Privacy Policy

Last Updated: March 4, 2025

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Thank you for visiting User Intuition! We value your privacy and want you to understand how we collect, use, and protect your personal data. This Privacy Policy is divided into two sections:

General Privacy Policy - for website visitors, customers, and anyone engaging with our services in a non-participant capacity
Privacy Policy for Participants - for individuals participating in User Intuition feedback sessions

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Section 1: General Privacy Policy

Introduction & Contact Information
Information We Collect
How We Use Your Information
Cookies and Similar Technologies
Sharing Information with Third Parties
Data Storage, Transfers, and Retention
Your Rights and Choices
Security Measures
Children's Data
Changes to this Policy
Questions, Concerns, or Complaints

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1. Introduction & Contact Information

User Intuition provides AI-driven qualitative research services. This section focuses on how we collect and process personal data from:

Website visitors
Prospective or existing customers
Anyone engaging with our Site or services in a non-participant capacity

If you are participating in a User Intuition feedback session, please see Section 2: Privacy Policy for Participants below.

If you have questions or concerns about this Policy or your personal data, please contact our Data Protection Officer at privacy@userintuition.ai

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2. Information We Collect

When you use our website or otherwise interact with us (outside of feedback sessions), we may collect:

2.1 Contact Details

Name, job title, employer name, and work email (e.g., when you request demos, sign up for newsletters, or create an account)

2.2 Technical & Usage Data

IP address, browser type, operating system, device details, pages viewed, and links clicked
We collect this data through cookies, web beacons, and other similar tracking technologies

2.3 Marketing & Communication Preferences

Data you provide when subscribing to newsletters, webinars, or requesting marketing materials

We may also obtain personal data from third parties or public sources (e.g., LinkedIn, trade shows, event registration lists).

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3. How We Use Your Information

We use your information for purposes that include:

Operate and Maintain Our Website: Ensure the Site functions properly and is secure
Respond to Inquiries & Provide Customer Support: Fulfill demo requests, answer questions, and offer assistance
Marketing & Communications: Send you updates about our services, newsletters, or promotional offers, where allowed by law or with your consent
Analytics & Improvements: Understand how users interact with our Site, measure campaign performance, and improve our user experience
Other Legitimate Business Interests: Such as ensuring network and information security, preventing fraud, and enforcing our agreements

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4. Cookies and Similar Technologies

We and certain third parties use cookies, pixels, and similar technologies to:

Remember your settings (e.g., language preferences)
Analyze website traffic and performance
Measure the effectiveness of our marketing and outreach efforts
Provide you with more relevant content or ads on our site or elsewhere

You can control cookies via your browser settings. Note that disabling cookies may affect some features or functionality of our website.

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5. Sharing Information with Third Parties

We do not sell your personal data. We share it only in limited ways:

Service Providers: For hosting, analytics, email delivery, payment processing, advertising partners, etc. These providers are authorized to use personal data only as necessary to provide services on our behalf
Legal Compliance & Safety: If required to comply with applicable law, protect our rights or the rights of others, investigate fraud, or respond to a government request
Aggregated/De-identified Data: We may share aggregated data with partners or advertisers for marketing, analytics, or research—this data cannot be used to identify you
Business Transfers: In connection with a merger, acquisition, financing, or sale of all or a portion of our assets. We will notify you if a transaction occurs that affects your personal data

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6. Data Storage, Transfers, and Retention

Location of Servers: We primarily store data on servers located in the United States
International Transfers: If you access our Site from the EEA, UK, or other regions, we rely on lawful transfer mechanisms (e.g., standard contractual clauses) to ensure adequate data protection
Retention Period: We keep personal data only as long as needed for the purposes described above or as required by law. You may request deletion of your data by contacting privacy@userintuition.ai (where feasible)

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7. Your Rights and Choices

Depending on your jurisdiction (e.g., GDPR, CCPA), you may have certain rights regarding your personal data, such as:

Access & Portability: Request a copy of the data we hold about you in a machine-readable format
Rectification: Correct any inaccurate or incomplete information
Deletion: Ask us to delete your data where legally permitted
Object/Restrict: Object to or request restriction of certain processing activities
Withdraw Consent: Where processing is based on consent, you can withdraw at any time

To exercise your rights, please email privacy@userintuition.ai. We will respond within the timeframe required by applicable law.

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8. Security Measures

We employ industry-standard security measures to protect personal data, including encryption, access controls, and continuous monitoring. However, no method of storage or transmission is completely secure. We continually improve our security protocols to help ensure your data remains protected.

For more details on our security practices (e.g., SOC 2 Type II compliance, approved subprocessors), please visit research.userintuition.ai.

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9. Children's Data

Our website and services are not intended for individuals under the age of 16 (or higher age if mandated by law). We do not knowingly collect personal data from children in this context. If you believe we have unintentionally collected data from someone under the applicable age, please contact us to request deletion.

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10. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. If we make material changes, we will notify you by posting an update on this site or via email. Your continued use of our website after any such update constitutes acknowledgment of the modified Policy.

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11. Questions, Concerns, or Complaints

If you have questions about this Policy or how we handle your personal data, please contact us at: privacy@userintuition.ai

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If you are in the EU or UK, you may also have the right to lodge a complaint with your local data protection authority.

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Section 2: Privacy Policy for Participants

What This Policy Covers & Contact Information
Personal Data
Your Rights and Choices
Security Measures
Children's Data
Changes to this Policy
Questions, Concerns, or Complaints

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1. What This Policy Covers & Contact Information

This section details how we collect and process Personal Data from individuals who participate in our Feedback Sessions ("Participants"). "Personal Data" means any information that identifies or relates to a particular individual and also includes information referred to as "personally identifiable information" or "personal information" or "sensitive personal information" under applicable data privacy laws, rules or regulations.

If you have questions or concerns about this Policy or your Personal Data, please contact our Data Protection Officer at privacy@userintuition.ai

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2. Personal Data

2.1 What We Collect

When you participate in a feedback call (via video, audio, or text), we may collect:

Feedback Call Data: Video/audio recordings, transcripts, and any responses you provide. These may include Personal Data you choose to share. By providing this information, you consent to our collection and processing of your Personal Data
Technical Data: IP address, device information, and browser settings to ensure a stable and secure feedback call experience

2.2 Purposes for Collection

We collect and use your Personal Data pursuant to your consent or if we have legitimate interest in doing so such as for the following purposes:

Conduct the Feedback Session: Record, process, and analyze your responses to provide insights for the customer
Service Improvement: Use aggregated, de-identified, or anonymized participant data to improve our platform's functionality, security, and performance in accordance with applicable privacy laws

2.3 How We Share Personal Data

Your responses to Feedback Sessions will be shared with the customer commissioning the Feedback Session. Customers must follow our Acceptable Use Policy or their own terms, which will be presented to you before the feedback call if they differ. They are contractually required to implement appropriate safeguards to protect your Personal Data and use it only for authorized feedback purposes.

We do not sell your Personal Data to third parties or use or share your Personal Data for targeted advertising purposes. We only share your Personal Data with:

The commissioning customer
Service providers who assist in delivering our services (e.g., cloud storage), without using your Personal Data for their independent or own commercial purposes
Authorities, if required by law

2.4 Data Storage, Transfers, and Retention

We store your Personal Data on U.S.-based servers. We implement appropriate safeguards (like standard contractual clauses) for international data transfers.

We retain Personal Data for the period defined by the customer or as required by law. If no retention period is specified, we keep your Personal Data only as long as necessary for authorized feedback and compliance purposes. You can request deletion of your Personal Data where feasible by contacting privacy@userintuition.ai.

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3. Your Rights and Choices

Depending on your location and applicable law (e.g., GDPR or CCPA), you may have rights such as those listed below. Note that your rights may be subject to certain requirements and exceptions under applicable law. Your rights may include:

Access: Request access to your Personal Data
Correction: Update or correct inaccuracies in your Personal Data
Deletion: Request deletion of your Personal Data where possible
Objection/Restriction: Object to or restrict certain data processing activities
Data Portability: Receive a copy of your Personal Data in a structured, commonly used format
Withdraw Consent: When processing of your Personal Data is based on consent, you may withdraw it at any time

To exercise these rights, contact privacy@userintuition.ai. We will respond within the timeframe required by law.

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4. Security Measures

We use industry-standard security measures, including encryption, access controls, and monitoring, to protect your Personal Data. While we cannot guarantee absolute security, we continuously work to maintain and improve our safeguards.

For more information about our security practices, including SOC 2 Type II compliance and a list of our approved subprocessors, please visit research.userintuition.ai.

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5. Children's Data

Our services, including feedback calls, are not intended for children. We do not knowingly collect personal data from children under the age of 16 (or under a higher age as set by applicable law). If you believe we have inadvertently collected data from a child, please contact us to request deletion.

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6. Changes to this Policy

We may update this Policy from time to time to reflect changes in our practices or legal requirements. If we make material changes affecting how we handle your Personal Data, we will notify you and obtain additional consent if required by law. Continued use of our services after changes have been made indicates your acknowledgment of the updated terms.

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7. Questions, Concerns, or Complaints

If you have questions about this Policy or concerns about how we handle your Personal Data, please contact: privacy@userintuition.ai

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If you're in the EU or UK, you may also have the right to lodge a complaint with your local data protection authority.

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