditional agencies.
Starter
For teams running individual consumer insights or research projects
Pay per Interview at $25 per credit:
- Chat: 0.5 credits
- Audio: 1 credit
- Video: 2 credits
What's included:
- Access to 4M+ vetted respondents with industry-leading fraud detection—or bring your own customers
- AI-moderated interviews via chat, audio, or video
- Automated analysis and reporting for each study
- Email support
Professional
For teams that want a connected consumer intelligence platform
Includes 50 free interviews/month. Additional interviews at $20/credit.
Everything in Starter, plus:
- Intelligence Hub: Upload prior research into a single, queryable knowledge base. Ask questions across your entire body of consumer knowledge and get sourced, synthesized answers.
- Cross-study pattern detection and trend analysis
- Unlimited queries against your study data
- Email and Slack support
Enterprise
For organizations scaling consumer intelligence across brands and teams
Everything in Professional, plus:
- Dedicated Customer Success Manager
- Custom interview guide development with your team
- SSO and advanced security controls
- Multi-brand and multi-team workspace management
- Custom integrations and data workflows
- Priority support with dedicated personnel
Full-Service
Share a brief — we handle everything from there.
Ideal for teams who want research-grade output without adding to their workload.
Your research informs million-dollar decisions — we built User Intuition so you never have to choose between rigor and affordability. We price at $20/interview not because the research is worth less, but because we want to enable you to run studies continuously, not once a year. Ongoing research compounds into a competitive moat that episodic studies can never build.
Don't take our word for it — see an actual study output before you spend a dollar. No other platform in this industry lets you evaluate the work before you buy it. Already convinced? Sign up and try today with 3 free interviews.
How User Intuition Compares
See how we stack up against other AI interview tools and traditional qualitative research.
| Dimension | User Intuition | Other AI Interview Tools | Traditional Qual Research |
|---|---|---|---|
| Cost per study (20 interviews) | ~$200–$1,000 | $2,000–$10,000+ | $15,000–$27,000 |
| Time to insights | 48–72 hrs From launch to actionable insights | 1–2 weeks | 4–8 weeks |
| Conversation depth | 5–7 levels Laddering methodology, 30+ min conversations | 10–15 min, basic follow-ups | 2–3 follow-ups (varies by interviewer) |
| Knowledge retention | Intelligence Hub — compounding institutional knowledge | Per-study reports only | 90%+ lost within 90 days |
| Participant quality | Fraud prevention Multi-layer fraud prevention + option to interview your own verified customers | BYOP or limited panel | Recruited per study |
| Moderator consistency | Consistent AI across every conversation | Consistent AI (varies by platform) | Varies by interviewer |
| Scale | Hundreds Run simultaneously, no bottleneck | Tens to low hundreds | 15–30 per study |
"We were flying blind on why we lost deals. Sales reps said it was pricing, but User Intuition interviews revealed it was actually implementation timelines and integration concerns. We adjusted our sales process and saw win rates improve 23% in the next quarter."
Eric O., COO, RudderStack
Common pricing questions
Ready to understand your customers?
Choose the plan that fits your team and start running AI-moderated customer conversations today.
No contract · No retainers · Results in 72 hours