Data Quality Articles
Conversational AI Research Solves the Data Crisis
Why AI moderation, real customers, and conversational depth are the answer to broken survey research.
The Consumer Insights Crisis: Bots, Fraud, Bad Data
AI bots evade survey detection 99.8% of the time. Here's what this means for consumer research.
Eliminating Panel Bias: AI That Interviews Your Users
Panel respondents aren't your customers. AI platforms now enable deep conversations with actual users at scale.
Automate Interviews with Your Own Customers
Panel respondents aren't your customers. Learn why AI interviews with real buyers deliver insights panels can't match.
Interview Real Customers at Scale: Best Tools
The depth-scale trade-off that defined customer research for decades no longer applies. Here's how to choose the right tool.
98% Satisfaction AI Moderator: Speed Meets Quality
AI research shatters the old tradeoff: 98% participant satisfaction proves you can have speed and depth simultaneously.
Synthetic vs Human: When to Trust AI in Research
Clear decision rules for when synthetic data works, when AI moderation excels, and when you still need real humans.
The Death of the Likert Scale
Your 4.2 satisfaction score is hiding why customers actually buy, why they leave, and what they really need.